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The horror genre is huge — from movies, TV shows to even just scary images on your phone, it is one of the most popular entertainment forms. But fear isn’t exactly a positive feeling, so why are we so attracted by content that make our skin crawl and send a shiver down the spine?

Fear isn’t necessarily negative either — one of the reasons we love horror is that it gives us a major rush. Seeing something scary or even anticipating it acts as a stimulation for the brain.

Psychologically speaking, your body gets filled with adrenaline when something scares you, making you more alert and full of energy.

Fear triggers the body’s natural “fight or flight” response, sharpens our senses and makes us notice things we might otherwise ignore. In a way, it helps us react faster in real-life situations.

It is one of our oldest survival tools — fear helped our ancestors stay safe in dangerous situations, and even today it guides our decisions and protects us in ways we often don’t notice.

Research says we have a mental “protective frame” that lets us enjoy scary experiences, turning fear into fun — as long as our brains believe that we are safely sitting at home, while scrolling through these images, it can help us enjoy the thrill.

The horror genre also has a solid fan base among Americans.

In a recent survey, about half of Americans (50%) said they like or love horror movies, with most popular subgenres being comedic horror and psychological horror. Other popular styles include paranormal, vampire, monster, and witchcraft horror.

On the other hand, some types of horror that don’t sit well with most people are straight-up gore that feel too violent or disturbing.

According to the survey, age and gender also play a role in how much people are drawn towards scary or creepy content.

Younger adults are more likely to enjoy horror than older Americans, and men tend to be bigger fans of the genre than women.

The love for horror goes beyond just movies and many people engage with horror media more broadly — including images, stories, books, games, and other scary content.

Research by Penguin Random House found that many kids enjoy horror books —about one in four kids reported they read or enjoy scary stories.

“Horror allows us to confront our anxieties in a controlled space, where the boundaries between reality and fiction are firmly drawn,” Dr Steven Gerrard, a scholar of horror cinema, told Dazed magazine.

Looking at these images makes you wonder one thing — are we actually more drawn towards real-life creepy stuff than to fictional horror stories?

Stories that feel true might stay with us more than made-up ones because they connect with our personal beliefs and emotions. It also taps into our imagination more.

Such types of pictures can also make us feel that there is something beyond our own world, helping us make sense of our mortality and making us feel that life goes on.

Which means while ghost stories or images can be terrifying, to some it can also provide a sense of comfort.

Experts say that people often try to find meaning in things, even when there isn’t any, and that’s a major reason why ghost stories or photos can feel convincing.