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Powerful Video Reveals How Ads Are Filled With Sexism And Objectification Of Women
Powerful Video Reveals How Ads Are Filled With Sexism And Objectification Of Women
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Powerful Video Reveals How Ads Are Filled With Sexism And Objectification Of Women

476

Objectification of women is a thing that exists even in a sandwich advertisement. That’s what the #WomenNotObjects project is all about. The video pairs some egregious examples of sexist advertising with sarcastic remarks from women exposed to them. From sandwiches to pick-up trucks to clothing – it’s as pervasive as to be everywhere.

The project video encourages discussion by using #WomenNotObjects hashtag. If you want to see more ladies fighting back, here’s a post on female scientists reacting to a sexist remark by a prominent male colleague. And here’s one about a project using hygiene pads to raise rape awareness.

More info: youtube.com (h/t: demilkedaplus)

RELATED:

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    See the entire video below:

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    Martynas Klimas

    Martynas Klimas

    Author, Community member

    Read more »

    Pandas don't get any lazier than this.

    Read less »
    Martynas Klimas

    Martynas Klimas

    Author, Community member

    Pandas don't get any lazier than this.

    What do you think ?
    EuanConnell
    Community Member
    9 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Please do an article where Men are objectified for comparison?

    KellyGuyman
    Community Member
    9 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    http://www.buzzfeed.com/rossalynwarren/can-you-guess-what-these-adverts-are-trying-to-sell#.jhzXnzN2oo

    Load More Replies...
    DariaB
    Community Member
    9 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I am all against women objectification (or anyone's objectification for that matter, no one deserves to be treated like a tool), but sadly I'd have to agree that this video was a bit too weak and vague. The "I am your..." was a good point, but would have been more effective if shown in front of those sexualised pictures (or would that be a little extreme maybe...?). My favourite part was the parfume one, "man that smells like a vagina"! Hilarious! In that given context, of course.

    JustAGirl
    Community Member
    9 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Sexism just sucks. How have humans come to this? Why?!!!

    Load More Replies...
    CherylFontaine
    Community Member
    9 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Oh please, men being objectified? Not quite the same thing is it? Try to be honest.

    ViktorijaStankeviciute
    Community Member
    9 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Yes, it is the same thing. Nobody should be objectified... and it doesn't matter if you are a woman or a man. We are all equal.

    Load More Replies...
    HayleyLightcap
    Community Member
    9 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I believe that the media projects both men and women in an extremely negative light. Men are projected to want nothing but sex and women are projected to not want sex. However, in the context of this article I think even men would say wtf to these terrible ads lol. I think that they should run an ad campaign with both gendered overly sexualized so that it's equal instead of it just being the women, after all, sex sells.

    VictorVakaras
    Community Member
    9 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    They use sex to sell things - in other news water is wet.

    LuyenDao
    Community Member
    9 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Those ads are pretty bad - goes to show what most guys think about most of the time. That's one thing, but i don't think we need to promote it and disguise it at as "art".

    JohnAmiot
    Community Member
    9 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Half of the ads on TV you can't tell what the product are. Some people jumping around with a lot of loud noise in the background

    AnnaSalerno
    Community Member
    9 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    No one should be objectified period. I'm so sick of all the sex on the movies and TV shows today that I refuse to watch them. Where is the talent that can act without showing all the sex, violence, robots, sci-fi or vampires?

    AntoniaCheng
    Community Member
    9 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Huh, this video has been flagged by the YouTube community, yet they were okay for advertising? It's inadvertently censored education of this issue.

    S
    Community Member
    9 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    This makes me really sad.

    Load More Comments
    EuanConnell
    Community Member
    9 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Please do an article where Men are objectified for comparison?

    KellyGuyman
    Community Member
    9 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    http://www.buzzfeed.com/rossalynwarren/can-you-guess-what-these-adverts-are-trying-to-sell#.jhzXnzN2oo

    Load More Replies...
    DariaB
    Community Member
    9 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I am all against women objectification (or anyone's objectification for that matter, no one deserves to be treated like a tool), but sadly I'd have to agree that this video was a bit too weak and vague. The "I am your..." was a good point, but would have been more effective if shown in front of those sexualised pictures (or would that be a little extreme maybe...?). My favourite part was the parfume one, "man that smells like a vagina"! Hilarious! In that given context, of course.

    JustAGirl
    Community Member
    9 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Sexism just sucks. How have humans come to this? Why?!!!

    Load More Replies...
    CherylFontaine
    Community Member
    9 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Oh please, men being objectified? Not quite the same thing is it? Try to be honest.

    ViktorijaStankeviciute
    Community Member
    9 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Yes, it is the same thing. Nobody should be objectified... and it doesn't matter if you are a woman or a man. We are all equal.

    Load More Replies...
    HayleyLightcap
    Community Member
    9 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I believe that the media projects both men and women in an extremely negative light. Men are projected to want nothing but sex and women are projected to not want sex. However, in the context of this article I think even men would say wtf to these terrible ads lol. I think that they should run an ad campaign with both gendered overly sexualized so that it's equal instead of it just being the women, after all, sex sells.

    VictorVakaras
    Community Member
    9 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    They use sex to sell things - in other news water is wet.

    LuyenDao
    Community Member
    9 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Those ads are pretty bad - goes to show what most guys think about most of the time. That's one thing, but i don't think we need to promote it and disguise it at as "art".

    JohnAmiot
    Community Member
    9 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Half of the ads on TV you can't tell what the product are. Some people jumping around with a lot of loud noise in the background

    AnnaSalerno
    Community Member
    9 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    No one should be objectified period. I'm so sick of all the sex on the movies and TV shows today that I refuse to watch them. Where is the talent that can act without showing all the sex, violence, robots, sci-fi or vampires?

    AntoniaCheng
    Community Member
    9 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Huh, this video has been flagged by the YouTube community, yet they were okay for advertising? It's inadvertently censored education of this issue.

    S
    Community Member
    9 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    This makes me really sad.

    Load More Comments
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