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Powerful Video Reveals How Ads Are Filled With Sexism And Objectification Of Women
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Advertising, Social Issues6 years ago

Powerful Video Reveals How Ads Are Filled With Sexism And Objectification Of Women

Objectification of women is a thing that exists even in a sandwich advertisement. That’s what the #WomenNotObjects project is all about. The video pairs some egregious examples of sexist advertising with sarcastic remarks from women exposed to them. From sandwiches to pick-up trucks to clothing – it’s as pervasive as to be everywhere.

The project video encourages discussion by using #WomenNotObjects hashtag. If you want to see more ladies fighting back, here’s a post on female scientists reacting to a sexist remark by a prominent male colleague. And here’s one about a project using hygiene pads to raise rape awareness.

More info: youtube.com (h/t: demilkedaplus)

See the entire video below:

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EuanConnell
Community Member
6 years ago

Please do an article where Men are objectified for comparison?

KellyGuyman
Community Member
6 years ago

http://www.buzzfeed.com/rossalynwarren/can-you-guess-what-these-adverts-are-trying-to-sell#.jhzXnzN2oo

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DariaB
Community Member
6 years ago

I am all against women objectification (or anyone's objectification for that matter, no one deserves to be treated like a tool), but sadly I'd have to agree that this video was a bit too weak and vague. The "I am your..." was a good point, but would have been more effective if shown in front of those sexualised pictures (or would that be a little extreme maybe...?). My favourite part was the parfume one, "man that smells like a vagina"! Hilarious! In that given context, of course.

JustAGirl
Community Member
6 years ago

Sexism just sucks. How have humans come to this? Why?!!!

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CherylFontaine
Community Member
6 years ago

Oh please, men being objectified? Not quite the same thing is it? Try to be honest.

ViktorijaStankeviciute
Community Member
6 years ago

Yes, it is the same thing. Nobody should be objectified... and it doesn't matter if you are a woman or a man. We are all equal.

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EuanConnell
Community Member
6 years ago

Please do an article where Men are objectified for comparison?

KellyGuyman
Community Member
6 years ago

http://www.buzzfeed.com/rossalynwarren/can-you-guess-what-these-adverts-are-trying-to-sell#.jhzXnzN2oo

Load More Replies...
DariaB
Community Member
6 years ago

I am all against women objectification (or anyone's objectification for that matter, no one deserves to be treated like a tool), but sadly I'd have to agree that this video was a bit too weak and vague. The "I am your..." was a good point, but would have been more effective if shown in front of those sexualised pictures (or would that be a little extreme maybe...?). My favourite part was the parfume one, "man that smells like a vagina"! Hilarious! In that given context, of course.

JustAGirl
Community Member
6 years ago

Sexism just sucks. How have humans come to this? Why?!!!

Load More Replies...
CherylFontaine
Community Member
6 years ago

Oh please, men being objectified? Not quite the same thing is it? Try to be honest.

ViktorijaStankeviciute
Community Member
6 years ago

Yes, it is the same thing. Nobody should be objectified... and it doesn't matter if you are a woman or a man. We are all equal.

Load More Replies...
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