50 Times Companies Put Profits Above Ethics With Their Packaging Designs (New Pics)
Interview With ExpertDon't judge a book by its cover and don't make assumptions about a product—or its quantity—by its packaging. What you (think you) see isn't always what you get! The odds are that your wallet has felt the effects of shrinkflation and skimpflation in recent years. You might have noticed that you’re getting less of the thing you want, and a drop in quality, despite paying the same or higher price.
Some companies are downright shameless when it comes to designing packaging in order to subtly trick their customers. Our team at Bored Panda has collected some of the most infuriating and eco-unfriendly examples of products that consumers have found at their local stores. Scroll down for a crash course on what not to do if you want your business to have a reputation for honesty, transparency, and ethics.
We wanted to learn about the fallout these sorts of practices can have on companies, as well as what customers can do to push back. Matt Johnson, PhD, a marketing psychology expert specializing in topics such as consumer psychology and serendipity, shed some light on this. Read on for the insights he shared with Bored Panda.
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I Want My Money Back
So, Not A 2-Pack
The Pointless Waste Of Plastic
Obviously it’s slightly misleading in terms of size, but more infuriating is the excess plastic used for no practical purpose.
Arguably The Infuriating Chocolate Boxes
It even says ‘compound chocolate’ 😂 like it isn’t the most cheaply produced sweet already. Mega mega stingy
Opened The Pizza Box To This
I was so excited then I opened the box and a mild wave rage crept over my entire body. My husband and the cat are both hiding from me while I try to calm down, but I just stare at the pizza and get even angrier. Thought about calling the number on the box but the poor underpaid employee doesn’t deserve my unbridled wrath right now.
Might be over reacting but I am pregnant and was very excited for pizza.
Have Celiac Disease, Bought A New Gluten Free Product That Looked Good
To clarify, these are not the burgers. These are the buns that came out of that bag.
The Ultimate In Deceptive Packaging From Sunday Riley
Took the lid off to get any that was left in the jar and the actual product is in the most minuscule little bag attached to the pump.
This Has To Be Illegal. Found In A "Handmade" Country Store
Lately I’ve bought a few things that were advertised as linen or cotton and turned out not to be, it seems to be a rising problem. I also handle a lot of yarn in my job and it is rife in that industry; the product name will use a word that implies wool/cashmere/mohair when it’s all acrylic.
The Chocolate Wafers I Bought A Week Ago vs. The Ones I Bought Today. Same Price Ofc
Bought This Sandwich At Nice Airport
The Label On My Honey
It’s Come For My Kids Candy Now
Should be a lawsuit for deceit and false advertising. The candy is just over half as long as the packaging
Father-In-Law Bought A Jacket Advertised With Recco Included (Avalanche Beacon). Felt Off To Me, And Lo And Behold It's Just A Piece Of Foam
That's Just Deceptive
Box Of Chocolates Missing Row Hidden By Packaging
The question, is the written and paid gramm of chocolate in the package? If not, that's ilegal, if yes, it§s a waste of plastic.
We Bought A Seemingly Delicious Pastry Cream Dessert At The Grocery Store. This Was The Amount Of Cream In Every Croissant In The Package
I wish I could say at least it tasted good, but I can’t.
This Trend Really Needs To Stop
Like they fill it up just high enough to cover the little window on the box but if you look closer you'll see that it stops right there. Tilt the box on its side and you can see how much is really in it. I'm so sick of this stuff.
When They Hide It Through Deception: They Pack 120, Not 125 As Indicated On The Package. (Counted Last 2 Purchases - Both Were 120)
This Wine Bottle Had A Completely Different Label Underneath
Deceptive Front Label - Canola Oil Is In A Very Light Font Color LOL
1/3 Full Brand New Deodorant
How Is This Allowed
I worked for Lindt, I can answer for lindor balls (I was lindors caramel girl 😂). They are the MOST insanely sensitive to transport chocolates ever, they need plenty of bounce room, not to smoosh or smash (depending on temperature). Also in our contracts we have to make sure any we have on hand are always stored and transported in a very air conditioned room. Which sucked for me one summer when I had boxes and my cars air con ran out of gas. They are the soufflés of chocolate.
My Unopened Tub Of Protein Powder Only Comes A Third Of The Way Full
We Bought 12 Quail Eggs For Price Of 12. We Got 10 Due To Clever Packaging
Come On Fannie May…you Had To Short Us One?
btw Corporate Douchebaggery Apologists, don’t even start with the “extra protective room” for the chocolates…
String Cheese I Get Every Week, Left Is Old And Right Is New (All The New Ones In The Bag Were Smaller)
This Is Ridiculous…
My Wife Tried To Get A Little More Out Of Her Serum And Discovered This
It might be like the one further up, the smaller size might make it easier for you to get more out of it without having to open it. If the quantity on the container is accurate it's fine. The larger surround makes it fit better with the upper bit.
35% More, Sure
Who Designs A Easter Egg Box Like This?
Someone took your bun buns :( or on the factory line it fell out before boxing. That’s always sad, the bunny is the best part
When You Read Ingredient Labels For Fun
This Hair Gel
Pretty standard for this type of product. This is why you should always be checking the unit, in this case oz, price.
Opening A Box Of Chocolates Only To Find More Air Than Actual Chocolate Inside Is Mildly Infuriating
Putting 1 Less Pizza In The Package Is Seen As 'New Recipe'?
The one on the right is replacing the one on the left. They only took 10% off the price. Marketing sucks.
I'm Disappointed That Palmer's Resorts To Deceptive Packaging
Maybe there is a reason they put air space or a vacuum between the contents and the outside.
Have A Cold, So I Got Myself Some Claritin… What Is This
This Power Rangers Box Is Twice As Big As It Should Be, Intentionally Misleading Kids Into Thinking They Get A Big Toy
As an added infuriation, they only made the Tyrannosaurus, Triceratops, Mastodon, and Sabertooth Tiger. Sorry Kimberly and Tommy. And EXTRA sorry if you were hoping to build a megazord.
Why Though?
Caesin will not trigger lactose intolerance, so it can be advertised this way. However, caesin WILL trigger milk allergies, so that has to be made clear on the packaging. This is made specifically for people with lactose intolerance, if you're a vegan get some specifically labelled vegan creamer.
I Just Bought These... The Label Hides What A Scam It Is
Well… That Packaging Was Misleading
Deceptive Packaging Sizes
It could fit into a bag a 1/4 of the size. At what point is this just false advertising lol
Only false advertising if they don't list the grams etc or pieces on the box.
I Discovered Why My "Fragrance Free" Face Wash Has Such A Strong Floral Odor
Paper Thin Layer Of Egg Custard On Top
I’m not bagging my Filipino snacks, but they do this a lot too with snack cakes.
At Its Finest
I Mean Yeah Read The Weight But Like. Really? My Aunt Bought These And This Is Just Mildly Infuriating Thing. I Don't Think The Weight Would Indicate This
Sometimes the weight doesn’t indicate much info to the consumer, especially if they’ve never bought the product before. Like, say this says 300g worth of cookies on the package, and you’re not really sure how many of these exact cookies 300g is, then you pull the tray out and realize THIS is what 300g of cookies means…it still gives an icky feeling knowing they tried to make the package bigger so people would think 300g is more cookies than it actually is….am I making sense?
Embarrassed To Say I've Been Tricked By The Gap
I love gravy, and I’m slightly disgusted and curious by this gravy mayo.
Kids Book
Bought this book for my kid. "For touching and feeling". The lion has fur on it but every other page after the cover is just a blank page.
Looks Like Ice Cream Is More Expensive Than Ice
Isn't this just how they are made? It would be different if the icypole part was flat across the top.
Natural Beef Sticks, Disappoint
they look full size in the package but are pretty tiny in reality.
This Cereal Advertises As Having 13g Of Protein, But The Nutrition Info On The Side Shows It Only Has 5.6g. The Other 7.4g Of Protein Is Only If You Add Milk
Cookies Of Lies
Oh, you wanted them ALL to have sprinkles? Well, you only get two. Bozo.
The box is clear. You can clearly see that only the cookies in the front have sprinkles. Clearly.
This Toy Bucket Looks Like It’s Full. A Classic Waste Of Plastic
I Bought A Two-Pack Of "Pride-Themed" Socks From My Local Drugstore. When I Got Home, I Found That Only One Pair Has A Rainbow Design; The Other Is Plain White. They Had The Former Facing Forward, Presumably So That Customers Would Not Notice The Latter
Similar to when you buy tissue to stuff into gift bags. The top sheet is a pretty design, but all the other sheets are plain white.
It’s Not The Worst In The World But Annoys Me Anyways
One Of The Blocks Isn't One Of The Blocks
Misleading Label On My Juice
I wanted 100% cranberry juice so I bought this juice labeled “100% JUICE CRANBERRY”, only to get home, pour myself a glass, and notice the next line on the label, in much, much smaller print.
This is very common lots of juice is flavored apple juice. Just enough of the juice for the flavor but mainly apple juice.
Completely Misleading Packaging
My 8oz Bag Of Cheese Was Only 4oz
I Bought A Frozen Chicken Parmesan, And The Chicken Is Missing Entirely
Caught Our Japanese Exchange Student About To Drink This Because It Says “Soda” And Has Fruit On The Label
It probably has more real fruit in it than one of these "fruit" drinks.
Dove Deception - The Entire Left Side Is Empty. It's An Entire Box Just Half Filled
Ready In 10 Mins. Cook For 16-17 Mins. Velveeta Explain
Sneaky Bastards
Dr Squatch Deodorant Air Gapped
Doesn't this have more to do with the rising mechanism? Again, look at the unit price and compare to other brand.
Less Than Half Of The Bag Is Filled Of Chips
Bought A Bag Of Frozen Fruit Thinking That It Might Come With Some Strawberries. It Be Like That Sometimes
Family Size!
Caught In The Act (Shrinkflation). Same Price But One Is Almost A Third Less Product
It's like what the major toilet paper companies did some years ago -- kept the same thickness and number of sheets, but made the rolls less wide -- all for the same price. I caught this because I apparently bought rolls just before and just after they made the switch. The size difference was quite obvious.
Thought I Bought A Box With 40 Coffee Stick Packs… Until I Looker Closer
My Wife Just Showed Me How They Are Packaging Bacon Now To Fool Customers. They Use That Front Flat To Hide That There Are About Two Less Slices Of Bacon Now. Look At The Front View, Then Look At The Side View
It is sold by weight not by the peice. This is just extra packaging not less bacon. They mostl likely use the same size package for the thinner sliced bacon. This is thick cut and will have fewer slices at the same weight as the thinner sliced bacon.
This Packet Of Pills I Bought At The Airport
Walgreens “Actual Size” Label Compared To The Actual Size
My Shoe Deoderiser From Aldi Is Actually Just A Coles Women's Anti-Perspirant With A Plastic Label
Aldi's supplier most likely recycles bottle, redditor posts it, get picked up by news, Aldi is forced to withdraw it. https://www.news.com.au/lifestyle/beauty/face-body/aldi-apologises-for-packaging-fault-coles-deodorant-can-wrapped-in-aldi-packaging/news-story/c61b056cfe5b12468cd30cf47bfb1503
This Box Of Chocolates Has A Spacer That Takes Up Half The Box
At this point, I'm not even really mad at the attempts to scam people, I'm mad at the waste of plastic and other materials used just to try and make a little more money.
Excuse Me?? This Is A Scam
$4.39 after tax and it looks like someone sneezed product into this jar. I don’t know if it actually counts as shrinkflation because I have never bought this product before, but it’s a goddamn scam. Straight back to Walmart it goes.
Got Yelled At By Wife For Eating All The Cookies Until We Saw This. Middle Row Holds Two Less Cookies. Thanks Celebration Cookies
“12 Days Of Hot Sauce” Advent Calendar Has Only Six Flavors
It’s like they reversed the colors on some of the labels and hoped no one would read them.
The Size Of The Packaging vs. The Size Of The Bar
What A Nice Big Plant Steak... Not
Bought this some time ago, and just remembered it when I saw the chocolate bar here...
This Candy Coffin Design That Is Raised To Hold Less Candy. The Candy Is Decent Tasting
Not Only Have They Reduced From 750ml To 600ml ... Strategic Label Positioning
Thought something wasn't quite right when tipped to side, so removed label to confirm...
These “Double Stuff” Oreos I Bought
This Fish Sauce Does Not Contain Any Of The Creatures Pictured On The Label
Reminder To Always Read The Ingredients List Before Buying A New Product. Almost Bought This Chocolate That Claims To Be Vegan, It’s Not. How Is This Legal??
Look out for fake certification badges!
Extra Strength vs. Maximum Strength
This Wizards Of The Coast Dungeons And Dragons 180 Card Set "With Evocative Images" Has Images On About 30 Cards, The Other 150 Cards Just Have This Red Symbol
This Is Beer Not Cider
I am so disappointed. Can’t legally return alcohol. What kind of misleading packaging is this??
Only The Top Eggs Have Cool Patterns. Thank God We Only Paid Five Dollars For This
Hmart In Arcadia, Ca Likes To Hide Salmon Scraps Behind The Labels.. Got Me This Time.. Never Again!
Deceptive Packaging On Expensive Popcorn From William Sonoma
$50 for this which makes it look like there is triple the popcorn kernels. The screwed up part is how cheap regular popcorn is.
Read the whole thread. Maybe stop buying c**p. Expensive pop corn...FFS, it's corn
Claiming 10% More The Packaging Is Even Bigger To Deceive
New and improved can be put on the package even if it is just the logo or package that is improved.
The Contradicting Labels On The Packaging For Ice Blending
More Misleading Packaging
Turns Out Pure Fat Is Zero Calories If You Just Make It Small Enough
This Margarita Mix Made Their Label The Exact Same Color As The Drink, So That You Can't Tell It's A Wine Cocktail And Doesn't Actually Have Tequila In It Until You're Halfway Done With It
Bought A 'Chocolate' Cake At The Grocery Store
Same Multivitamin Product At Publix $1 Higher When Labeled For Women
All the extra packaging makes me so angry. So much waste!! Nevermind the deceptive behavior, I want to know why we need to use so many resources to create so much waste for no good reason!
Dragon mama, I bought something tiny a few months ago. The thing that sticks in my brain is not the item, but the packaging. It said: Why the excessive amount of packaging? The item is tiny, and needs to be protected. However, it also needs to be moved around in shops etc and people need to be able to have something to hold on to. The larger packaging means its harder to shoplift too. And all of the packaging is compostable/recyclable. - - - It felt very fair for that particular item.
Load More Replies...And this is unfortunately why people can't find it in themselves to grieve when a CEO gets shot.
Why aren't the retailers complaining about using up shelf space with useless and wasteful plastic, cardboard and air? Shelf space wars scoot out the competition. Stores could offer more variety if they weren't taken up by useless packaging! I want variety back! Ask anyone in marketing about the value of shelf space and how vying for it has reduced options and driven up prices.
All the extra packaging makes me so angry. So much waste!! Nevermind the deceptive behavior, I want to know why we need to use so many resources to create so much waste for no good reason!
Dragon mama, I bought something tiny a few months ago. The thing that sticks in my brain is not the item, but the packaging. It said: Why the excessive amount of packaging? The item is tiny, and needs to be protected. However, it also needs to be moved around in shops etc and people need to be able to have something to hold on to. The larger packaging means its harder to shoplift too. And all of the packaging is compostable/recyclable. - - - It felt very fair for that particular item.
Load More Replies...And this is unfortunately why people can't find it in themselves to grieve when a CEO gets shot.
Why aren't the retailers complaining about using up shelf space with useless and wasteful plastic, cardboard and air? Shelf space wars scoot out the competition. Stores could offer more variety if they weren't taken up by useless packaging! I want variety back! Ask anyone in marketing about the value of shelf space and how vying for it has reduced options and driven up prices.
