Think of marketing as you would think about sex. Some brands try to establish a pleasant and long relationship with their clients and others use dirty tricks to manipulate anyone into the sack with them. So while some buyers are completely satisfied with their purchases, others feel ashamed and used. This time, Bored Panda has focused on packaging, bringing you the most insulting examples of designers taking advantage of the innocent.


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From a deceiving box, hiding the true size of a sandwich to a clever wrap, making a lollipop appear way better than it actually is, there should be a special place in hell for everyone who contributed to these packaging ideas. Scroll down to check out why you shouldn't trust a product you see for the first time and vote for your (least) favorite entries!

#1 What?

What?

Letsgetsmitfaced Report

Hans 9 months ago

Again, this is product fraud.

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#2 This Gummy Bear Cup

This Gummy Bear Cup

ethandrzb Report

Ladies and Gentlemen 9 months ago

Now, that's plain cheating.

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#3 Typical Sale In Russia. Buy A Pack, Get A 2 Hot Dogs Free

Typical Sale In Russia. Buy A Pack, Get A 2 Hot Dogs Free

ilushkin Report

Miss Cris 9 months ago

Wow, it's more expensive the extra packaging than the sausages... all of them!

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#4 There Are Only 3 Veggie Sausage Rolls In This Pack

There Are Only 3 Veggie Sausage Rolls In This Pack

bortina-badboy Report

Miss Cris 9 months ago

..and 300 mini rolls when cut into 100's

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#5 That's Just Rude

That's Just Rude

ItsAlexBevan Report

Michael Naegele 9 months ago

My deepest honor for the designer of the package.. This is hillarious

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#6 "Gluten-Free"

"Gluten-Free"

TestZero Report

Bored Fox 9 months ago

It is good that in EU lying like that is forbidden. Gluten is a serious health hazard for the people who have coeliac disease or wheat allergy. Also selling something as 'organic' is regulated here.

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#7 This Is Why I Have Trust Issues

This Is Why I Have Trust Issues

hockeychick96 Report

Unwelcomed Guest 9 months ago

Technically the Tomatoes they used in the Soup were 40% bigger

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#8 Nice Big Jumbo Shrimps

Nice Big Jumbo Shrimps

TheSoulOfTheRose Report

Ladies and Gentlemen 9 months ago

Those things look like plug-in rockets/fireworks.. Screw the other half, give it few turns and it flies.

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#9 The Difference Between A Small Vs Medium Orange Juice At Mcdonalds

The Difference Between A Small Vs Medium Orange Juice At Mcdonalds

Henry_J Report

Kikka io 6 months ago

once the trick is better for you. always order the small, lakes less and drink the same

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#10 This Deceiving Sandwich Packaging

This Deceiving Sandwich Packaging

Ahmad_nagy Report

Neeraj Jha 9 months ago

I know people who are like this.

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#11 Prolong Deliciousness

Prolong Deliciousness

Bjables Report

Hans 9 months ago

This is sad.

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#12 Oh The Irony

Oh The Irony

egdip Report

Sancha Fung 9 months ago

This one is funny.

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#13 I Needed Red. Guess Which One I Grabbed At First

I Needed Red. Guess Which One I Grabbed At First

bennythomson Report

A D 9 months ago

why?

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#14 Unopened Box Of "64 Crayon Colors" Turns Out To Just Be Orange

Unopened Box Of "64 Crayon Colors" Turns Out To Just Be Orange

hogwartshonorroll Report

Adogcalledkitty 9 months ago

The Trump edition

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#15 This Box Of Chocolates. They Didn't Even Taste That Good!

This Box Of Chocolates. They Didn't Even Taste That Good!

Judithsins Report

Hans 9 months ago

I am pretty sure this would be illegal within the European Union. And seriously, how does it work for the company? Not a single person would buy again.

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#16 This Olive Oil I Bought Wasn't Even Cheap

This Olive Oil I Bought Wasn't Even Cheap

AsterJ Report

Jörg Bucher 9 months ago

well its printed on the front :-)

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#17 My Wife Bought Some Pencils For Our Elementary School Where We Teach English In South Korea. Then She Opened The Box

My Wife Bought Some Pencils For Our Elementary School Where We Teach English In South Korea. Then She Opened The Box

thektulu7 Report

Elise Mon 9 months ago

that's cheating

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#18 That Could Have Been A Bad Choice

That Could Have Been A Bad Choice

charleselliott33 Report

Ladies and Gentlemen 9 months ago

What happens if someone takes 1 of each.. he sleeps peacefully white shit*ing? :)

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#19 My Life Is A Lie

My Life Is A Lie

Based_Tyler Report

Annika Hanson-Carlson 9 months ago

Hawaiian pizza was also invented in Canada

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#20 Hate To See Waste In Packaging And Also Feel Like They Are Trying To Trick Me So I Feel Value. Please Make Bottle The Size Of Product!

Hate To See Waste In Packaging And Also Feel Like They Are Trying To Trick Me So I Feel Value. Please Make Bottle The Size Of Product!

cmbrookins Report

Daniela Spireva-Ivanovska 9 months ago

Its so sad, cause they use so much plastic for no reason :(

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#21 Toss Me A Cold One, Will Ya?

Toss Me A Cold One, Will Ya?

freakame Report

Jenn 9 months ago

that's the weirdest packaging for a radiator coolant I have ever seen!

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#22 This Antivirus Software My Dad Bought Is Literally An Empty Case With A Code On The Back

This Antivirus Software My Dad Bought Is Literally An Empty Case With A Code On The Back

Julian_Williams Report

Monika 9 months ago

when our planet dies from plastic overuse, let's remember the days of these companies :)

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#23 This Packaging

This Packaging

ToastStatic Report

Sable miner 9 months ago

Proactiv is such a rip off company. Those two "dermatologists (if indeed they truthfully are) have sold buttloads of what basically you can find for much cheaper. If they truly wanted to help people with skin problems they could have made all that one the first few years and then made them more affordable without all this cheesy membership crap, etc. I still think people are able to buy generic for similar results. Greed has no limits.

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#24 Density Of Pepperonis Visible Through Pizza Box Window Is An Inaccurate Representation Of Whole-Pizza Coverage

Density Of Pepperonis Visible Through Pizza Box Window Is An Inaccurate Representation Of Whole-Pizza Coverage

ink-a-doodle Report

Monica Jfk 9 months ago

These persons should go to prison. Really

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#25 Great Taste, Not So Great Packaging

Great Taste, Not So Great Packaging

Kimonas_K Report

Ladies and Gentlemen 9 months ago

I don't know, some of these looks fake/staged to me. in US or EUR you will get your as* sued up for billions for cheating customers like this. Or - May be they mentioned it somewhere on pack and people didn't read the fine print.

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#26 Very Disappointing And Misleading Packaging

Very Disappointing And Misleading Packaging

andy_p10 Report

Achim Peter 9 months ago

Every time I get salmon...

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#27 Scumbag Hillshire Farms

Scumbag Hillshire Farms

no1uno Report

Sable miner 9 months ago

I got one of these by a similar company for Xmas. Their box had the block cheeses but it's still a lot of wasteful packaging for the sake of packaging. In fact the packaging is probably one of the most expensive parts and it goes in the trash! What a stupid gift! *as an aside, the family member that gave it to me has done much better in the past so no hard feelings!

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#28 They Package Oranges In Red Mesh To Make Them Appear More Orangier

They Package Oranges In Red Mesh To Make Them Appear More Orangier

Consensual_Rex Report

Max L. 9 months ago

and they were exposed under a red light, probably

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#29 Cranberry Chocolate

Cranberry Chocolate

arbuzer Report

Sierra Batten 9 months ago

Thats a sad bar of chocolate

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#30 When You Put Mustard In Your Tea

When You Put Mustard In Your Tea

trainerkevin4 Report

Elise Mon 9 months ago

at least use other colors .. hmm

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#31 Purposely Misleading Labels

Purposely Misleading Labels

shockrush Report

Neeraj Jha 9 months ago

Somebody needs to learn how percentage works

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#32 Now Wait One God Dam Second

Now Wait One God Dam Second

sherlockhomeboy23 Report

Mikleo 9 months ago

What's the content of the two packages? If the right one contains the same or more, the package is better than the other one.

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#33 Annoyed Santa

Annoyed Santa

consulter1000 Report

Hans 9 months ago

...and trading standard elves can be quite nasty.

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#34 The Deception Of This Wrap

The Deception Of This Wrap

minisixx Report

Ana 9 months ago

That's called 'extra service'. They halved it ready for you.

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#35 Another Cover To Fill The Air Gap

Another Cover To Fill The Air Gap

DJman257 Report

Elise Mon 9 months ago

why bother waste the metal?

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#36 The Packaging On My New Screwdriver

The Packaging On My New Screwdriver

Quaxon24 Report

Ladies and Gentlemen 9 months ago

we gave you screwdriver.. didn't we. Stop whining!

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#37 Bought AA Batteries For These Led Lights I Bought, Because The Front Of The Packaging Said It Takes 2 AA Batteries

Bought AA Batteries For These Led Lights I Bought, Because The Front Of The Packaging Said It Takes 2 AA Batteries

andy22xx Report

Ladies and Gentlemen 9 months ago

MADE in CHINA :P

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#38 Where's The Rest Of The Cheese?

Where's The Rest Of The Cheese?

Cashlee72 Report

Nadine Ducca 9 months ago

So it seems Tesco is notorious for misleading people with its packaging? Shame on you, Tesco!

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#39 Lies All Around

Lies All Around

boarqing Report

Leonie Spierings 9 months ago

But, you can clearly see it's on the package?

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#40 This Deceiving 3 Pack Of Colgate

This Deceiving 3 Pack Of Colgate

orangenotebook Report

Miss Cris 9 months ago

Where is it? In whinch country? It is not allowed in mine...

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#41 This Deceptive Packaging

This Deceptive Packaging

theagmdawg Report

Jenn 9 months ago

*Amaretti cookie no s. terrible

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#42 Please *pay*

Please *pay*

GAMEFACE15 Report

Ana 9 months ago

Happened to me once at a convention. People with trays asked me if I want to try a drink, then asked for money. Luckily, I haven't tried the drink and had no cash left.

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#43 Why Is So Much Math Involved? It's Just A Bag Of Razors

Why Is So Much Math Involved? It's Just A Bag Of Razors

lnk7332 Report

Ana 9 months ago

I'm shook and how many razors do they have? 12+3+1=16?

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#44 I️ Work At Chipotle, The Brown Rice Comes In A White Bag, And The White Rice Comes In A Brown Bag

I️ Work At Chipotle, The Brown Rice Comes In A White Bag, And The White Rice Comes In A Brown Bag

gag3rs Report

Fsociety 9 months ago

I stopped going to Chipotle cuz the quality of food went down hill.

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#45 Packaging That Tricks You

Packaging That Tricks You

NoFixedName Report

Hope Floats 9 months ago

Maybe it's me, but I prefer these larger packs of Pate's and similar, divided in two, as they keep fresher longer,especially if like me, no one else in the home likes it... It works out convient for me and the weight of the item is on the packaging (to compare).

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#46 When Companies Leave Room In Packaging For No Reason

When Companies Leave Room In Packaging For No Reason

thelordfuckwad Report

Ladies and Gentlemen 9 months ago

Sometimes I know they do it to increase the overall packaging area to have enough space to print all the information they want to print. Some do it for maintaining the size of all strips to same dimensions, so that they don't have to order different size boxes.

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#47 Some Very Creative Packaging From Tesco

Some Very Creative Packaging From Tesco

neilcooper77 Report

#48 *Shakes Package* Hmm Feels Like There's At Least A Few, Seems Worth The Price... (No, It Doesn't Say On The Box How Many)

*Shakes Package* Hmm Feels Like There's At Least A Few, Seems Worth The Price... (No, It Doesn't Say On The Box How Many)

nettieavis Report

Ladies and Gentlemen 9 months ago

This really beats me!

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#49 Packaging That Tricks You

Packaging That Tricks You

elcordelhombre Report

Conan Parsons 9 months ago

That, again, is shameful!

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#50 You're Kidding Me, Right? Made Me Think I Was Getting A Whole Box Of Tablets

You're Kidding Me, Right? Made Me Think I Was Getting A Whole Box Of Tablets

andrewcbee Report

Aahzmandus Pervect 9 months ago

The quantity should be written on the box.

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#51 Far From Plentiful

Far From Plentiful

Yakkity Report

Peggy Schultz 9 months ago

Look on the back, serving size & how many servings. That will tell you how many are in there before you buy.

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#52 Don't Be Fooled By Asda Packaging. Warning "Contents May Be (Considerably) Smaller Than The Box"

Don't Be Fooled By Asda Packaging. Warning "Contents May Be (Considerably) Smaller Than The Box"

3eelec Report

Mixedupste 9 months ago

And awful!!!

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#53 Holding My Cologne Up The The Light Showed That The Bottle Isn’t Nearly As Big As It Appears

Holding My Cologne Up The The Light Showed That The Bottle Isn’t Nearly As Big As It Appears

kidneystoneslayer Report

Ladies and Gentlemen 9 months ago

This is the same case with I guess most of colognes, perfumes and after shave bottles. Always.

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#54 This Package

This Package

dankmemamiritelol Report

Ana 9 months ago

I wouldn't be happy (((

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#55 Thought I Was Buying A Long Tube Of Toothpaste

Thought I Was Buying A Long Tube Of Toothpaste

hldmeclosatonydanza Report

Iapetos 9 months ago

Why the f***k is that s***t packed twice?!

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#56 Honestly, Who Do They Think They're Fooling With This Waste Of Packaging?

Honestly, Who Do They Think They're Fooling With This Waste Of Packaging?

zuroph Report

Sancha Fung 9 months ago

So obvious.....

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#57 Misleading Packaging Bullsh*t. Package: 19cm, "Lances" 10cm

Misleading Packaging Bullsh*t. Package: 19cm, "Lances" 10cm

nodnodwinkwink Report

Elise Mon 9 months ago

this is common with this type of foods

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#58 This Lip Balm's Extra Packaging

This Lip Balm's Extra Packaging

ImquIse Report

Sharon Voorhees 9 months ago

Why? Why? Whyyyyy?

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#59 The Packaging For 4 Pack Of Mens Burberry Cologne Is Criminally Misleading And A Blatant Rip Off. 19.5mls Made To Look Like 100ml With Oversized Boxes And No Description And Measurements On Outer Box

The Packaging For 4 Pack Of Mens Burberry Cologne Is Criminally Misleading And A Blatant Rip Off. 19.5mls Made To Look Like 100ml With Oversized Boxes And No Description And Measurements On Outer Box

johnicushatch Report

Miss Cris 9 months ago

I'm lucky that it's forbidden in Europe

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#60 They Could Just Package 4 Or 8 At The Time, But No

They Could Just Package 4 Or 8 At The Time, But No

socksandforks Report

Ladies and Gentlemen 9 months ago

5 is aesthetically pleasing to listen number. like 10, or 100 or many such numbers. 5 gives us direct connection as 5 fingers, 5 senses etc etc. Also 5 is pleasing to gods, 5 is the number of gears in the car, 5 is central most key on a phone dial pad.At this point I have no clue what I saying, I was pretending and I am out of 'pretends' :)

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#61 I Bought A Tool To Open Those Plastic Clamshell Packages, It Showed Up Today

I Bought A Tool To Open Those Plastic Clamshell Packages, It Showed Up Today

JerryFish Report

Ana 9 months ago

They do dare you to open it...

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#62 The Way They Indented The Bottom Of The Cup Is Ridiculous

The Way They Indented The Bottom Of The Cup Is Ridiculous

tumbleweed42 Report

Aahzmandus Pervect 9 months ago

But it clearly says 150 grams on the label. What difference a cup makes?

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#63 Misleading Packaging

Misleading Packaging

veggiejill Report

Annika Hanson-Carlson 9 months ago

Not almost, definitely...

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#64 Box 30% Bigger Than The Ribs

Box 30% Bigger Than The Ribs

Angiepooos Report

Sharon Voorhees 9 months ago

How many of us can picture 14 oz versus 18 oz of various products without seeing the actual product?

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#65 You Could Fit Another Two Cookies In There, But Why Bother If The Packaging Obscures Them?

You Could Fit Another Two Cookies In There, But Why Bother If The Packaging Obscures Them?

gamingchicken Report

Mikleo 9 months ago

There probably were two more cookies before. It was cheaper to just fill less cookies to hide the increase in price.

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#66 Try Having A "Good Day" After Discovering This Packaging Scam

Try Having A "Good Day" After Discovering This Packaging Scam

Surbeeee Report

Kjorn 9 months ago

how can you have a good day after this!!

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#67 Bought Peppermint M&M's. Inside The 281g Package Was A Slightly Smaller 280.7g Package

Bought Peppermint M&M's. Inside The 281g Package Was A Slightly Smaller 280.7g Package

joel_ai Report

Vlad Horobet 9 months ago

0.3 g, actually the weight of the bigger package.

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#68 This Packaging Costs Me Additional 4 Biscuits

This Packaging Costs Me Additional 4 Biscuits

avidgunner Report

Brier Random 9 months ago

No, it cost you 6. There are 9 in a full row and 6 each in the rows with gaps.

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#69 Crayola Deceiving Packaging

Crayola Deceiving Packaging

breezerbri Report

Crazy Dog Lady 9 months ago

I don't see the problem? It says 8 colors, and it has 8 colors and for the amount, it looks like the same amount? Is the problem that the form is different-one looks flat and rectangular and they are, in fact, long and narrow? I'm just curious.

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#70 Most Misleading Packaging Ever. Yes, Should've Read The Small Print But This Is Mean!

Most Misleading Packaging Ever. Yes, Should've Read The Small Print But This Is Mean!

poffertjespan Report

Amy Cook 9 months ago

L'Oreal is notorious for this bulls***.

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#71 This Pretty But Wildly Impractical Packaging

This Pretty But Wildly Impractical Packaging

emotionengine Report

sosunlight 9 months ago

How did they even get them in there?

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#72 Packaging Trickery

Packaging Trickery

onlyamovie Report

Debby Marengo 9 months ago

If the amount was a 70 piece box then there's nothing wrong with this packaging. It's a matter of shipping of course. It could be a buy 60 get 10 free boxes and it's still a shipping issue. Not all companies will change their box size for cost reasons so, they enclose what the have as a normal size they sell.

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#73 Scissors Required To Remove Scissors Packaging

Scissors Required To Remove Scissors Packaging

lyzzi3 Report

Misterscooter 9 months ago

It is a shame these are the only sharp objects on the planet, too.

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#74 What A Trick , Tricked Into Thinking Your Getting More For Your Money , Waste Of Packaging

What A Trick , Tricked Into Thinking Your Getting More For Your Money , Waste Of Packaging

Sienna_Tgirl Report

#75 Misleading Packaging Making It Look Like There's Equal Amounts Of Breadsticks And Nutella

Misleading Packaging Making It Look Like There's Equal Amounts Of Breadsticks And Nutella

frostcaster147 Report

Sancha Fung 9 months ago

Maybe so you are forced to buy a jar of Nutella if you don't have one already. (So you could dip the extra breadsticks into Nutella because the pack doesn't provide enough)

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#76 Advertised As 1000 Capsules. It's Only 200

Advertised As 1000 Capsules. It's Only 200

Strife4 Report

Bored Fox 9 months ago

'Caps' does not mean 'capsules' here. It is the strenght of the BCAA product.

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#77 Lo And Behold A Smaller Package

Lo And Behold A Smaller Package

thegreatbrit67 Report

Aahzmandus Pervect 9 months ago

How's it smaller? The weight is exactly the same.

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#78 Half Of The Packaging Is Hollow Cardboard

Half Of The Packaging Is Hollow Cardboard

izquok Report

Ladies and Gentlemen 9 months ago

Its clearly mentioned - No Mint in protective edges.

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