Car Brand Jaguar Rebrands, Completely Misses The Mark, Internet Goes Wild With 40 Memes

I hate the a in particular.

This font also sucks.

Clever, my friend!

where's aloe?

Intent, inept. Tomayto tomaahto.

Definitely.

Jaguar: "What do you feel qualifies you to be in our advertisement?" Weirdly dressed person: "Well, I was an extra in The Fifth Element" Jaguar: "You're hired!"

Have you seen rich people fashion? They like dressing like an expensive telly tubby.

At least Nissan AKA Datsun only went from 3D classic to 2D ugly logo. But that looks minor now. Thanks Jaguar.

Moss ❤️

A thousand times yes!

OR it just became a desirable classic collectable.

Proof that I'm from another planet: Where The H*ll is the Jag?

I can't believe it got through all the work to create this without a few people asking WTF. Is everyone in their Marketing dept blind and insane?

Ah ha! So this is what happened to the "Teletubbies" Always wondered about them.

Always have been in a way. Jaguar always said to me, there goes a rich dude wasting his money on maintainence and repairs.

The Onion can't top this.

Forbes is painting this in a good light, but their stocks dropped due to their "woke" message. Investors are fleeing. Enough liberal investors could turn this around, but there's much better stocks to choose.

Gen X Feral

Gen X Feral

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My dad was an master mechanic, he needed to test drive a Jag late in the day and just brought it home overnight. Me of course was drooling over it and he even let me drive it for a few minutes. He said as far as luxury cars go the only thing worse than a Jaguar is a DeLorean, that Jags are always in the shop for one problem or another. So I have a VW lol

At least it will deter hood ornament theft. If the new ad is an indication the metal jaguar is going to be replaced by something like a brightly colored nylon dish scrubby

I suggest that they gained their marketing 'experience' from being influencers on social media and are therefore clueless about business. Go woke, go broke!

I just went though that with my Lenovo software. Bad decisions are universal.

Clever

This.

Imagine the pressure on the team designing their first electric car. Boss: "Jim! The new logo and the weird sci-fi movie models have alienated 97% of our customer base. No pressure, but it's really important our first electric car is not a total POS!"

So this is what a constipated KIa looks like.

Hyundai tried, and failed.

Really? You censored the cigarette? Are you fúcking serious? 🤦🏻‍♂️

Just between me and thee, that old logo was pretty badass.

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So… suicide is censored, but no problem republishing a literal Nazi comic?

Desperate to make money, maybe?