In a world where it feels like we're constantly being bombarded with ads, it’s rare to see one that really stands out and captures the attention of consumers. But if you’re a connoisseur of great ads or are interested in getting some inspiration for how your own company can spread the word about your services, you’ve come to the right place, pandas.
Below, you’ll find photos of some of the most brilliant campaigns that have been shared on two subreddits dedicated to high quality advertisements and mind-blowing marketing. Enjoy scrolling through these pics, and be sure to upvote the campaigns you find most clever!
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“What If We Cared About Those Living In Poverty As Much As We Care About Celebrities?”
One Child Is Holding Something That's Been Banned In America To Protect Them
Highlight The Remarkable - Remarkable Women And Their Stories By Stabilo Boss
While we all know the importance of great advertising, it seems to be one of those things that is easier said than done. Many billboards are simply passed by without being noticed at all, and plenty of ads on YouTube are skipped as soon as possible. But when an ad does stand out, you might want to snap a photo and share it online with fellow ad-enthusiasts. This subreddit, dedicated to “high quality images of advertisements,” has amassed an impressive 465k members over the last 12 years through sharing simply static images of brilliant ads.
We’ve also taken a trip to this subreddit, which is a bit smaller but shares a similar goal. “Only the most creative and mind-blowing marketing ideas and concepts belong here,” the group’s About Community states. And as it turns out, anything can be marketed in a fabulous way, from McDonald’s burgers to job opportunities to luxury cars. So whether you need an IKEA pillow or a reminder not to smoke cigarettes, you’re sure to find something on this list that will catch your eye.
Ford's Advertising After Women In Saudi Arabia Are Allowed To Drive
The Beetles
Choose Who Will Drive You Home // Reykjavík Metropolitan Police
While advertising may seem simple to those of us who have only ever come across ads, rather than created them ourselves, it can actually be quite complex. According to Indeed, there are three main types of advertising: above the line, below the line and through the line. Above the line ads are not specifically targeted towards any group of people, but rather large, wide audiences. These include TV, radio and magazine ads which are sure to reach a wide variety of people.
Below the line ads have a target audience. These can include mailing lists, in-store ads and commercials created for specific programs where they’ll know their audience. And finally, through the line advertisements use a combination of both above and below the line techniques, often for brand-building campaigns. These are typically widely distributed and use cookies or digital data to give customers a personalized experience.
Burger King Tells People To Order From Mcd's
Jorge Gamboa, "The Tip Of The Iceberg" (Environmental Advert)
Forensic Science Ad
Call me crazy, but I love the English language, warts and all.
Indeed notes that it’s important for companies to focus on creating great advertising because it increases sales, informs customers, helps introduce new products, informs advertisers about their own competition, retains customers, increases employee morale, differentiates brands, increases customer trust, can help reach target customers, and explains company values. As crucial as it is to provide excellent service and products as well, advertising cannot be overlooked. And to keep your company from being overlooked, ads must be geared to attracting customers’ attention. It can be helpful to use “bright colors, jingles, sketches or clever taglines,” Indeed recommends, but anything out of the ordinary might be a great choice.
I Guess The Most Simple Yet Powerful Promotional Message
Donation Ad And Drop Off For USB Sticks To Send To North Korea
Nice idea, but I don't want to think of the consequences for anyone caught with one.
Please Don't Text And Drive
A great ad not only captivates audiences but also advocates for a product. It can be helpful to detail why exactly this brand is superior to competitors and what the advantages are of supporting this company. Advertisers should also focus on their target audience, and establish a consistent image. “Identify your target audience by reviewing sales history or demographic information about your customers or by distributing customer surveys,” Indeed explains. “Then design advertising that appeals to them using research and focus groups.” Consistent colors, fonts, logos, etc. can also help your brand become instantly recognizable by your customers.
One Click Can Change Your Future
City Of Los Angeles Facebook Job Posting
1963 Bronx Zoo, NYC “The Most Dangerous Animal In The World”
While it’s important for companies to pump energy and resources into great, creative ads, advertising is so powerful that it can have positive or negative effects. So companies must be wary of running any ads that will hurt their businesses. According to Amped, bad advertising can alienate your customer base, ruin your brand image and sometimes even lead to lawsuits. In fact, one third of Americans say they refuse to purchase from brands who have previously released bad advertisements, even if the ads were later changed or removed.
Nikon Facedetect
Idm Ad-Smart Ideas For Smarter Cities
Bold Campaign By Unicef
I think that the antivaxxers would hurry and quickly do a facebook-like just to prevent the kids from getting vaxxes... ie they'd take this literally
One example of bad advertising that companies must steer clear of is false advertising. “This is when a business uses baseless, misleading, or dishonest content to market or promote products/services,” Amped explains. “No marketing team is perfect and mistakes can occur, but when paired with deliberate ignorance and possible intent to appear clever in the eyes of the public, the result is false advertising. Some advertisements miss the point by misleading their audience and in turn leaving a sour taste in the mouths of consumers. Over time, negative ads can lead to biases about brands by everyday people.”
A Picture Is Worth 1000 Words; No Tag Line Necessary
A Pixel For Every Remaining Animal Of That Species
Fill In Carefully: An Ingenious Ad For A Tattoo Parlour
According to Inkbot Design, some of the best advertising campaigns of all time include Nike’s “Just Do It,” Coca-Cola’s “Share a Coke,” and Dos Equis’ “The Most Interesting Man In The World.” It’s likely you can already picture these taglines or ads in your mind, as they were, and maybe still are, seemingly everywhere. They were simple, catchy, clever and encouraged people to quote them to keep the conversation going. They’re feel good ads that make customers want to support these companies, and they’ve been massively successful.
Barilla Noodles Ad For New Year!
An Idea So Stupid
Durex Roasts Facebook Data Leak
Funny enough, Durex did have problems with their condoms leaking around 2014/2015 in the UK due to production errors
Another one of the most popular advertisements the world has ever seen was Old Spice launching “The Man Your Man Could Smell Like,” which starred Isaiah Mustafa and quickly became a viral hit with over 51 million views. “Old Spice’s social media campaign included personalized video responses from Mustafa to comments from fans on various social media platforms, including Facebook and Twitter,” Inkbot Design explained. “In just two days, the company produced 186 funny, personalized videos viewed almost 11 million times. The campaign also helped Old Spice gain over 29,000 new Facebook fans and 58,000 new Twitter followers.”
An Advertisement For Keloptic.com - A French Website That Sells Glasses
Hot Shingles In Your Area
This Ad By Eskom
Have you been inspired to create the next brilliant ad campaign for your own companies, pandas? As with anything else in life, there are no limits to advertising! We hope you’re enjoying these clever pics and feel free to share any more brilliant ads you’ve stumbled across in the comments section. Then, if you’re interested in checking out even more amazing ads that we’ve featured on Bored Panda before, we recommend checking out another list right here!
Wwf - Horrifying / More Horrifying
I’m not sure if they mean “now there are no sharks” or “now it could be anywhere”. Since it’s the WWF I’m guessing the former, but…
The Police Throwing Paper Airplanes Through Open Windows To Warn People About Burglars
About Autism
So true, we were lucky the health visitor picked up on the fact our son didn't meet some milestones. It lead to him being diagnosed as autistic 2 years later just before he started primary school. Having that diagnosis made all the difference as he has an EHCP and the school really look after him.
Few Psas Catch People's Attention Like This Campaign Does. Client: Russoplysningen (Norway) Creative Agency: Alkemist
We as Americans really need to take some notes and make some changes..
What Goes Around Comes Around. Keep The Sea Clean
This Coffee Ad
Standout Point-Of-Sale Merchandising From Pasta Brand
Well, You Know What He Will Use For
Denver Water Billboard
KFC Ad In London
Cigarette Packaging Done Right
Bloom Supermarkets - Charlotte, North Carolina
Sebo Museu Do Livro : A Big Part Of The Story Is Lost When It Becomes A Movie
Blood Donation "You Can Be Someone's Hero!"
I really don't think someone who gained his powers from radioactive blood poisoning should be giving blood.
Great Advertising If You Really Are Confident About Your Pizzas
Simple, Yet Effective
Pepsi "Light" Ad
Erdal Shoe Polish
IKEA Reminding Us The Importance Of Sleep
Daihatsu Hijet Ad From 1996
Thailand Psa Ad Against Driving While Sleepy
Some Finalists From Pornhub's User Generated Ad Completion
I really liked the idea behind their "Beesexual" adverts to rise awareness to the importance of bees for the ecosystem
Brad Pitt Is Single Ad By Norwegian Airlines
Smart! Advertising Their Pens And Razors Simultaneously
Wish I Can Write That Well
Firefighters Don't Like Fire Movies
Norwegian Airline Shows Destinations On Its National Flag
Organ Donor
Anti-Tick Mall Floor
Duvet Ad By IKEA 2020
Ad For The French Open
Samsung vs. Apple
Gillette Cleverly Advertising Their Razors At A Hockey Game
Innocent - Reaction To iPhone Launch
When You Are Hungry
This Is How They Prevent People From Urinating In Public In The Czech Republic
Where is the corresponding YouTube channel? For research purposes only
Minimalism At Its Finest
LEGO Ad
The Lung Association
The Muppets, Per Usual, Nail The Satire In Their New Ad
Ad For A Google Project Called Jigsaw
IKEA Ad For Simpson's' Fans
Colgate - Smiles Always Find A Way
This One Minute Brief Ad Concept For Kit Kat
Oh, why limit yourself? Eat chocolate during the Zoom calls too, I say.
Mcdonalds Sun Clock From 2006. Agency: Leo Burnett, Chicago
Oatly Bench Ad, 2019. At Least It Didn't End Up As A P*rnhub Ad Banner
Nivea Night... Simple And Clear
One Example To A Great Business Name!
A Simple, Brilliant Ad By Land Rover
Direct Marketing Or Branding ?
KFC’s Apology For The Chicken Shortage This Week
Pakistani News Site Psa
Great Kitkat Field Marketing
Points If You Can Relate?
Ad For A Smoking Cessation Gum
Mcdonalds - Never Lost In Translation
Full-Page Ad In The NY Times By Away
A Friend Of Mine Got This "Parking Ticket". Excellent Outside-The-Box Marketing
Funny but maybe should have spent a bit more time proofreading it ("blackforrest crumle")
This Ad For An Advertising Agency, Demonstrating The Difference Between Sales & Marketing
This Is How Mercedes-Benz Advertised Their Strong Headlight Power
Utah Ski Resort Uses A 1 Star Review From A Californian To Advertise The Difficulty Level Of Its Ski Mountains
LEGO Campaign Developed By Asawin Tejasakulsin, Senior Art Director At Ogilvy & Mather, Bangkok
Ad For Sharpie Fine Tip Permanent Markers
Sharpie fine-tips are my go-to inking pens for drawing! I'm a lefty, so I tend to smudge inks that don't dry quickly, and Sharpies dry almost instantly. Plus the lines are crisp and don't bleed much. If I don't need lines that are super-thin (for which I'd use Microns), I'm actually quite fond of using Sharpies for my art!
Street Advertisement For Mattel Hot Wheels Toy Cars
"Either You See The Letter Or The Girl. Don't Text And Drive." - Leo Burnett Tailor Made Sao Paulo For Fiat
Anti Smoking Advert
Ykm Being Creative
Mercedes-Benz Christmas Advertisement
How To Market An Aston Martin
Not A Word Needed
The Making Of The Perfect Martini, Guy Buffet, 2000
Solid Showing For Mcdonald’s New Mobile Ordering Campaign
Clever Texting Ad By El Colombiano
Fun Up Your Home - Windows Vista (New Zealand) Ad By Y&r (2009)
This Advertising Car For A Plumbing Company
KFC Hot & Spicy Reimagines Fire
All Of These Movies Got “Pool’d”
Loved Ones Forget Themselves Too - Alzheimer's Society
This hits hard. I was my disabled dad's caregiver for 21 years. I loved him tremendously, but I lost my 20s and most of my 30s. Being a caregiver is exhausting, physically and mentally, and caregivers often break down too... but there's no one to help take care of THEM :(
New Marmite Billboard Ad, UK
I should probably go to sleep. I'm tired. When I first looked at this one, it looked like an explosion of... uh... post-Taco Bell rectally-extruded human waste matter. XD
Ho Ho Ho
I don't get this. Am I dumb? Edit: My most replied to comment is me asking if I'm dumb.
Mcdonald’s Minimalistic Typographical Ad
Parking Space For Jeeps
Wonder what would happen if one really did park there? Hmmmm.....
Coca-Cola Bottle Design Brief From 1915
For People Who Want To Lose Weight And Stay In Shape
While it is absolutely admirable to want to get healthier and lose weight if you are overweight or obese and it is affecting your health, I personally believe that that "exit" door is... a little TOO narrow to be realistic XD
Nescafe Wakes You Up
Um . . . the wording there? True though, almost every morning i just wake up as myself.
Coca-Cola
Not a real ad. No company would ever allow the use of their trademarks in a rival company's advertisement. And using them without permission would be illegal (copyright and trademark infringement.)
Great Use Of A Personification Of The Problem
Got to watch out for those jinn constantly trying to pick your whole car up.
This Linkedin Ad
At least he wears some boxershorts and doesn't go completely commando 'downstairs'
Meatless Farm, 2020
Looks like it didn't work - it's in the paper 22.6.23 that they are probably going to be filing for bankruptcy (UK)
Best Ad I've Ever Seen On Campus
Simple Yet Creative Beer Advert
Awesome Raid Ad I Saw On Facebook
Photos Of The Tips Of Well-Known Buildings From Across The Globe Are Framed As A Resemblance To Medical Syringes As Part Of A "Get Vaccinated" Campaign On Covid Vaccination [5496x7071] By Hugo Suíssas
If your last Tetanus shot was more than 10 years ago - go and get one
Minimalist Mcdonalds Ad From Sweden Shows New Large Coffee Size
Either that's one humongous cup of coffee or one miniscule notebook. You decide
Eyes Wide Open
This Jbl Ad
Want to pretend everything is fine and ignore the constant screams for help right outside your door? Well these are for you!
Creative Packaging For A Salad Spinner
So today's earworm was provided by Outcast. Thanks for this brain. There would be much more important things to remember than all the songs that live in my head without paying the rent.
Hbo X Adult Swim - Billboard (2022)
Color Me Impressed
Saw the Blue Man Group in Vegas many years ago. They came out to the lobby for photos with the audience after the show. I very shyly approached one of them with some paper and asked if I could have an autograph, expecting the guy to scribble on the paper with a blue marker. Instead, he KISSED the paper, leaving a BLUE "kiss" print as the "autograph" (from the facepaint)! XD Very special and hilarious experience.
Ad For Royal Jordanian Airlines Is (Again) Pretty On Spot
Marketing 101
I read this one before seeing the photo. I guess being an all powerful cat god does have it's perks.
What A Brilliant Idea!
Either Coke copied Pepsi or the other way around... (See the floating crates ad higher up)
Nike, 2020
Samsung Cellphone Ad, 2000
This Ad For The LEGO Movie 2 Shoes The Actual Ad And Then Plays The First One Through For Free On Friday
Playstation 2 Ad In The Official Playstation Magazine (2003)
Using Sex Appeal And Comedy To Advertise A Wide-Angle Lense
A Way To Market To Perverts
Grody :( I hope this ad is just that - an ad - and they didn't really put raised lettering on random benches.
Didn't BP quite literally just make an article identical to this one?
Years ago they used to show the Clio award winners to the public in San Francisco. At first it was limited to people who worked in advertising. But there was such a demand for those people's friends that they figured out there was a big market for it and opened it to the public, running them for (eventually) two whole weeks. They included print, video, and radio ads and the audience responded vocally, especially to evil companies. But then some Hollywood types bought the broadcast rights and started showing them on TV. But of course they only showed the 'nice' video ones, none of the others that gave the whole thing substance. It lasted 2-3 seasons before they pulled the plug and it was never presented again.
Didn't BP quite literally just make an article identical to this one?
Years ago they used to show the Clio award winners to the public in San Francisco. At first it was limited to people who worked in advertising. But there was such a demand for those people's friends that they figured out there was a big market for it and opened it to the public, running them for (eventually) two whole weeks. They included print, video, and radio ads and the audience responded vocally, especially to evil companies. But then some Hollywood types bought the broadcast rights and started showing them on TV. But of course they only showed the 'nice' video ones, none of the others that gave the whole thing substance. It lasted 2-3 seasons before they pulled the plug and it was never presented again.