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Cookie Shop Goes Viral For Brutal Honesty About “Micro Influencers”
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Cookie Shop Goes Viral For Brutal Honesty About “Micro Influencers”

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A cookie company put a “beginner” influencer on blast last month after she attempted to get some freebies. The business’ brutal turndown left many divided, with some citing unnecessary rudeness, while others argued influencers have become “out of control.”

Taking to its Instagram page in a Reel on May 8, popular New York-based cookie brand Halfsies Cookie Company exposed Ana Montealegre, a recent college graduate who had emailed the brand to get some sweet treats for her bridal party boxes.

Highlights
  • Halfsies Cookie Company publicly rejected Ana Montealegre's request for free cookies due to her low follower count.
  • Ana had less than 1,000 followers on TikTok and less than 2,000 on Instagram; hence, not qualifying as an influencer by the company's standards.
  • The business owner, David Maffei, humorously responded to Ana's plea by saying, 'And I'm a beginner astronaut.'

In the video, which amassed 1.2 million views, the business confirmed that it did indeed collaborate with influencers.

Nevertheless, upon seeing that Ana had less than 1,000 followers on her TikTok page and less than 2,000 followers on her Instagram account, Halfsies Cookie replied: “You’re not an influencer.”

New York-based cookie brand Halfsies Cookie Company put a “beginner” influencer, Ana Montealegre, on blast last month 

Image credits: halfsiescookieco

Image credits: halfsiescookieco

David Maffei, the business owner, directed Ana to the brand’s website, where she might place an order instead.

“I’m a beginner influencer,” Ana tried to persuade David, to which he replied: “And I’m a beginner astronaut.”

Mega influencers have more than 1 million followers, macro influencers have between 100,000 to 1 million followers, micro-influencers have between 10,000 to 100,000 followers, and nano influencers have between 1,000 to 10,000 followers, according to mobile marketing agency Moburst.

Ana, a recent college graduate, emailed the brand to get some sweet treats for her bridal party boxes

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Image credits: itss_ana.gabriela

Image credits: halfsiescookieco

“Influencer” is a wild label, David declared in his post, before recommending aspiring influencers to buy products from brands and tagging them, adding that brands are likely to repost their content.

“You’ll pick up some followers and maybe other brands will see what you’re doing and you’ll eventually have an engaged following that’s interested in the products you receive but you just don’t ask in the beginning for free product,” he wrote.

The businessman continued: “When I tell you some of the biggest influencers on the Internet, purchased our cookies first and tagged us and that’s how we found out about them.”

David Maffei, the business owner, saw that Ana had less than 1,000 followers on her TikTok page

Image credits: halfsiescookieco

Image credits: halfsiescookieco

“When we realized who they were we added them to our mailing list.

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“If you’re a terrific photographer you may be able to bypass this…”

David concluded by arguing that as a middle-aged man with a private social media account that has “more followers than her[s],” he would “never in a million years” think of himself as an influencer nor ask “for free stuff from a company [he doesn’t] follow.”

David also saw that Ana had less than 2,000 followers on her Instagram account

The harshly blunt post stunned some people, as a viewer commented: “This is rude. She is, in fact, a micro influencer.”

“Why did you post this just to embarrass her? As a brand account no less?” an Instagram user asked.

Someone else wrote: “Lmao what a way for a business to behave, it’s so easy to just say no.”

“I’m a beginner influencer,” Ana tried to persuade David, to which he replied: “And I’m a beginner astronaut”

Image credits: halfsiescookieco

A person commented: “Ok, why put her on blast on social media? 

“Is this company run by children? Rude and non-professional. Get a grip.”

A separate individual chimed in: “You can say no… she shot her shot. 

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“And I’m not gonna be mad at her for that. 

“Nor should a business behave this unprofessionally. So disgusting.”

Reports show that micro-influencers have between 10,000 to 100,000 followers

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Image credits: halfsiescookieco

Nevertheless, others agreed, as a person penned: “Bahahah! Please normalize calling people out for this. 

“Approaching small businesses for free stuff isn’t it. 

“If you can’t afford to get married then adjust your expectations and budget, and don’t expect everyone else to go into debt for YOUR day.”

Image credits: halfsiescookieco

“The fact that people are defending this woman is mind-boggling to me,” an observer argued.

Someone added: “Influencing needs to come to a screeching halt. 

“It is out of control. ‘Are you in for some bridal bliss?’ – No, not at all. 

“The way these people feel so entitled to free shit is mind-boggling.”

“Influencer” is a wild label, David declared in his post

Those claiming to be social media influencers have become a regular issue for David, who has called out other individuals in the past.

In fact, one of his most recent heated exchanges with a person demanding cookies free of charge resulted in the entrepreneur being blocked.

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On the flip side of his anti-influencer stance, David has also been handing out free products to people in need.

 

View this post on Instagram

 

A post shared by Danene Sabol (@dstchr)

Last week, the cookie expert sent some of his delicious desserts to a seven-year-old girl needing a heart transplant.

Influencers attempting to collaborate with businesses and receiving special treatment is nothing new. 

Just last month, Jamieson May, a newbie influencer from Melbourne, Australia, with less than 9,000 followers on TikTok at the time, saw her rant about “rude” responses from a restaurant she wanted to collaborate with dramatically backfire.

David’s post continued to ignite divided reactions

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Andréa Oldereide

Andréa Oldereide

Writer, BoredPanda staff

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I’m a journalist who works for Bored Panda’s News Team. The team, which has been launched on the website fairly recently, produces stories focused on pop culture. Whenever I get the opportunity and the time, I investigate and produce my own exclusive stories, where I get to explore a wider range of topics. Some examples include: “Doberman Tobias the viral medical service dog” and “The lawyer who brought rare uterine cancer that affects 9/11 victims to light”.

Read less »
Andréa Oldereide

Andréa Oldereide

Writer, BoredPanda staff

I’m a journalist who works for Bored Panda’s News Team. The team, which has been launched on the website fairly recently, produces stories focused on pop culture. Whenever I get the opportunity and the time, I investigate and produce my own exclusive stories, where I get to explore a wider range of topics. Some examples include: “Doberman Tobias the viral medical service dog” and “The lawyer who brought rare uterine cancer that affects 9/11 victims to light”.

Karina Babenok

Karina Babenok

Author, BoredPanda staff

Read more »

As a visual editor in the News team, I look for the most interesting pictures and comments to make each post interesting and informative through images, so that you aren't reading only blocks of text. I joined Bored Panda not that long ago, but in this short amount of time I have covered a wide range of topics: from true crime to Taylor Swift memes (my search history is very questionable because of that). In my freetime, I enjoy spending time at the gym, gaming, binging Great British Bake Off and adding yet another tattoo artist that I would love to get a tattoo from to my pinterest board.

Read less »

Karina Babenok

Karina Babenok

Author, BoredPanda staff

As a visual editor in the News team, I look for the most interesting pictures and comments to make each post interesting and informative through images, so that you aren't reading only blocks of text. I joined Bored Panda not that long ago, but in this short amount of time I have covered a wide range of topics: from true crime to Taylor Swift memes (my search history is very questionable because of that). In my freetime, I enjoy spending time at the gym, gaming, binging Great British Bake Off and adding yet another tattoo artist that I would love to get a tattoo from to my pinterest board.

What do you think?
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madmanmanny2021 avatar
Manny
Community Member
6 days ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

influencer is now the new term for lazy losers. These idiots need to get real jobs. If more businesses did this we would see less of this c**p.

jackburton_2 avatar
zgutrnrkqijpbykmpl avatar
ZGutr
Community Member
6 days ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

wow, you are tolerant compared to me. Just the word "influencer" puts a red filter before both my eyes and nothing can make me take it away.

Load More Replies...
rwtnuhkielf7 avatar
HTakeover
Community Member
5 days ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Holy moly this "article" is an unreadable mess. Messages are out of order, the flow of the narrative is completely broken up. Plus the usual going through 4 fonts in multiple sizes, pics scattered in such a way as to disturb the actual reading

rafaelruivo avatar
Load More Comments
madmanmanny2021 avatar
Manny
Community Member
6 days ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

influencer is now the new term for lazy losers. These idiots need to get real jobs. If more businesses did this we would see less of this c**p.

jackburton_2 avatar
zgutrnrkqijpbykmpl avatar
ZGutr
Community Member
6 days ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

wow, you are tolerant compared to me. Just the word "influencer" puts a red filter before both my eyes and nothing can make me take it away.

Load More Replies...
rwtnuhkielf7 avatar
HTakeover
Community Member
5 days ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Holy moly this "article" is an unreadable mess. Messages are out of order, the flow of the narrative is completely broken up. Plus the usual going through 4 fonts in multiple sizes, pics scattered in such a way as to disturb the actual reading

rafaelruivo avatar
Load More Comments
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