This FB Page Is Brimming With ‘Pics That Go Hard,’ Here Are 30 Of The Coolest

Created just last year, the ‘Pics That Go Hard’ Facebook page has already amassed close to 40k likes and around 150k followers. It might come as a surprise that so many people are interested in content that isn’t focused on a specific topic, unlike a page for swapping clothes, for instance, or a group for those with a green thumb.

But that might also be a part of its charm – followers of the page can never really be sure what kind of picture it is that they’re getting next, but they can be sure that it’s going to be a ‘Pic That Goes Hard’; and that’s enough for them.

Discussing how people end up following one group (or page) or another, Professor of Communication at USC Annenberg School For Communication and Journalism Dr. Dmitri Williams pointed out that there can be many factors influencing the decision. “There's a degree of advertising and algorithms alongside personal and identity-based affiliations,” he noted in a recent interview with Bored Panda.

“If you're part of a generation, race, religion or interest group, that's obviously going to play a role, but you also have to know the group exists. That's going to happen via your personal networks and platforms making suggestions to you based on your characteristics and viewing. It's a little like ‘people who bought this also bought that’.”

We also tried delving deeper into why people might be drawn to browsing content that is completely random or join groups that aren’t focused on a single subject. “I can only speculate that some people might enjoy getting ‘outside the algorithm,’ since so much content is served to us based on marketing and categories. People, as they say, contain multitudes, and sometimes it's appealing to see part of yourself that the platforms don't know about get its day,” Dr. Williams noted. “And, you know, curiosity is a thing.”

If you spend any time online—and since you’re here, you clearly do—chances are you not only browse but share the content with others, too; whether it’s focused on a topic you think your loved one might be interested in or a random picture with no context your friend might find funny.

According to Dr. Williams, sometimes people share content with others out of love and helpfulness. In addition to that, he pointed out that, “There's also research on something called ‘transactive memory systems,’ which is a fancy way of saying that we can't learn and know everything, but we can get our friends to help store it for us.

“So, your friend who's into politics or tabletop games or whatever knows about that and you can tap them when you want expertise. Sending them info is partly you being helpful and partly you being smart about having them act as your cold storage,” the professor explained.