Catchy, memorable and quotable. Slogans for companies set out to do one thing — make you think about their products. If you are a fan of Mad Men, you know how important slogans are. It is, after all, one of the most important marketing campaign elements. Since it is so hard to resist them, you might as well embrace them and learn something about them.
Marketing is a somewhat underrated part of a company. You might not see it, but marketing surrounds us everywhere. It’s easy to learn marketing principles but hard to master. If you ever watched Mad Men, you know that marketing seeks to sell you an experience. For this reason, catchy slogans for brands don’t sell you a product — they sell you an experience.
In a study, 50% of survey respondents found company slogans to be the most important elements in marketing campaigns. So, it’s best to create a slogan that sticks in the minds of consumers for a longer time. In this case, think smaller for a better result. The shorter your slogan, the easier it will stick.
Want to learn more about the more famous slogans for companies? We answer the more frequently asked questions throughout the post. Or, instead, read through the different slogans and taglines companies have used for years. Either way, share your opinion on them in the comments below.
The Top 10 Slogans (As Voted by Bored Panda Users)
We’re not discussing lackluster slogans here. Instead, we’re delving into the creme de la creme of the slogan world. Bored Panda users voted and handpicked their favorite slogans. Think differently? Cast your vote, and together with other users, change the position of these slogans.
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Kentucky Fried Chicken: “Finger lickin’ good.”
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M&M: "Melts in Your Mouth, Not in Your Hands."
MasterCard: “There are some things money can’t buy. For everything else, there’s MasterCard.”
What is a Good Business Slogan?
Effective slogans encapsulate an idea in a few words, making them a powerful tool for building a strong brand identity. If your product promotes a lifestyle of action and energy, your slogan should reflect it.
Look at “Red Bull,” which embodies an extreme and daring lifestyle. Since 1997, the company has used the slogan “Red Bull gives you wings,” cleverly alluding to the drink’s energy-boosting qualities, even if it’s not entirely literal.
Ajax: "Stronger than dirt."
What Are Cool Slogans?
The concept of “cool” is highly subjective. What one person finds cool, another may consider cringe-worthy. Yet, in the world of advertising, some slogans manage to consistently embody “coolness” — a rare and enduring quality.
Take, for instance, the “Apple” slogan, which has been urging us to “Think Different” since 1997. This call to think outside the box and embrace our own ideas has given the “Apple” brand a distinct, even hipster, appeal. What’s truly remarkable is how such famous company slogans, like “Apple,” were considered cool a decade ago and still maintain the factor today.
De Beers: “A diamond is forever.”
FedEx: "When it absolutely, positively has to be there overnight."
"When there is no tomorrow."
What is a Creative Slogan?
Creativity is the key to creating a high-quality slogan. The more creative your slogan, the better your chances of standing out from the competition and selling more products. To craft such a clever slogan, you don't need to overthink it.
Take, for example, “Nike” and “KFC,” which have some of the most creative slogans in the marketing world. “Just Do It” encourages Nike product users to take action, run that extra mile, and embark on a challenging journey. Just do it already. KFC’s motto is equally creative, matching their product’s appeal: “It’s Finger-Lickin’ Good.” From the slogan alone, you can tell that the chicken they make is so delicious that you’ll be licking your fingers afterward.
Marks & Spencer: "The customer is always and completely right!"
How Do I Find a Company Slogan?
In most cases, you can find company slogans in databases like Wikipedia. However, for an even more reliable source, visiting the product or company’s official homepage is always a good idea. For instance, in the case of “Skittles,” you’ll find “Squish the rainbow, taste the rainbow” just a few clicks away. To save you time, we’ve compiled a list of some of the most famous slogans.
Is Slogan a Motto?
It’s common to mistake a slogan for a motto, but there is a distinction between them.
A motto represents the core values of a company or brand. It can be catchy, but its primary function is to be informative.
On the other hand, a slogan serves as the spearhead of a marketing campaign. It needs to be memorable and catchy, sticking in the minds of consumers.
Do I Need a Business Slogan?
If you’re launching your own business, don't underestimate the importance of a slogan. From the start, especially when trying to establish a foothold in the market, it’s crucial to consider your marketing strategy. In this context, your slogan becomes vital to your company’s success, whether you like it or not.
Therefore, feel free to make your slogan as creative and honest as you desire, as long as it authentically represents your brand or company. A well-crafted slogan will always work in your favor.
What Was the First Slogan?
In the world of marketing, there’s always a “first.” Regarding slogans, Beecham’s Pills made a notable step by creating what is believed to be the first marketing slogan in history. In 1859, they launched the slogan “Beecham’s Pills: Worth a guinea a Box.”
What is a Selling Slogan?
Every slogan aims to enhance the marketability of a product and boost its awareness. When crafting a selling slogan, simplicity is key, with a focus on creativity rather than shock value. It’s crucial to ensure that the slogan is memorable without being annoying. Above all, the slogan should authentically represent your brand or company and resonate with the specific demographic you’re trying to reach.
Budweiser: "This Bud’s for You."
Can a Slogan Be 10 Words?
You’re slogan be as short as you want, as long as you wish. There is no single answer. A 10-word slogan can be more catchy than a 2-word one. As long as it works for your marketing campaign, the slogan can be as long as you want.
The UK Independence Party: "When there's no more room in hell, the dead will walk the Earth."
Technology Consulting Services in India | Jigya Unlock your business potential with Jigya, a leading technology consulting firm in India. Our expert team offers comprehensive consulting services to drive innovation, streamline processes, and maximize efficiency for businesses of all sizes. Contact us to embark on your digital transformation journey today. https://www.jigya.com/technology-consulting/
The UK Independence Party: "When there's no more room in hell, the dead will walk the Earth."
Technology Consulting Services in India | Jigya Unlock your business potential with Jigya, a leading technology consulting firm in India. Our expert team offers comprehensive consulting services to drive innovation, streamline processes, and maximize efficiency for businesses of all sizes. Contact us to embark on your digital transformation journey today. https://www.jigya.com/technology-consulting/
