Whether you like it or not, large companies’ and corporations’ logos and slogans are essentially a mild form of mind control. They are designed very carefully by teams of designers and marketers to ensure that they will inspire trust and the desire to purchase their products or service. Similar to Victor Hertz’s honest logos, the Honest Slogans blog is taking those logos and undermining them by replacing the companies’ slogans with something a bit more honest.
The blog publishes company logos with hilarious slogans that represent how consumers might actually see the company instead of how it wants to be seen. Pepsi’s logo reminds us of its constant battle with Coca Cola for market share, while Google, assured of its dominance, dares us to just try and use another search engine. The blog has quite a few of these slogans posted, so check it out and see if you can find your favorite (or least favorite) company.
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