Both slogans and taglines are very important for a brand's positioning in the business. They only differ in their scope: a tagline represents an entire business, while a slogan usually only represents a single product or is a part of a particular advertising campaign. Dan Cullen-Shute, chief executive and co-founder of the independent advertising agency, Creature London, says, "We live in a world where brands think they need ‘purpose’." Brands want their audiences not only to perceive a product but also to connect it with a higher purpose. That's where slogans and taglines come in - the best ones capture this higher purpose in a memorable way. For example, everyone and their mothers can surely recall Nike's call to action "Just Do It" or Red Bull's promise to "give you wings." However, not all slogans seem to work. Some appear at bad timing - for example, the ad for Ayds - an appetite suppressant - aired a TV commercial along with the slogan "Lose weight deliciously with the aid of Ayds." Given that the brand's name sounded phonetically identical to AIDS and that it aired during the epidemic period of the disease... well, I guess you can sort this one out yourselves. Bored Panda has compiled for you a whole list of various brand's slogans and taglines that are just plain bad, weird or blatantly stupid, so scroll down below to see them all.

#1

The More You Play With It, The Harder It Gets

The More You Play With It, The Harder It Gets

seed Report

Kaisu 1 month ago

I feel like they must've known what they were doing, there's no way this was an accident

View More Replies...
View more comments
#2

Sitting On Faces Since 2001

Sitting On Faces Since 2001

wilksonk907 Report

Hard 2 Guess 1 month ago

"Since 2001"....? They knew what they were doing.

View More Replies...
View more comments
#3

Nothing Sucks Like An Electrolux

Nothing Sucks Like An Electrolux

unknown , unknown Report

Iván Galarraga 1 month ago

Sure it sucks, it vacums all the free time in your home

View More Replies...
View more comments
#4

Good Luck

Good Luck

unknown Report

boredpanDaman 1 month ago

i am almost covinced that in local language it does not sound that threatening

View More Replies...
View more comments
#5

Something For Every Hole

Something For Every Hole

margeincharge Report

Jaffa Cake 1 month ago

I think Lovehoney have the same tagline.

View more comments
#6

After Dinner, You Can Stab Your Date

After Dinner, You Can Stab Your Date

Pleasant_Jim Report

boredpanDaman 1 month ago (edited)

what are they trying to say?

View More Replies...
View more comments
#7

The Best Things In Life Come In Cellophane

The Best Things In Life Come In Cellophane

Report

A WhiteRunGuard 1 month ago

Honey!!! The baby doesn't look so good!!!

View More Replies...
View more comments
#8

Went Shopping And Found This Ad Promoting Safe Sex

Went Shopping And Found This Ad Promoting Safe Sex

reddit.com Report

Mira Maier 1 month ago

I have both, what did I do wrong?

View More Replies...
View more comments
#9

Cheat On Your Girlfriend, Not On Your Workout

Cheat On Your Girlfriend, Not On Your Workout

jakedaily Report

Kaisu 1 month ago

Wow thanks for the advice I guess, Reebok....

View More Replies...
View more comments
#10

Men Are Better Than Women!

Men Are Better Than Women!

unknown Report

Daria B 1 month ago

Dunno, man... These two look like some super distracted fools.

View More Replies...
View more comments
#11

She Can Have A Tummy... And Still Look Yummy!

She Can Have A Tummy... And Still Look Yummy!

unknown Report

Grapeling 1 month ago

I highly doubt that parents want their kids to look "yummy"

View More Replies...
View more comments
#12

Imagine More Snacks Than You Can Imagine

Imagine More Snacks Than You Can Imagine

uknown Report

Marcellus the Third 1 month ago

"And then, imagine EVEN MORE!"

View More Replies...
View more comments
#13

Va-Dry-Na?

Va-Dry-Na?

Daniel Dougherty Report

Kaitlin Gaerte 1 month ago

I have no words for this. lol. its so bad.

View More Replies...
View more comments
#14

You Can Never Be Too Thin; Tastes As Good As Skinny Feels

You Can Never Be Too Thin; Tastes As Good As Skinny Feels

Grieve Report

Grapeling 1 month ago

I don't know, how good does skinny feel?

View More Replies...
View more comments
#15

It's Amazing What You Can Do With Two Fingers And A Thumb

It's Amazing What You Can Do With Two Fingers And A Thumb

Vandelay797 Report

Harry Larter 1 month ago

Finger gun 🤙

View More Replies...
View more comments
#16

The Beer That Beer Would Drink

The Beer That Beer Would Drink

Mark Duffy Report

Mira Maier 1 month ago

I think this one is funny.

View More Replies...
View more comments
#17

If We Can't Have Fresh Air, At Least We Can Have Fresh Muffins

If We Can't Have Fresh Air, At Least We Can Have Fresh Muffins

Mark Duffy Report

karen snyder 1 month ago

Yes, let's all start breathing muffins.

View More Replies...
View more comments
#18

Look Like A Girl, Act Like A Lady, Think Like A Man, Work Like A Boss

Look Like A Girl, Act Like A Lady, Think Like A Man, Work Like A Boss

dylmg Report

Kaisu 1 month ago

"Happy Women's Day" I think you missed the point here. Like, entirely. And if I worked like my boss, I would take random fifteen minute breaks and like seven personal phonecalls in a day

View More Replies...
View more comments
#19

You Only Know What You're Made Of When You've Been Stuffed A Few Times

You Only Know What You're Made Of When You've Been Stuffed A Few Times

WrongUn Report

Kaitlin Gaerte 1 month ago

what is that even an ad for? this cannot be an accident.

View More Replies...
View more comments
#20

White Is Purity

White Is Purity

FabianWolfgang Report

Jaffa Cake 1 month ago

Nothing wrong with this advert, it's totally oKKK.

View More Replies...
View more comments
#21

Lose Weight Deliciously With The Aid Of Ayds

Lose Weight Deliciously With The Aid Of Ayds

Kevin Noonan Report

Something 1 month ago

This isn't a bad tagline, it's a bad product name.

View More Replies...
View more comments
See Also on Bored Panda
#22

Approach Women Like You Do Wild Animals, With Caution And A Soothing Voice

Approach Women Like You Do Wild Animals, With Caution And A Soothing Voice

Nick Momrik Report

Kaisu 1 month ago

Racist and misogynistic, two birds with one stone I guess

View More Replies...
View more comments
#23

#BecauseNoReason

#BecauseNoReason

unknown Report

Iván Galarraga 1 month ago

Because defies reason

View More Replies...
View more comments
#24

Painfully Thick

Painfully Thick

t.wat Report

Grapeling 1 month ago

Okay, I get the joke, but what does it have to do with recruiting?

View More Replies...
View more comments
#25

Open Your Snack Hole

Open Your Snack Hole

cornichon Report

boredpanDaman 1 month ago

you got the sauce ready?

View More Replies...
View more comments
#26

She's Seen More Ceilings... Than Michelangelo; You're Not Popular... You're Easy

She's Seen More Ceilings... Than Michelangelo; You're Not Popular... You're Easy

Graine Loughran Report

Kaisu 1 month ago

Not brutally refreshing, just an asshole

View More Replies...
View more comments
#27

It's Not For Women

It's Not For Women

jennacastro Report

boredpanDaman 1 month ago

does it make facial hair grow?

View More Replies...
View more comments
#28

Spike Up Your Best Friend's Eggnog When They're Not Looking

Spike Up Your Best Friend's Eggnog When They're Not Looking

Louise Report

Kaisu 1 month ago

Is this an advert for rapists or something?

View More Replies...
View more comments
#29

What Can Brown Do For You?

What Can Brown Do For You?

unknown Report

Conrad Strucker 1 month ago

I want to get a shirt that says that now cuz I'm brown and I can do a whole lot

View More Replies...
View more comments

Note: this post originally had 49 images. It’s been shortened to the top 29 images based on user votes.

See Also on Bored Panda