Both slogans and taglines are very important for a brand's positioning in the business. They only differ in their scope: a tagline represents an entire business, while a slogan usually only represents a single product or is a part of a particular advertising campaign. Dan Cullen-Shute, chief executive and co-founder of the independent advertising agency, Creature London, says, "We live in a world where brands think they need ‘purpose’." Brands want their audiences not only to perceive a product but also to connect it with a higher purpose. That's where slogans and taglines come in - the best ones capture this higher purpose in a memorable way. For example, everyone and their mothers can surely recall Nike's call to action "Just Do It" or Red Bull's promise to "give you wings." However, not all slogans seem to work. Some appear at bad timing - for example, the ad for Ayds - an appetite suppressant - aired a TV commercial along with the slogan "Lose weight deliciously with the aid of Ayds." Given that the brand's name sounded phonetically identical to AIDS and that it aired during the epidemic period of the disease... well, I guess you can sort this one out yourselves. Bored Panda has compiled for you a whole list of various brand's slogans and taglines that are just plain bad, weird or blatantly stupid, so scroll down below to see them all.
This post may include affiliate links.
Good Luck
I've tried their planes twice : it's the most honest advertisement in the world !
Went Shopping And Found This Ad Promoting Safe Sex
You Can Never Be Too Thin; Tastes As Good As Skinny Feels
It's Amazing What You Can Do With Two Fingers And A Thumb
If We Can't Have Fresh Air, At Least We Can Have Fresh Muffins
Look Like A Girl, Act Like A Lady, Think Like A Man, Work Like A Boss
You Only Know What You're Made Of When You've Been Stuffed A Few Times
Approach Women Like You Do Wild Animals, With Caution And A Soothing Voice
She's Seen More Ceilings... Than Michelangelo; You're Not Popular... You're Easy
Spike Up Your Best Friend's Eggnog When They're Not Looking
What Can Brown Do For You?
I want to get a shirt that says that now cuz I'm brown and I can do a whole lot
Note: this post originally had 49 images. It’s been shortened to the top 29 images based on user votes.
Some are plain genius and others are just idioticly funny (i spelled that wrong give me a break)
And some are just horribly misogynistic and racist.
not trying to be mean so please don't get mad at me, but just so you know it's 'idiotically'. ;)
Thanks! I need a spellcheck every once in a while :)
It would have been nice to see which year each ad was published...
I agree, it would be helpful because some (like the Ayds candy) were around well before their names or their taglines developed different meanings.
It's scary when you look back at what was acceptable advertising back in the day...
Some are plain genius and others are just idioticly funny (i spelled that wrong give me a break)
And some are just horribly misogynistic and racist.
not trying to be mean so please don't get mad at me, but just so you know it's 'idiotically'. ;)
Thanks! I need a spellcheck every once in a while :)
It would have been nice to see which year each ad was published...
I agree, it would be helpful because some (like the Ayds candy) were around well before their names or their taglines developed different meanings.
It's scary when you look back at what was acceptable advertising back in the day...