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We need rules to keep the world safe. But a little mischief can be really fun.

The subreddit r/TheyKnew is dedicated to those moments when a person realizes that what they are about to say or do will be perceived as inappropriate, but decides to roll with the consequences anyway.

From cheeky signs to perfectly timed "accidents," these posts capture the playful side of chaos. I guess some of us simply don't care about the stares they attract.

#1

This Couldn't Have Been A Coincidence

Image of a calendar showing February with a character from Game of Thrones, fitting people knowing what they were doing.

beefy_bruva Report

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    #3

    A Bored Employee Knew

    Cat food boxes arranged to form an image of a cat walking across the shelf in a clever visual display.

    lben18 Report

    Nathaniel He/Him Cis-Het
    Community Member
    1 month ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    This is a true representation of how long cats can get, especially when you try to pick them up.

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    As clinical psychologist Dr. Noam Shpancer points out, by common sense and experience, we would expect people who follow the rules to be rewarded and those who break them to experience negative consequences.

    However, as we can see from the pictures, that's not always the case. And there's a study from 2024 that might explain why we're entertained or even impressed by people who don't always play along.

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    The paper by Astrid Homan of the University of Amsterdam and colleagues provided insight into people's responses to normative and counter-normative behavior in relation to leadership.

    The researchers hypothesized that rule breakers are less likely to end up in leadership roles because, while they may demonstrate dominance, it would be perceived as low in prestige and thus they would be seen as inferior leaders compared to those who are rule abiders.

    #5

    That Resemblance Is Uncanny

    Group of people posing in front of a large inflatable mascot at a stadium, knowing exactly what they were doing.

    Unlucky_Echidna8401 Report

    Auntriarch
    Community Member
    1 month ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Will never see the acronym again without thinking Batman Büm Lift

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    #6

    A Sign Of The Times

    Skyscraper building with missing letters spelling well known brand, showing people knew exactly what they were doing.

    Business-Stuff8711 Report

    TrulyToast
    Community Member
    1 month ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Sums up the current situation pretty well

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    In their first study, 149 participants were asked to consider a car company in dire need of revenue that also had to complete a large amount of administrative work to be allowed to sell cars. Three solutions were presented to keep the business in operation:

    1. Relying on crowdfunding (rule abider)
    2. Selling cars anyway (rule breaker)
    3. Selling memberships that include a free car—this way, cars can find new owners while technically no cars are sold, so there is no need to keep records preventing the sale of cars (rule bender).
    #7

    Yeah…they Knew

    Room 800B sign for Women’s Care Specialists mammogram and ultrasound, showing a funny typo in a medical setting.

    Gastro_Jedi Report

    #8

    Those Who Know, Know

    Truck loaded with large logs on highway, showing risky load securing in a clear daytime setting for times people knew exactly what they were doing.

    alehansolo21 Report

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    #9

    They Definitely Knew!

    Screenshot of a humorous answer mixing up Murphy's Law and Cunningham's Law, showing people knew exactly what they were doing.

    ap39 Report

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    Participants of the experiment were then asked to indicate their willingness to grant leadership to the person in each of the scenarios, as well as the extent to which they perceived that person to be prestigious and/or dominant.

    Results revealed that, as hypothesized, rule breakers were seen as more dominant and less prestigious than rule abiders—rule breaking reduced one's prestige and in turn, resulted in granting less power.

    However, the results further showed that rule benders were rated as more dominant than rule abiders but more prestigious than rule breakers. They were granted more leadership than either rule abiders or rule breakers.

    #10

    Don’t Do It, Chris!

    Adopt a highway sign humorously sponsored by Chris Bangs family and friends along a rural roadside.

    furbz1 Report

    Mike F
    Community Member
    1 month ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    That's why Chris gets his own table at reunions.

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    #11

    Not A Good Way To Honor Her

    Bus with Rosa Parks tribute on back, car side mirror reflecting the bus, showing a humorous moment of people knowing what they were doing.

    reddit.com Report

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    #12

    Kevin Lasagna

    Screenshot of Kevin Lasagna profile highlighting the pun with his name related to layers in his playing style.

    Bucky__Goldstein Report

    Riccola Tesla
    Community Member
    1 month ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    dont let the other post fool you this is the kevin who will try to sleep with you at the air b&b

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    #13

    I Hope It Is Not Photoshopped

    Man in suit standing by periodic table with letters circled to form a humorous phrase, showing people knew exactly what they were doing.

    reddit.com Report

    Talis
    Community Member
    1 month ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Oh no! Please ASAP censor these bad, bad words beyond recognition! 😱

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    In the second study, involving 480 participants, the researchers hypothesized that since rule bending may signal both dominance and prestige, it should provide an advantage in competitive leadership contests across contexts.

    The team varied the context within which leadership was to be granted, asking participants to judge the suitability of a person for a leadership position in various competitive and cooperative settings.

    Results showed that rule benders did best in both competitive and cooperative contexts. Rule breakers (higher dominance and lower prestige) were granted less leadership in cooperative contexts than both rule abiders and rule benders. Still, while rule breakers were granted the least leadership overall, they were granted more leadership in the competitive than in the cooperative setting. This suggests that rule breakers’ leadership appeal may increase in adverse environments.

    #15

    She Knew

    Bench plaque with a message about a cherished husband, dad, and adulterer, showing people knew exactly what they were doing.

    theloneliestsoulever Report

    T (she/her)
    Community Member
    Premium
    1 month ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Did...did she k**l him?

    Justme
    Community Member
    1 month ago (edited) Created by potrace 1.15, written by Peter Selinger 2001-2017

    She just wanted the world to know she wasn’t the gullible idiot he made her out to be. Sometimes it isn’t worth throwing away a whole marriage over an affair.

    Earthquake903
    Community Member
    Premium
    1 month ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I'm sure he's ashamed, from the grave...

    R1MV4Superleggera
    Community Member
    1 month ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Oh man! Seems like she took very seriously that saying of: "Hell hath no fury like a woman scorned"

    Paige Merlin
    Community Member
    Premium
    1 month ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I mean depending on age that could have been how long they were married and he’s dead to her, thus he saw the plaque?

    Livingwithcfs
    Community Member
    1 month ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Revenge is best served cold.... In this case it's stone cold

    Janet Graham
    Community Member
    1 month ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    For all the world to see, and you can't try to explain!

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    #16

    Enough Said

    Football players tackling each other on the field capturing moments where people knew exactly what they were doing and still went for it.

    trxsh-josh Report

    Jay Cee
    Community Member
    1 month ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    "And down at the 69 yard line . . . " "Dan? Dan, there's no such thing as a 69 yard line!" "I know!"

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    #17

    Poke The MT Fuji

    Two men standing with textured paintings in front of Japan and Iran flags showing people knew exactly what they were doing.

    joonkeat Report

    Auntriarch
    Community Member
    1 month ago (edited) Created by potrace 1.15, written by Peter Selinger 2001-2017

    Perfect illustration of orogenous zones

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    Commenting on the results, Shpancer wasn't one hundred percent optimistic. "[They] suggest that the leadership appeal of rule bending constitutes a risk factor for organizations and society, since rule benders tend to operate in the gray area between adherence and violation and are thus able to manipulate the very rules devised to keep checks and balances on powerful leaders," he said.

    As rule benders rise to power, they create a self-reinforcing loop, gaining influence that enables more rule bending, which in turn brings them even greater influence. It appears that sly is the way.

    For more, check out our previous article on r/TheyKnew.

    #18

    Dad Knew... For Sure

    Tweet urging expecting parents to check how their child's name spells backwards, a risky choice from people who knew exactly what they were doing.

    Aris-Totally Report

    Auntriarch
    Community Member
    1 month ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Also check the initials don't spell out anything humorous.

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    #19

    Hotel Knows What’s Up

    Room number signs from 417 to 422, with one sign deliberately tilted, showing people knew exactly what they were doing.

    Zaldabus Report

    #20

    Happy Easter!

    Shrek character peeking over a church building with a religious sign in an urban setting, capturing a bold unexpected moment.

    Abbbbyo Report

    #21

    He Really Came Through

    Vending machine with snack packaging humorously blocking slots, showing people knew exactly what they were doing and still went for it.

    ludwiga7 Report

    Mreoww
    Community Member
    1 month ago (edited) Created by potrace 1.15, written by Peter Selinger 2001-2017

    Placement, folks, placement.

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    #22

    They Definitely Knew

    Facebook post showing two bottles labeled OH! BOY Syrup with a caption joking about punctuation, illustrating people knowing what they were doing.

    SirKensingtonsSlop Report

    #23

    At Least They're Being Upfront About It

    Grocery store employee humor with butter spread labeled as "Tastes Like B**t" in a bold, funny packaging design.

    towrofterra Report

    #24

    Inspiration

    Man squatting under a misleading sign, showcasing humor in moments people knew what they were doing and still went for it.

    Blue_Nyx07 Report

    #25

    Thanks Management

    Handwritten sign on a store item saying don't touch yourself ask the staff illustrating times people knew what they were doing.

    reddit.com Report

    James016
    Community Member
    1 month ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    The worst they can do is say no and call security

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    #26

    Meow

    Pakistani officials using cat filter on video call, showing moments people knew exactly what they were doing and still went for it

    ShakalPayne Report

    Mike F
    Community Member
    1 month ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Probably had a larger audience than normal as well.

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    #27

    Are You Sure That's The Name Of The App?

    News anchor in pink coat reporting on TikTok shutdown in the U.S., showcasing moments people knew what they were doing and still went for it.

    Aynshtaynn Report

    Woof Yo
    Community Member
    1 month ago

    This comment has been deleted.

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    #28

    Please Don’t Take My Crown Jewels!

    Sign on a golf course warning people caught collecting golf balls will be prosecuted, showing people knew exactly what they were doing.

    reddit.com Report

    #29

    Ismart

    Travel charger plugged in upside down, showing a funny moment of people knowing what they were doing and still going for it.

    OniABS Report

    Jay Cee
    Community Member
    1 month ago

    This comment is hidden. Click here to view.

    I still haven't got over this brand of beer, in Berlin of all places! 20240609_1...06647a.jpg 20240609_183033-68f8cf206647a.jpg

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    #30

    But Have Their Subs Unionized?

    Jersey Mike's Subs Twitter exchange showing a pun on sub toppings with pickles and blocked replies in humor post.

    Magic_Al42 Report

    #31

    At Least We Know Now

    Illustration of Sesame Street characters on playground labeled with top, bottom, low, and down, showing people knowing exactly what they are doing.

    CandidculonasRedux Report

    #32

    They Definitely Knew

    Echo smart speaker box with voice command examples showing people knew exactly what they were doing and still went for it

    Tommy_Tommy_Tom Report

    #34

    The Guy Who Made This Was Diabolical, He Didn't Care

    Funny sign about drowning humor and people knowing exactly what they were doing despite the warning in a public place

    Level_Counter_1672 Report

    #35

    An Employee With A Sense Of Humor

    Books on a shelf with humorous titles, showing people knew exactly what they were doing and still went for it in life choices.

    yahyeet00 Report

    Blue Bunny of Happiness
    Community Member
    1 month ago (edited) Created by potrace 1.15, written by Peter Selinger 2001-2017

    Reminds me of the bookshop that displayed Prince Harry’s book, “Spare” next to “How to k**l your family”….

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    #36

    They Definitely Knew

    Man wearing a t-shirt with a realistic turntable design, showcasing people who knew exactly what they were doing.

    nonumberswillhelp Report

    See Also on Bored Panda
    #37

    They Had To Do It To Us With This Glasses Ad

    Billboard advertising sunglasses with bold text and a humorous message, showing a clever example of people knowing what they were doing.

    Mean-Buy836 Report

    Mike F
    Community Member
    1 month ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    And the present position of this post is...69

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    #38

    He’s Watching

    Signs for adult video store next to a religious billboard saying Jesus is watching, showcasing times people knew what they were doing.

    rosseepoo Report

    #39

    They Might As Well Have Put A Winky Face Emoji

    Hand sanitizer bottle with a humorous sign saying pump gently I squirt and a smiling emoji in a store setting.

    The_Golden_Yeti Report

    #40

    Smelly Flights

    Airplane with altered logo reading longer larger fart, showing people knew exactly what they were doing and still went for it.

    youassassin Report

    Ghostchaplain16
    Community Member
    Premium
    1 month ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    "PLEASE! Somebody open the windows. A door....ANYTHING!"

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    #41

    Welcome To [insert Town Here]

    Road sign with colorful letters humorously reminding drivers to follow traffic rules, capturing moments of people knowing what they were doing.

    Oh-Sasa-Lele Report

    Auntriarch
    Community Member
    1 month ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Perhaps it was just to get your attention

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    #42

    These Blocks In This Children's Book

    Children stacking colorful blocks precariously while knowing exactly what they are doing in a playful setting.

    Hidden_Turkey Report

    #43

    Yep Its From Florida

    Florida license plate showing "EAT YOUR" and a family graphic, capturing moments people knew exactly what they were doing.

    reddit.com Report

    #44

    Disney “Dumbo” Shirt

    Baby wearing a blue shirt with the word dumb written on the back, showing a moment of people knowing what they were doing.

    jkempt888 Report

    #45

    Couldn't Possibly Be A Coincidence

    BBC correspondent reporting live at a petrol station during a fuel shortage showing empty pumps and no customers.

    Sarky-and-George Report

    Auntriarch
    Community Member
    1 month ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I'm pretty certain that when New Scientist magazine sent a reporter to interview James Lovelock for his hundredth birthday, they chose someone named Gaia on purpose.

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    #46

    He Definitely Knew

    Screenshot of a Twitter post showing a humorous email mix-up, fitting the theme of people knowing what they were doing.

    dalai_lara Report

    See Also on Bored Panda
    #47

    Noice

    Weather forecast showing lots of sun and pleasant temperatures, perfect for people who knew exactly what they were doing.

    arusub15cfop Report

    #48

    You Can’t Accidentally Turn That On

    Reporter wearing a digital helmet face filter during a snowy weather broadcast showing people knew exactly what they were doing.

    TroyG1997 Report

    Nina
    Community Member
    1 month ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    It has happened before on serious news channels 😁

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    #49

    They Definitely Knew, And I Love Them For It

    TV screen showing Monsters, Inc. movie details with colorful characters, illustrating moments people knew exactly what they were doing.

    LekkerBroDude Report

    #50

    A Calculated Move

    Sign instructing to enter code 8008 on keypad to unlock pumping or breastfeeding suite, showcasing people knowing what they were doing.

    furf0xaches Report

    LALALand
    Community Member
    Premium
    1 month ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    What is the point of a keypad if it’s written right there for anyone to use?

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    #51

    Hmmmm Intersting

    Man wearing headphones reacting to a mission statement about touching lives, fitting with knowing exactly what they were doing theme.

    code_punk_ Report

    #53

    Grab The What

    Sign at bakery with humor warning customers not to grab their own balls, showcasing times people knew exactly what they were doing.

    reddit.com Report

    #54

    Editor Knew

    Newspaper headline showing Boy Scouts accepting gay boys, an example of people knowing what they were doing and still went for it.

    Far-Character-1980 Report

    #56

    Government Ad In Brussels Airport

    Family wearing masks walking in an airport hallway, emphasizing times people knew what they were doing and still went for it.

    RecyclingExtraSoft Report

    See Also on Bored Panda
    #57

    Sounds Like They Have A Kinky Furry On The Design Team

    Tweet showing a PETA graphic with a dog holding a leash and a person kneeling, highlighting prong collars as painful and dangerous.

    Giddy_Duck_84 Report

    Bill Swallow
    Community Member
    1 month ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Yeah, save the shaming for the animal k!llers at PETA, not the graphic designer.

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    #59

    The Cleveland Indians Have Been Officially Renamed The Guardians

    Crowd gathered at a sports venue near a sign reading THE G SPOT, showcasing moments when people knew exactly what they were doing.

    an0namish Report

    Nathaniel He/Him Cis-Het
    Community Member
    1 month ago (edited) Created by potrace 1.15, written by Peter Selinger 2001-2017

    I am surprised so many men have made the effort to find it.

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    #60

    This Has To Be Intentional

    KFC sign with a misspelled request for the next POS showing people knew exactly what they were doing and still went for it.

    Horizon_26 Report

    Jaya
    Community Member
    1 month ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    That is definitely how fast food employees feel about customers.

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    #61

    “Designed The New Closet Rod Bracket, Boss”

    Close-up of a broken stack shelf bracket still holding a rod, showing people knew what they were doing and still went for it.

    legs_y Report

    Jay Cee
    Community Member
    1 month ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I like that they used Phillips screws rather than a Slotted Head one.

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    #62

    She Knew

    News anchor in a floral dress gesturing to a coronavirus graphic on screen, showing people knowing what they were doing.

    isoesamu Report

    Owen
    Community Member
    1 month ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Her name is Sharona. She enjoys Corona. Mmmmmmm... my Sharona!

    #63

    Nice

    Carpet samples in neutral colors labeled with names and numbers, showcasing texture for flooring choices.

    novko15 Report

    #64

    Nice

    Store display showing cookies priced at 69 cents, capturing a perfect example of people knowing what they were doing and still going for it.

    MHSPitDad Report

    Blue Bunny of Happiness
    Community Member
    1 month ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Used to rent a house numbered 69. Dad found it hilarious, Mum claimed not to understand why…

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    #65

    Aquarium Employee Is An Anime Fan

    Sign at Monterey Bay Aquarium humorously promoting love for tentacles, showing people knowing what they were doing and still going for it.

    maximegg Report

    Der Kommissar
    Community Member
    1 month ago (edited) Created by potrace 1.15, written by Peter Selinger 2001-2017

    Sponsored by the Japanese Tentacle-Sexx Association

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    #66

    Never Thought Of It Like That

    Tweet humorously calling Microsoft a crazy company name, showcasing people knowing exactly what they were doing and still went for it.

    tennille_24 Report

    Nathaniel He/Him Cis-Het
    Community Member
    1 month ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    In today's news Microsoft have announced a pretending due to the possible sexual connotations of their original name. From today Microsoft will be known as Tinyflaccid.

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    See Also on Bored Panda
    #67

    There Are No Accidents

    Two images showing moments people knew exactly what they were doing, including a trash bin under a motivational sign and a quote from Master Oogway.

    Usernameofnitesh Report

    Riccola Tesla
    Community Member
    1 month ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    low key kinda goes hard as a quote. "i think therefor i am" "to err is to be human" "mistakes are proof that you are"

    #68

    Oh They Knew

    Checkbox options for whipped cream showing people knew exactly what they were doing with dessert toppings.

    Astormfront Report

    Riccola Tesla
    Community Member
    1 month ago (edited) Created by potrace 1.15, written by Peter Selinger 2001-2017

    a local place near me has kinda weird menu names for their stuff, thats kinda their gimmick, but its funny choosing the spice level on door dash because it goes from "im too white for this" to "abuelas plantain chips" to "possible cookout invite" to "definite cookout invite" to "hosting the cookout" to "i was raised cajun" to "mama aint raise no b***h" to finally "f**k me up papi" and theres even one more on its own seperate list that i havent tried yet thats just called "hospital" and i am in tears every time i order seafood from them.

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    #69

    Entertainment Weekly

    Entertainment Weekly logo with large white EW letters on a rainbow background, representing bold choice and awareness.

    thasneff Report

    Lily bloom
    Community Member
    1 month ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    My kid goes to a school with the initials EW. My calendar makes it look like I'm grossed out by school events

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    #70

    They Knew

    Horror movie selection showing a screaming woman next to family and kids category with an animated character playing guitar.

    Alikie_ Report