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Since Bored Panda’s early days, we’ve been captivated by WWF’s bold, emotional, and unforgettable ad campaigns. These aren’t just clever visuals — they’re powerful wake-up calls about the environmental crises we often ignore.
Now we’re back with a fresh batch of WWF’s most recent work, and they hit just as hard as ever. In a world where forests are leveled, oceans choked with plastic, and endangered animals turned into luxury goods, WWF (World Wide Fund for Nature) uses striking imagery to hold a mirror up to our habits — and the cost they carry.
These campaigns don’t sugarcoat the truth. Whether it’s a tiger turned into a rug or an elephant sacrificed for an ivory chess piece, they remind us that behind every careless act, there’s a silent victim. These aren’t just ads — they’re a call to action.
Scroll down to see some of WWF’s most impactful visuals, and let them challenge the way we think, consume, and care for our planet.
More info: Instagram | lp.panda.org
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#4
700 species of marine mammals could go extinct because of plastic. Death is caused by ingestion of plastics, suffocation, infection, and entanglement. You are guilty by association.
#5
Every day, 700 tons of plastic are produced and only 3% is recycled.
#6
Plastic wrap? I call it the Drowning Collection.
#7
Fight global warming, poverty, and deforestation. Together, we can create a sustainable and just future.
Bryson Wong-Kuon 5 months ago
This is funny and sad at the same time. Fix climate change and stop wildfires from spreading, pls
#8
These numbers aren't enough. "100 likes"
Saving this post is a start. Saving their habitat is the goal.
Remember their beauty online, preserve their existence offline.
#10
Plastic is so last season, but here we are.
PurpleTribe 5 months ago
Cut plastic can holders into as many small pieces as possible so necks don’t get stuck in them.
#11
Rhinoceros populations have plummeted by over 70% in just three decades, with fewer than 27,000 remaining in the wild. Without immediate intervention, these majestic creatures risk extinction, jeopardizing the delicate ecosystems they help balance.
#12
The world needs less action figures; more action.
DC 5 months ago (edited)
And we need to stop being tolerant about pseudomedicine. There is nothing nice or compassionate about any of these scames, be it homopathetic, be it whatever equivalent to fingernails is ground to powder to be used to improve boners' performance or whatever. It's a hideous crime already only viewing from customers' side, but the ignorant and downright cruel, self righteous idiocy with which we treat other animals exceeds everything humans have ever done against humans. It's laughably irrelevant in comparison. Not that I'd approve of any of that either, but we gotta have a realistic view on this. Maybe, not confiscating scales, horns, bones, but spiking them with something that is known to kiII humans only would be an option. Want some Tiger Juice, some Pango Scales, a piece of Rhinos' Horn? Better write down your will before using it!
#15
#16
Vicki Perizzolo 5 months ago
these animals are so close to extinction and the rainforests and oceans are being destroyed at such a ridiculous rate... so sad we can't seem to see how bad we really are
#22
95% of wastewater is not treated before being discharged.
Andrew Keir 5 months ago
But the CEOs of the water treatment companies continue to get their bonuses, while the rivers continue to get the sewage
#23
You become responsible, forever, for what you have tamed !
Multa Nocte 5 months ago
Antoine de Saint-Exupéry - "Tu deviens responsable pour toujours de ce que tu as apprivoisé."
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What do you think ?
Bryson Wong-Kuon 5 months ago
This is great and I hope humanity has a little faith left to help the ecosystem
Bryson Wong-Kuon 5 months ago
This is great and I hope humanity has a little faith left to help the ecosystem
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