When you think of a Tex-Mex restaurant, you might immediately conjure up images of mouthwatering tacos, flavorful salsa, creamy guacamole, delicious quesadillas, and other flavorful dishes. However, for many people, the name "El Arroyo" brings to mind something else entirely: their hilariously witty signs.
The restaurant was opened back in 1975 in Austin, Texas, and has been making its customers and the internet chuckle with its humorous messages. And we’ve collected some of the very best ones!
Scroll down to see the iconic black-lettered signs that have become something of a cultural touchstone in the heart of Texas.
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El Arroyo’s humorous signs make them appear relatable and authentic while allowing them to be funny. Their sentences often poke fun at common everyday experiences, making customers feel like the brand truly understands them. We can't help but laugh along with them and are thrilled to share their wit with you!
Humor is often used in branding and advertising because it is easier to capture our attention with a bit of wit and charm. People often remember ads that make them smile. It is not surprising since most of us enjoy humor. A 2017 survey by Clutch revealed that consumers prefer advertisements that make them laugh. “More than half (53%) say they remember and enjoy an advertisement if it is humorous”. While El Arroyo’s funny signs don’t promote their meals, they surely create a memorable and positive association with the brand.
A humorous brand personality is more likely to engage customers and stand out in a crowded marketplace. By making people laugh, a brand can create a positive association with its products or services. Additionally, humor can help a brand become more relatable to its audience. Through their clever messages, El Arroyo has successfully demonstrated how humor can be a powerful tool for building brand recognition, even in a competitive industry like food service.
El Arroyo's signs have become a unique form of comedy in and of themselves, drawing in crowds with their engaging humor. In fact, they have become so popular that customers can even purchase merchandise with El Arroyo's funny captions and humorous messages. Check out their website for all the goodies they offer here!
At night when they’re asleep, and leave before they wake up. Perfect way for an introvert to visit anyone.
We would love to hear your thoughts on these signs! Do you have a favorite? Please share with us in the comments below! And for even more hilarity from El Arroyo, be sure to check out our previous articles by clicking here, here and here!
We have 2 of these a year, and sometimes more. Our main religious holidays are always 2 days. Easter and Pentecost always have a Sunday followed by a second day off. Xmas is also 2 days, but of course they are date- based
I want to die with no clothes on. That way I'll be forever the naked ghost 🤣
The cool thing about pajamas is the feeling you get when you wear them after a long day. If you wear it every day it won't feel the same
Roses are red Violets are blue I have five fingers The third one's for you
If I traded a sea bird for a sausage, would I be taking a tern for the wurst?? (OK, I'll leave!)
Drowning is the ocean is the worst way to do this but I digress...
Note: this post originally had 111 images. It’s been shortened to the top 30 images based on user votes.
