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Zara Shoppers Are Saying It’s Impossible To Shop Online Due To Weird Modeling Poses, Share Screenshots To Prove Their Point (New Pics)
Interview With AuthorRecently, fashion aficionados realized that there’s something very odd when you scroll through Zara online shop. It’s not the clothes per se that look out of this world but rather the posing which is unlike anything shoppers have seen before.
And when we are talking odd, we really mean it. Like, a model standing on a stove with her eyes set onto the abyss of the kitchen, or like, another model curling in a ball, making sure the beige coat swallows her entirely. Both hilarious and oddly wonderful, the Zara awkwardness became somewhat of a social media hit with entire pages dedicated to collecting and making fun at the weirdest Zara pics out there.
“Awkward Zara” is one of these insanely popular accounts with 40.4k followers that set on a mission to “round up all of the questionable Zara images out there.” So let’s see what the fashion detectives have dug up, and I can promise, it’s gonna get funny. Psst! After you’re done, don’t forget to check out our previous post with the weirdest Zara poses.
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To find out more about the Awkward Zara Instagram account, which collects some of the weirdest Zara pictures and shares it to its fanbase of 40.6k followers, Bored Panda reached out to its creator. The 27-year old from the UK, who works in marketing industry, told us that they haven’t ever really released their identity on the page “because the page is all about the awkward poses/products/website quirks, not about me.”
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The author told us that the project started off as an escalation of a funny WhatsApp conversation they had with two of their friends during lockdown in 2020. “We were sending each other screenshots from the Zara website of models doing bizarre poses and asking ourselves what on earth was going on.”
“Models 6 ft up teetering on bookshelves, crouched on top of the cooker, half-submerged in a swimming pool… I’m quite an impulsive person and I knew there was a gap for a dedicated Instagram parody page, so within minutes, I had set up the handle and started cataloguing some of the weirdest poses I could find,” the author recounted.
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But the captions at Awkward Zara are as funny as the images themselves. “It’s just so inexplicable and impossible to fathom that I thought they required an alternative caption with a parody explanation or imaginary scenario behind the pose, hence why each image is accompanied by a caption which is (hopefully) humorous and relatable.”
At first, it was just friends who followed, but within a couple of months, the page had blown up and been featured in the Sunday Times’ Style Magazine, The Independent, Sheerluxe, ‘At Home With…’
When asked what they think of these bizarre poses, the author of Awkward Zara believes that the brand is trying to set itself aside from its high-street counterparts and elevate the brand to a higher level. “It leads to them shooting less catalogue/commercial type shots, and adopting a much more editorial style more natural to designer brands or the pages of Vogue.”
“They obviously have some pretty inspired and ambitious minds running the shoots, and they have huge budgets—it’s not unusual for them to bring in huge names such as Anja Rubik and Palomija to model £20 stretch jersey dresses.”
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Moreover, according to the Instagrammer, “awkward poses and unusual styling/staging naturally sparks conversations—they traditionally have never really engaged with influencer marketing or paid social (this is starting to slowly change though as Inditex shifts their focus on digital growth), so to an extent, it’s really free marketing for them when people share the poses on TikTok, Instagram, and elsewhere.”
Having said that, the author of Awkward Zara believes that the products speak for themselves. “Zara has such a cult following of loyal customers who are unlikely to be put off by awkward poses. Just look at how many influencers do Zara haul videos, etc. without ever being given anything from the brand!”
The issue with the weird poses is when there aren’t alternative product shots available, they said. “For example, when all of the product shots are either exclusively shot on models doing awkward poses, shot in B&W, or not shown on a model at all—that makes online shopping, which has been the only way for many people to shop during the pandemic, really difficult, and many people will give up trying to decode the mystery of what a piece of clothing might look like in real life and just abandon it altogether.”
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Moreover, Zara seems to be expanding a lot of resources on cultivating their image and increasing digital sales, but the website has still to catch up. “I think quite a lot of people find it difficult and counterintuitive to use; Awkward Zara gets a lot of people venting in the DMs about how they’re getting pretty fed up with the website,” the creator said.
The reactions to Awkward Zara are really positive, assured its author as “there are a lot of funny interactions in the DMs as followers love to share their frustrations about how difficult the website can be, how weird some of the items are (hello shopping trolleys and arm warmers!), and they also regularly send in strange things which they’ve spotted on their Zara adventures.”
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Turns out, it’s a really engaged community, and people love putting their reactions in the comments or tagging their friends because they can relate. Simultaneously, the author knows that’s when they’ve come up with a good caption.“
Aside from the humor, I have also had some more serious conversations with followers about diversity, cultural appropriation, the consumer experience, the fashion industry as a place to work, and much more, so it has become a really supportive space where people can share their frustrations, observations, and funny anecdotes.”
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This Is The Exact Reason Why Shopping Online At Zara Is Impossible
Catalogues for online shopping should be with non models in my opinion but with "regular' people (I don't know what term to use so as not to offend anyone). I need to see how the clothes look like on short or tall people, chubby or skinny people, with boobs, without boobs etc and with normal poses.
The ideal would be to include multiple models (whoever poses for a picture is a model, whether amateur or professional) for each single piece of clothing. And I wish that were the case. But I believe that's expensive, so the closest we have to this idea so far is pictures left in the reviews (and if so).
Load More Replies...Oh my gosh! I was shopping Zara last night and the pictures were making me crazy.
Did you buy anything? I’ve never been able to buy anything from there because of this.
Load More Replies...I honestly don´t like Zara...the sizes, at least for me, are almost impossible to wear, the quality of the clothes is poor and their models all look SUPER skinny and tall...almost unreal...
I don’t like a single Zara item...I don’t know, just very far from what I would ever wear. But their models...they just give me the creeps. I would say “Zara models are the ugliest”, but that would sound as if I think the girls are ugly, which I don’t. They just all look mean and creepy.
Load More Replies...Intentional weird is not nearly as interesting to me as natural weird.
Exactly! This just screams "I'm not like other girls" energy
Load More Replies...Maybe Juergen Teller can do some shoots for them in-front of that tree he likes so much.
i was thinking that too. a good match. put weird in front of weird and watch it amplify.
Load More Replies...Honestly a lot of trendy clothing companies do this and it’s annoying af. Like just show me the damn clothes in a way that I can picture it on me and leave the art house photography for an art gallery.
What other companies do this? Not Top Shop. Not Talentless. Not ASOS. Not Eloquii. Not Missguided. Not PLT. Not Source Unknown. Not even Fashion Nova. Not Bloomingdale’s or Sak’s. Like where else does this?
Load More Replies...Lets see normal sized women in normal poses so we can all gauge whether we want to buy it/will suit us. Like the trend some have of telling you the model's size/height. But would be good if clothes were shown in ALL sizes and I DON'T mean size 16 on very curvy women, show them on fat people!!
My favorite thing is when they have the option of showing other customers who have purchased the item wearing the clothes. I want to see other women wearing it. I'm not large but I'm not super tall and slender and I'm very very busty. I want to see women who have my body type wearing what I'm interested in to see what it looks like on them. Plus I just like to see it on other women and where they wore it and I like to see how they accessorized. It gives me ideas.
Load More Replies...I am a ara client for more than 20 years and yes the way they present the garments nowadays is really weird. But for some reason I always get the right size, and I don't have any problems with their clothes. Of course sometimes I have to send it back because I don't like how they fit, but no problems with the size whatsoever! I can say that its the only brand that I can order and I know what I am going to get...the weirdness of the online catalogue...well I like wierd so LOL....
How can you even see the outfits? This isn’t a size issue, it’s a “I can’t tell what the garment even looks like” issue.
Load More Replies...Aren't those kinds of pictures supposed to show you the garments? In most of those pics you can't even see the clothes properly! How will you know what you're shopping?
maybe they got an artistic photographer rather than an advertising one
I was not faintly tempted to purchase any of these. If they're trying to sell me something, they're failing.
I know these are professional models and they're just doing what they're told to do. It's not their fault. Whoever the creative director is is ridiculous. These are the dumbest photo shoots I've ever seen. You're supposed to look at the clothes. The marketing aspect of this seems to be working as it's got people talking and spreading the word but that's where it stops. I shop online. I HATE shopping in person. I wouldn't buy these things and it looks like nobody else here would either. It's just a fail in my opinion.
I went in their app today and was pretty bamboozled. I'll be waiting for the shop to open!
Shopping as a man at zara is weird anyway. If you are able to buy there things for men you have practically no muscles.
I shop online. A lot. And I’ve always wanted stuff from Zara and literally never ordered it because I straight up can’t see the clothes. Like the thing is they don’t just show it on a hanger and then on a weirdly posing model. The ONLY pictures they have are on weirdly posing models. You straight up can’t see anything. ASOS it is, again!
I've never heard of Zara but maybe they have these ridiculous poses to detract from the incredibly boring clothes.
Nah, you just must not be into shopping. Anyone who likes clothes knows of Zara, it’s probably the biggest retailer for clothes.
Load More Replies...The titles are hilarious 😂 Do people even bother trying to buy stuff from this website??
Catalogues for online shopping should be with non models in my opinion but with "regular' people (I don't know what term to use so as not to offend anyone). I need to see how the clothes look like on short or tall people, chubby or skinny people, with boobs, without boobs etc and with normal poses.
The ideal would be to include multiple models (whoever poses for a picture is a model, whether amateur or professional) for each single piece of clothing. And I wish that were the case. But I believe that's expensive, so the closest we have to this idea so far is pictures left in the reviews (and if so).
Load More Replies...Oh my gosh! I was shopping Zara last night and the pictures were making me crazy.
Did you buy anything? I’ve never been able to buy anything from there because of this.
Load More Replies...I honestly don´t like Zara...the sizes, at least for me, are almost impossible to wear, the quality of the clothes is poor and their models all look SUPER skinny and tall...almost unreal...
I don’t like a single Zara item...I don’t know, just very far from what I would ever wear. But their models...they just give me the creeps. I would say “Zara models are the ugliest”, but that would sound as if I think the girls are ugly, which I don’t. They just all look mean and creepy.
Load More Replies...Intentional weird is not nearly as interesting to me as natural weird.
Exactly! This just screams "I'm not like other girls" energy
Load More Replies...Maybe Juergen Teller can do some shoots for them in-front of that tree he likes so much.
i was thinking that too. a good match. put weird in front of weird and watch it amplify.
Load More Replies...Honestly a lot of trendy clothing companies do this and it’s annoying af. Like just show me the damn clothes in a way that I can picture it on me and leave the art house photography for an art gallery.
What other companies do this? Not Top Shop. Not Talentless. Not ASOS. Not Eloquii. Not Missguided. Not PLT. Not Source Unknown. Not even Fashion Nova. Not Bloomingdale’s or Sak’s. Like where else does this?
Load More Replies...Lets see normal sized women in normal poses so we can all gauge whether we want to buy it/will suit us. Like the trend some have of telling you the model's size/height. But would be good if clothes were shown in ALL sizes and I DON'T mean size 16 on very curvy women, show them on fat people!!
My favorite thing is when they have the option of showing other customers who have purchased the item wearing the clothes. I want to see other women wearing it. I'm not large but I'm not super tall and slender and I'm very very busty. I want to see women who have my body type wearing what I'm interested in to see what it looks like on them. Plus I just like to see it on other women and where they wore it and I like to see how they accessorized. It gives me ideas.
Load More Replies...I am a ara client for more than 20 years and yes the way they present the garments nowadays is really weird. But for some reason I always get the right size, and I don't have any problems with their clothes. Of course sometimes I have to send it back because I don't like how they fit, but no problems with the size whatsoever! I can say that its the only brand that I can order and I know what I am going to get...the weirdness of the online catalogue...well I like wierd so LOL....
How can you even see the outfits? This isn’t a size issue, it’s a “I can’t tell what the garment even looks like” issue.
Load More Replies...Aren't those kinds of pictures supposed to show you the garments? In most of those pics you can't even see the clothes properly! How will you know what you're shopping?
maybe they got an artistic photographer rather than an advertising one
I was not faintly tempted to purchase any of these. If they're trying to sell me something, they're failing.
I know these are professional models and they're just doing what they're told to do. It's not their fault. Whoever the creative director is is ridiculous. These are the dumbest photo shoots I've ever seen. You're supposed to look at the clothes. The marketing aspect of this seems to be working as it's got people talking and spreading the word but that's where it stops. I shop online. I HATE shopping in person. I wouldn't buy these things and it looks like nobody else here would either. It's just a fail in my opinion.
I went in their app today and was pretty bamboozled. I'll be waiting for the shop to open!
Shopping as a man at zara is weird anyway. If you are able to buy there things for men you have practically no muscles.
I shop online. A lot. And I’ve always wanted stuff from Zara and literally never ordered it because I straight up can’t see the clothes. Like the thing is they don’t just show it on a hanger and then on a weirdly posing model. The ONLY pictures they have are on weirdly posing models. You straight up can’t see anything. ASOS it is, again!
I've never heard of Zara but maybe they have these ridiculous poses to detract from the incredibly boring clothes.
Nah, you just must not be into shopping. Anyone who likes clothes knows of Zara, it’s probably the biggest retailer for clothes.
Load More Replies...The titles are hilarious 😂 Do people even bother trying to buy stuff from this website??