Working that pitch-perfect shot is all about striking a pose. But one fashion giant seems to have taken this idea a little too literally.

Known as a serial offender in weird and controversial fashion choices (read about it in our previous article), the Spanish clothing retailer Zara is leaving everyone baffled again. When someone pointed out how weirdly their models are posing, shoppers started wondering what the heck these girls are doing. From a woman crouching on a stove to another levitating in the air like Spiderman, it seems like someone was tryin’ a tiny bit too hard. Whether Zara seeks to attract a niche customer or is playing it "too cool for school" remains largely a mystery.

#1

Weird-Zara-Model-Poses

x_nyambush Report

Hans
Community Member
11 months ago

Long toes I notice.

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#2

Weird-Zara-Model-Poses

zara Report

Lekha Kosuri
Community Member
11 months ago

What are we buying.. that face?

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#3

Weird-Zara-Model-Poses

CourtsChorus Report

Noez 🇸🇪
Community Member
11 months ago

Me, when there's a scary bug on the floor.

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The fashion giant Zara is a part of the Inditex Group, which in 2019 reported a sales growth of 7%, setting new records for revenues, profits, and cash. Inditex’s portfolio includes other successful fashion brands like Massimo Dutti, Pull & Bear, Bershka, Stradivarius, and more. However, Zara stands out as a particular leader in the pack. It was ranked 29th on global brand consultancy Interbrand’s list of best global brands and surpassed the Swedish giant H&M.

The secret to Zara’s success has to do with its strategy to go hand in hand with rapidly changing fashion trends with virtually no delay. According to Who What Wear, one thing Zara will never do is produce or design the same garment twice. When the product sells out, it’s never going to be remade in the exact same fashion. However, you can spot the same materials, patterns, and decors drifting from season to season, one collection to another.

#4

Weird-Zara-Model-Poses

melissaar_ Report

Hans
Community Member
11 months ago

You had one job, lady.

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#5

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GrrlGhost Report

Adam C
Community Member
11 months ago

Because you can't touch these

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#6

Weird-Zara-Model-Poses

amesh1985 Report

Adam C
Community Member
11 months ago

The new yoga pants?

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Zara releases new products about twice a week, which makes it always appealing to returning customers. But imagine how the photo studios are hustling to create the shoots you see on the site. Yes, those odd ones too.

Fashion editor Lauren Eggertsen, who visited Zara’s headquarters to learn how it functions, said that “there are 15 studio sets where all the magic happens, and each of them is accompanied by its own team (photographer, stylist, etc.).” There are many different stylists working to create the fresh and innovative looks to sell on Zara’s website. That’s why the styling never looks the same even if the image features the product.

#7

Weird-Zara-Model-Poses

Iqratheartist1 Report

Noez 🇸🇪
Community Member
11 months ago

Looks so comfy!

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#8

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Report

Lekha Kosuri
Community Member
11 months ago

This is just ridiculous

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#9

Weird-Zara-Model-Poses

zara Report

Karin Gibson
Community Member
11 months ago

The world is such an awful place. Hide!!!

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#10

Weird-Zara-Model-Poses

Luminilulu Report

Lekha Kosuri
Community Member
11 months ago

This could be of anything but the jacket

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#11

Weird-Zara-Model-Poses

MaiaDunphy Report

Rowlie
Community Member
11 months ago

well sometimes you just HAVE to do some serious thinking over a tennis net after You just shaved a sheep

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#12

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zara Report

Karin Gibson
Community Member
11 months ago

WTF is she wearing. We

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#13

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mariasohail_ Report

MsM
Community Member
11 months ago (edited)

Tartan: the latest trend in strait jackets (spelling corrected per David Berry's comment).

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#14

Weird-Zara-Model-Poses

zara Report

Rowlie
Community Member
11 months ago

she bent over backwarsds trying to hide how awful this dress is

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#15

Weird-Zara-Model-Poses

zara Report

Karin Gibson
Community Member
11 months ago

What am I doing.

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#16

Weird-Zara-Model-Poses

zara Report

Rowlie
Community Member
11 months ago

Slim Shady

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#17

Weird-Zara-Model-Poses

zara Report

Karin Gibson
Community Member
11 months ago

The dumpster shot. That's where these clothes go after 2 or 3 washes

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#18

Weird-Zara-Model-Poses

tasha_mcmullin Report

Lekha Kosuri
Community Member
11 months ago

They're promoting yoga!

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#19

Weird-Zara-Model-Poses

zara Report

Noez 🇸🇪
Community Member
11 months ago (edited)

It must be so painful for her to sit like that in those fugly shoes.

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#20

Weird-Zara-Model-Poses

zara Report

Karin Gibson
Community Member
11 months ago

The arm on this coat looks really narrow. She probably couldn't get her bone stick thin arms into it properly.

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#21

Weird-Zara-Model-Poses

zara Report

Rowlie
Community Member
11 months ago

so she is just doing random yoga poses, whether it makes sense or not

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#22

Weird-Zara-Model-Poses

zara Report

Rowlie
Community Member
11 months ago

Who doesn't practice yoga in jeans these days?

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#23

Weird-Zara-Model-Poses

zara Report

Esmeralda Esmeralda
Community Member
11 months ago

Is this Anja Rubik

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#24

Weird-Zara-Model-Poses

zara Report

Rowlie
Community Member
11 months ago

it's like she forgot the book she pretends to read

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#25

Weird-Zara-Model-Poses

zara Report

Rowlie
Community Member
11 months ago

they should have gone full giant carrot, now it just seems incomplete

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#26

Iraam_x Report

Rowlie
Community Member
11 months ago

I think it captures the spirit of this shirt perfectly

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#27

Weird-Zara-Model-Poses

zara Report

Karin Gibson
Community Member
11 months ago

Someone cannot do up a hem properly.

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