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If there is one thing the internet folk can’t seem to get enough of, it’s memes. Covering anything and everything you could possibly imagine, they are, in a way, an artform of the 21st century, depicting the good, the bad, and the ugly situations in life or simply providing a reason to smile.

Today, we’d like to shed light on one of the ‘artists’, a meme creator going by the name of ‘Tank Sinatra’. The Michael Jordan of memes—and a beluga whale enthusiast—as he presents himself on social media, the mastermind behind the ‘Tank.Sintatra’ Instagram account has already amassed more than three million followers with his witty and clever memes. Scroll down to find some of them on the list below and see for yourself what draws netizens to Tank’s chef-d'oeuvres.

Tank Sinatra, known in real life as George Resch—a US-based social media and marketing consultant and content creator—is clearly not your regular amateur meme creator, posting once or twice a month. Active on his Instagram account since 2011, he has shared close to 9,300 posts and attracted millions of followers; and that’s just Instagram alone.

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tank.sinatra , OwensDamien Report

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LakotaWolf (she/her)
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1 week ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Wait! Wait! I know like 30% of this one! Drip is when someone is cool, right? And rizz is short for "charisma"? Right? So... uh.... "does tiny football player look cool on his own, or is his charm the result of someone named Livvy?"

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While on The Ellen Show, Tank Sinatra revealed the reason behind the moniker, keeping it short and to the point: “I’m huge and I have blue eyes, that’s it.”

He then continued to share how he got into the meme world, saying that he has always been a huge fan of comedy, and when the captioned images started gaining popularity, he tried his luck at it in his free time.

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“I was selling fence in Long Island, and I was good at sales, so I had a lot of free time; and I would just drive around in between appointments, I would find pictures and I would put these captions to them—I’d see pictures that would remind me of something that happened in my life, and I would just write a caption. It started to get really big really quick.”

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In an interview with Writing Routines, Tank discussed the process of creating memes, revealing that for him, it’s more of a catch-as-catch-can kind of deal. “Mainly I’m out there living my life, being a husband, dad, employee, friend, patron, etc. While I’m out there living, sometimes things happen that I think would make a great meme,” he said.

“In other cases, I’ll scroll through some pictures on Reddit and see something that speaks to me. Then I’ll try and imagine some kind of emotional backstory for whatever emotion I think is being expressed by the subject in the picture.”

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tank.sinatra , theryangeorge Report

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Jack Burton
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1 week ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

As soon as they start coughing they gonna die. Never saw anyone coughing before diying in 20 years working in E.R but why not.

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The mastermind behind one of the most popular meme pages out there also shared that he tries to find the middle ground between posting something he finds funny and something his followers likely would. “To maintain that balance, sometimes I’ll do a generic caption with a cute puppy or something like that, but for the most part I like to stay true to myself and my sense of humor,” Tank told Writing Routines. “My hope is that instead of getting 100,000 ‘meh’ reactions, I’ll get 50,000 ‘oh my god, this guy is so funny’ reactions.”

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tank.sinatra Report

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RabidChild
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1 week ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Does every dog do this? My puppy never understood the whole fetch thing. I had to get 2 balls to throw because she would only let go of one if I was getting ready to throw another.

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Unsurprisingly, the humorous quality of memes is the main reason people tend to share them. Surveys revealed that roughly three-in-four respondents share memes for humor, 53% use them as responses, and just over one-fourth turn to memes in situations when words are insufficient, reportedly often engaging in entire conversations based on memes.

Anyone who’s ever “stepped foot” into the online world has likely noticed just how widespread memes are. According to Instagram, in 2020, more than a million posts with the word ‘meme’ were being published on the platform each day.

For Tank, the popularity of internet memes was arguably a life changing phenomenon. What started with him coming up with memes in between fence-selling appointments, grew to not only one of the most successful meme pages online, but other significant achievements, too. In 2017, the meme expert published a book Happy is the New Rich: (And 207 Other Lightbulb Moments) and in 2022, Tank even released his own board game, titled ‘Influencers in the wild’.

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According to StrawPoll’s data, Tank Sinatra is currently the fourth most popular meme page online; and he seems to be putting his popularity to good use. In addition to his original account, the content creator eventually launched ‘Tank’s Good News’ focused on the good that’s happening around the world, so people could enjoy a pick-me-up or a boost of positivity.

Not only that, in a collaboration with the New York Islanders hockey team, Tank worked on creating merchandise, which would benefit onewhale.org, an organization dedicated to saving and relocating a much-beloved beluga whale, Hvaldimir.

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tank.sinatra Report

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Tempest
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1 week ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I saw this in some skit in the form of “What’s the difference between Las Vegas and China?”

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tank.sinatra Report

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Sue Denham
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1 week ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Bottom row, far right, thinking: Hmmm, Steve's scoring this a seven. should I look generous and score it an eight or . . .

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tank.sinatra Report

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flower petals
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1 week ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

“What is this new enemy? It sprays water and speaks my language, even though it came in a box.. Evil is spreading!”

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tank.sinatra Report

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Hello_my_name_is_Genevieve
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1 week ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

My daughter attended remote kindergarten in 2020. This is when I learned the whole new level of frustrating absurdity we reached in these ages.

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tank.sinatra Report

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okpkpkp
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1 week ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Reporter Swan during an interview with the twice-impeached, four-times indicted, rapist Mister Trump.

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tank.sinatra Report

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Stardust she/her
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1 week ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

My school starts in May and my teachers only had a month of vacation so I can imagine their state when May comes around

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