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Brands and corporations around the world have embraced social media as a tool to communicate directly with their current and potential customers, but the public hasn’t always embraced them back. There are lots of reasons why a brand’s social media communications might fail, but when they do, accounts like Brands Owned on Twitter are always there to take pictures and appreciate the damage.

Some of these burns might be cheap shots or just innocent witty banter, but in some cases, internet commentators take the opportunity to highlight very real issues with these brands’ and corporations’ operations.

#1

Brands-Getting-Owned-On-Twitter

andrwfhenderson Report

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candymimi13 avatar
Chihuahua Mama
Community Member
10 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Always kills me when big companies try to pin climate change on the regular individual

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#2

Brands-Getting-Owned-On-Twitter

BrandsOwned Report

#3

Brands-Getting-Owned-On-Twitter

BrandsOwned Report

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keepgoing
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10 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Elon Musk should definitely do something about the racism going on in his company. Please, however, do not put all South Africans in one basket. The ironic thing is that most people are unaware of the racism against white people in SA, the corrupt government who even ENCOURAGE "kill the whites" etc. The country has gone down the drain with corrupt people in charge. Stop blaming the whites, the uselessness of the country it its own doing with incompetent idiots running the show.

mindykany avatar
Min
Community Member
10 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I'm guessing either you're too young to remember apartheid or maybe you didn't think it was such a bad idea. Really hoping it's the former and not the latter.

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Valek Fermiga
Community Member
10 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Racism is unacceptable behaviour ANYWHERE in the world in the 21st Century, it's as simple as that, doesn't matter if it's next door or the President, it simply shouldn't happen....

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Ken Beattie
Community Member
10 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Bit of devils advocacy here, I wonder if this is not deliberate racism so much as systemic. By this I mean they're not actively saying "You're black so you work in sector D". Rather it might be "You have this education level, so you work in sector D". It's not overt racism but it effectively creates the same result. As for the slurs, that needs clarification. Who is using them? Supervisors, coworkers? What race are the people using them?

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Michelle Reynolds
Community Member
10 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Everyone loved Elon until he wasn't quite the liberal darling they all thought he was.

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K W
Community Member
10 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Many of us never liked Elon because we could see he was an egotistical jerk but at least he appeared to be a somewhat competent jerk. The change in public opinion now is related to the curtain being pulled back to reveal not only is he not the genius a lot of people said he was but he is actually a giant idiot. And regardless of politics, he's gotten stupidly petty in the last couple of years.

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LizzieBoredom
Community Member
10 months ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

It would be great if he goes to Mars, but bad if the first Earthling Martians meet is Elon.

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The Original Bruno
Community Member
10 months ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Elon Musk is actually heir to a politician who was anti-Apartheid when being anti-Apartheid was not socially acceptable. His estranged father's share in an emerald "fortune" cost $40,000, although it proved VERY profitable. Elon's wealth, however, was created by writing a travel-software product, Zip2, with the help of angel investors who invested a total of $3 million, including eventually his Dad, who invested $20,000. (As Chief Technology Officer and co-founder, Musk made $22 million when their product was sold for $350 million.) With the money he made from that, he became fabulously wealthy by co-creating X.com, which eventually merged with other on-line banking tools to become Paypal.

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Russell Tilling
Community Member
10 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Well-researched and thank you Bruno! Nice to get some *actual facts* in contrast to the puerile, judgemental name-callers who are no better than kindergarteners!

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Kirsten
Community Member
10 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Just saying: he spend most of his life in America, so to still call him a South African is not totally 100% correct, but okehhh

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T'Mar of Vulcan
Community Member
10 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

He wouldn't get away with this in present-day South Africa. But he'd never try to do business here because we have unions.

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catmom3
Community Member
9 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Just another thing showing what a sub-human Eloon is.

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William Mclaurin
Community Member
9 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Elon Musk has to be the biggest turd in the septic tank. Hell hate this POS!!!!!

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Pink Princess
Community Member
10 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Wait what I never knew he was the heir to an emerald fortune!!! I thought he was just a generic nepo baby instead of a bejewled one

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xolitaire
Community Member
10 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Stop annoying this poor poor man, he's busy with shooting cars into space and smoking weed to be "cool"

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Zoey Rayne
Community Member
10 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I hope the current lawsuit against Elon by former Twitter employees really f***s things up for him.

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Chyppa Homer
Community Member
10 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

According to libs. A few years back : "Elon building electric cars, governments like those. Elon good !" Nowadays : "Elon bought twitter, restored free speech, governments don't like that. Elon bad !"

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Sheila Steven
Community Member
10 months ago (edited)

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Blaming Elon Musk for his employees being racist is unfair and unjustified. While Musk holds influential positions in companies like Tesla and SpaceX, he cannot control the personal beliefs of every individual within his organizations. Racism is a complex societal issue that extends beyond any workplace. Each person is responsible for examining and challenging their own prejudices. It's worth acknowledging that Musk has actively spoken out against racism and actively promoted inclusivity and diversity within his companies. While addressing racism at work is important, putting the sole blame on Elon is simply not warranted when dealing with the individual beliefs and actions of others.

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Tracy Sellars
Community Member
10 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Elon set out to ruin a guys life all because he told him his submarine was useless when it came to rescuing a group of kids trapped in a cave. The guy in question made a career of cave diving and rescuing so would know. Elon is a d;&k

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Boatswain Bill
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10 months ago

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Wait a second, I thought segregation is what the kids wanted.

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InsertNameHere (They/Them)
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10 months ago

This comment has been deleted.

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Moosashi
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10 months ago (edited)

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That's always the case in lefty states. Those internet viral Karens who don't like minorities... Yup they're libtards.

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Twitter accounts like Brands Owned are about more than just celebrating witty and snarky clapbacks. They tend to represent a cluster of different political value systems that can unite over a shared distrust of corporations. On a more basic level, they also give voice to some social media users’ discomfort over the idea of brand and corporations trying to pretend that they’re people.

#4

Brands-Getting-Owned-On-Twitter

BrandsOwned Report

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Libstak
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10 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Bwuhaha, I'm betting that wasn't the topic and I bow to him, well played

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#5

Brands-Getting-Owned-On-Twitter

TheBlueGem3 Report

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Ivo H
Community Member
10 months ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

McDonalds should probably start selling aloe vera to have plenty of it at hand to treat this burn

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This approach to corporate/brand social media communication is a relatively recent phenomenon with a few different names, including brand humanization, personification, and anthropomorphism. In a practical sense, each of these practices seek a similar goal: making a brand, product or corporation seem like it has an individual character/personality.

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#7

Brands-Getting-Owned-On-Twitter

vexwerewolf Report

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Hphizzle
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10 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Weren’t they just complaining 2 minutes ago that everything is going to c**p because of over population?? Make up your mind major news outlets.

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#8

Brands-Getting-Owned-On-Twitter

BrandsOwned Report

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Zedrapazia
Community Member
10 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

What even is the concurrence? Apple is overpriced büllshit and Linux just exists without anyone ever giving it attention. It's Windows or nothing at this point

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Social media isn’t the first or even the most culturally prevalent way in which companies have tried to achieve this. In the past (and to this day, some companies relied on charismatic or influential leaders to give them a human face. Consider Steve Jobs at Apple or Elon Musk at Tesla. Other companies have opted for mascots, like Mr. Clean, most child-oriented breakfast cereals, or the M&Ms mascots.

#10

Brands-Getting-Owned-On-Twitter

kittynouveau Report

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Seabeast
Community Member
10 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Yeah, he really looks like he's suffering in that photo. Poor fellow, I bet that's last season's suit he's wearing. /s

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#12

Brands-Getting-Owned-On-Twitter

oliver2981 Report

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Ren Karlej
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10 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I do love seeing this one again and again on BP... there are no official government or council-level rules on parent and child parking in the same way you’d get for disabled parking spaces. Parking in a supermarket car park is managed and enforced by the supermarket itself, or by a private parking management company. That means it’s not illegal to park in a parent and child space without a child. But you could get a Parking Charge Notice (PCN), the same as you would if you overstayed in a car park. Who knows why they parked there - car park could have been full when they arrived in an emergency or they could be totoal kn0bheads...

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What’s different about the social media trend is that it’s happening in a space where the public is being engaged. Brands are inviting people to respond to their questions, but some of them aren’t getting the responses they were hoping for! The creation of a brand identity that people can engage with and talk to opens a whole new can of worms in terms of brand communication.

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#15

Brands-Getting-Owned-On-Twitter

emily_ladau Report

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Pamela24
Community Member
10 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Breaking a wheelchair is literally like breaking someone's limb. Hope she got her money back to be able to get a new one.

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These entities, at their core, are powerful profit-oriented enterprises. Naturally, this means they can make ethical missteps that the public will disapprove of, and when they try to later represent themselves as affable individuals, the public can still remember and address their past injustices.

#16

Brands-Getting-Owned-On-Twitter

jackcalifano Report

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frederick clause
Community Member
10 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Where I am there are so many great independent coffee shops that I think the only reason anyone still goes to Starbucks is that is another illusionary status symbol.

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#18

Brands-Getting-Owned-On-Twitter

delusionalhulk Report

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Ren Karlej
Community Member
10 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Well, the CEOs do need their massive bonuses and gargantuan salaries... how on earth could they buy a bigger yacht than their neighbour otherwise? Would be terrible for them.

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Despite these risks, there is research out there indicating that this strategy can provide positive results. According to a study republished on Science Direct, “The results indicate that brand anthropomorphism is a valid predictor of outcomes such as brand trust and brand commitment. Finally, in support of incremental validity, it is identified that the [brand anthropomorphism scale] explains variance in brand trust and brand commitment above and beyond the measure of brand anthropomorphism commonly employed in the literature.”

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#19

Brands-Getting-Owned-On-Twitter

PenguinRandomCA Report

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Carl Roberts
Community Member
10 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I blocked Penguin Random House when they announced they would be censoring/ altering 100 year old books.

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#20

Brands-Getting-Owned-On-Twitter

tacobell Report

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Hphizzle
Community Member
10 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

“Is your lemonade made with real lemons?” “ Are your Girl Scout cookies made from real Girl Scouts?” Addams Family.

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What all of this means is that IF a brand manages to successfully create a friendly or otherwise memorable and pleasant public-facing personality, they can count on that impression to influence consumers’ decisions when they decide how to spend their money. This is a goal that many brands hope for but, as we can see in this list, few actually achieve!

#24

Brands-Getting-Owned-On-Twitter

FaithfulFilth Report

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Sedona
Community Member
10 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Is this actually true? It seems like an urban legend at this point. Genuinely asking.

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Whether or not we like it, this is a trend that is growing in many different industries. If you have a smartphone, it is likely that you can also use a digital assistant on it that has a human voice and can speak to you in full sentences. Websites are experimenting with using ChatGPT so they can provide every single visitor the impression of communicating with a human representative - without actually having to provide the customer service reps to do so.

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#25

Brands-Getting-Owned-On-Twitter

SimuLiu Report

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Lakota Wolf
Community Member
10 months ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

This might sound weird from someone who is white af, but I am SO happy to see Asian representation in Hollywood finally. A24 does fabulous work, and I'm so glad that Everything Everywhere All at Once took Best Picture in this year's Oscars and that Michelle Yeoh, Ke Huy Quan, and Daniel Kwan also took Best in their respective categories. (I'm not a huge fan of the Oscars, I'm kind of against them, but still am happy to finally see Asian actors/directors get the acknowledgement they deserve!) Simu Liu is a great actor and Shang-Chi is a pretty entertaining movie, even if you don't like superhero films!

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#26

Brands-Getting-Owned-On-Twitter

BrandsOwned Report

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MushroomHead22
Community Member
10 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

For great liquid cooling, try iced water. Coffee will just make you thirstier.

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#27

Brands-Getting-Owned-On-Twitter

BrandsOwned Report

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ThatCapybara
Community Member
10 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Free ice creams for all who didn’t get at McDonalds 😌🍦🍦🍦🍦🍦🍦🍦

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#32

Brands-Getting-Owned-On-Twitter

BrandsOwned Report

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Seabeast
Community Member
10 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Well sure, they use slaves, but they inclusively use trans slaves, so it's all good!

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#33

Brands-Getting-Owned-On-Twitter

BrandsOwned Report

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Regulus Black
Community Member
10 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I heard they were making a live action of Angry Birds movie, the villain does look scary

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#38

Brands-Getting-Owned-On-Twitter

lookingsuite Report

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Anon822209
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10 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Eddie/Suzy Izzard has been one of my favorite comedians for decades. She's hilarious and smart and was wearing heels on stage way back in the 90s.

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#39

Brands-Getting-Owned-On-Twitter

Wendys Report

#40

Brands-Getting-Owned-On-Twitter

BrandsOwned Report

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Sum Guy
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10 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Seems like someone "built their own pizza" and didn't include anything but the topping

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