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Beyoncé Strips Off Her Jeans, Washes Them With Diamonds In New Video Campaign
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Beyoncé Strips Off Her Jeans, Washes Them With Diamonds In New Video Campaign

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When Beyoncé hits the laundromat, you know it’s not going to be an average day on the internet.

The music megastar was captured strolling into a business and taking off her skintight Levi’s 501 jeans for the brand’s latest Reiimagine campaign.

Wearing a denim cowboy hat, the Halo singer tossed some diamonds into the washer along with her jeans, showing viewers how even laundry can be done in style.

Highlights
  • Beyoncé starred in "chapter 1" of Levi’s new Reiimagine campaign, which released on Monday, September 30.
  • The commercial reimagined Levi’s classic 1985 'Launderette' ad featuring Nick Kamen.
  • The hitmaker was captured taking off her jeans and washing them with diamonds in the ad.
  • “My song ‘Levii’s Jeans’ celebrates what I believe is the ultimate Americana uniform—something we all wear with pride,” the Grammy winner said in a statement.

Beyoncé showed how laundry, too, can be done in style as she appeared in Levi’s latest Reiimagine campaign

Image credits: Levi’s

Image credits: Beyoncé

Her hit song with Post Malone, Levii’s Jeans, which appeared on her latest album Cowboy Carter, also played throughout the commercial.

Marking “Chapter 1” of the campaign, the Levi’s ad with the 43-year-old singer was a reimagination of the brand’s classic 1985 “Launderette” ad, which featured model Nick Kamen in his underwear.

Subsequent “chapters” in the campaign are expected to be released as modern “reinterpretations” of the brand’s most iconic advertisements, according to a press release shared on Monday, September 30.

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The 43-year-old singer was captured taking off her jeans to recreate the denim-making brand’s classic 1985 “Launderette” ad

 

View this post on Instagram

 

A post shared by Beyoncé (@beyonce)

Image credits: Beyoncé

“My song ‘Levii’s Jeans’ celebrates what I believe is the ultimate Americana uniform—something we all wear with pride,” the Grammy winner said in a statement.

“I am honored to work with Levi’s to create quintessential American iconography. Denim-on-denim has often been seen through a male lens, so this reimagining campaign, which celebrates the iconic female perspective, is important to me,” her statement continued. “I look forward to exploring innovative ways for our visions to align in empowering women and honoring their strength.”

Fans were delighted to see the CUFF IT singer’s latest entrepreneurial endeavor, with one calling it “PERFECTYONCE.”

“My song ‘Levii’s Jeans’ celebrates what I believe is the ultimate Americana uniform — something we all wear with pride,” the Grammy winner said in a statement

 

View this post on Instagram

 

A post shared by Levi’s (@levis)

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“I want the jeans after they come out the dryer,” one said while another quipped, “Wouldn’t be able to focus at all if I were in that laundromat.”

“Washing your clothes in diamonds makes sense,” another wrote.

“NEVER WANTED TO BE A BUCKET OF QUARTERS BEFORE,” joked another.

The denim-making brand was also proud to debut their latest global campaign starring Queen Bey.

“Best levis commercial ever!” read one fan’s comment on the campaign. “Washing the jeans in diamonds becuz she is LUXURY!!!!”

 

View this post on Instagram

 

A post shared by Beyoncé (@beyonce)

“The Levi’s brand has and always will be the unofficial uniform for those moving forward in the pursuit of better. We believe a key part of that is continuously breaking and building the codes of culture,” said Kenny Mitchell, global chief marketing officer of the Levi’s brand at Levi Strauss & Co.

“In collaboration with Beyoncé, we explore the power of reimagination through this campaign, helping us to connect with our fans in new ways and supporting the growth of our women’s business as the definitive denim lifestyle brand,” he added.

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Binitha Jacob

Binitha Jacob

Author, BoredPanda staff

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Working as a writer for Bored Panda offers an added layer of excitement. By afternoon, I'm fully immersed in the whirlwind of celebrity drama, and by evening, I'm navigating through the bustling universe of likes, shares, and clicks. This role not only allows me to delve into the fascinating world of pop culture but also lets me do what I love: weave words together and tell other people's captivating stories to the world

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Binitha Jacob

Binitha Jacob

Author, BoredPanda staff

Working as a writer for Bored Panda offers an added layer of excitement. By afternoon, I'm fully immersed in the whirlwind of celebrity drama, and by evening, I'm navigating through the bustling universe of likes, shares, and clicks. This role not only allows me to delve into the fascinating world of pop culture but also lets me do what I love: weave words together and tell other people's captivating stories to the world

What do you think ?
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cali-tabby-katz avatar
LakotaWolf (she/her)
Community Member
1 week ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Wow, yes, the average person can TOTALLY relate to an advertisement showing a celebrity washing pants in a pile of diamonds /s

tobb-1 avatar
WindySwede
Community Member
1 week ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Well I don't think this will have the buoyancy as they hoped...

Load More Replies...
vk8p9njjdx avatar
vk8p9njjdx
Community Member
1 week ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

That peach was fat.. I kept rewinding trying to figure out who the owner was. Was hoping for a new name to find, and didn’t realize it belonged to Beyonce 🙄 Nice azzz tho, I can’t lie ✅

Load More Comments
cali-tabby-katz avatar
LakotaWolf (she/her)
Community Member
1 week ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Wow, yes, the average person can TOTALLY relate to an advertisement showing a celebrity washing pants in a pile of diamonds /s

tobb-1 avatar
WindySwede
Community Member
1 week ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Well I don't think this will have the buoyancy as they hoped...

Load More Replies...
vk8p9njjdx avatar
vk8p9njjdx
Community Member
1 week ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

That peach was fat.. I kept rewinding trying to figure out who the owner was. Was hoping for a new name to find, and didn’t realize it belonged to Beyonce 🙄 Nice azzz tho, I can’t lie ✅

Load More Comments
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