Both slogans and taglines are very important for a brand's positioning in the business. They only differ in their scope: a tagline represents an entire business, while a slogan usually only represents a single product or is a part of a particular advertising campaign. Dan Cullen-Shute, chief executive and co-founder of the independent advertising agency, Creature London, says, "We live in a world where brands think they need ‘purpose’." Brands want their audiences not only to perceive a product but also to connect it with a higher purpose. That's where slogans and taglines come in - the best ones capture this higher purpose in a memorable way. For example, everyone and their mothers can surely recall Nike's call to action "Just Do It" or Red Bull's promise to "give you wings." However, not all slogans seem to work. Some appear at bad timing - for example, the ad for Ayds - an appetite suppressant - aired a TV commercial along with the slogan "Lose weight deliciously with the aid of Ayds." Given that the brand's name sounded phonetically identical to AIDS and that it aired during the epidemic period of the disease... well, I guess you can sort this one out yourselves. Bored Panda has compiled for you a whole list of various brand's slogans and taglines that are just plain bad, weird or blatantly stupid, so scroll down below to see them all.
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The More You Play With It, The Harder It Gets
Sitting On Faces Since 2001
Nothing Sucks Like An Electrolux
Good Luck
I've tried their planes twice : it's the most honest advertisement in the world !
Something For Every Hole
After Dinner, You Can Stab Your Date
The Best Things In Life Come In Cellophane
Went Shopping And Found This Ad Promoting Safe Sex
Cheat On Your Girlfriend, Not On Your Workout
Men Are Better Than Women!
She Can Have A Tummy... And Still Look Yummy!
Imagine More Snacks Than You Can Imagine
Va-Dry-Na?
You Can Never Be Too Thin; Tastes As Good As Skinny Feels
It's Amazing What You Can Do With Two Fingers And A Thumb
The Beer That Beer Would Drink
If We Can't Have Fresh Air, At Least We Can Have Fresh Muffins
Look Like A Girl, Act Like A Lady, Think Like A Man, Work Like A Boss
"Happy Women's Day" I think you missed the point here. Like, entirely. And if I worked like my boss, I would take random fifteen minute breaks and like seven personal phonecalls in a day
Of all the things in the world that I'd like to do "Like a man," thinking is NOT one of them. Between this and their line of Lady Pens, maybe they should just call their company DiC.
But I don't want to think like a man... I'm much smarter than them! Most of them anyways.
Yea... like pens for women... like have they never met a woman?
Load More Replies...Why should women think like a man? Like female thinking is below standards? Wtf...
FFS Happy Women's Day??? I haven't witnessed this level of blind stupidity coupled with misogyny since 2015 when Australia's then Prime Minister Tony Abbott did his Women's Day Speech from a club that didn't allow women members.
They produce great lighters and pens, but I think they need new people for advertisment.
Yeah they do. How come no one was like "uh, wait a sec"???
Load More Replies...I can't imagine anything worse than 'thinking like a man'. I'm far more productive thinking like a woman
For Men: look like a man, act like a man, think like a man, and work like a man.
And why would I want to think like a man? A fundamental part of being a woman is thinking like a woman!
Aaand that's how you know BiC doesn't have women on their marketing team.
@dev mehta, You’re right she doesn’t look like a girl. She looks like a woman.
This sounds like a horny male and execs description of his ideal sex toy "I don't mean to be sexist but women should be..."
This is why so many women just emulate the bad traits of men personality, they do not realize that we should be respected and appreciate for what we are, not for how well we imitate male behaviors.....
"Work like a boss?" So... don't work at all, and then complain about how little your employees are doing?
How old IS this ad? Sounds like the 1950s, when women were called "girls" and "ladies", rather than WOMEN.
The only thing they got right was 'Work like a boss'. All the other phrases should have ended with 'woman'.
Sheesh this is CHILDISHLY written (not: LIKE A CHILD). Adjectives and adverbs were invented, to express the whole "like ..." --- don't say "smell like a fruit" but say "smell fruity". OK, now to work (bossly), and write what was meant in an adult fashion: "Look like a girl" = "Look prepubescent"; "Act like a lady" = "Act demure"; the rest is an exercise for the reader.
“Think like a man?“ You mean think about sex all day long and occasionally about money?
I'd rather look like a girl, act like a lady, think like a woman, and be the boss.
I am female, engineer, work in job that dominate by men. Yes, I use that principle, to think like a man. No, I don't think that derogatory toward women. To be able to survive and moving forward in man dominate world, I learn to think their way. If you want to win the fight, you have to think like your enemy. So, yes, I think like a man. And what kind of think like a man does? Let's be honest here, women does think differently with man. I don't mean on the intellectual level, but on the emotional level. Hard to admit, but yes, women tend to bring emotion when they're dealing with something, whereas man put logic before emotion. It doesn't mean we are less than man. We are caring person in nature because of our motherhood side. But sometimes we don't need that. If I have to be 100% women, all men in my work are going to eat me alive. Here's the example, women who think like a women will use beauty as privilege, women who think like a man will use beauty as power.
Amazing. You have mastered the art of thinking like a man on such a level you just wrote down a bunch of outdated sexist stereotypes while pretending you are somehow progressive for upholding them. You have some issues to work out.
Load More Replies...You Only Know What You're Made Of When You've Been Stuffed A Few Times
White Is Purity
Lose Weight Deliciously With The Aid Of Ayds
Approach Women Like You Do Wild Animals, With Caution And A Soothing Voice
#BecauseNoReason
Painfully Thick
Open Your Snack Hole
She's Seen More Ceilings... Than Michelangelo; You're Not Popular... You're Easy
It's Not For Women
Spike Up Your Best Friend's Eggnog When They're Not Looking
What Can Brown Do For You?
I want to get a shirt that says that now cuz I'm brown and I can do a whole lot
Avoid The Friend Zone. Offer Her A Real Drink
Travel Should Take You Places
At Age 80, Who Doesn't Need A Facelift?
We're Like A Cult With Better Kool-Aid
Spend Your Life Living
If Our Coffee Was Any Fresher, It Would Be Pinching Your Bum And Asking You Out!
I'm Cheryl. Fly Me.
For People Who Spit Blood When They Brush Their Teeth
Sorry, my bad! Turns out, it was TB all along! Oops! Should have seen the GP instead!
Alcohol Is In It!
It's A Meal
Exclusively For Everybody
No, this is perfectly right as intended --- the opposite of the "Dr Pepper, Not For Women" slogan.
We Speak Fish
Do Stuff.
I absolutely hate doing stuff. Now give me things to do and I'll do things in a heartbeat.
So Yummy... You Want Them!
for this to work you're supposed to pair it with trippy spirals and suspicious bearded men
Drink Barq's, It's Good
Everything Proof
Be Your Way
If It's In The Game, It's In The Game
Soup Is Good Food
Whoo Hoo!
Some are plain genius and others are just idioticly funny (i spelled that wrong give me a break)
And some are just horribly misogynistic and racist.
Load More Replies...I agree, it would be helpful because some (like the Ayds candy) were around well before their names or their taglines developed different meanings.
Load More Replies...Oh I wish they had put the "not beersies" ad! It was a "drink water instead of beer" drink responsibly campaign, but people kept going into liquor stores and supermarkets looking to buy "not beersies" XD
https://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=11371914
Load More Replies...The Dr. Pepper one reminds me of a promotional campaign done by Yorkie chocolate bars here in the UK (no idea if they exist elsewhere). Basically, the bars are made up of segments of pretty thick chocolate chunks that women apparently couldn't eat, so the tagline in their commercials was "Yorkie - It's not for girls". Oh, and McCoys crisps use/used the tagline "Man crisps", also because they were slightly larger than other brands.
The thing with the Yorkie ads was that they were so obviously tongue-in-cheek that nobody could sensibly be offended, you could tell that they were poking fun at the boys who wanted to keep their chocolate to themselves ;-)
Load More Replies...It’s really unfair to view vintage ads under a modern lens and call it inappropriate. Times were different as were people.
In my opinion, the sad side of the story is that those slogans made because the society is like those slogans and the hidden messages of sex, racism and misogynistic.
Anyone else remember those awful "man up" ads that Miller Lite aired about ten years ago?
I guess they figure "There's no such thing as bad publicity." I beg to differ - several of these woulds turn me right off their product/service.
Load More Replies...I'd think they were more clever finds if they weren't done on purpose.
Some are plain genius and others are just idioticly funny (i spelled that wrong give me a break)
And some are just horribly misogynistic and racist.
Load More Replies...I agree, it would be helpful because some (like the Ayds candy) were around well before their names or their taglines developed different meanings.
Load More Replies...Oh I wish they had put the "not beersies" ad! It was a "drink water instead of beer" drink responsibly campaign, but people kept going into liquor stores and supermarkets looking to buy "not beersies" XD
https://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=11371914
Load More Replies...The Dr. Pepper one reminds me of a promotional campaign done by Yorkie chocolate bars here in the UK (no idea if they exist elsewhere). Basically, the bars are made up of segments of pretty thick chocolate chunks that women apparently couldn't eat, so the tagline in their commercials was "Yorkie - It's not for girls". Oh, and McCoys crisps use/used the tagline "Man crisps", also because they were slightly larger than other brands.
The thing with the Yorkie ads was that they were so obviously tongue-in-cheek that nobody could sensibly be offended, you could tell that they were poking fun at the boys who wanted to keep their chocolate to themselves ;-)
Load More Replies...It’s really unfair to view vintage ads under a modern lens and call it inappropriate. Times were different as were people.
In my opinion, the sad side of the story is that those slogans made because the society is like those slogans and the hidden messages of sex, racism and misogynistic.
Anyone else remember those awful "man up" ads that Miller Lite aired about ten years ago?
I guess they figure "There's no such thing as bad publicity." I beg to differ - several of these woulds turn me right off their product/service.
Load More Replies...I'd think they were more clever finds if they weren't done on purpose.