There’s good advertising that makes you convinced you can’t live without the product or service. Then, there's excellent advertising that proves it’s a form of art, just like these mind-bending and clever billboard ads.

And then, you've got hilariously bad advertising. When you see one, you know it. Whether it’s product placing that has gone wrong, a slogan that sounds way off, or an overall design that gives people second and third thoughts, these are the ad fails worthy of the prize.

So let’s buckle up for a fun ride which is basically a masterclass on how not to “create and produce an ad,” as compiled in this list by Bored Panda. Take notes, kids, it’s about to get heavy.

#1

This Ad For Graduation Photography

This Ad For Graduation Photography

box_cardinal_peanut Report

Jozie
Community Member
1 month ago

LMAO yyyyyyyy

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#2

I Pass This Billboard Everyday And Everyday I Think He’s A Vampire

I Pass This Billboard Everyday And Everyday I Think He’s A Vampire

fitygrands Report

Raine Soo
Community Member
1 month ago

Oh, you mean that he's not?

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There are so many ways an advertising campaign, a billboard, a print ad, and a commercial can go wrong. But one of the greatest faux pas is “false advertising.” The term refers to ads that use misleading, dishonest, and plain “false” assumptions in their content in order to promote or market products and services.

One should remember to respect the consumers who, as a result of the ad, may feel lied to and fooled. Such negative ads rapidly create a very bad image of a brand, and it can lead to various biases about it.

As a result, sales immediately suffer and it takes ages to gain back consumers’ trust in the brand. Thus, false advertising is one of the most dangerous mistakes you can make while advertising your product and it never, ever pays off.

#3

This Ad Placement

This Ad Placement

vadge Report

Luisa Vasconcelos
Community Member
1 month ago

This looks like my phone, everything I even think about something, out of nothing come all the advertising.

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#4

I Used To Be Able To See The Towel On Her Head

I Used To Be Able To See The Towel On Her Head

mikaelstein Report

Bacony Cakes
Community Member
1 month ago

Jimmy Neutron?

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Another form of unethical advertising is ads that employ misrepresentation of a product or a service in a way that use a subliminal message to fit the brand's hidden agenda. These kinds of ads often use deception and manipulation to make consumers want their product or service and believe they can't live without it.

For example, Reebok launched an infamous “Cheat On Your Girlfriend, Not Your Workout” ad campaign back to 2012 and received immediate backlash. Initially, the ad was intended to motivate consumers, but in turn, it spread the wrong message and encouraged infidelity.

#5

This Guy Must Be Feeling Pretty Great On This Ad

This Guy Must Be Feeling Pretty Great On This Ad

ErickJail Report

Sheila McEnany Markowitz
Community Member
1 month ago

Happy to see you...

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#6

I Think She Should Go To The Hospital Instead Of Booking A Flight

I Think She Should Go To The Hospital Instead Of Booking A Flight

MariaDmnd Report

Full Name
Community Member
1 month ago

This ad is a stroke of genius.

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The sportswear brand acknowledged the ad was offensive and pulled it, as many consumers were boycotting the brand. They wrote an open letter that stated: “This form of advertising shows a dishonest and disrespectful attitude towards women and your company should be ashamed to have even placed this ad in various places thinking it would be perceived in any other way.”

Moreover, the Federal Trade Commission deemed the campaign false advertising in its unsubstantiated claims about exercise benefits, and Reebok was made to pay a $25 million fine.

#7

Math Is Hard. Don't Let It Get You Down

Math Is Hard. Don't Let It Get You Down

weinythewhite Report

chi-wei shen
Community Member
1 month ago

And when you've managed to get rid of addition you can start with subtraction.

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#8

Well, Now That The Floors Are Clean

Well, Now That The Floors Are Clean

TenacityMan Report

Jozie
Community Member
1 month ago

wait wut-

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#9

A Bag Of Apples With A Character On It That Got Poisoned By An Apple

A Bag Of Apples With A Character On It That Got Poisoned By An Apple

Red_Rolo09 Report

Jozie
Community Member
1 month ago

😂🤣😭

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Another controversial ad example that made a tremendous negative impact on brand image was the series of ads by Protein World released 5 years ago in London Underground. One of its posters asking "Are you beach body ready?" caused public outrage and even sparked vigilante acts of vandalism.

There were 378 official complaints regarding the body-shaming campaign filed to the UK's Advertising Standards Authority. Moreover, a petition to have the ads removed was launched, and demonstrations followed.

#10

How Did They Not See This?

How Did They Not See This?

barry_the_rotten Report

Raine Soo
Community Member
1 month ago

Er, yeah...that's all I saw.

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#11

Yeah, Very Flexible

Yeah, Very Flexible

Omega_Hamster Report

Jozie
Community Member
1 month ago

WHAT 😀

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#12

"Join Hands" To Make Hospitals "Infection Free"

"Join Hands" To Make Hospitals "Infection Free"

bea_easter12_ Report

a guy with a hat
Community Member
1 month ago

yes i love the sarcasm. wait is there supoosed to be sarcasm

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#13

I’m Certain They Could Have Used A Better Slogan

I’m Certain They Could Have Used A Better Slogan

BeaulaGoo Report

Luisa Vasconcelos
Community Member
1 month ago

How many people approved that ?

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#14

Wow! What A Bargain

Wow! What A Bargain

DjFizz Report

Raine Soo
Community Member
1 month ago

No, thanks. I can get mine for free.

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#15

If You’re Going To Use The Dumbbell As An “I” Then You Don’t Need Another “I”

If You’re Going To Use The Dumbbell As An “I” Then You Don’t Need Another “I”

BassAckwards31 Report

Raine Soo
Community Member
1 month ago

You, dumbbell!

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In 2017, Dove released an ad clip on Facebook for Dove body wash where a black woman was pictured removing her top and morphing into a white woman after she used the product. Such portrayal was not only horrendously racist, it promoted “whitewashing” and sparked a well-deserved outrage.

Coming from a powerhouse like Dove, which, according to their slogan, champions "real beauty," the ad seriously damaged the brand's reputation.

#16

I Followed This Bus For 4 Blocks To Wait For It To Pull Over To Share This Beautiful Work Of Art

I Followed This Bus For 4 Blocks To Wait For It To Pull Over To Share This Beautiful Work Of Art

Germantoast33 Report

Sue Hazlewood
Community Member
1 month ago

Never trust anyone whose eyes are too far apart

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#17

Finally, A Shower That Works With My Broken Neck

Finally, A Shower That Works With My Broken Neck

dinglehump Report

Little Ms. Quirky
Community Member
1 month ago

i thought the shower was sucking her up for a moment-

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#18

Mother-Daughter Bonding At Its Finest

Mother-Daughter Bonding At Its Finest

pochama55 Report

Full Name
Community Member
1 month ago

Apple juice. It's fine.

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#19

The Implication That This Tooth Has Genitals

The Implication That This Tooth Has Genitals

Dylflon Report

Luisa Vasconcelos
Community Member
1 month ago

The implications that he is in love and most probably horny.

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#20

Sometimes The Answer Is In The Box Too

Sometimes The Answer Is In The Box Too

lukeglenn Report

Chris Hardtke
Community Member
1 month ago

Do you really need to cheat by going outside the grid AFTER you took 6 turns to your opponent’s 3?

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According to the Online Marketing Institute, “bad commercials often try for a quality that the good ones have, and fall short of the mark, or else lack it completely.” And one of the worst things you can do as a brand building an ad campaign is treating your customers like fools, which “means talking down to them and trivializing their values, beliefs, or experiences.”

#21

Bread So Emo It Slices Itself

Bread So Emo It Slices Itself

BeanMachine0 Report

Jozie
Community Member
1 month ago

lol

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#22

The Brazilian Vaccination Mascot Looks Like KKK

The Brazilian Vaccination Mascot Looks Like KKK

alan04eu Report

Jozie
Community Member
1 month ago

no wonder his chest says '"sus."

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#23

I Only Saw The Left Window At First And Got Very Confused

I Only Saw The Left Window At First And Got Very Confused

generationfire Report

Jozie
Community Member
1 month ago

6 mins ago im earrlllyyyy

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#24

Let God Arse

Let God Arse

KenNCM Report

Olivier Caissy
Community Member
1 month ago

That’s what you get when you half a**e it.

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#25

It Almost Seems Intentional

It Almost Seems Intentional

Palifaith Report

b o o p
Community Member
1 month ago

i dont,,,,,,,, i dont get it,,,,,,,,

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In reality, consumers are humans and a good ad needs a human touch to it to be convincing, appealing, and interesting. Sometimes, though, brands decide to take a shortcut into consumers' hearts by manipulating their feelings, which in turn results in lazy, tone-deaf, and appalling advertising disasters.

#26

Fantastic Ad Placement

Fantastic Ad Placement

reddit.com Report

Sue Hazlewood
Community Member
1 month ago

Wut?

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#27

We Cut Kids

We Cut Kids

aTerrariaExpert Report

chi-wei shen
Community Member
1 month ago

Why girls instead of women? They also wrote men, not boys.

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#28

The Quotation Marks On This Sign Gives It A Malevolent Undertone

The Quotation Marks On This Sign Gives It A Malevolent Undertone

sleightlymagical Report

a guy with a hat
Community Member
1 month ago

"safe"

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#29

This Guy's Frog Legs Featured In An Ad

This Guy's Frog Legs Featured In An Ad

MeerK4T Report

b o o p
Community Member
1 month ago

IIM SOBBING HJNSBDHFSDF PLEASE

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Creating a good ad is somewhat of a form of art, and although mistakes happen even to the best of us, some are forgivable, and others, not so much. In the end, the sales and brand perception tell it all.

#30

Saw This Ad For A Shirt That’s Supposed To Say Saturday

Saw This Ad For A Shirt That’s Supposed To Say Saturday

virginmary93 Report

chi-wei shen
Community Member
1 month ago

An advertisement has to be remembered and who would forget a turd?

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#31

"Hide The Pain Harold" Becomes Face Of French Coronavirus "Thank You, Heroes" Campaign

"Hide The Pain Harold" Becomes Face Of French Coronavirus "Thank You, Heroes" Campaign

jeancafecreme Report

Code_002.2
Community Member
1 month ago

There not wearing masks.... oh it that the one dude from that meme?

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#32

This Woman Turning Into A Fish Roll

This Woman Turning Into A Fish Roll

Cream77 Report

a guy with a hat
Community Member
1 month ago

they almost did turn me in to a fish roll

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See Also on Bored Panda
#33

Finally A Realistic Mannequins In Women's Lingerie Store

Finally A Realistic Mannequins In Women's Lingerie Store

B_Monster Report

Jozie
Community Member
1 month ago

oh HELL NOOOO

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#34

This Monstrosity

This Monstrosity

Hantook Report

Full Name
Community Member
1 month ago

Left - right, up - down, backwards, in no direction does this make sense.

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#35

Found This In An Ad Today

Found This In An Ad Today

serpin46 Report

YouDid
Community Member
1 month ago

It's like the cows in the hitchhiker's guide to the galaxy :D

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#36

Then Why Should I Buy One?

Then Why Should I Buy One?

allyourbaseareoblong Report

Bacony Cakes
Community Member
1 month ago

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Apple Windows???

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#37

Hard Hats Are For Safety

Hard Hats Are For Safety

CanadianUkr Report

Chris Hardtke
Community Member
1 month ago

Nailed it!

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#38

This Colon Cleanse Ad Is So Bad It's Hilarious

This Colon Cleanse Ad Is So Bad It's Hilarious

Svargas05 Report

A Random Panda
Community Member
1 month ago

Huzza.

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#39

This Ebay Advertisement For A Sleep Mask Photo Shopped Out Her Nose And Left One Nostril

This Ebay Advertisement For A Sleep Mask Photo Shopped Out Her Nose And Left One Nostril

rosalina888 Report

Jozie
Community Member
1 month ago

...

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#40

This Really Odd Advertisement For Transit Around My City (Where Did The Bus Driver Come From?)

This Really Odd Advertisement For Transit Around My City (Where Did The Bus Driver Come From?)

LoveGhostDotEXE Report

Raine Soo
Community Member
1 month ago

The driver is there to teleport you away.

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#41

Seriously?

Seriously?

GallowBoob Report

Code_002.2
Community Member
1 month ago

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Your human looks like someone worth 25 pounds

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#42

Yes, The Earth

Yes, The Earth

boring_space_waffle Report

Raine Soo
Community Member
1 month ago (edited)

Nevermind the moon, what is that blob on the table?

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See Also on Bored Panda
#43

That’s A Pokemon In The Bag

That’s A Pokemon In The Bag

ungori11 Report

Jozie
Community Member
1 month ago

damn ash ketchum be looking thiccccc 😏👍

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#44

This Library Poster

This Library Poster

holzdnbein Report

Jozie
Community Member
1 month ago

this made me LAUGH haha

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#45

Ah Yes, China, My Favorite Food

Ah Yes, China, My Favorite Food

TheJemcins Report

haha laser go brrr
Community Member
1 month ago

And salat

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#46

Actually, On Second Thought, I’m Not So Hungry

Actually, On Second Thought, I’m Not So Hungry

Quillford Report

Jozie
Community Member
1 month ago

0_0

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#47

Enjoy A Nice Massage In A Moving Car With Your Eyes Closed

Enjoy A Nice Massage In A Moving Car With Your Eyes Closed

colorfl0 Report

Full Name
Community Member
1 month ago

Is this British? If so she's riding shotgun.

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#48

Probably It's More Convenient This Way

Probably It's More Convenient This Way

Bobik42 Report

Sum Guy
Community Member
1 month ago

This is what happens when you get a model who has never seen sugar do your ad

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#49

Why Would Red Block When He Could Win?

Why Would Red Block When He Could Win?

Chicchac Report

Luisa Vasconcelos
Community Member
1 month ago

Red : give me your lunch money. Yellow : but, but, but, I gave you yesterday. Red : yeee bitch.

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#50

Me And My Clones On The Job

Me And My Clones On The Job

doctor_blob Report

Sue Hazlewood
Community Member
1 month ago

A bunch of half Wits

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