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The chance that these floral farm dresses that objectively look like the last thing you’d wanna wear are sold out at Targets all over is a high one. And it’s not because people have damaged their fashion sense for good after spending prolonged periods of time in quarantine (although that would be a fair reason), but rather because the #TargetDressChallenge is going viral.

It all started when someone pointed out that a bunch of long dresses at Target look like “people just lost the farm after locusts ate their crops” but in the pandemic world. And this is where it got fun.

People went in for a full pandemic farm, aka Little House On the Prairie, look by posting their pics in the dress while carrying livestock, working the land, and doing other typical farm chores. It soon blew up into a viral trend with entire families getting on board for a much-needed laugh.

Image credits: Lorca Damon

#1

Target Dress

Target Dress

Melissa Tomas Report

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muresantoea avatar
Toea Muresan Iulia
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

you laugh but I'm fat and these dresses give me some advantage :)

annettagrace avatar
BananaAnna
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The length of the dress is a bonus in cold climates. However, dresses will never replace slacks for warmth. A lady's ultra-privates can get indecently cold without long johns under the dress.

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comftee avatar
Comfort Chandler
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I’m scream laughing my head off !!!! I had this same experience—- they are horrible, BUT YOU ALL ARE AWESOME!!!!

triciaannboo avatar
Tricia Minnick
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Nice color and so Kind not pull the feathers off the chicken but let a whole chicken be involved in the hat

n-hughey avatar
Nadine
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Upvoting this 'cause I think he deserves to stay at the top & I haven't seen any others yet!

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Karen Baker
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Productive hens!! Must be the dress and the muck boots combined

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Calvan North
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

These were probably made in China (like everything else these days), but are we sure they don't come from a cottage industry based somewhere along the Utah/Arizona border? That is the classic sister-wife look.

lsp11 avatar
Diane Johnson
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

This is beyond funny and has set my mood for the rest of the day! He's the perfect model!

lynslow avatar
Demongrrrrl
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I have yet to see anybody look good in a maxi dress. That includes fashion models.

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Juleen Lees
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Feed the chickens they said, they won't hurt you they said...those dang chickens think I'm a statue.

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Linda Greg
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

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Begone Fool
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Fantastic! I immediately thought of Laura Ingalls when I saw these dresses.

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Keith Kieth
Community Member
8 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

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patiencealways avatar
Patience Always
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

This is great,but not only Targets carry these fine dresses,Old Navy also has a great selection,does this have anything to do with History repeating it's self.LOL 😂

isaalves avatar
isa alves
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

but... my gunnesax loving soul actually likes some of them noooo😭😭

ronwarrick avatar
Ron Warrick
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Some guys found the challenge a good excuse to wear a dress I suspect.

hillaryleh90 avatar
Tiana Groover
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

In my humble opinion you're one of the few people who actually looks great in this dress

agcarreon avatar
AG Carreon
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Those Chickens are cool. They gave a bucket full of eggs, now they're hanging in a selfie pose, with their egg maiden in a Target original, while a few are in the background photo bombing them, and one is even getting in closer by hanging out on a rope, They are probably wishing that dress came in a smaller size😌😘🐔🐤

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Janet Pattison
Community Member
2 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Seriously I've never bought an article of clothing at Target. Ever! They have by far the most ugly ridiculous clothes on the whole entire planet! But thanks for the laughs, the photos are absolutely hilarious!

bevash1949 avatar
Beverly Ashby
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I love this article and I think Target should be made aware these dresses take fashion right back to the early 1800s. Target you can do better than this!

nancyraymac1 avatar
Nancy MacDonald
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

LMAO, You look lovely!!! Laughed so hard my heads hurts! Thank you!

ryanbrodesser avatar
Ryan Brodesser
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Why does this dude look like he's an extra from " Fiddler on the roof? "

janetmiller_1 avatar
Janet Miller
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I had two of these dresses back when Pier One stores sold Indian rayon dresses. Loved them both and wore them unironically. In 1995 or so and after.

alizzerin avatar
Mary Frx
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Ya those dresses are made by prisoners.. they are awful

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Winifred Whiggzbee
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

These pictures should all shine when they announce “The 12 Most Memorable Moments of 2021” on New Years Eve!! I wish I’d known about this earlier! - It would’ve been so much fun to do!!). Thanks y’all for your creativity and sense of humor!! :)

winifred_whiggzbee avatar
Winifred Whiggzbee
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The idea to do this is both genius and hilarious! Looks like Target purchased all of the Little House on the Prairie wardrobe that was stored in the back of the studio costume house and tried to sell it in their store. Oh! And I forgot about Mrs Santa Claus! - She really rocked those dresses!!

emmawebb avatar
Ellie
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I love all these dresses with tights and ankle boots. Apparently I have no taste !

vlingd7 avatar
no name
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

i am a sucker for vintage clothes so i unironically like these dresses

vlingd7 avatar
no name
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

i am a sucker for vintage clothing so i unironically like these dresses

marionmuncaster avatar
gma
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

who in hell at Target came up with this design. Is he/she still employed?

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Gracious Illustrations
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Please the group don’t allow me comment agin ma’am I sent you Friend request please accept it let talk about the logo design you wanna get done ✅ bet 🔥

amy_lou_79 avatar
Amy Copley
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Just because your fat, you don't have to resign to these dresses

smadsen33052 avatar
Sharon Madsen
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Just saw some of these horrible looking dresses in a Dress Barn ad too. WTH

radmaki avatar
Kim Rademacher
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I'm not sure if it's the expression on his face or the feathers on his cap that makes this hilarious.

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Xiante Dance
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

This is a beautiful hubby, posing gently with a lucky chicken, all for his wife, and to make the rest of us smile a little too..

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lenettegreen avatar
lenette green
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

That is the ugliest Little House on the Prairie looking dress, I don't care what size you are, I wouldn't be caught dead in it... Give me a break!!!

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#2

My Whole Family Thinks I’ve Completely Lost It (And Maybe I Have), But I Surely Hope This Makes Someone’s Day

My Whole Family Thinks I’ve Completely Lost It (And Maybe I Have), But I Surely Hope This Makes Someone’s Day

Michaela Orme Report

To find out more about this new viral challenge, Bored Panda reached out to Bre and Matt Bogert, who joined forces in some of the very best shots submitted to the #TargetDressChallenge. Their humorous pictures have since gone viral, amassing 5.3k reactions, 2.7k shares, and 1k comments on Facebook.

When asked what they thought of the infamous Target dress, Bre said that she first saw the Target dress challenge on one of her farm or chicken-related groups on Facebook. As for the infamous prairie dress, she had seen it in the store. “I did a double-take and thought... WHAT!?”

“Once I saw a husband having participated, I showed my husband, who laughed just as hard as me. His initial reaction had a few eye rolls, but then hilarity ensued,” Bre explained.

#3

We Really Wanted A Holy Bible For The Shoot But Roads Are Bad And I Couldn't Get One From The Dollar Tree

We Really Wanted A Holy Bible For The Shoot But Roads Are Bad And I Couldn't Get One From The Dollar Tree

I had no problems looking this mean and crazy but Meliyah had a hard time not laughing.
Thanks to Lexi for the photography. She didn't have a target dress so she missed out.
Gilead won't be taking over this damn homestead anytime soon!

Jay Durham Report

#4

As Sexy As Robert Plant Wearing A Blouse In Concert. "Barefoot With A Chicken" And Showin' A Little Skin. The Hat Doesn't Match The Dress But The Coors Bottle Does

As Sexy As Robert Plant Wearing A Blouse In Concert. "Barefoot With A Chicken" And Showin' A Little Skin. The Hat Doesn't Match The Dress But The Coors Bottle Does

Amazingly, he saw the dress hanging after being washed and came up with the idea himself, no inspiration or alcohol or coercion needed!

Carol Nall Report

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When asked how she managed to convince Matt to dress up for the challenge, Bre confessed that “there wasn’t much convincing after my 8- and 10-year-old sons saw the shoots and started egging him on.”

“My almost 10-year-old asked him to do it for his birthday present (we did the shoot on his birthday!) and—off to Target we went! He’s 6’8” tall and 300 pounds—we didn’t think we would find a dress, and that XXL was a little stretchy and it fit like a glove,” Bre laughed.

The dress was supposed to be floor-length, but “as you see, a little knee was shown,” she added.

#5

No Chickens Were Harmed During This Photo Shoot

No Chickens Were Harmed During This Photo Shoot

Cheri Lawrence Grovesteen Report

#6

From My Husband Matt, “We Have Been Seeing These Funny Target Dress Challenge Shoots, And She Gave Me That Look

From My Husband Matt, “We Have Been Seeing These Funny Target Dress Challenge Shoots, And She Gave Me That Look

At first I laughed when she and our boys suggested it, then I was like, ‘You know what!? The world has seen so much sadness and really bad stuff this year, my family has suffered some serious losses this year, it will make my boys laugh and maybe someone else. Plus, I love using our little farm for the shoot and making my photographer wife smile, you know? And, the boys are going to learn to make pillows out of the dress fabric when we are done—we all win. If you can make someone laugh or smile, why not!?’”

Bre Bogert Photography Report

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alisonedwards1012 avatar
Alison
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

He really loves that chicken, you can see if it his eyes. True love. Brilliant photo

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The couple said that just like for many of us, their past year has seen some hard times, less laughter, and a lot of social discontinuity. “My husband’s family had been through a rough time recently with losing loved ones and once we realized how much joy this was bringing and light-hearted fun, the deal was sealed.”

And since Bre and Matt live on a farm with goats, chickens, rabbits, and hounds, half of the job had been done already. Plus, Bre is a professional photographer who runs her website Bre Bogert Photography. “We didn’t need a single 'prop' (except the dress!)—It was a given…”

#7

Journal Entry 324: Another Day In The Life On The Homestead While On Lockdown. Made Myself A New Apron And A Bonnet. Recently The Town Accused Me Of Witchcraft And Only Spared My Life Because They Believe I Can Conjure Up Some Cure For This Virus. At Least Now I Can Fly My Broom Around In Peace

Journal Entry 324: Another Day In The Life On The Homestead While On Lockdown. Made Myself A New Apron And A Bonnet. Recently The Town Accused Me Of Witchcraft And Only Spared My Life Because They Believe I Can Conjure Up Some Cure For This Virus. At Least Now I Can Fly My Broom Around In Peace

Sayda Shanik Krasovec Report

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jennywright4 avatar
Jennifer Casey
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Seester, please take me with you. My broom has lost it's way, and the villagers are coming along quickly

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#9

When You're Bored During A Pandemic And You Have The Best Boyfriend Model Ever

When You're Bored During A Pandemic And You Have The Best Boyfriend Model Ever

Danielle Elizabeth Photography Report

#10

Good Bye '20, Fling That Sh*t Behind You

Good Bye '20, Fling That Sh*t Behind You

Fruition Acres Report

As for the feedback, besides the initial shock and hysterical laughter of family and friends, the feedback has been awesome.

“We thought it would reach a few folks outside our chicken and farm groups, but not like this! We have had some very complimentary messages about my adorable husband (he’s taken, ladies, sorry!), but the best messages have been ones from folks who appreciate the humor in these isolating times.”

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#11

It’s Day 329 Of The Great Plague. The Target Mercantile Has Blessed Us With New Fabrics To Enhance Our Pandemic Fashion

It’s Day 329 Of The Great Plague. The Target Mercantile Has Blessed Us With New Fabrics To Enhance Our Pandemic Fashion

I feel Margaret got a little bit risky in her decision to flaunt that racy lace seam. After all we are modest women out on the farmstead. Unwanted stares from the menfolk is unholy.
Supplies were getting scarce. We needed to venture out for food. Trudging uphill, both ways in the snow as our ancestors once did. Margaret was able to keep us safe with her trusty 22 and her deadeye for shots.
We were able to make dinner from an elegant goose that will feed the kin for a fortnight. We shall milk the goats (oops they’re boys) and churn some butter and feast.
Lastly our local gymnasium allowed us to get some physical fitness in to keep up our health and our spirits.

Erin Kellar Stewart Report

#13

The Two Aught Two Aught Year Of Our Lord Hath Vexed Me

The Two Aught Two Aught Year Of Our Lord Hath Vexed Me

I am vexed, I say. The earth has been salted, the chickens refuse to lay. Donkeys born without a tail and other such ominous signs. But Providence has left me my solitary sister in poultry. And we stubbornly refuse to yield. So let the year two aught two one breathe it’s impotent fire. I stand or squat ready.

Thomas Henrich Report

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#15

Quarantine Day 329: Pa Said If This Winter Holds Out Much Longer He’ll Need To Butcher The Hog

Quarantine Day 329: Pa Said If This Winter Holds Out Much Longer He’ll Need To Butcher The Hog

I don’t reckon I’m ready to say goodbye, but I’d be lying if I said I didn’t have a hankering for some fresh bacon. These grits ain’t cutting it, and dine-in just ain’t an option round these parts anymore.

Corrie Bubbico Report

Many messages and comments that Bre and Matt received were from people who hadn’t laughed this hard since the pandemic started. "Some said that this was something they needed to see on a particularly hard day, and just thanking us for sharing some joy."

And this wholesome feedback is what makes a challenge like this all worth it for Bre and Matt. “My husband and I both agree if we can make anyone’s day brighter (even if it’s him in a dress with our chickens or goats as the cause), then it’s a great day.”

#17

Sometimes You Just Need A Snowy Day, A Good Friend To Agree To Shenanigans And Partake In A Good #targetdresschallenge

Sometimes You Just Need A Snowy Day, A Good Friend To Agree To Shenanigans And Partake In A Good #targetdresschallenge

Brown Photography Report

In fact, some people liked the model, aka Matt, so much that the couple even had some others asking if he’s single. “Other messages were from folks wanting to buy the dress (we told them we are making it into pillows to always remember this shoot!), and some other chicken breed-related questions.” Bre added that "there was one guy who even asked what kind of dog our goat was.”

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#18

Alright Y’all, Confession Time! Lol.. I Really Like The “Target Dress”.. And I Personally Think I Rocked It

Alright Y’all, Confession Time! Lol.. I Really Like The “Target Dress”.. And I Personally Think I Rocked It

Lindsay Bright Report

#19

My Poor Girls Are Terrified Of This Dress And Ran Away Screaming, So I Had To Substitute. Including An Earlier Photo That Shows I Do Indeed Have Chickens

My Poor Girls Are Terrified Of This Dress And Ran Away Screaming, So I Had To Substitute. Including An Earlier Photo That Shows I Do Indeed Have Chickens

Andy Fell Report

There’s something about the Target dress challenge which makes it particularly humorous in these gloomy times. “The meme we saw circulating about the locusts and losing the farm made us laugh so hard. When we saw those dresses in person, we HAD TO try.”

Bre said that “seeing the men and women and kids dress in these dresses without a care in the world, hamming it up for the cameras, having fun with it—THAT is funny. Honest hilarity.” In fact, Bre, who’s a pro photographer, confessed that “75% of the shots I took were shaky because my boys and I were laughing so hard.”

#21

Target Dress

Target Dress

Melissa Tomas Report

#23

Day 93 At The Wiggins Homestead: After Putting The Babies To Sleep I Gathered Wood And Finished Churning The Butter. After A Little Break, I Done A Little Work On The Farm And Climbed A Big Hill

Day 93 At The Wiggins Homestead: After Putting The Babies To Sleep I Gathered Wood And Finished Churning The Butter. After A Little Break, I Done A Little Work On The Farm And Climbed A Big Hill

Emily McCallie Wiggins Report

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alisonedwards1012 avatar
Alison
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

This lady actually pulls this off very well. Such a beautiful photo

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#24

Carin' For Critters

Carin' For Critters

Fruition Acres Report

#28

This One’s In The Pot Tonight

This One’s In The Pot Tonight

Andrea McNair Report

#30

Target Dress

Target Dress

Melissa Tomas Report

Note: this post originally had 100 images. It’s been shortened to the top 30 images based on user votes.