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“30 Slices To 24”: 50 Examples Of How Sneakflation Has Gotten So Bad, It’s Not Even Funny Anymore
You have likely noticed the 3% surcharge on the dinner you paid for the other night via credit card. Or, you’ve seen the minimum purchase requirements while you were online shopping for a friend’s birthday gift.
Experts refer to this as “sneakflation,” and it’s happening right before your very eyes. And as regular consumers who don’t have deep pockets, we’re all left with no choice but to adapt, while stewing in a bit of frustration in the process.
Here are some images that show how sneakflation manifests in our daily lives. While they are irksome, it is the reality we all have to live with.
This post may include affiliate links.
#1
Last Weeks Sauce vs. This Week's Sauce
I suppose Classico thinks a fancy new label makes up for the fact I'm getting 50 mL less of the same product... I'm so over this bul***it.
RELATED:
#2
I Measured A 8 Inch Tortilla… Guess What I Found?
I don’t know why I even bothered taking out the tape measure, but here I was, craving some tacos and thinking I’d give the so-called “8-inch tortilla” the respect it deserves. Imagine my absolute rage when the tape stopped at 7 inches. SEVEN INCHES. Not even close. I didn’t think I needed to police tortilla sizes, but apparently, these companies are banking on us just blindly trusting their lies.
And let’s be real, this isn’t just about tortillas—it’s everything. Shrinkflation is the most infuriatingly sneaky, insulting way these corporations try to pull one over on us. They’re not even pretending anymore. They’re lying. Straight-up liars slapping “8 inches” on a package when they know darn well it’s not true. It’s deceitful. It’s disrespectful.
We’re all out here just trying to make our meals and get what we pay for, and these companies are like, “Haha, let’s cut an inch off everything and call it good.” Newsflash: IT’S NOT GOOD. I’m tired of being lied to and nickel-and-dimed in the most passive-aggressive ways possible.
I can’t be the only one furious about this nonsense. Anyone else measuring their food now like it’s some kind of science project?
Kira Okah 1 month ago (edited)
And warrants a call to customer service - an accident is way more likely than malice. Ed. OP states they are Mission Carb Balance tortillas, I can't see "8 inches" on the current package at Walmart, but maybe someone else can find better with the name.
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#3
First They Came For The Toblerone And I Said Nothing
Money’s purchasing power decreases over time. It’s why $100 in 2025 does not hold the same value as it did in 2005. This is inflation at work, and it naturally occurs due to several factors, including natural disasters, supply chain disruptions, shifts in consumer demand, and changes in monetary policy, among others.
#4
A New Low From Colgate
This tube came in this box! I feel done over.
Lily bloom 1 month ago
Where is it legal to not have the size/weight on the front of the package?
Lily bloom 1 month ago
Someone this would be true of, wouldn't feel the need to post that
Load More Replies... #5
New Bounty Paper Towel On The Left, Old Bounty On The Right. Both Packs Bought At Costco. Width Is Smaller & The Towel Itself Is Thinner
Kira Okah 1 month ago
Bet you these are different SKU rolls, so not intended to be for the same job.
Verfin22 1 month ago
Exactly. The roll on the right sheets are all that size. The left roll are "select-a-size" for smaller jobs. How much for what price is the question.
Load More Replies... Lily bloom 1 month ago
Paper towel math has never made sense. 6 mega = 18 jumbo = 30 large = 672 regular rolls! Such a bargain! But wait here's another kind that is also 6 mega rolls but look it's equal to 8164 rolls!!! Much better deal!
#6
I Thought For Sure The Smaller Package Was Going To Be Shrinkflation. Way To Go Tnt Sparklers
Sneakflation, on the other hand, is a subtle way companies raise their prices in a manner that may go unnoticed. It’s through the visibly shrunken toilet papers on the grocery store that come with the same price tag, or the 5% surcharges that suddenly appear on your bill.
Experts are still working to understand the root causes of the sneakflation phenomenon. However, in the case of the United States, many are blaming the tariffs imposed by President Donald Trump on imported goods.
#7
Noticed This Jewel When Restocking My Shelves
#8
Cat Food. Was $55 For 24, 5.8 Oz Cans. Now $62 For 24, 5.1 Oz Cans. That's .7 Oz. Less Per Can, And $7 More Per Case
#9
Dove Soap Shrinks Again!
Tucker Cahooter 1 month ago
Soon they will be packaging just that little remnant of soap that you end up with and throw away because it is too small to use
The Other Guest 1 month ago
Hmmm. I have new boxes of Dove, and they're 3.75 oz. I wonder if the dates got swapped, or if customer outrage caused them to go back to the larger size.
Lily bloom 1 month ago
Gotta shop by the unit price but then again probably most brands are doing the same
According to an August report by CNN, economists from Goldman Sachs predicted that consumers will eventually shoulder 70% of the direct cost of tariffs. Moreover, they believe that the number could rise to 100% if domestic producers eventually raise their prices.
In an interview with the publication, Harvard Business School professor Alberto Carvallo forecasts that consumers may see the effects of the tariffs in “over a year.” He adds that within a year or two, the significant amount of tariffs paid will be noticeable, even if the increases aren’t felt right away.
#10
Watching My Favorite Condiment Shrink Before My Eyes
I regularly buy Terry Ho's Yum Yum sauce, and today I saw the bottle and immediately knew it was smaller. 16oz to 14oz, I would rather they raise the price a little bit.
moggiemoo 1 month ago
The problem is that they'd raise the price a lot. And more people would notice that than a reduction in contents.
WubiDubi 1 month ago
They tend to put it on a promotion and then put the price up, and that is regular cycle, regardless of shrinkflation. So you can get smaller and price up.
Load More Replies... #11
Old Family Size 17.2 Oz / New Size Only 14.6 For The Same Price!
#12
Same Product, Same Price, Old vs. New Shipment
As consumers, how can we combat sneakflation? In an interview with FOX 32 Chicago, finance professor Daniel Roccato shared some valuable tips. One of them is to compare unit prices.
“Focus on the price per ounce. The price per pound. That’s what we really want to compare, not necessarily the price of that box of cereal, but the price per ounce in that box of cereal,” he said.
#13
30 Slices To 24
marcelo D. 1 month ago
the slices are also way thinner, since there is about 1/3 less in actual weight
#14
Looks Like Trader Joe's Has Joined The "Shrink-Flation" Trend With Their Toilet Paper (Left Is New)
#15
Dollar Tree Has Started Covering Its $1.25 Prices, And Companies Shifting To Smaller Sizes
Roccato also urges reading the fine print and bundling online purchases to avail of free shipping perks. But another key piece of advice is to pay in cash.
“I would’ve swiped that credit card at the restaurant until I saw that surcharge,” he said. “It’s easy, it’s safe, it’s convenient. All those things are true, but at the end of the day, you can still save some money using good, old-fashioned cash.”
#16
Gillette Now Sells 4 Packs Of Blades Instead Of 5 Packs. Still The Same Price And Even The Same Packaging
Lily bloom 1 month ago
People are still buying mach 3? And if so, mach 3 was still sold in 5pks? I've been seeing multiples of 4 instead of 5 for blade refills for at least a decade
#17
10% Less For The Same Price. Did You Think We Wouldn’t Notice?
#18
Change Of Packaging So You Don't Notice 20g Has Disappeared
#19
Shrinkflation Apparent On Recipes
All taco seasonings, whether store brand or regular, are now 1oz. Had to buy two packets to properly season the beef.
#20
Well, I Guess I’m Not Going #2 Anymore…
But seriously, this one hurts. This is something you can’t really go without. Guess I’ve got to learn how to use the 3 seashells.
Rinso The Red 1 month ago
"He doesn't know about the 3 seashells!" giggle
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#21
Shrinkflation: Bath & Body Works
I purchased some hand sanitizer spray over the weekend from Bath & Body Works! When I received my purchase the sanitizer spray was 1/3 the original size for the same price (sale price $2)!! To say I’m shocked and frustrated is an understatement! To go from 3 oz to 1 oz is unacceptable! Shrinkflation/Greedflation is out of control!
#22
Heinz Ketchup Shrinking By 30%!!
I’m more often finding sachets of 7ml instead of 10ml. Means I need to use 2 packs instead of 1, crazy tbh. They look fairly similar in size as well, but the weight difference is noticeable.
Barong 1 month ago
Yay! More single use plastic waste! Soon the pacific garbage patch can unite Asia and the Americas.
Sue User 1 month ago
Fifty percent if the stuffin Pacific Garbage Patch is commercial fishing trash. I do my part but I am tired of getting shamed while only being responsible for a small portion of the problem.
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#23
Shrinkflation
Apparently the snack size candy bar packs are going from 5 pack down to 4 pack but staying the same price. Shameful.
#24
This Is Something Isn't It
Kira Okah 1 month ago
Don't know about other countries, bt here pricemarked package prices have to be followed.
Ace 1 month ago
That's clearly just a labelling/pricing error. Likely the bags on the shelf are actually smaller than the ones the price badge refers to, so are actually cheaper.
Laserleader 1 month ago
Nope, I've seen this for Arizona Tea as well. The can is clearly marked, and the manufacturer has contracts stating not to change the price, but managers of stores dont care, they want extra ones top.
Load More Replies... #25
Shrinkflation At It’s Finest
I went to Panera for a parfait. This what $6 looks like. That did not look like this last year. I had a gift card was the only reason why I went. I understand raising prices but what I received was ridiculous. Did not see the actual size as it was hiding under napkins in the bag.
Sam Trudeau 1 month ago
If you buy a tub of yogurt, a bag of frozen fruit (or a box of berries, your pick) and maybe some granola, and you get a week's worth at minimum for admittedly a bit more, naturally, but you can portion it yourself.
#27
Medium Cups Got Slightly Smaller Within The Last Few Days?
The cup on the left is the medium that came with my cravings box 2 days ago. The one on the right was today’s and I immediately knew something was off. Why the change? So they can save 1 oz of soda?
#28
Breyers New Packaging Went From 1.66l Down To 1.41l But The Price Stayed The Same
#29
They Think We Won't Notice
14 less in the packaging and the caps are now easily removable which makes them more of a choking hazard as well.
#31
A Certain Laundry Capsule Manufacturer Decreased The Size Of Their Product While Obviously Keeping The Quantity And Price The Same
#32
My New Milk Lip And Cheek Cream Blush vs. Old. I Knew The Product Got Smaller, But I Didn’t Expect Such A Drastic Difference! They Literally Made The Travel Size The New Full Size
#33
Entire Carton Had The Equivalent Of About 3 Cherries
Used to have much more, even half and quarter cherries, now there are just tiny bits and fragments.
Barong 1 month ago (edited)
I’m not sure what I’m seeing. The small pile of nose candy looks nothing like cherries.
winterwidow87 1 month ago
You're looking at an ice cream that is supposed to have cherries in it. The absence of cherries is exactly the problem.
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Haggis Margetts 1 month ago
Complain by email to Turkey Hill Dairy about exactly this issue. The response was that sometimes at the beginning of the pouring, there is less fruit mixed in. They did send a coupon for a replacement carton. Which must also have been from the 'beginning of the production run.' It did have a nice cherry taste, though it clearly wasn't from actual cherries.
#34
These Were 2.0 Oz Last Week... End Of An Era
Didn't think we would notice? FU calbee!
Sara Frazer 1 month ago
I'm still mad at calbee for discontinuing my favorite flavor of harvest snaps, wasabi ranch. That was the best, darn it!
#35
I Almost Didn't Notice This One
75 bags before vs 60 now. That's a 20% reduction if I'm doing my math right. Didn't even notice until I was home and putting the new box away next to the old one. Can't check the old price but it wouldn't surprise me if it costs the same.
#36
Just Discovered This Subreddit And It Irritates Me To No End
I bought a new cake mix box, not realizing I already have one from a earlier in the year sitting in my pantry. And to my surprise I realized how much less was in a box but in all likelihood costing more than it did. Anyone who bakes, knows it’s like a science and that a few ounces make a big difference. America, are we great yet?
#37
Hungry-Man Lopped Off An Entire Slice Of Turkey And 77 Grams Since The 2000s
Multa Nocte 1 month ago
When I lived in the States I used to live on this stuff. I really miss it, even if it wasn't very good for me.
#38
So We Got A Birthday Cake From Carvel
The size was literally unbelievable.
I would have actually been mad but I found it more comical than anything, the Chocolate layer was virtually non existent which actually came out to be a good thing because I dislike chocolate to begin (the crunchies were there with vanilla & frosting) with but the size is truly what made me take my time to take a picture & post it here.
Anony Mouse 1 month ago
They are covering the part where this is a Carvel “Lil Love” cake. Intentionally and obviously small, when purchased at a grocery. It’s even in a very small box - what did they expect was going to come out of there?
#39
Red’s Organic Burritos
Red’s is named after the owner’s dog. I think Red would be disappointed in his owner’s actions. I didn’t need to check the weight, it was noticeable right away.
#40
Find The Difference. Hint: They Were The Same Price But Purchased A Couple Of Weeks Apart
#41
My Wife Clicked "Order Again" On Amazon For A Replacement Mug. Same Price, But On Sale! New Mug On The Left
#42
New Bottle (Left) vs. Old Bottle (Right) It’s Always So Sad When A Company Does This And Keeps The Price And Packaging The Same Hoping Nobody Will Notice A Whole Ounce Is Gone
#43
You’ve Heard Of Shrinkflation, But Can We Talk About Sneakflation?
Fire Singer 1 month ago
I've noticed this with the loose broccoli at Walmart. The stalks are far larger and longer than they used to be so you get more stalk and less of the "leafy part". Now, I eat the stalks too, but of course I like the leafy bits better.
Ace 1 month ago
FFS. It's not a manufactured product, you can't expect a consistent size of the leaves and stalks.
#44
Savannah Classics Twice Baked Potato Casserole
From 2lbs down to 1.25lbs, price unchanged at 7.29, SKU is slightly different but they scan as the same item in my work database. Used to really love this brand as a thanksgiving helper.
#45
Bigger Bottle. Less Shampoo
#47
Identical Sized Containers, But 500g On The Left And 450g On The Right
Sam Trudeau 1 month ago
If the latter has a smaller serving size for the same amount of water, is it really shrinkflation? Or is it basically the same amount?
#48
Two Kellogg's Cereal Boxes, Different Sizes But The Same Price
Geoffrey Scott 1 month ago
Great Value(Walmart) extra raisin is as good. Also, Malto Meal cereals, if you like the sugary stuff, WAY more value for less cost.
#49
The Price Stays The Same But The Size Is Reduced
#52
Thought My Eyes Were Playing Tricks On Me, But Nope. The Tube Is Larger On My Brand New
Day Andie 1 month ago
They're doing every d**n thing they can to make a profit. Enlarge the tube, cut the roll width down, put air between the sheets--thus winding it looser. It's like it's their last chance to sell us the final roll, and we'll never buy another one. Poor bastards, they're going to be out on the street begging for crumbs!
moggiemoo 1 month ago
We can make the crumbs smaller, see how they like it.
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#53
Now With 20% Less Food
Same exact box size and price, just less packets inside.
#54
Ah, The Forever Shrinking 400g Of Vegemite
Down again. This time to 370g.
#55
Not The Arby's Sauce!
Caught the last bottle(left) among the new bottles at Walmart. Same price but a lot less.
#56
Another Tp Shrinkage (Lidl, UK)
Both of these are on the shelf, as you can see. The white is the old one…i know this because I have some at home from awhile ago. This was already smaller than it used to be. Now it’s shrunk again! As you can see in the new gold one…same number of squares but shrunk from 105x125mm to 101.5x120mm so shrinking from 8.4msq to 7.79msq. Same price.
It already shrunk at least once and I’m pretty sure is thinner than it used to be. At this rate this time next year there’ll be a picture and a note saying ‘remember toilet paper lol £1.55 please!’
#57
Kettle Chips Shrinking Again To 5oz
There were only two 7.5oz bags, all the rest are 5oz.
Fire Singer 1 month ago
And chips are getting outrageously priced for how little you get in the bag.
#58
Shrinkflation Spotted At Walmart…again
I bought the bag on the left on May 8th in Bridgewater, NS. Today is May 23rd I bought the same bag, at the same store, for the same price, but 100g less of chicken. When I first started buying these a few years ago they were sold in 1kg bags for about $6 if I remember correctly, but now they are $10 for 700g. 40% more expensive for 30% less product.
When will enough be enough? When will we consumers decide to stop letting corporations rip us off like this?
#59
Premium Plus
Thought I was going crazy but the new sleeve I just opened didn't feel like it had the same heft, so checked against the last few in the box I bought a couple weeks ago.
Day Andie 1 month ago
I quit buying Ritz. First they screwed with the packet size, then the box size, now that they've got people accustomed to getting quite a bit more for less, they're screwing with the quality. I've had it. S***w you Ritz crackers. No more.
Fire Singer 1 month ago
Last time I got ritz they didn't taste right either. I remember them being salty and buttery and these ones were dry and not buttery at all. Maybe it was just that particular batch but I think they're skimping on ingredients too. Pure speculation, no proof on my part.
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#61
For What Purpose
Geoffrey Scott 1 month ago
Eclipse gum. I finally got the larger container and just buy the loose 60pc bags and refill it.
#62
Shrink-Flation. Old Mini Size vs. New Mini Size. Still The Same Price
Debby Keir 1 month ago
Nope, can't be 'shrinkflation': to go from 40 grams to 2.5 grams is a different product surely - (0.14 oz to 0.08 oz) It's a con.
#63
14oz To 12oz
#64
The Eight-Year Old Recipe I'm Using Calls For "15 Oz. Can Of Stewed Tomatoes". All The Cans Are Now 14.5 Oz
Anony Mouse 1 month ago
Small cans of tomatoes have been 14.5 Oz for as long as I can remember. The large cans are 28 Oz.
#65
It’s Happening To Everything And You Have To Read The Fine Print
#67
Really Barkbox?
So it being Christmas time, I obviously get my pups an abundance of toys every year. I have had the toy on the right for awhile now, could find it anywhere, and saw Target had it. I saw the same price as what Barkbox was charging and was like “This is awesome, I found her favorite toy and I can get an abundance of them.” And.. this is what I get today.. the second picture I have listed shows that this toy specifically states it is “XL”. That’s why I ordered it. Because my girl loves extra large toys. And this.. c**p.. is what I get. Oh and now, mind you, Barkbox has this toy in shop now. Except.. it’s behind a paywall. So let’s say for even a second, they have the original size, they don’t, you have to pay for a subscription to even get the toy from their site now. The lack of transparency on the sizing is wild.
Fire Singer 1 month ago
Yeah, I signed my dog up for a 6 month trial of bark box and can't say I've been overly impressed. I won't be renewing.
#69
New Package. Same Price. Less Candy. Nestle: Robbing You Of 5G Of Smarties. Seeing These New Boxes In Stores, Same Price Less Smarties
#70
Ordered An Amazon Basics Power Strip From 2 Years Ago (Bottom) Compared To Now (Top) For The Same Price
#71
Was Trying To Stack My Containers That I Use For Art Supplies And Just Noticed That Fage Reduced The Size By Almost 100 Grams And It's The Same Price
#73
My String Cheeses...
#74
Email Notice From Chewy (About Autoship Products)
#75
New (414ml) And Old (500ml). Same Price
#76
Has Anyone Noticed That The Ralsei Plushies On Fangamer Shrunk? I Just Got My Ralsei Plushies Finally With The New Costumes And They’re Noticeably Smaller Than The Old Ones
#77
The “Half Gallon” On The Left Is About 5 Oz Short Of A True Half Gallon
moggiemoo 1 month ago
The "half gallon" on the left says absolutely nothing about it being a half gallon.
Spencer's slave no longer 1 month ago
Also, they're from two different producers.
Load More Replies... Kelly Scott 1 month ago
They're doing that with milk here, too. Instead of half gallon containers, the containers only have 59oz. So now I buy 2 quarts, which actually ends up being the same as the old price of a half gallon or even cheaper sometimes. Dumb asses.
#78
Burger King's Oreo Shake In January 2022 And January 2023. It Even Cost Less
Sam Trudeau 1 month ago
The new one cost less, or the old one? If the new one costs less, it's not really shrinkflation
Michael Largey 1 month ago
Depends on a comparison of the reduction of volume to the reduction in price. If the percentage of product decrease is larger than the percentage of price decrease, It's still shrinkflation.
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#80
The Size Difference Between Old And New Youtube Silver Play Button, Everything Is Exactly The Same Except The Size (Same With The Gold)
DH 1 month ago
To be fair these are: a) free and b) sent out to a lot more channels today than 10 years ago. They don't have to send them out at all.
Sam Trudeau 1 month ago
Yeah. On YouTube, if someone has enough subscribers (as in, a relatively large number in the high thousands or so) you get a silver award to hang on the wall. Getting the millions gets a gold verison
Load More Replies... #81
Air Canada Will Charge You 300% More To Extend Your Time To Destination From 1 Hr 40 To 17 Hr 10
Add New Image
What do you think ?
Ace 1 month ago
I love the irony that quite a lot of these are posted by people playing the same tricks they're accusing the manufacturers of. Yes, shrinkflation is real, but by posting examples where it's quite obviously a different pack size and you don't even know if the price was the same you're devaluing your own complaints.
Breadcrumb. 1 month ago
Thanks for sharing. All four companies that run the world are shown here. Let's uprise already.
Nikki Sevven 1 month ago
Shrinkflation isn't new. Coffee used to be sold in 1 pound containers, sugar in 5 pound bags, ice cream in half gallons, juice in half gallons. All are smaller now, and have been smaller for some time.
Fire Singer 1 month ago
I ordered a chicken sandwich to go from a local restaurant a few weeks ago. Hadn't been to that restaurant in probably a year, but last time I went the chicken sandwich was delicious and it came with a side for about $15. This time it was just the sandwich for $18, could add a side of fries for $3.50, and the chicken was stringy and tough, and the bread was much smaller. Again, a year apart, but still...won't be going back there that's for sure. I eat out a lot less now so I guess there's that.
Ace 1 month ago
I love the irony that quite a lot of these are posted by people playing the same tricks they're accusing the manufacturers of. Yes, shrinkflation is real, but by posting examples where it's quite obviously a different pack size and you don't even know if the price was the same you're devaluing your own complaints.
Breadcrumb. 1 month ago
Thanks for sharing. All four companies that run the world are shown here. Let's uprise already.
Nikki Sevven 1 month ago
Shrinkflation isn't new. Coffee used to be sold in 1 pound containers, sugar in 5 pound bags, ice cream in half gallons, juice in half gallons. All are smaller now, and have been smaller for some time.
Fire Singer 1 month ago
I ordered a chicken sandwich to go from a local restaurant a few weeks ago. Hadn't been to that restaurant in probably a year, but last time I went the chicken sandwich was delicious and it came with a side for about $15. This time it was just the sandwich for $18, could add a side of fries for $3.50, and the chicken was stringy and tough, and the bread was much smaller. Again, a year apart, but still...won't be going back there that's for sure. I eat out a lot less now so I guess there's that.
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