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Article created by: Ilona Baliūnaitė

Truly good design is a godsend. Not only is it efficient, creative, and breaks barriers, but it’s also deeply empathetic. In short, it puts the customer’s needs first! Some decisions are so powerful that you can’t go back after having witnessed them.
The ‘Anti-[Jerk] Design’ subreddit is a celebration of this. Members of this well-known community share the most consumer-friendly designs they’ve come across. And it’s inspiring, to say the least! We’ve collected some of their best pics to show you that some companies and creators really do care about the people who buy from them. Scroll down to check them out.

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#1

Calm Automatically Cancelling An Unused Subscription

Email from Calm offering a 40% discount to reactivate Calm Premium subscription, showing user-focused design example.

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    #2

    In Japan, They Put A Barcode In The Meat Package That Darkens When The Meat Spoils, Reacting To Ammonia. When It Darkens, The Barcode Is Unreadable

    Packaging design showing two meat trays with hourglass-shaped labels to improve consumer experience and clarity.

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    #3

    Such A Small, Silly Thing

    Hand holding a bedsheet with a clear label marked bottom of bed, showcasing thoughtful design for consumer convenience.

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    #4

    Why Is Bread Bad For Ducks And What To Feed Them Instead

    Sign designed to inform consumers about feeding ducks properly, highlighting the impact of bread on wildlife and water pollution.

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    #5

    CVS Has Magnifying Glasses Throughout The Medicine Aisle So You Can Read What The Medicine Packaging Says

    Hand holding a magnifier lens to enlarge Ibuprofen product labels on a pharmacy shelf showing consumer-focused design.

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    #6

    Meirl

    User review and reply highlighting a consumer-first design feature with a jump to recipe button enhancing experience.

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    #7

    The New Train Station Near Me Has Baby Changing Stations In Both Restrooms

    Restroom signs with baby changing icons, showcasing consumer-first design in a clean, modern public space.

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    #8

    This Toothpaste Describes What Each Of Its Ingredient Is And Its Purpose

    Close-up of a toothpaste ingredient list highlighting sustainable and natural components designed with consumer health in mind

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    #9

    This Irish Supermarket Has Quiet Evenings For Sensitive People

    Autism aware quiet evening sign showing consumer-first design with reduced lighting, no announcements, and assistance options.

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    #10

    Very Cute Too!

    Cute small owl perched on a branch with a blurred green background, showcasing thoughtful consumer-focused design.

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    #11

    This Store Sorts Avocados By Ripeness

    Grocery store display of fresh avocados with signs showing when they are ready to eat, highlighting consumer-first design.

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    #12

    Free Feminine Hygiene Products In IKEA Bathroom

    Stainless steel dispenser with free sanitary product options in a tiled restroom, showcasing consumer-friendly design.

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    #13

    Manhole Covers In Oklahoma Have A City Map On Them With A White Dot Showing Where You Are

    Manhole cover with a detailed city map design showcasing consumer-first urban design that wowed the internet.

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    #14

    Decathlon Attach Their Clothes Labels To A Little Strip Of Extra Fabric, So You Can Easily Cut It Off Without Leaving A Scratchy Little Nub

    Close-up of a clothing label showing size details and care instructions, highlighting consumer-first design features.

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    #15

    Nearly Got Me Emotional

    Online work history form showing employment details and CV upload option with save and continue buttons on screen

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    #16

    These Two Coin Lockers That Are Easily Accessible In A Wheelchair

    Rows of white lockers including accessible locker options, showcasing thoughtful consumer-focused design features.

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    #17

    Good Guy Oomomo (Japanese Dollar Store) Using Labels That Can Actually Peel Off Without Leaving Any Gross, Impossible-To-Remove, Residue

    Two white seasoning bottles on a counter with a hand holding a product label showing consumer-friendly design.

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    #18

    The Kleenex Boxes At My Work Have Different Color Tissues Near The End To Let You Know You Only Have A Few Left In The Box

    Two Kleenex tissue boxes showing thoughtful consumer-friendly design with easy-to-pull tissues on a desk.

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    #19

    Tire Treads I Found On A Mechanic Thread That Leave This Below The 10% Threshold So You Know It’s Time To Replace

    Close-up of a tire with consumer-friendly design showing "REPLACE TIRE" message molded into the tread for safety.

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    #20

    Meanwhile, In Australia

    Roadside signs with remote zone warnings and essentials checklist highlighting consumer-focused design for convenience and safety.

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    #21

    This System Allows You To Know If The Package Has Been Handled Correctly

    Shipping box with a consumer-first design tip indicator showing if the package was mishandled or tipped during delivery.

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    #22

    On The Display Model Of A Grill

    Close-up of product design with a clear consumer-first assembly label guiding correct installation to prevent errors.

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    #23

    Hotel TV Has An Option To Clear All Your Credentials At Once From The Apps You Used

    Smart TV screen showing multiple streaming apps with consumer-focused design clearing personal credentials automatically.

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    #24

    Family Crisis Center Site Has Emergency Exit Button To Direct To Another Tab Immediately

    Emergency exit button and donate option on a consumer-first designed website for user safety and support.

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    #25

    Public Tools At My Local Bike Park

    Outdoor bike service station with attached tools under a solar panel, designed to put the consumer first in parks.

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    #26

    This Claw Machine At A Restaurant Kids Play Area Gives You Your Money Back If You Don't Receive An Item

    Claw machine with a consumer-friendly design offering a money-back guarantee if no gift is won inside.

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    #27

    Stadium I Went To Showed Which Stalls Were Available

    Bathroom stall locks with clear occupied indicators showing consumer-friendly design in a public restroom setting

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    #28

    Saw This At My Bank, Last Ditch Effort To Make Sure None Of Their Customers Are Scammed

    Anti-scam warning sign placed on a countertop with hand sanitizer, showing consumer-first design approach.

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    #29

    This Pump For A Skin Moisturizer Completely Drains The Canister

    Innovative consumer-first design showing a cup with a built-in removable cleaning brush for easy maintenance and usability.

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    #30

    This USB Cable Is Able To Be Plugged In Both Ways

    Close-up of an orange USB cable held by hand, showcasing smart design that puts the consumer first and wows the internet.

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    #31

    These Re-Usable Silicone Straws That "Zipper" So You Can Clean Them Without A Special Brush And Surprisingly Work Really Well

    Close-up views of a yellow flexible straw with a consumer-friendly design focusing on user convenience and functionality.

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    #32

    Wegmans Has A "No Candy" Lane, So Parents Don't Have To Drag Their Kids Past A Wall Of Sugar If They Don't Want To

    Grocery store checkout area with clear signage and accessible design showcasing smart snacking and consumer-friendly pricing.

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    #33

    This Tomato Sauce Cup That You Can Use As A Regular Glass After

    Hand holding a glass-shaped jar with a lid in a grocery store, showcasing thoughtful consumer-friendly design.

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    #34

    Company Tells The You Cons Of Buying Their Own Product

    Product design focusing on consumer needs, highlighting tripod kit components and user considerations before buying.

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    #35

    Tire Tread Marker Shows You When You Should Replace Your Tires

    Close-up of a tire tread with numbered indicators showing when to replace, highlighting consumer-first design innovation.

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    #36

    Lime Automatically Ends Your Ride If You Forget To, And Only Charges You For The Time You Was Actually Using The Scooter

    Ride complete screen showing consumer-first design with courtesy billing and fare savings on a Lime scooter trip.

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    #37

    Microsoft/Bing Has A Button That Can Convert Recipe Measurements To Metric

    Mobile app interface showing a consumer-first recipe for Bananas Foster with ingredients and nutritional details.

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    #38

    My Jerky Came With A Flossing Stick

    Heavenly Beef Jerky packaging with American style design, highlighting premium Australian beef and consumer-focused features.

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    #39

    Streaming Service Letting You Know When The WiFi Drops Out To Avoid Data Costs

    Popup message showing consumer-first design alert about switching from Wi-Fi to mobile data to prevent extra charges.

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    #40

    This Elevator In Japan Has An Emergency Toilet

    Compact wooden-topped seat in a corner space designed to put the consumer first with practical comfort.

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    #41

    Hexagon Shaped Crayons So They Don’t Roll Off Of The Table

    Red crayon placed on a scratched wooden table, highlighting clever consumer-focused design by thoughtful designers.

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    #42

    These Upside-Down Charger Sockets On A Train Table That Prevent Cable Damage!

    Power outlet designed with clear labeling to put the consumer first, accommodating chunky chargers conveniently.

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    #43

    The Answer Is In The Thumbnail

    Wild garlic leaves spread on a tray of a home dehydrator showing consumer-first kitchen appliance design.

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    #44

    Paying For No Ads With In Game Money

    Game interface showing a no forced ads feature with purchasable items designed to enhance consumer experience and engagement.

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    #45

    Vice Lets You Clearly Know The Article Is Dated Before You Read

    Close-up of a cheeseburger with lettuce and onions, showcasing consumer-first design in fast food packaging.

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    #46

    Soda Bottle That Can Be Filled With Sand And Used As A Hantle

    Bottled water designed as colorful dumbbells on a store shelf showcasing consumer-first creative packaging design.

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    #47

    My Local Cinema Has A Guide To Which Movies Have Mid And Post Credit Scenes

    Chalkboard displaying after film scenes for movies with clear check and cross marks for consumer convenience.




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