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Article created by: Gabija Saveiskyte

Have you ever stopped and noticed the product you bought a while ago being smaller now than it was before? Well, perhaps you weren’t dreaming when you thought that. With recent inflation that has touched most countries all around the world, companies now more than ever are trying to hike up the prices for their products, and some of them are smaller than before, be it a roll of toilet paper or even a pack of gummy bears.

A popular subreddit called “Shrinkflation” has consumers posting and discussing all the ways the manufacturers are trying to trick our eyes into thinking that the product is still the same, whether it may be the size, formula, or even subtle changes in the packaging quality.

If you’d love to see more products that were “shrunken” in size, make sure to check out our previous post on Bored Panda by clicking here.

This post may include affiliate links.

#1

Hellofresh 10 Oz Meat Package

Package of ground beef on digital scale showing reduced weight, illustrating a shrinkflation example in food packaging.

Ricoli Report

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    #2

    I Really Hate These Tactics To Deceive

    Chocolate candies in a plastic tray showing shrinkflation with reduced size and quantities in packaging.

    Mitche420 Report

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    #3

    Dove Soap Shrinks Again!

    Comparison of product packaging from 2019 to 2022 showing shrinkflation with decreasing net weight on boxes.

    rosedread0 Report

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    #4

    The Big Mac Pickle Is Thicker Than The Big Mac Patty!

    Hand holding a thin burger patty with pickles over a fast food sandwich showing shrinkflation in food portion size.

    PradoMV96 Report

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    #5

    Gatorade Using Same Size Bottle With Bigger Indent

    Hand holding a blue sports drink bottle with a dented bottom, illustrating shrinkflation in product packaging.

    realslizzard Report

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    #6

    I Noticed The Cans Were Shaped Differently — Taller But Narrower — Then Found Some Older Chunky Cans Hidden In The Back

    Two Campbell’s Chunky Chicken Noodle soup cans with different sizes highlighting shrinkflation in packaged food products.

    stoneandritualco Report

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    #7

    School Meals In 2022

    Partially eaten sandwich showing extreme shrinkflation with a very thin fried chicken patty inside a bun.

    thomascr9695 Report

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    #8

    Where'd The Rest Of The Tube Go?

    Colgate toothpaste showing shrinkflation with smaller tube size compared to original packaging on a quilted surface.

    stumpyturk Report

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    #9

    They Are Coming For Our Shop Towels, Same Price As Before

    Two rolls of receipt paper of unequal thickness illustrating shrinkflation with one noticeably smaller than the other.

    Samuellert Report

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    #10

    They're Starting To Get More Creative

    Chocolate covered ice cream bar with visible shrinkflation showing less filling inside the coating held over wooden floor.

    21111000011112 Report

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    #11

    Thought This Group Was A Joke… I’m Sorry

    Hand holding a single small cheese stick in plastic packaging illustrating shrinkflation example from online group.

    imadeatshirt Report

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    #12

    Chobani Raised Their Prices And Then Cut The Amount Of Toppings By 2/3rds On The Flips. Won't Be Buying These Anymore

    Close-up of yogurt toppings showing shrinkflation with containers only one-third filled compared to previous amounts.

    Interplanetary_Craft Report

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    #13

    Yeah, Nobody Is Gonna Notice The One Missing Chocolate Bar. First Time Posting On Here, So Sorry If Something Similar Has Been Posted Before

    Twix candy bags showing shrinkflation with 12 pieces reduced to 11, illustrating product size reduction.

    jjenkins_41 Report

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    #14

    Jack In The Box Taco. 4 Tacos All Like This

    Taco with minimal filling, small amount of ground meat, cheese slice, and lettuce on a folded tortilla illustrating shrinkflation example.

    ferhanmm Report

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    #15

    “500g Ain't 500g These Days“

    Packaged minced meat showing less weight on scale highlighting shrinkflation in food products.

    Odd-Constant-4026 Report

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    #16

    20 Fewer Tabs And Also 20% Price Increase

    Two laundry detergent boxes showing shrinkflation with different wash counts and package sizes.

    CarryOnComputing Report

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    #17

    They Shrunk My Grilled Fish

    Opened can of grilled fish fillets showing shrinkflation with reduced product size inside standard packaging on countertop.

    Le_Vagabond Report

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    #18

    This Is False Advertising "The Original"

    Oreo cookie with significantly reduced cream filling in front of original blue packaging, illustrating shrinkflation example.

    killacam1187 Report

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    #19

    Coke Machine vs. Product Dispensed

    Close-up of a smaller 16.9 oz Diet Coke bottle held in front of a vending machine showing a larger 20 oz bottle, illustrating shrinkflation.

    Difficult_Dot_8981 Report

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    #20

    Big Mac Has Now More Pickle Than Meat On The Top Bun

    Burger with very few pickles and sauce, illustrating a common example of shrinkflation in fast food portions.

    thedondraco Report

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    #21

    Either The Dish Grew Or Dr. Oetker Is Shrinking Their Frozen Pizzas, They Used To Fit Perfectly

    Frozen pizza with noticeably sparse toppings illustrating shrinkflation in packaged foods on a black tray.

    Bosse19 Report

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    #22

    Figured Out What "Improved" Means

    Comparison of two Grissol crouton packages showing shrinkflation with reduced weight from 150g to 135g.

    Creative-Web-9274 Report

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    #23

    Hellofresh. Only Weighed Because I Saw Another Post A Few Days Ago Like This

    Packaged pork tenderloin labeled as 10oz weighed on a digital scale showing 8.5oz highlighting shrinkflation example.

    Emadyville Report

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    #24

    Old Stock (64oz) On Sale To Make Room For New Stock (48oz) - Both $7.99

    Two bottles of Naked Green Machine juice side by side showing shrinkflation size difference in a shopping cart.

    DefenderOfSquirrels Report

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    #25

    Some Trickery From Trader Joe's

    Trader Joe’s almond butter puffs cereal with reduced cereal amount shown outside the box illustrating shrinkflation effect.

    Mitche420 Report

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    #26

    Colgate Total Same Price New Size

    Shrinkflation example with two Colgate toothpaste tubes showing reduced product size on a wooden surface.

    notfromantarctica Report

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    #27

    The Bastards Got Me. 14 Oz Ice Cream In The Same 1 Pint Package. Yes That's An Air Gap To Try And Hide It

    Half-eaten ice cream bar with noticeably less filling, an example of shrinkflation in packaged desserts.

    Kerhole Report

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    #28

    It's Real

    Hand holding a partially empty pack of sour rainbow candy showing shrinkflation with less product inside the packaging.

    lacks_a_soul Report

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    #29

    Oh You Were Hoping For 10? Sorry

    Winterfresh gum pack showing shrinkflation with some gum pieces missing and smaller packaging on a keyboard background.

    Zehrodyl Report

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    #30

    Aveeno: Oh Hey We Have A Brand New Look! Be Distracted By The Slightly Reformatted Bottle And Ooh New Oats! Yup That's It, Nothing Else To See Here!

    Comparison of two Aveeno daily moisturizing lotion bottles showing shrinkflation with reduced size and volume.

    BrooklynLivesMatter Report

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    #31

    What Is This Bro

    Hand holding a small Quarter Pounder with Cheese burger showing shrinkflation compared to the online menu photo.

    AntarcticaLTE Report

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    #32

    Campbell's Soup New Taller (But Smaller) Cans

    Two cans of Campbell's creamy tomato soup side by side illustrating shrinkflation with different can sizes on a kitchen shelf.

    Hmnidh Report

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    #33

    More Dough For Less Bread. Thanks Aunt Millie

    Two loaves of seeded Italian bread showing shrinkflation with reduced weight but similar packaging on wooden table.

    millenniumxl-200 Report

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    #34

    Is It Just Me Or Are Digiorno Half The Size It Use To Be?

    Frozen pepperoni pizza with noticeably fewer toppings, illustrating shrinkflation effects in packaged food products.

    boobsmackerr Report

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    #35

    I've Been Lied Too. I Payed $2 For A 20 Oz Water Bottle Not For A 16.9oz

    Hand holding a smaller 16.9 oz water bottle in front of a vending machine showing a larger 20 oz bottle illustrating shrinkflation.

    Knife_Box7 Report

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    #36

    I’ve Been Using The Same Toothbrush For Over A Decade. Glad They Decided To Save Maybe A Fraction Of A Penny With The Design. Still Almost $7…

    Two nearly identical toothbrushes showing an example of shrinkflation with smaller brush heads side by side.

    ejusdemgeneris Report

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    #37

    A 12ct Box Of Ortega Taco Shells Are Now Almost An Ounce Lighter (About The Weight Of Two Shells) For The Same Price (I Paid $2.29). The New Shells Are Laughably Smaller. And Now A Single Serving Is 3 Shells Instead Of 2. Just Sell Me A 10ct Instead. They're Not Far Off From The Mini-Size Now

    Taco shells on a baking tray showing size and quantity differences as an example of shrinkflation in packaged food products.

    AlternateNoah Report

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    #38

    Klondike Bar Chocolate Thinner? And A Plastic Wrapper Instead Of Foil

    Hand holding a partially unwrapped chocolate covered marshmallow showing shrinkflation in online group example.

    Mike__O Report

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    #39

    On The Left, Purchased Last Month 11.3oz For $4.98. On The Right, Purchased Yesterday 9.6oz For $5.32. And The Lid Doesn’t Fit Properly On The New Can, It Won’t Stay On

    Two Folgers Classic Roast coffee containers side by side showing shrinkflation with different net weights.

    BennySmudge Report

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    #40

    Glass Coke Bottles Shrunk

    Two Coca-Cola Classic glass bottles side by side showing shrinkflation with reduced liquid volume in the smaller bottle.

    Spikemydrinkpls Report

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    #41

    I Want My 1.6oz Back

    Two bottles of unsweetened Pure Leaf brewed tea showing shrinkflation with reduced liquid volume in different sized bottles.

    elise_oisen_ Report

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    #42

    Well Now They’ve Gone Too Far. [keebler Rainbow Chips Deluxe - Should Have 3 M&m’s Per Cookie]

    Three small cookies with fewer chocolate chips and candy pieces compared to usual, illustrating shrinkflation effects.

    RebeccaDeMornay Report

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    #43

    The Gag Is, They Raise The Prices Anyway

    Packages of snacks showing reduced product size as an example of shrinkflation used to avoid raising prices.

    lucygucyapplejuicey Report

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    #44

    Almond Breeze Shorting The Weight. I Reported It To My Weight And Measures Agency

    Almond Breeze unsweetened almond milk carton on a scale showing shrinkflation with reduced product weight.

    La_Lanterne_Rouge Report

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    #45

    Ichiban Flavour Packs Have Gotten Smaller. Found An Old Pack In My Spice Drawer, Old Has Much More Spice Than New

    Packaged Sapporo Ichiban ramen noodles with four small soup base packets on a kitchen countertop showing shrinkflation.

    Bloo-Ink Report

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    #46

    Ordered A Bec. 7 Bucks. I Actually Laughed When I Opened It

    Breakfast sandwich with bacon, egg, and cheese showing shrinkflation with noticeably smaller portion inside bun.

    lem0ngr4bs Report

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    #47

    Ihop’s Full Stack Of Pancakes. Not Even Half The Plate Anymore

    Stack of pancakes with noticeably fewer chocolate chips demonstrating shrinkflation effects on portion sizes.




    stinkbugsaregross Report

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