Photographer Alex Bartsch has been a huge reggae fan since his dad introduced him to Bob Marley when he was a child. About 10 years ago he started collecting records as a part of a "music experience," and now he uses that amazing collection, spanning from 1967 to 1987, for his new project – this photo series which retraces reggae record sleeves in London.
Bartsch spent years traveling around London in search of the locations that he saw in those UK reggae album covers to photograph them in those same places. "It often starts with the information on the record sleeve but many of them don’t offer much to go on," Bartsch told Huck Magazine. "I have learned through doing this project that a good place to start is the area where the label was based. Sometimes it was just outside the door of the record label." Although most of the locations haven’t changed much, the photographer discovered that some of them have disappeared or were probably turned into supermarkets, flats, and became impossible to find.
Alex has picked 42 pictures to create a photography book documenting the locations of reggae record covers photographed in London between 1967 and 1987. Scroll down to see them for yourself.