Photographer Alex Bartsch has been a huge reggae fan since his dad introduced him to Bob Marley when he was a child. About 10 years ago he started collecting records as a part of a "music experience," and now he uses that amazing collection, spanning from 1967 to 1987, for his new project – this photo series which retraces reggae record sleeves in London.


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Bartsch spent years traveling around London in search of the locations that he saw in those UK reggae album covers to photograph them in those same places. "It often starts with the information on the record sleeve but many of them don’t offer much to go on," Bartsch told Huck Magazine. "I have learned through doing this project that a good place to start is the area where the label was based. Sometimes it was just outside the door of the record label." Although most of the locations haven’t changed much, the photographer discovered that some of them have disappeared or were probably turned into supermarkets, flats, and became impossible to find.

Alex has picked 42 pictures to create a photography book documenting the locations of reggae record covers photographed in London between 1967 and 1987. Scroll down to see them for yourself.

More info: Book | Instagram (h/t)

#3 37 Years Later

37 Years Later

Alex Bartsch Report

Sunny San Diego 2 weeks ago

Trafalgar square, London

#4 17 Years Later

17 Years Later

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Amanda Ferraz 2 weeks ago

17 years? The poster meant something else, right?

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#5 51 Years Later

51 Years Later

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Christopher Mack 2 weeks ago

Austin Powers in a reggae band? Groovy

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#6 46 Years Later

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Edy Eko 2 weeks ago

Like holding a frame while taking a pic of your buddy

#7 31 Years Later

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Edy Eko 2 weeks ago

I be like 'where's the vinyl?' it blends perfectly

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#8 37 Years Later

37 Years Later

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BunnyBlubber 1 week ago

The little trees became big boy trees!

#9 12 Years Later

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cc 2 weeks ago

This one's my favourite.

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#10 46 Years Later

46 Years Later

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Amr Mohamed 2 weeks ago

I'm almost positive Abdel Halim Hafez did not do reggae

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#11 47 Years Later

47 Years Later

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Sunny San Diego 2 weeks ago

Trafalgar square in London where they now banned feeding the pigeons...

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#12 38 Years Later

38 Years Later

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Sunny San Diego 2 weeks ago

Shame they covered that lion statue, would have been epic!

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#13 44 Years Later

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M O'Connell 1 week ago

Where can I get a pair of those pants?

#14 18 Years Later

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Daria B 2 weeks ago

So, it's him! The doctor from Rudie Can't Fail.

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#15 38 Years Later

38 Years Later

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French Alcantara 2 weeks ago

This is Calypso

#17 45 Years Later

45 Years Later

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Losam Photography 2 weeks ago

Waooo! You have done a marvelous work and this particular album was done by a very hold Nigerian Yoruba tribe Man!!!!

#18 37 Years Later

37 Years Later

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Sunny San Diego 2 weeks ago

Trafalgar square, London

#19 39 Years Later

39 Years Later

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Shiloh X 1 week ago

Nature cannot be stopped! :)

#21 12 Years Later

12 Years Later

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jenna 1 week ago

This place must have been hard to find!

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#22 42 Years Later

42 Years Later

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C.Marrero 2 weeks ago

How do you find the locations?

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#24 36 Years Later

36 Years Later

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Jane Alexander 2 weeks ago

Nobody can compare with Peter Tosh before or since!

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#25 37 Years Later

37 Years Later

Alex Bartsch Report

Sunny San Diego 2 weeks ago

OK, Tower of London

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#26 49 Years Later

49 Years Later

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M O'Connell 1 week ago

Wow, good job on finding that one. I never would have recognized it after the railing was removed.

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#28 33 Years Later

33 Years Later

Alex Bartsch Report

McPhilips 1 week ago

Even the trees are in the same spot and we're probably cut back a lot.

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