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41 Instances Graphic Designers Didn’t Quite Think Through Their Works When Creating Logos
How many times, looking, for example, at the logos of Nike, Adidas or Apple, have we asked ourselves just one question: “Well, couldn’t we have drawn such a simple logo ourselves?” If yes, then let's move on reading. If not, we still move on. How many times have we read the news that some famous design studio redesigned the next big corporate logo for a check with an obscene number of zeros, and in the end just made the font thinner or simply reduced the distance between some details?
And so, every time we read such news, we come across dozens, if not hundreds of comments that the designers simply scammed their clients for money, but actually nothing in the logo has changed. In fact, as is often the case, things are not so clear cut.
Firstly, the famous swoosh was most likely a manifestation of spontaneous genius insight (for which, however, they paid only 35 bucks), and the original version of the Apple logo was complex, artsy and as old-school as possible. Secondly, any change in the logo in a large company is preceded by a long and thorough marketing analysis. Yes, sometimes it turns out a complete fail, as was the case with the 2012 Summer Olympics logo, but more often than not, the idea of saving on logo design doesn't justify itself at all.
Do you want proof? Voila! As many as 47 examples collected by Bored Panda, when the designer just drew something, the marketing manager was either absent or did not think at all, and the boss approved the logo without looking. And the result is what we have - this incredible selection of logos from around the world, on the one hand, beautiful and stylish - but completely inappropriate, you just have to look at it from a different angle. So please feel free to think different, as Steve Jobs once urged us, scroll this selection to the very end, and just enjoy these absolute masterpieces of human short-sightedness.
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#1
This Catholic School Logo
RELATED:
#2
Now That's Just A Bad Logo. Period
#3
The Logo For This Spicy Apple Jelly
Paulo Freitas 2 years ago
Its a " double entendre " and its hilarious lol, you can see it as half an Apple lol, of a fire spitting a*s, thats actually Smart.
#4
This Medical Centre’s Logo Is A Flat Line
#5
Unfortunate Door/Logo Placement On This Plane
#6
My Son Who Just Started To Read, “Hell Baby. Hell Baby. Hell Baby!!!”
DP 2(DP The Magical Unicorn) 2 years ago
Hello? Is this John Constantine? Yea. So I got a Hell Baby? We might need to perform an exorcism..
#7
Girls' Water Polo Team Logo
#8
Whoever Designed This Logo Made A Terrible Mistake
#9
A "Cheerleading" Logo In A Town Close To Me
#10
Designer: Can You Describe The Logo You'd Like? Client: It Should Have A Leaky Pipe. But Instead Of Fixing It, Our Plumber Just Puts His Finger In There. And Btw, It Should Still Leak After He Does That
#11
This Restaurant’s Logo That Looks Like A Health Grade
#12
Design Of The Bottle And Logo Looks Way To Close To A Sunny D Like Drink. If A Kid Couldn't Read This Would Go Bad
#13
This Yogurt Using Biohazards Symbol As Its Logo
#14
Was Stuck Behind This Unfortunate Logo Today
#15
This Company's Logo Looks Like Somebody Got Pulled Into A Lathe
#16
The Flip Zone Has A Rule Of "No Backflips" When There Is Literally A Guy Backflipping In The Logo
#17
I Love Drinking Kids Too!
#18
It Really Feels Like The Packers Logo Could Have Replaced A Different Letter Here…
#19
A Clothing Tag With Unfortunate Logo Design
#20
Prizes On Offer At The Clinic
#21
The Tim H*e Use - Supposed To Read 'The Time House'
#22
We’re Going To Contact Them With A New Logo Hopefully
#23
This Logo Of A Company In My City
#24
Ride On Spac Eship
DP 2(DP The Magical Unicorn) 2 years ago (edited)
🎶 We’re going on a trip in our favorite Spac Eship! Zooming through the sky! Lil Einsteins!
#25
This Sign In The Office Building Where I'm Attending Training
#26
Just Another Restaraunt Logo That Was Edgy And Cool In Someone's Head. Spotted Near My Gym, Midtown Manhattan
#27
This Logo For "Old Town North"
Cassi Lyris 2 years ago
"LOOK AT HOW COOL AND WITH IT OUR CITY IS!" It wreaks of "Hello, fellow children."
Anxiety Artist 2 years ago
I see where they were going with this, like when you read lines of data, like numbers or something, you go down one column, over the the right, bottom of the next, up again, to the next column and so on
Kevin Lokstet 2 years ago
Old town North. Thanks,for all us dyslexis I just have one question. If most of the quote" normal thinkers can't get it, we usually get it right away. "This took a bit.
Kevin Lokstet 2 years ago
Old town North. In the most infuriating way for a dyslexic to want to read.
Annette Oinenen 2 years ago
As a trained graphic designer idu how these all made it thru to print! So many people had to proof them besides the designer
Happy chicken 2 years ago
I see the following: 1. Old wot nno htr. 2. Otn ldwonohtr. 3. ownh lont dtor 4. H nt ownr loo t d 5. O wl nod hnt to r Wtf it it supposed to say
Sam Adel.A 2 years ago
Ownh lont dtor don't say it out loud more than 3 times, and no I don't know how to exorcise the demon
Origami Chik3n 2 years ago
OWNH LONT DTOR. Looks like Star Wars Knights of the Old Republic spin-off.
Russell Rieckenberg 2 years ago
Not being familiar with Old Town North, and curious as to its location, I Googled it. Wasn't very helpful. Google said, "Residential neighborhood in the United States of America." That narrows it down. 🙄
Surfing Panda 2 years ago
Some of these designers really should quit drinking.... at least in the morning.
#28
Welcome To Devil’s… Alvoole? Elvccle? (Advocate). I Like The Idea, But The Execution Is Not The Best
#29
This Pub Is Supposed To Be Called “Bunch Of Grapes” And I Saw This Unreadable Logo And Asked My Mate “How Far Is The Pub Then?”
#30
Jingleheimer Junction, Cartridges For Kids Logo
#31
This Horrific Cafe Logo
#32
They Didn't Think Their Logo Design Through Too Well
#33
3lje Or Blue?
#34
The Actual Logo Of A School Near Me
#35
The Second Line Of This Logo Did Not Age Well
#36
Found At The Austin Airport - It's Texas Like!
#37
Chonoo Zendle Noodle Bar
#38
There Is An Extra "R", Normal Name Is Chuck Burger
#39
Ke Lebab. Restaurant In Stockholm
#40
Saw This At My Local Heb. It's Supposed To Say "Frescura" (Freshness)
#41
Ole Let Y, No Matter How I Read This I Will Always Have Questions
#42
Such A Unique And Original Logo Design
DP 2(DP The Magical Unicorn) 2 years ago
HMMM..that B looks familiar! Where have I seen it before!? The M looks original but that B…HMMM…HMMmMmmMmMmm
#43
The Logo On My Jacket's Tag... How Am I Supposed To Read This?
#44
Magicd Nuts For Sale
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What do you think ?
sofacushionfort 2 years ago
People attend art school to major in graphics, mainly to master concepts and technology. For four years they create logos and layouts, then rip each other to shreds for errors much much lesser than these.
Cassi Lyris 2 years ago
My mom went to college for graphic design for 4 years. Nearly this whole list made me cringe horribly.
Load More Replies...
Make America Skate Again! 2 years ago (edited)
I can't stop laughing at #15, that company is in the town I grew up in, I've seen that logo a million times and never realized how bad (good?) it really is! Then again this is the same place where one year the girls lacrosse team made and sold *female empowerment* t-shirts with the slogan, "We'll beat you on the field, and then we'll beat you off!" and not one coach/teacher realized until it was far too late. 100% true story. 🤣
The Original Bruno 2 years ago
These get re-ordered according to votes. Which one are you referring to?
Load More Replies...
David Paterson 2 years ago
Have you seen the Torres Strait Islander flag? torres-str...-image.jpg 
Colin 2 years ago
My inner artist has been triggered by this post. I want to redesign a lot of these.
Kathy Rose 2 years ago
You should redesign them then create a list for bored panda :)
Load More Replies...
Cyndielouwhoo 2 years ago
The title is assuming professional designers created all of them. There are lots of business owners who think a pro designer is too expensive and unnecessary...
A little Elf Conscious 2 years ago
Oh, come on BP. 48 images shortened to 45 is just silliness.
VonBlade 2 years ago
TIL if you want to score big on the upvotes, just repeat what the title of the image is and/or make a crude sex reference.
Dynamite Samurai Koala 2 years ago
either a doggo or not something good. i prefer seing the dog
Load More Replies...
Heather Brown 2 years ago (edited)
To be fair, it is the client who has the final say. Even the most experienced designer may suggest what the designer knows will look good, but whether the client has good judgement or bad judgement, the client makes the final decision, not the designer.
Dorothy Cloud 2 years ago
I honestly can't believe the owners agreed to those things. OR maybe they were too embarassed to admit how stupid they were.............after they paid!!
Rich Rubel 2 years ago (edited)
Or this childrens’ dance studio near me…. https://photos.app.goo.gl/2uXKEUZx8nBxvyJ39
James Tartaglione 2 years ago
scrolled down here to find other graphic designers who, like me, this post hurt me in my soul. now, to quietly weep
Moosy Girl 2 years ago
Where is that salad meme cat when we need it (to read stuff in the right order).
Kevin J. Henning 2 years ago
Some are almost impossible to read while others point out how much the internet has ruined us.
sofacushionfort 2 years ago
People attend art school to major in graphics, mainly to master concepts and technology. For four years they create logos and layouts, then rip each other to shreds for errors much much lesser than these.
Cassi Lyris 2 years ago
My mom went to college for graphic design for 4 years. Nearly this whole list made me cringe horribly.
Load More Replies... Make America Skate Again! 2 years ago (edited)
I can't stop laughing at #15, that company is in the town I grew up in, I've seen that logo a million times and never realized how bad (good?) it really is! Then again this is the same place where one year the girls lacrosse team made and sold *female empowerment* t-shirts with the slogan, "We'll beat you on the field, and then we'll beat you off!" and not one coach/teacher realized until it was far too late. 100% true story. 🤣
The Original Bruno 2 years ago
These get re-ordered according to votes. Which one are you referring to?
Load More Replies... David Paterson 2 years ago
Have you seen the Torres Strait Islander flag? torres-str...-image.jpg
Colin 2 years ago
My inner artist has been triggered by this post. I want to redesign a lot of these.
Kathy Rose 2 years ago
You should redesign them then create a list for bored panda :)
Load More Replies... Cyndielouwhoo 2 years ago
The title is assuming professional designers created all of them. There are lots of business owners who think a pro designer is too expensive and unnecessary...
A little Elf Conscious 2 years ago
Oh, come on BP. 48 images shortened to 45 is just silliness.
VonBlade 2 years ago
TIL if you want to score big on the upvotes, just repeat what the title of the image is and/or make a crude sex reference.
Dynamite Samurai Koala 2 years ago
either a doggo or not something good. i prefer seing the dog
Load More Replies... Heather Brown 2 years ago (edited)
To be fair, it is the client who has the final say. Even the most experienced designer may suggest what the designer knows will look good, but whether the client has good judgement or bad judgement, the client makes the final decision, not the designer.
Dorothy Cloud 2 years ago
I honestly can't believe the owners agreed to those things. OR maybe they were too embarassed to admit how stupid they were.............after they paid!!
Rich Rubel 2 years ago (edited)
Or this childrens’ dance studio near me…. https://photos.app.goo.gl/2uXKEUZx8nBxvyJ39
James Tartaglione 2 years ago
scrolled down here to find other graphic designers who, like me, this post hurt me in my soul. now, to quietly weep
Moosy Girl 2 years ago
Where is that salad meme cat when we need it (to read stuff in the right order).
Kevin J. Henning 2 years ago
Some are almost impossible to read while others point out how much the internet has ruined us.
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