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Designer Shows What He Considers To Be Good Design By Creating Logos With Hidden Symbols
Creating a beautiful and clever logo is hard. But with a master's degree in design and 15 years of experience in the industry, Mustafa Ömerli has perfectly mastered the art of representing ideas. To show off his skills, Mustafa has been creating typography logos for random words. Parent. Tunnel. Disability. Whatever he's portraying, Mustafa seems to always pinpoint the essence of that particular word and it's truly captivating.
More info: omerli.co | Instagram
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#1
Gregg V 6 years ago
For those that missed it... look at the font change between the H and the D revealing the white "I" that is hidden. I'd like to see it reversed with a black background with white text where the "I" would be hidden in the dark. Great design!
"With these typography logos, I'm trying to show examples of what I believe is good design," Mustafa from Istanbul, Turkey, told Bored Panda. "It's all about function, aesthetics, and clever ideas."
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#2
Blue Dragon 6 years ago
This could be a lot better if the U was the cup and the C was the handle
His motto is 'positive mind, negative space.' "In my works, you can feel the positivity and see the negative space."
Web developer and graphic designer James George said that viewers like images with negative space because they don’t have to work too hard to get it: "A healthy balance between great negative space and intrigue will entice the viewer to spend extra time looking at [a] design."
"Your viewers will be more likely to remember the design’s intended message via the use of creative imagery," George added.
#3
"When I'm creating something like this, my mind is working spontaneously but my design process is carefully planned," Mustafa said. "My approach to this typography logo project usually starts when I pick a word. I then try to truly understand its meaning. After that, I just come up with an idea to express this meaning."
#4
S. 6 years ago
Looked like PacMan to me, but damn . . . Now I'm hungry. ;-;
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For more interesting logo designs, check out Bored Panda's earlier posts about negative space and hidden symbols.
#5
Elise Pimenta 6 years ago
I really like this one. I love that ability is the most visible part. When working with people who have disabilities, I always try to look at what they are able to do rather than what they can't do.
Amanda Reicha 6 years ago
Makes me think about invisible disabilities and how people respond to them. I have epilepsy with active seizures and people don't see that. What they see is that I look fine so I must be pretending or "mooching" because they assume I'm lazy. I think it's a great representation of this.
JZ Thompson 6 years ago
Yes, I, too, have several 'invisible' disabilities, and need to wear a mask in places with strong perfumes or petrochemicals. No one seems to mind offending me when I need to wear it in their presence. I'm to blame. Pathetic. I tell them to be grateful for their good health, and would wish me to have mine, too. Or not. Not my problem. Theirs. That's my ability.
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Pamela Scott 6 years ago
Love this! Handicap signs should use this might cut down on the evillooks for the folks who struggle to do even basic activities bit get evil looks for using anything with a handicap sign on it.
#6
Daria B 6 years ago
This is especially funny if you speak Italian because we say "grassetto" for "bold" font and it means "fatty".
Demonic Darkness 6 years ago
I thought it only bolded the die at first. I was like wtf? Had to go backwards from g to notice others were too just less so. Cool idea, but needs a bit more refining so it doesn't look like die.
Sugar Latte 6 years ago
Lol same! I was like whaaaa? My sister had to explain it for me 😂
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Quinn Alexander 6 years ago
It really ought to be bold all the way through for how dieting really works, ahaha.
#7
S. 6 years ago
Me too! And I also like how they perfectly aligned the two N's.
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Shay Smith 6 years ago
I believe the concept is you enter 1 side of a tunnel and come out the other side.. why they raised it to show that, I'm not sure, but that's what I got out of it.
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#9
deanna woods 6 years ago
Unless you're the letter eye. Then it's just painful.
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#10
Tonje Aashaug 6 years ago
This actually took me a few seconds because in my country (Norway), we have three extra letters and this one looks a lot like the last one. It could have been written in a fancy way.
Monika Soffronow 6 years ago
Just one single six-letter word, and yet it shows you both a parent and a child. I adore watching people who are real professionals work, and, as here, to enjoy the outcome.
Svarte Grim 5 years ago
Eh.... PÅRENT? It looks stupid in Swedish as Å is a Swedish letter. (The three odd letters in Swedish that are not in the English alphabet. Å = AO, Ä = AE, Ö = OE (Roughly.))
#11
Vic 6 years ago
Awesome! Didn't notice that till you mentioned it. Thanks!
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Cat person 6 years ago
Schrödinger's cat; it is both dead and alive at the same time until you open the box
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#12
Sarah Brinsfield 6 years ago
Thank you for this, I needed this. The Art World Needed This. You are a gift! Please continue to work to do whatever it is that makes you feel happy! Blessings and continued successes!
S. 6 years ago
The O in Mona is designed in such a way that it looks like the painting as well as also act as the letter O.
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Liesa Yopp 6 years ago
This one is my favorite. The music notes and wig melded is a really nice touch.
Luala Dy 6 years ago
lal this is an abomination =D for those who care about how notes are actually written. the single thing right about these "notes" is the 2 vertical bars
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Quinn Alexander 6 years ago
Legit could be the logo for a wine company. And not just because Venice is in italy. It's complex as parts but simple in design, and that speaks for itself.
#22
Monika Soffronow 6 years ago
These are all so extraordinarily simple that you truly have to be very good at what you are doing in order to come up with them.
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Hard 2 Guess 6 years ago
I can't begin to imagine what this word suppose to be. Someone please help.
Aaron Leff 5 years ago
I can only imagine how great this might be, if the letters were entirely present.
#25
JZ Thompson 6 years ago
Wow! So clever, I can't stand it! This person is a genius with a playful mind and impecable design sense, combined with a love of words. Wow!
Quinn Alexander 6 years ago
This one's the best so far. Nothing added, only rearranged, and it says everything it needs to.
#26
TheKnightOwl 6 years ago
Is it really necessary to downvote someone asking a question? Whilst I knew what (or whom in this case) the logo referred to, not everyone in the world has heard of Salvador Dali. There's nothing wrong with asking questions, it should be encouraged!
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Shirley Heyn 6 years ago
I would have put the last flourish pointing down (like the melted watch). . .
#27
Quinn Alexander 6 years ago
Moving the Y would have been sufficient, rearranged like the one above.
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Demonic Darkness 6 years ago (edited)
LOL I thought it was a little sword pointing downwards at first. "Don't mess with my daughter..."
JZ Thompson 6 years ago
Nope, just the traditional Father's Day present, just hangin around.
Load More Replies... Miguel Rosas 6 years ago
The tie is old school. Ties aren't really worn by fathers anymore. These days it could mean male or businessman
Monica Quast 6 years ago
It's interesting that the one for "mother" has a woman and a child, and the one for "father" is a tie.
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Mewton’s Third Paw 6 years ago
It took me a minute. This one really is cool though.
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Monika Soffronow 6 years ago
I think he missed putting more egotism in it by not making the two "I's much bigger.
#36
Wendy McCluskey 6 years ago
Eat more popcorn and spend less private time with your penis. It does look like popcorn. I like it!
Mewton’s Third Paw 6 years ago
Your penis shouldn’t look like a bubble. Get that checked.
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Liesa Yopp 6 years ago
The Mozart one is my Fav but this is a close second. Subtle but impactful at the same time.
#41
Monika Soffronow 6 years ago
Yes, it does, and it is shown as these hanging metal balls which will keep hitting each other. (Sorry, I can't seem to remember what they are called)
Load More Replies... Wendy McCluskey 6 years ago
I knew what it said right away and then looked at it again wondering how I knew lol
Rarrduu GC 6 years ago (edited)
My artistic mind have lost or should I say I don’t have any😢 ???
Night Owl 6 years ago
It's Newton's Cradle and you can use it to explain momentum aid505379-...7691f9.jpg 
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JZ Thompson 6 years ago
In time, it will be funny, and you'll tell it at parties. If you forgive yourself, that is. It's the hardest, but the most important. Live, learn, or dont, and always try again.
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#47
Bianca T. 6 years ago (edited)
Abraham Lincoln // 16th President of the U.S.
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#51
TheUntrustworhyEverythingBagal 6 years ago
Who is this? I don’t get it, can someone please explain?
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#56
PandaPiñata 6 years ago
To avoid confusion I think those arms should be placed slightly higer, if you know what I mean ;)
#57
Demonic Darkness 6 years ago
I thought of the spring that bounces up and down and couldn't figure out what this meant for a good 2 minutes.
Liesa Yopp 6 years ago
That's the problem with a language that has multiple meanings/uses for the same word. It was an easy & logical place to go.
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#58
Tom Hardeveld 6 years ago
since he died he is taking back all of his music. He's dis-composing...
#59
#71
Katherine Boag 6 years ago
Reading this without my glasses so I had to look closer to see which letters were in/out of focus
#77
Night Owl 6 years ago (edited)
The letters (at least the T) needs to be orange. Also, it's definitely too elegant
Monika Soffronow 6 years ago
Yeah, there ought to be more true rump in it.
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Mewton’s Third Paw 6 years ago
Is the top of the T supposed to look like his weave / wig thing?
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#88
Liesa Yopp 6 years ago
Yeah, of all of them this one is kind of tough to grasp. It might be a bit too subtle.
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#91
Wendy McCluskey 6 years ago
Her history is actually quite interesting. https://en.m.wikipedia.org/wiki/Ada_Lovelace
misteriosa 6 years ago
I don't understand this one, would appreciate an explanation. Thank you
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Ipek Barutcu 6 years ago
Fetih means "conquest" and the second word upsidedown is Fatih and it represent the ottoman sultan Mehmet the Conquerer
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Mewton’s Third Paw 6 years ago
I think the author is Turkish and if so it’s the remembrance day for the founder of Turkey’s death. Mustafa Ataturk. But I don’t really understand the image exactly and there are other things celebrated on Nov 10 too.
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#131
Mewton’s Third Paw 6 years ago
Maybe we are just meant to recognize the shape as the actual word. That is simplistic and I think most people know Fibonacci
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What do you think ?
Chicago Kitty 6 years ago
These are brilliant! I had to pause for a second to get the more subtle ones but that made it all the more interesting. Excellent work- more like this please BP!
Demi Zwaan 6 years ago
They’re all really nice and clever, but it feels like he thought of the image first and then a word where it could be used. Normal company names aren’t always that clear cut.
Chicago Kitty 6 years ago
These are brilliant! I had to pause for a second to get the more subtle ones but that made it all the more interesting. Excellent work- more like this please BP!
Demi Zwaan 6 years ago
They’re all really nice and clever, but it feels like he thought of the image first and then a word where it could be used. Normal company names aren’t always that clear cut.
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