Both slogans and taglines are very important for a brand's positioning in the business. They only differ in their scope: a tagline represents an entire business, while a slogan usually only represents a single product or is a part of a particular advertising campaign. Dan Cullen-Shute, chief executive and co-founder of the independent advertising agency, Creature London, says, "We live in a world where brands think they need ‘purpose’." Brands want their audiences not only to perceive a product but also to connect it with a higher purpose. That's where slogans and taglines come in - the best ones capture this higher purpose in a memorable way. For example, everyone and their mothers can surely recall Nike's call to action "Just Do It" or Red Bull's promise to "give you wings." However, not all slogans seem to work. Some appear at bad timing - for example, the ad for Ayds - an appetite suppressant - aired a TV commercial along with the slogan "Lose weight deliciously with the aid of Ayds." Given that the brand's name sounded phonetically identical to AIDS and that it aired during the epidemic period of the disease... well, I guess you can sort this one out yourselves. Bored Panda has compiled for you a whole list of various brand's slogans and taglines that are just plain bad, weird or blatantly stupid, so scroll down below to see them all.

#1

The More You Play With It, The Harder It Gets

The More You Play With It, The Harder It Gets

seed Report

Kaisu
Community Member
6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

I feel like they must've known what they were doing, there's no way this was an accident

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    #2

    Sitting On Faces Since 2001

    Sitting On Faces Since 2001

    wilksonk907 Report

    Hard 2 Guess
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    "Since 2001"....? They knew what they were doing.

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    #3

    Nothing Sucks Like An Electrolux

    Nothing Sucks Like An Electrolux

    unknown , unknown Report

    Iván Galarraga
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Sure it sucks, it vacums all the free time in your home

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    #4

    Good Luck

    Good Luck

    unknown Report

    Granstef Ghostlapin
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I've tried their planes twice : it's the most honest advertisement in the world !

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    #5

    Something For Every Hole

    Something For Every Hole

    margeincharge Report

    Jaffa Cake
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I think Lovehoney have the same tagline.

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    #6

    After Dinner, You Can Stab Your Date

    After Dinner, You Can Stab Your Date

    Pleasant_Jim Report

    #7

    The Best Things In Life Come In Cellophane

    The Best Things In Life Come In Cellophane

    Report

    #8

    Went Shopping And Found This Ad Promoting Safe Sex

    Went Shopping And Found This Ad Promoting Safe Sex

    reddit.com Report

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    #9

    Cheat On Your Girlfriend, Not On Your Workout

    Cheat On Your Girlfriend, Not On Your Workout

    jakedaily Report

    Kaisu
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Wow thanks for the advice I guess, Reebok....

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    #10

    Men Are Better Than Women!

    Men Are Better Than Women!

    unknown Report

    Daria B
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Dunno, man... These two look like some super distracted fools.

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    #11

    She Can Have A Tummy... And Still Look Yummy!

    She Can Have A Tummy... And Still Look Yummy!

    unknown Report

    Grapeling
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I highly doubt that parents want their kids to look "yummy"

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    #12

    Imagine More Snacks Than You Can Imagine

    Imagine More Snacks Than You Can Imagine

    uknown Report

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    #13

    Va-Dry-Na?

    Va-Dry-Na?

    Daniel Dougherty Report

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    #14

    You Can Never Be Too Thin; Tastes As Good As Skinny Feels

    You Can Never Be Too Thin; Tastes As Good As Skinny Feels

    Grieve Report

    Grapeling
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I don't know, how good does skinny feel?

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    #15

    It's Amazing What You Can Do With Two Fingers And A Thumb

    It's Amazing What You Can Do With Two Fingers And A Thumb

    Vandelay797 Report

    #16

    The Beer That Beer Would Drink

    The Beer That Beer Would Drink

    Mark Duffy Report

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    #17

    If We Can't Have Fresh Air, At Least We Can Have Fresh Muffins

    If We Can't Have Fresh Air, At Least We Can Have Fresh Muffins

    Mark Duffy Report

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    #18

    Look Like A Girl, Act Like A Lady, Think Like A Man, Work Like A Boss

    Look Like A Girl, Act Like A Lady, Think Like A Man, Work Like A Boss

    dylmg Report

    Kaisu
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    "Happy Women's Day" I think you missed the point here. Like, entirely. And if I worked like my boss, I would take random fifteen minute breaks and like seven personal phonecalls in a day

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    #19

    You Only Know What You're Made Of When You've Been Stuffed A Few Times

    You Only Know What You're Made Of When You've Been Stuffed A Few Times

    WrongUn Report

    Kaitlin Gaerte
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    what is that even an ad for? this cannot be an accident.

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    #20

    White Is Purity

    White Is Purity

    FabianWolfgang Report

    Jaffa Cake
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Nothing wrong with this advert, it's totally oKKK.

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    #21

    Lose Weight Deliciously With The Aid Of Ayds

    Lose Weight Deliciously With The Aid Of Ayds

    Kevin Noonan Report

    Something
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    This isn't a bad tagline, it's a bad product name.

    Mary Pat Mitchell
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I remember this, my mom took them. It was the 70's before the disease had a name.

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    Karin Gibson
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    It was around way before the condition.

    Catlady6000
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I remember these. My mom bought a pack. They were actually pretty yummy. Til mom caught me and stuck her finger down my throat to make me throw the whole box back up.

    Seabeast
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Good lord. Please tell me you didn't end up with an eating disorder.

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    Logan Slaughter
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    The product actually came out before the AIDS epidemic, and was apparently quite popular. Then when AIDS came along, the product fell through the floor.

    Linda Harms
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    This product was around long before the AIDS epidemic.

    Fixin'Ta
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    AIDS the disease wasn't clinically reported until 1981. This product came out in the 1970s. Again, as with other items in this post, you can't call something a "bad product name/slogan" if the way we use the term now wasn't a thing when the name/slogan was developed.

    Crazy Dog Lady
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Not a bad tagline-just did not age well.

    BusLady
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I remember those. Beats eating a sensible diet.

    Seabeast
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I remember this product. It predates the HIV/AIDs epidemic by many years. It first entered the market in the 40s and was eventually withdrawn in 1988.

    Skadi Lifdis
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I don't know when this ad came out but I figure it got more ironic once AIDS was identified.

    Gipsy Kings fan
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    It wasn't a bad product name when it came on the market and for many years afterward. It was a popular, drug-free way to help people lose weight. You would eat two candies and drink a hot beverage a half hour before meals; the candy would help you feel full so you wouldn't overeat. It only became a bad product name after the AIDS crisis hit. The company had to go out of business because of the product name.

    Meghan Turnis
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    It also looks like the person is running away...from Ayds...

    Grapeling
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Clever. It got me at "deliciously"

    JJM
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    This is so old. My Mother used these. Useless, by the way.

    Jo Choto
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    My mom used to have these in the 1970s. Obviously we knew nothing about HIV/AIDS back then.

    Monika Soffronow
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I have a problem with "Appetite Suppressant Candy". They are either misleading their customers, or the chemical make up of the candy is illegal and very bad for you.

    Ashley Harrold
    Community Member
    6 years ago (edited) Created by potrace 1.15, written by Peter Selinger 2001-2017

    I'd read about this in an Uncle John's book, funniest thing was seeing my sister and her husband's reaction when they saw the commercial during a Nostalgia Critic special

    debrina blackmoon
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    i tried a similar product in the '90s and they tasted good, but i still failed

    maureen stemmle
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    wasn't there an episode of southpark like this?

    danielw
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    so...does it supress apetite by being disgusting?

    Beh Pnkt
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    yeah...candy...for weight loss. Most of doctors smoke camel. Most of them are dead already. Most of them died of lung cancer. Some might have died of ayds...

    michah7214
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    omg ... i remember that.... 😵. And it was creepy before it was REALLY creepy...

    JZ Thompson
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    OMG! I knew I had something againt the acronym AIDS. THIS. I remember these. How could I have forgotten? They were caramels, and you couldn't eat just one, so you gained weight, you were body-shamed again, and they made MILLIONS!

    Amanda Hunter
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    These were appitite suppressors from the 70s, they were like toffee.

    Yehudit Hannah Cohn
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    To be fair, this product came out before AIDS; we were using it in the 70s.

    Careena Bruen
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I had a Saturday job in a pharmacy in the early eighties and we used to sell these. They were incredibly popular and within a few years they obviously weren't.

    Sharon Vaughn
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I've tried these and ate them like candy. Didn't lose any weight, though. I believe they were popular before the AIDS virus was discovered. Not so popular, if they're even still on the market.

    Kelly Hartle
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I actually remember when they sold these.

    Eva Grove
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    To be fair, this product was out before AIDS, the disease & epidemic. As a side note, it really did work because it was basically methamphetamine.

    Leesa DeAndrea
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    This product was around LONG before HIV. It's not their fault that AIDS happened years later.

    Evripidou Maria
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    this reminds me of a south park episdode

    Cindy Collins
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I remember these....I think this was way before AIDS happened....I thinks this was back in the 70's. I think my mom had them and I ate one just thinking it was a piece of chocolate.

    Mikyla McEwen
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    But I don’t want any kind of AYDS

    Mack-doodle
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Hay kids? Ya want anorexia? Here ya go!

    glowworm2
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    My favorite part is that they come in peanut butter flavor.

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    #22

    Approach Women Like You Do Wild Animals, With Caution And A Soothing Voice

    Approach Women Like You Do Wild Animals, With Caution And A Soothing Voice

    Nick Momrik Report

    Kaisu
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Racist and misogynistic, two birds with one stone I guess

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    #23

    #BecauseNoReason

    #BecauseNoReason

    unknown Report

    #24

    Painfully Thick

    Painfully Thick

    t.wat Report

    Grapeling
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Okay, I get the joke, but what does it have to do with recruiting?

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    #25

    Open Your Snack Hole

    Open Your Snack Hole

    cornichon Report

    HANS
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I wonder if Maria Tash (something for every hole) tried it?

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    #26

    She's Seen More Ceilings... Than Michelangelo; You're Not Popular... You're Easy

    She's Seen More Ceilings... Than Michelangelo; You're Not Popular... You're Easy

    Graine Loughran Report

    Kaisu
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Not brutally refreshing, just an a*****e

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    #27

    It's Not For Women

    It's Not For Women

    jennacastro Report

    glowworm2
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Dr. Pepper, now in misogynistic flavor!

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    #28

    Spike Up Your Best Friend's Eggnog When They're Not Looking

    Spike Up Your Best Friend's Eggnog When They're Not Looking

    Louise Report

    Kaisu
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Is this an advert for rapists or something?

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    #29

    What Can Brown Do For You?

    What Can Brown Do For You?

    unknown Report

    Conrad Strucker
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I want to get a shirt that says that now cuz I'm brown and I can do a whole lot

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    #30

    Avoid The Friend Zone. Offer Her A Real Drink

    Avoid The Friend Zone. Offer Her A Real Drink

    fit_with_hips Report

    Kjorn
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    makes her drunk, that way you can sleep with her. basically it's what it says

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    #31

    Travel Should Take You Places

    Travel Should Take You Places

    Acme Filmworks Report

    Winter
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Well yes, why didn't I think of that?

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    #32

    At Age 80, Who Doesn't Need A Facelift?

    At Age 80, Who Doesn't Need A Facelift?

    Mark Duffy Report

    #33

    We're Like A Cult With Better Kool-Aid

    We're Like A Cult With Better Kool-Aid

    Chris G. Report

    Hard 2 Guess
    Community Member
    6 years ago (edited) Created by potrace 1.15, written by Peter Selinger 2001-2017

    I like this one, it's good satire.

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    #34

    Spend Your Life Living

    Spend Your Life Living

    unknown Report

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    #35

    If Our Coffee Was Any Fresher, It Would Be Pinching Your Bum And Asking You Out!

    If Our Coffee Was Any Fresher, It Would Be Pinching Your Bum And Asking You Out!

    fit_with_hips Report

    #36

    I'm Cheryl. Fly Me.

    I'm Cheryl. Fly Me.

    Miami Archives Report

    #37

    For People Who Spit Blood When They Brush Their Teeth

    For People Who Spit Blood When They Brush Their Teeth

    unknown Report

    Marcellus the Third
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Sorry, my bad! Turns out, it was TB all along! Oops! Should have seen the GP instead!

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    #38

    Alcohol Is In It!

    Alcohol Is In It!

    unknown Report

    Grapeling
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    There's something that seems innately wrong with the phrase "alcohol is in it"

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    #39

    It's A Meal

    It's A Meal

    unknown Report

    Conrad Strucker
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    @my-third-world-country-fam you know that's all we need to hear

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    #40

    Exclusively For Everybody

    Exclusively For Everybody

    unknown Report

    Marcellus the Third
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    No, this is perfectly right as intended --- the opposite of the "Dr Pepper, Not For Women" slogan.

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    #41

    We Speak Fish

    We Speak Fish

    majiscup Report

    BusLady
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I used to work for this company. They fired me when they discovered that I didn't speak fish.

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    #42

    Do Stuff.

    Do Stuff.

    unknown Report

    Hard 2 Guess
    Community Member
    6 years ago (edited) Created by potrace 1.15, written by Peter Selinger 2001-2017

    I absolutely hate doing stuff. Now give me things to do and I'll do things in a heartbeat.

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    #43

    So Yummy... You Want Them!

    So Yummy... You Want Them!

    unknown Report

    Conrad Strucker
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    for this to work you're supposed to pair it with trippy spirals and suspicious bearded men

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    #44

    Drink Barq's, It's Good

    Drink Barq's, It's Good

    unknown Report

    Kaisu
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Simple and to the point, I like it

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    #45

    Everything Proof

    Everything Proof

    Mike Murphy Report

    Conrad Strucker
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    it's not karen-proof cuz yalready know she coming for the manager

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    #46

    Be Your Way

    Be Your Way

    unknown Report

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    #47

    If It's In The Game, It's In The Game

    If It's In The Game, It's In The Game

    RaDe_2 Report

    Conrad Strucker
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Also from EA: if it's in Madden, you're probably playing Madden

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    #48

    Soup Is Good Food

    Soup Is Good Food

    ewjxn Report

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