Logo design is deceptive. You’d think a tiny, quite minimal thing such as a logo would be easy to create using MS Paint—and while that is quite possible, if you have enough dedication to using simplistic tools—it is an entire science in and of itself.
Besides all of the artistic prowess and tools (and the skills to use those tools) you need to even start a logo design, there’s also things like significations and the meanings and the connotations and everything else that the logo represents explicitly and implicitly. And you gotta do all of it to have a significantly memorable logo.
Image source: george_llevi
But there are also times when someone says “screw that” and creates a logo that causes an uproar. Like that one for the Women’s Network that, despite quite literally being dedicated to the concept of womanhood, has a huge symbol of masculinity kinda-sorta masked under it.
And graphic designers took note of it.
More Info: Twitter
This post may include affiliate links.
The Prime Minister and Cabinet’s “Women's Network” is a volunteer-based organization, an equal rights entity empowering cultural change and gender equality, inclusion and diversity. Quite recently, they have revealed their logo and… well, it was something.
In particular, while the logo was dedicated to the women’s network, it was vaguely reminiscent of a symbol for the opposite gender. And it wasn’t long till the internet took note of it.
Twitter user and graphic designer @george_llevi shared the controversial logo, saying that this is the worst logo he has ever seen. And he wasn’t kidding, as a lot—like, a lot—of people jumped in to agree and discuss the issue.
George’s tweet sparked quite a hailstorm of responses, mostly including tweets of other logo or graphic design fails around the world.
As of this article, the tweet got a whopping 282,200 likes since its posting on March 14th with over 16,000 retweets and several thousands of quoted tweets on top of it all.
Now, at first people thought it was some sort of form of satire and a joke. But nope, it wasn’t, adding even more fuel to the PR nightmare that the PM&C was getting.
A spokesperson to the PM&C Department told News.com.au that rebranding was done entirely internally, using existing resources (like the W that existed in previous iterations), and the design was consulted on widely. The PM’s office was also not a part of the design process.
Since the backlash, the logo was taken down.
How is that a tree? How is s that bird flying with no wings? What the HELL?
Yeah, that's my school. We tend to make fun of it a lot at first and then forget about it.
Almost out of ammo. Machine Gun Ass Master 2 comes fully loaded and fires like a torpedo.
I feel innocent. All I saw was Mickey’s bead with sweat coming off it
Since I read the comment, I can see the bird. Not the tree, though. Plus, is this place called Brescia University College?
Yeah, I think calling a place "University College" sounds funny. Also, I still can't see the tree. Keep those downvotes coming - I can totally see why this comment offended you.
Load More Replies...
The tweet did, however, inspire a bunch of people to post design fails they saw around the world or on the internet. And as it seems, this isn’t the first time sexually suggestive content has popped up in public in logo form.
Many pointed out businesses and organizations that have had everything from pee-pees and bajingos to suggestive poses to abbreviation fails to straight up ugly choices in their logo designs.
You can check out the now-viral tweet in context here, but before you go, keep scrolling, there’s more, and why not upvote the logos that cracked you up the most and leave a comment with some design fails you’ve witnessed in the comment section below!
Given that a trump is a fart in the UK, I still can't get my head around that name. I know it's just a word and names are names, but if I was Pratt, D**k, Trump... I'd have changed it.
Note: this post originally had 36 images. It’s been shortened to the top 30 images based on user votes.
I like to think I'm as filthy minded and perverted as the next person but a lot of these had to be explained and even then it was a stretch.
Just a reminder, It's only a "fail" if it's accidental. 99% of these are absolutely on purpose.
I'm sorry, maybe I'm oblivious but what is wrong with the original logo? The women network one
if you absolutely want to, of course you see something sexual everywhere. but seriously- YMMV
This seems less of "bad logo design", and more of "why do you keep showing me pictures of people having sex, doctor?" vibe. The design is ok, your brain is a bit broken.
The single best one I have EVER seen, isn't even in there! ironyy-623...77-png.jpg 
I love BP, sometimes like it too much and keep browsing when I should be doing other things, but this article was too far-fetched and annoying.
Seems like this is the appropriate place or this lovely logo that just came across my facebook feed. Great information but that is a TERRIBLE logo to pair with it!!! 17342588_1...50a20.jpeg 
My girlfriend always tells me that any advertising company needs a cynic and a 12 year old boy on staff before names or logos were published.
Part of the issue with the original one has to do with rape accusations (and a tonne of sexist behaviour) in Australia’s federal parliament. The assistant minister for women said she didn’t “see it” but thanks to some immature people within the department, it was pointed out to her. I scoffed hearing her say it, it is really obvious and disgusting it passed by those who should have noted the logo isn’t appropriate. It was removed the day after release, waiting to see if the designers are over the age of 15 and able to come up with a decent alternative.
My local Thai at the food court. It's Bamboo Zoo ok. Not Poo! 😂🤣 Bamboo-Zoo...10f0c6.jpg 
Is everyone going to forget about Jeff Bezos phallic rocket?
I like to think I'm as filthy minded and perverted as the next person but a lot of these had to be explained and even then it was a stretch.
Just a reminder, It's only a "fail" if it's accidental. 99% of these are absolutely on purpose.
I'm sorry, maybe I'm oblivious but what is wrong with the original logo? The women network one
if you absolutely want to, of course you see something sexual everywhere. but seriously- YMMV
This seems less of "bad logo design", and more of "why do you keep showing me pictures of people having sex, doctor?" vibe. The design is ok, your brain is a bit broken.
The single best one I have EVER seen, isn't even in there! ironyy-623...77-png.jpg
I love BP, sometimes like it too much and keep browsing when I should be doing other things, but this article was too far-fetched and annoying.
Seems like this is the appropriate place or this lovely logo that just came across my facebook feed. Great information but that is a TERRIBLE logo to pair with it!!! 17342588_1...50a20.jpeg
My girlfriend always tells me that any advertising company needs a cynic and a 12 year old boy on staff before names or logos were published.
Part of the issue with the original one has to do with rape accusations (and a tonne of sexist behaviour) in Australia’s federal parliament. The assistant minister for women said she didn’t “see it” but thanks to some immature people within the department, it was pointed out to her. I scoffed hearing her say it, it is really obvious and disgusting it passed by those who should have noted the logo isn’t appropriate. It was removed the day after release, waiting to see if the designers are over the age of 15 and able to come up with a decent alternative.
My local Thai at the food court. It's Bamboo Zoo ok. Not Poo! 😂🤣 Bamboo-Zoo...10f0c6.jpg
Is everyone going to forget about Jeff Bezos phallic rocket?
