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Designer Challenges Himself To Create Logos With Hidden Meanings For A Year, And Result Is Amazing
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Wordplay is a never-ending source of amusement for me, with funny puns, spoonerisms, and double entendres bringing a little extra color and life to the everyday language that we sometimes take for granted.
Swedish graphic designer Daniel Carlmatz also loves to get creative with words but in a different way. He set himself a challenge to create a new typographic logo design each day for 365 days, using a common word and adding related visual elements through symbolism, creative use of negative space, and geometry. The inspiration for the 365-day challenge came from trying to challenge myself to look at type and design from a different perspective, Daniel told Bored Panda. The challenge was just an outlet for my personal, minimalist design thinking. And yes, I did manage to finish it without missing a day!
The logo ideas are truly remarkable in their creativity and simplicity, proving that inspiration for the design is all around us. For Daniel though, the process was anything but simple. I struggled, he told us. I didn't want them to take up too much of my time so I used to do them in my head or sketch them down on my way to work, and then finalize them on my way home from work. But sometimes you just end up with nothing.
"I had a few words I felt I wanted to do, but a lot of the design ideas came from having a solution first - and trying to find a suitable word that could support it. One of the hardest words was Panda, which was with me from day one but wasn't published until day 251."
Some of Daniel's logos make you look twice before you make the connection, and are a lot of fun to try to find. Can you spot them all? Scroll down to check out his work for yourself, and let us know what you think in the comments!
More info: Instagram
(h/t: Digital Synopsis)
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In my opinion, this is the most creative one out this list. Make no mistake though, all of these are awesome.
I think "ill" stands out, which is unfortunately not a good word when food is involved.
it only takes one tree to make a thousand matches, only takes one match, to burn a thousand trees.
I thought that was a "G" at the end, and that's a completely different word.
Tetris isn't that simple - the 'I' should have been tilted by 90 degrees!
What's even more aesthetically pleasing is that there are three and a half letters on each side!
Try make some corporate or product words with it. Like windows, google, apple, sony, ferrary, BMW, nokia, chipotle, KFC, etc. And let's see how it works.
Those are trademarked and they are copyrighted.
So it indeed solved your problem, no copyright infringement as long as the design is not used to start a company using that word design right? It's just for art sake, and I've seen many artist playing with famous brand icon. It's just art, and that's it
No, Edy Eko, it stops someone from trying to start a company using that word... i.e. “Apple” not someone selling actual apples at a fruit stand. When I worked as a graphic designer for a candy company I also worked with the Dept. that dealt with all the copyrights of their brand name, logo etc...
As long as they're not for commercial use, I think it's just fine. And beside, who trademarked word like 'apple'? If it is really trademarked, then people selling those fruit would be on hard side writing advertisement about what they sell.
...words. Someone redoing those could get suite fit copyright infringement from their perspective company’s. Just saying!
The first few j was thinking "these are cool" then after about four of them I realized it's basically one design done 100 different ways... A little variety would be nice
I think that was the idea tho
So brilliant and innovative
Try make some corporate or product words with it. Like windows, google, apple, sony, ferrary, BMW, nokia, chipotle, KFC, etc. And let's see how it works.
Those are trademarked and they are copyrighted.
So it indeed solved your problem, no copyright infringement as long as the design is not used to start a company using that word design right? It's just for art sake, and I've seen many artist playing with famous brand icon. It's just art, and that's it
No, Edy Eko, it stops someone from trying to start a company using that word... i.e. “Apple” not someone selling actual apples at a fruit stand. When I worked as a graphic designer for a candy company I also worked with the Dept. that dealt with all the copyrights of their brand name, logo etc...
As long as they're not for commercial use, I think it's just fine. And beside, who trademarked word like 'apple'? If it is really trademarked, then people selling those fruit would be on hard side writing advertisement about what they sell.
...words. Someone redoing those could get suite fit copyright infringement from their perspective company’s. Just saying!
The first few j was thinking "these are cool" then after about four of them I realized it's basically one design done 100 different ways... A little variety would be nice
I think that was the idea tho
So brilliant and innovative