Wordplay is a never-ending source of amusement for me, with funny puns, spoonerisms, and double entendres bringing a little extra color and life to the everyday language that we sometimes take for granted.

Swedish graphic designer Daniel Carlmatz also loves to get creative with words but in a different way. He set himself a challenge to create a new typographic logo design each day for 365 days, using a common word and adding related visual elements through symbolism, creative use of negative space, and geometry. The inspiration for the 365-day challenge came from trying to challenge myself to look at type and design from a different perspective, Daniel told Bored Panda. The challenge was just an outlet for my personal, minimalist design thinking. And yes, I did manage to finish it without missing a day!

The logo ideas are truly remarkable in their creativity and simplicity, proving that inspiration for the design is all around us. For Daniel though, the process was anything but simple. I struggled, he told us. I didn't want them to take up too much of my time so I used to do them in my head or sketch them down on my way to work, and then finalize them on my way home from work. But sometimes you just end up with nothing.

"I had a few words I felt I wanted to do, but a lot of the design ideas came from having a solution first - and trying to find a suitable word that could support it. One of the hardest words was Panda, which was with me from day one but wasn't published until day 251."

Some of Daniel's logos make you look twice before you make the connection, and are a lot of fun to try to find. Can you spot them all? Scroll down to check out his work for yourself, and let us know what you think in the comments!

More info: Instagram

(h/t: Digital Synopsis)

#1

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stellermatt 1 year ago

when spelling panda, all you need is p and a.

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#2

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ADHORTATOR 1 year ago

perfect!

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#3

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Matthew A 1 year ago

Now that's clever

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#4

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PyroarRanger 1 year ago

Took me a second to see it!

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#5

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Matthew A 1 year ago

I thought that was moving at first 😂

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#6

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Vivek Mhatre 1 year ago

In my opinion, this is the most creative one out this list. Make no mistake though, all of these are awesome.

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#7

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Matthew A 1 year ago

Cool

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#8

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Funky Unibrow 1 year ago

I think "ill" stands out, which is unfortunately not a good word when food is involved.

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#9

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Matthew A 1 year ago

They should have used the magnifier glass as the A!

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#10

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Sasy 1 year ago

Cheeky

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#11

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Jessica Stohr 1 year ago

Nice touch with the moon

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#12

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stellermatt 1 year ago

it only takes one tree to make a thousand matches, only takes one match, to burn a thousand trees.

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#13

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Rob Lucchetti 1 year ago

Clever

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#14

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Lärry 1 year ago

Yess

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#15

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Jessica Stohr 1 year ago

I can hear the sound in my head!

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#16

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ADHORTATOR 1 year ago

Arrrrr!

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#17

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Amazon QT 1 year ago

“My cup runith over...” ☕️

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#18

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Richard Samul 1 year ago

I thought that was a "G" at the end, and that's a completely different word.

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#19

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Sasy 1 year ago

Great

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#20

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Dian Ella Lillie 1 year ago

Tetris isn't that simple - the 'I' should have been tilted by 90 degrees!

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#21

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Mylah Rose 1 year ago

So simple but so effective!!

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#22

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SnowyLynx 1 year ago

I didn’t get it for 3 seconds

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#23

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Daniel Sipes 1 year ago

Why can't I pin down why this logo is so aesthetically pleasing?

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#24

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Jessica Stohr 1 year ago

Clever

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#25

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Rue Granger 1 year ago

What's even more aesthetically pleasing is that there are three and a half letters on each side!

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#26

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Juha 1 year ago

Because of the font my brain completed IKEA. Damn marketing...

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#27

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Nini Meow 1 year ago

FIE have missed being in the slfie clicked by E

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#28

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Rory August 1 year ago

Where's my tail??

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#29

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diane a 1 year ago

this hurts my eyes as you can see both at once

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#30

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Eric Mikalo 1 year ago

Read it as noodre

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