Wordplay is a never-ending source of amusement for me, with puns, spoonerisms and double entendres bringing a little extra color and life to the everyday language that we sometimes take for granted.

Swedish designer Daniel Carlmatz also loves to get creative with words, but in a different way. He set himself a challenge to create a new typographic logo each day for 365 days, using a common word and adding related visual elements through symbolism, creative use of negative space, and geometry. “The inspiration for the 365 day challenge came from trying to challenge myself to look at type and design from a different perspective,” Daniel told Bored Panda. “The challenge was just an outlet for my personal design thinking. And yes, I did manage to finish it without missing a day!”

The results are truly remarkable in their creativity and simplicity, proving that inspiration for design is all around us. For Daniel though, the process was anything but simple. “I struggled,” he told us. “I didn’t want them to take up too much of my time so I used to do them in my head or sketch them down on my way to work, and then finalize them on my way home from work. But sometimes you just end up with nothing.”

“I had a few words I felt I wanted to do, but a lot of the ideas came from having a solution first – and trying to find a suitable word that could support it. One of the hardest words was Panda, which was with me from day one, but wasn’t published until day 251.”

Some of Daniel's logos make you look twice before you make the connection, and are a lot of fun to try to find. Can you spot them all? Scroll down to check out his work for yourself, and let us know what you think in the comments!

More info: Instagram

(h/t: Digital Synopsis)

#1

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stellermatt 10 months ago

when spelling panda, all you need is p and a.

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#2

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ADHORTATOR 10 months ago

perfect!

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#3

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Matthew A 10 months ago

Now that's clever

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#4

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PyroarRanger 10 months ago

Took me a second to see it!

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#5

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Matthew A 10 months ago

I thought that was moving at first 😂

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#6

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Vivek Mhatre 10 months ago

In my opinion, this is the most creative one out this list. Make no mistake though, all of these are awesome.

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#7

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Matthew A 10 months ago

Cool

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#8

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Funky Unibrow 10 months ago

I think "ill" stands out, which is unfortunately not a good word when food is involved.

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#9

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Matthew A 10 months ago

They should have used the magnifier glass as the A!

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#10

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Sasy 10 months ago

Cheeky

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#11

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Jessica Stohr 10 months ago

Nice touch with the moon

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#12

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stellermatt 10 months ago

it only takes one tree to make a thousand matches, only takes one match, to burn a thousand trees.

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#13

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Rob Lucchetti 10 months ago

Clever

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#14

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Lärry 10 months ago

Yess

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#15

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Jessica Stohr 10 months ago

I can hear the sound in my head!

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#16

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ADHORTATOR 10 months ago

Arrrrr!

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#17

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Amazon QT 10 months ago

“My cup runith over...” ☕️

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#18

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Richard Samul 10 months ago

I thought that was a "G" at the end, and that's a completely different word.

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Sasy 10 months ago

Great

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#20

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Dian Ella Lillie 10 months ago

Tetris isn't that simple - the 'I' should have been tilted by 90 degrees!

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#21

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Mylah Rose 10 months ago

So simple but so effective!!

#22

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SnowyLynx 10 months ago

I didn’t get it for 3 seconds

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#23

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Daniel Sipes 10 months ago

Why can't I pin down why this logo is so aesthetically pleasing?

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#24

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Jessica Stohr 10 months ago

Clever

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#25

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Rue Granger 10 months ago

What's even more aesthetically pleasing is that there are three and a half letters on each side!

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#26

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Juha 10 months ago

Because of the font my brain completed IKEA. Damn marketing...

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#27

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Nini Meow 10 months ago

FIE have missed being in the slfie clicked by E

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#28

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Rory August 10 months ago

Where's my tail??

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#29

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diane a 10 months ago

this hurts my eyes as you can see both at once

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#30

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Eric Mikalo 10 months ago

Read it as noodre

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#31

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Mikhail Malakhanov 10 months ago

At first, I thought it was an snake and then I was confused. After a second, I got it ^^

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Alex 10 months ago

It took me like 3 minutes to find it I even had turn it around

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Squishyshiba 10 months ago

Haha mine would be a body shape of my tired body

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#34

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mbergen 10 months ago

Thought it was one of those 'Jesus fish' bumper stickers for a second there lol

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#35

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Alex 10 months ago

This one should be higher on the list it great

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#36

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Jessica Stohr 10 months ago

Reminds me of word art

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#37

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Berit-Bärbel Rebane 10 months ago

Well... that escalated quickly.

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#38

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KAYAHAN KARTAL 10 months ago

Brilliant

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#39

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Helle Hayes 10 months ago

It's a CSS thing (web design styling)The !important rule is used for overriding previously assigned CSS declarations.

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#40

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Jessica Stohr 10 months ago

Cute!

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#41

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Hobi 10 months ago

Looks like the bighit sign

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#42

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Perry Swift 10 months ago

Firefox

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#43

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ukoms 10 months ago

"Still waiting for image to load... Oh, wait!" - if this was ever used in some kind of website :D

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MBZ MetalsmithArtist 10 months ago

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Aka torture devices

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#45

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sakora 10 months ago

Great!

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#46

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#47

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Anna Dybich 10 months ago

Pirelli

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#48

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Squishyshiba 10 months ago

Sometimes the cleaners ignore them

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#49

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Aimee Turner 10 months ago

simple yet clever.

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#50

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Niluh Kadek 10 months ago

great

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#51

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Leah Curtis 10 months ago

LOL, the irony! I read this while on a plane XD

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karisha_mccarthy 10 months ago

Makes me think of the moon shoes. LOL

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#53

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sakora 10 months ago

It's moving!

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#54

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Islam Mounir 10 months ago

Firstly I saw the "tooth" of G digging in it, then I saw a shovel. clever

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#55

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Niluh Kadek 10 months ago

i see a tie at first

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#56

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ArtistclyAutistic 10 months ago

Nice!

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#57

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Islam Mounir 10 months ago

good for A in (Attach)

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#58

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Eva Ysa 10 months ago

❤❤❤

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#59

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mbergen 10 months ago

Its spelled like the french pronunciation for 'W'. Cool.

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#60

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diane a 10 months ago

really like this one

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#61

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Lios 10 months ago

Subtle.

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#62

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Issy 10 months ago

Love it! <3

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#63

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Migue Avendaño 10 months ago

I see that the water almost took it all

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#64

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Capermom 10 months ago

Cute.

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Dian Ella Lillie 10 months ago

Um, that's a vulva... The vagina is the internal canal that apparently remarkably few people have actually seen, or at least properly noticed.

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#66

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Luke Barricks 10 months ago

I need this on the back of my board xD

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#67

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Alex 10 months ago

This ones amazing

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#68

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Issy 10 months ago

Look at that happy little tree :)

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#69

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Dana Hill 10 months ago

"Lift? Shouldn't the arrow point up?" Oh, wait.... nm.

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#70

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PeachPossum 10 months ago

Escher would be proud of this one.

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#71

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Analyn Lahr 10 months ago

Might have to make that S more obvious for some.

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#72

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Migue Avendaño 10 months ago

up and down

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Tiny Dynamine 10 months ago

The I with an arrow on it would have made the point more simply, as the N shows up, down, up.

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#74

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Carol Harrison 9 months ago

Reminds me of the symbol for the Tuberculosis Association. Of course, TB has almost been wiped out, so that's just me.

#75

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Luke Barricks 10 months ago

Rawr

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