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Zara Shoppers Are Saying It’s Impossible To Shop Online Due To Weird Modeling Poses, Share Screenshots To Prove Their Point
Working that pitch-perfect shot is all about striking a pose. But one fashion giant seems to have taken this idea a little too literally.
Known as a serial offender in weird and controversial fashion choices (read about it in our previous article), the Spanish clothing retailer Zara is leaving everyone baffled again. When someone pointed out how weirdly their models are posing, shoppers started wondering what the heck these girls are doing. From a woman crouching on a stove to another levitating in the air like Spiderman, it seems like someone was tryin’ a tiny bit too hard. Whether Zara seeks to attract a niche customer or is playing it "too cool for school" remains largely a mystery.
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The fashion giant Zara is a part of the Inditex Group, which in 2019 reported a sales growth of 7%, setting new records for revenues, profits, and cash. Inditex’s portfolio includes other successful fashion brands like Massimo Dutti, Pull & Bear, Bershka, Stradivarius, and more. However, Zara stands out as a particular leader in the pack. It was ranked 29th on global brand consultancy Interbrand’s list of best global brands and surpassed the Swedish giant H&M.
The secret to Zara’s success has to do with its strategy to go hand in hand with rapidly changing fashion trends with virtually no delay. According to Who What Wear, one thing Zara will never do is produce or design the same garment twice. When the product sells out, it’s never going to be remade in the exact same fashion. However, you can spot the same materials, patterns, and decors drifting from season to season, one collection to another.
#5
Zara releases new products about twice a week, which makes it always appealing to returning customers. But imagine how the photo studios are hustling to create the shoots you see on the site. Yes, those odd ones too.
Fashion editor Lauren Eggertsen, who visited Zara’s headquarters to learn how it functions, said that “there are 15 studio sets where all the magic happens, and each of them is accompanied by its own team (photographer, stylist, etc.).” There are many different stylists working to create the fresh and innovative looks to sell on Zara’s website. That’s why the styling never looks the same even if the image features the product.
#7
Loki’s Lil Butter Knife 5 years ago (edited)
After one too many days of social distancing, Amelia finally gave a big proverbial "screw you" to the world and turned into a cat.
#12
Loki’s Lil Butter Knife 5 years ago
My Scottish heritage is personally offended by this outfit.
#14
#15
Just another bot 5 years ago
Everything looks bad, from the awkward pose to the crumpled jacket, colour scheme, the wrinkled bed sheet background ...
#16
#19
Loki’s Lil Butter Knife 5 years ago
Is she channeling her inner cat and getting ready to knock that strange "abstract block" (honestly, what the bloody hell is that thing) off the kitchen counter?
#21
Loki’s Lil Butter Knife 5 years ago
Didn't you know that the new yoga pose "reclining Netflix Binge" is all the rage?
#23
Madison Lam 5 years ago
I get that their trying to be artistic or what ever, but like...come on
#25
Nadine Khazaka 5 years ago
Susan finally found a way to unstuck her butt cheeks after the unfortunate superglue incident.
#27
kathryn stretton 5 years ago
Just how cheap does this look? Cheap material, crappy cutting, same sewing. Terrible.
Add New Image
What do you think ?
Cassie 5 years ago
When I was a teenager in the late 80s, early 90s, I would wear my coat regularly, but let it slip down to my elbows and that bothered my father to no end. I wonder what he would have thought had I worn it like this.
Load More Replies...
Hans 5 years ago
Zara's marketing department wanted to get attention to the brand. They succeeded.
SilverLining 5 years ago
Yep. Gone viral. Now they can add real pictures again. Could you imagine the meeting where they dreamt up this concept?
Load More Replies...
Rose the Cook 5 years ago
So who buys these if they can't see what they really look like worn normally?
Kathy Baylis 5 years ago
The whole point of catalog modeling is to show people who aren’t in a store what the outfit looks like, front and back, so they can get an idea of its cut and shape. Either Zara hired a photographer who’s a frustrated artist, or their clothes are so cheap and badly made they need to hide as much of them as they can in order to sell them. Caveat Emptorium. Take heed, people. They’re trying to sell you a pig in a poke.
Raine Soo 5 years ago
I have never shopped at Zara. And, after this pretentious attempt at being cool and ahead of the curve, I doubt that I ever will. Not that Zara cares about my opinion, of course.
Lola 5 years ago
I attempted to a few times, but the quality is extremely poor.
Load More Replies...
Murphy Dyess 5 years ago
Women, don't buy these clothes. Doing so makes us all look like gullible idiots.
Aunt Messy 5 years ago
Well, maybe they've finally realized that cheap knockoff clothes made by slave labour in Asia that are all fake fibers that will live in landfills for eternity are a Bad Thing and they're trying to go out of business and save the planet.
Seabeast 5 years ago
@CorgiGirl, you do realize that there are a whole whack of choices in between Zara and Prada, right?
Load More Replies... Paul K. Johnson 5 years ago
This seems pretty normal to me. I mean what kind of weirdos don't try on new clothes on top of the stove?
Seabeast 5 years ago
I prefer to crawl into the oven to get a bit more privacy.
Load More Replies... 
Duska Radmanovic 5 years ago
I couldn't find nice thing in Zara like never. It's always something wrong with cutting or material or sewing or all the above mentioned.
Aunt Messy 5 years ago
Proving that most models can't dress themselves? I got nothing.
Load More Replies... Dorothy Parker 5 years ago
Despicable company. Holocaust shirts for children. Swastika design on handbags. They know exactly what they're doing. Melania Trump knew exactly what message she was sending with her Zara coat.
Wim Cossement 5 years ago
If COVID-19 has thought us anything is that we actually need less of all this junk and clutter. People are addicted to consuming s**t we don't need that much...
John Baker 5 years ago
It looks like they're trying to be edgy, but coming off as incompetent.
Mikky 5 years ago
This has been driving me crazy for ages. I thought it was just me! Shopping online with Zara is infuriating because I can't see what the clothes actually look like. I just want to see the clothes! I end up closing my browser out of frustration.
Miss Cris 5 years ago (edited)
But also in many more brands: long hair that catches most part of a t-shirt or arms catching the other part. They aren't arty, nor beautiful, nor charming, nor a good image to women, nor USEFULL.
Load More Replies...
Rianna Panda 5 years ago
thank you! i had the same thought when i was browsing zara last time..
Lilli Anne 5 years ago
So glad this had been picked up. I was going nuts the other day when trying to choose a nice dress with a gift voucher I recieved. Didn't buy anything in the end because I couldn't visualise what any of them actually looked like. Get over yourselves Zara. You're making yourself seem WAY out of touch. Get real.
Monica Cordeiro 5 years ago
Totally. I‘ve been missing Zara while it’s closed but haven’t bought anything online. Everything is styled and posed hideously on their website.
Lynda Momalo 5 years ago
Honestly, I the models were all tripping balls and they couldn't get them to put on the clothes right.
Gayle Karen 5 years ago
I think Zara marketing department needed attention to their brand...but its all wrong. You don't want to look like that...it looks death, boring, ugly, cheap. I lost my taste to Zara after I see Zombie models wrapping blankets. Please bring back beautiful cloth designers!
Kathy Baylis 5 years ago (edited)
Thank you for saying that! Clothes shopping nowadays is a nightmare of weeding through a pile of c**p to find one good piece—-and price or label don’t matter. I’ve seen pricey designer clothing that’s as cheap and badly made as stuff from the cheaper knockoff stores. And the designs look like they came out of Frederick’s of Hollywood or drumpf’s wet dream; skintight, too low cut, too short, material so thin it’s virtually sheer, extremely revealing cutouts, logos and graphics when all you want is a plain, shirt, and constructed in such a way as to make wearing proper foundations under them impossible. Some of us are modest and don’t want to go braless or wear clothes that show so much skin. Where can you outfits that are elegant and tasteful when you need them? Where are the well made clothes with good lines, made out of good solid material? Even prom dresses—-marketed to teenagers for goodness sake—-look trashy and way too grown up for 16, 17, and 18 year olds. What happened to understated elegance and class? When did we consent to looking and acting so trashy?
Load More Replies...
Celtic Pirate Queen 5 years ago
Just another reason I couldn't care less about "fashion". This is some of the dumbest s**t I've seen in advertising.
Just another bot 5 years ago
There's a fine line between getting attention and making your brand look ugly. This would put me off buying anything off them, no matter how much it's shared....just nooooo
Joannie Goulet 5 years ago
This is what happen when designers forget everything about function.
Lukáš Vůjtek 5 years ago
Sorry, poses are not what bothers me. These models are painfully thin and ugly. Nothing I like to look at. And .. IMHO .. ads should be pleasant to look at (IMHO!)
Jean Guittet 5 years ago
It's not surprizing, it's Zara... the shop where the male models are over 1m90 even in countries where the average size is 15cm smaller.
Robyn Denton 5 years ago
I would say this is a very clever ploy to ensure that customers can never demand a refund because 'the item they received doesn't match the picture'. The customer has no idea what the item actually looks like.
Jessica Stewart 5 years ago
I like Zara but it's gone in a weird direction. The girls are posed so strangely and why am I seeing reflections instead of the clothes? These models look like they were told "pretend you don't know how to take direction and we're doing interpretive dance...and go." I'm imagining there was no photographer and the models were doing selfies because this doesn't look at all professional. It reminds me of cheap pseudo porn American Apparel ads and it's off putting.
Truxxton 5 years ago (edited)
Low IQ, no talents, all they got and rely on are skinny genes from their parents. They get paid for “walking” and “posing” and this is the best they came up with? UGLY presentation with sole purpose of getting attention and sell products. Oh, not to mention they covered up most the products? (Oh, I am sorry, it’s the “try to pique your interest 2020” campaign from advertising department) They do anything because designer shoes and $500 half torn jeans are essential for zoom meetings during this pandemic. Don’t you want your company to pay you for walking from your bathroom to Kitchen, stands there, give you this “I am the most beautiful thing in the world but I am totally f*****g pissed because this is really really hard work and what?! NO merch?!?!!” Look? And don’t give me all the b******t about how hard they work, I have two words for you, FRONTLINE WORKERS. Those “models” definitely deserve to get $2 an hour hazardous pay, until end of June, of course.
Andy Warholla Jr. 5 years ago
Seeing as this is their attempt at doing "art" I now undertand why they feel the urge to steal other people's artwork. :D https://www.boredpanda.com/zara-stealing-designs-copying-independent-artists-tuesday-bassen/?utm_source=google&utm_medium=organic&utm_campaign=organic
Xandra, The Little Hufflepuff 5 years ago
this would be a good photo if not for the fact she is standing on a couch haha-5ec9b...99d938.jpg 
Cathelijne van Weelden 5 years ago
I am a bit sad though that this seems more like an ad for Zara... Bit of one way reporting. Where are the other voices? About people who make their clothing are not paid a normal wage... Every item is only made once? That is not a pro but a con.. Check the fast fashion docu on Netflix. Yes, the modeling is crazy but the raving words in between 😢
Random Panda 5 years ago (edited)
I guess they're trying to hide how effin ugly and poorly made their clothes are?
TESSA ADKINS 5 years ago
these are all good insta photos but not a shops. Seriously why go through all that trouble to not even seem to show the acctual thing right.
frederic eeckman 5 years ago
They probably do that so it's more difficult for young creators to spot immediately that Zara stole their work.
Capermom 5 years ago
Yes, they are quite good. Don't believe the badmouthers. Check out their website and go to one of their stores; their clothes are made in Spain and/or Portugal, and they are of really decent quality at decent prices.
Load More Replies...
Elaine Brennan 5 years ago
Its pretty funny and gets people talking about Zara so mission accomplished
Marie-Stephane Art 5 years ago
It is like modern art: doing thing different just for the sack of it, and the result is just awfull...
Becca Gizmo the Squirrel 5 years ago
Next their going to have a creepy old granny dressed in a nice dress in the ceiling corner like in a scary movie. Or bent over backwards crawling down the stairs all freaky like.
KandiePrine 5 years ago
Next thing you know they'll be using "photoshop" and "airbrush." What a world.
natie marie 5 years ago
what i still don't understand though is Zara clothes feel cheap, smell funny look frumpy on and cost quite a bit. guess the reason they have to wear them weirdly on the photos is because they don't look good on?
Evil Little Thing 5 years ago
I feel like most of those weird poses were meant to hide how ugly the clothes are, and the rest were because they didn't fit the models.
Aunt Messy 5 years ago
They're cheap and tacky and they LOOK cheap and tacky. There is a middle ground between designer and that cheap c**p. Still.....if you want to look like you dress in the dark, knock yourself out.
Load More Replies...
BoredKid 5 years ago
Just because somebody is skinny doesn't mean they're anorexic. I, for example, am very skinny but i eat a c**p load of food each day. I do get your point, that they aren't very inclusive with their models sizing, but it's a struggle for us, and I've constantly been called anorexic which is honestly really hurtful and has become a big insecurity.
Load More Replies... Cassie 5 years ago
When I was a teenager in the late 80s, early 90s, I would wear my coat regularly, but let it slip down to my elbows and that bothered my father to no end. I wonder what he would have thought had I worn it like this.
Load More Replies... Hans 5 years ago
Zara's marketing department wanted to get attention to the brand. They succeeded.
SilverLining 5 years ago
Yep. Gone viral. Now they can add real pictures again. Could you imagine the meeting where they dreamt up this concept?
Load More Replies... Rose the Cook 5 years ago
So who buys these if they can't see what they really look like worn normally?
Kathy Baylis 5 years ago
The whole point of catalog modeling is to show people who aren’t in a store what the outfit looks like, front and back, so they can get an idea of its cut and shape. Either Zara hired a photographer who’s a frustrated artist, or their clothes are so cheap and badly made they need to hide as much of them as they can in order to sell them. Caveat Emptorium. Take heed, people. They’re trying to sell you a pig in a poke.
Raine Soo 5 years ago
I have never shopped at Zara. And, after this pretentious attempt at being cool and ahead of the curve, I doubt that I ever will. Not that Zara cares about my opinion, of course.
Lola 5 years ago
I attempted to a few times, but the quality is extremely poor.
Load More Replies... Murphy Dyess 5 years ago
Women, don't buy these clothes. Doing so makes us all look like gullible idiots.
Aunt Messy 5 years ago
Well, maybe they've finally realized that cheap knockoff clothes made by slave labour in Asia that are all fake fibers that will live in landfills for eternity are a Bad Thing and they're trying to go out of business and save the planet.
Seabeast 5 years ago
@CorgiGirl, you do realize that there are a whole whack of choices in between Zara and Prada, right?
Load More Replies... Paul K. Johnson 5 years ago
This seems pretty normal to me. I mean what kind of weirdos don't try on new clothes on top of the stove?
Seabeast 5 years ago
I prefer to crawl into the oven to get a bit more privacy.
Load More Replies... Duska Radmanovic 5 years ago
I couldn't find nice thing in Zara like never. It's always something wrong with cutting or material or sewing or all the above mentioned.
Aunt Messy 5 years ago
Proving that most models can't dress themselves? I got nothing.
Load More Replies... Dorothy Parker 5 years ago
Despicable company. Holocaust shirts for children. Swastika design on handbags. They know exactly what they're doing. Melania Trump knew exactly what message she was sending with her Zara coat.
Wim Cossement 5 years ago
If COVID-19 has thought us anything is that we actually need less of all this junk and clutter. People are addicted to consuming s**t we don't need that much...
John Baker 5 years ago
It looks like they're trying to be edgy, but coming off as incompetent.
Mikky 5 years ago
This has been driving me crazy for ages. I thought it was just me! Shopping online with Zara is infuriating because I can't see what the clothes actually look like. I just want to see the clothes! I end up closing my browser out of frustration.
Miss Cris 5 years ago (edited)
But also in many more brands: long hair that catches most part of a t-shirt or arms catching the other part. They aren't arty, nor beautiful, nor charming, nor a good image to women, nor USEFULL.
Load More Replies... Rianna Panda 5 years ago
thank you! i had the same thought when i was browsing zara last time..
Lilli Anne 5 years ago
So glad this had been picked up. I was going nuts the other day when trying to choose a nice dress with a gift voucher I recieved. Didn't buy anything in the end because I couldn't visualise what any of them actually looked like. Get over yourselves Zara. You're making yourself seem WAY out of touch. Get real.
Monica Cordeiro 5 years ago
Totally. I‘ve been missing Zara while it’s closed but haven’t bought anything online. Everything is styled and posed hideously on their website.
Lynda Momalo 5 years ago
Honestly, I the models were all tripping balls and they couldn't get them to put on the clothes right.
Gayle Karen 5 years ago
I think Zara marketing department needed attention to their brand...but its all wrong. You don't want to look like that...it looks death, boring, ugly, cheap. I lost my taste to Zara after I see Zombie models wrapping blankets. Please bring back beautiful cloth designers!
Kathy Baylis 5 years ago (edited)
Thank you for saying that! Clothes shopping nowadays is a nightmare of weeding through a pile of c**p to find one good piece—-and price or label don’t matter. I’ve seen pricey designer clothing that’s as cheap and badly made as stuff from the cheaper knockoff stores. And the designs look like they came out of Frederick’s of Hollywood or drumpf’s wet dream; skintight, too low cut, too short, material so thin it’s virtually sheer, extremely revealing cutouts, logos and graphics when all you want is a plain, shirt, and constructed in such a way as to make wearing proper foundations under them impossible. Some of us are modest and don’t want to go braless or wear clothes that show so much skin. Where can you outfits that are elegant and tasteful when you need them? Where are the well made clothes with good lines, made out of good solid material? Even prom dresses—-marketed to teenagers for goodness sake—-look trashy and way too grown up for 16, 17, and 18 year olds. What happened to understated elegance and class? When did we consent to looking and acting so trashy?
Load More Replies... Celtic Pirate Queen 5 years ago
Just another reason I couldn't care less about "fashion". This is some of the dumbest s**t I've seen in advertising.
Just another bot 5 years ago
There's a fine line between getting attention and making your brand look ugly. This would put me off buying anything off them, no matter how much it's shared....just nooooo
Joannie Goulet 5 years ago
This is what happen when designers forget everything about function.
Lukáš Vůjtek 5 years ago
Sorry, poses are not what bothers me. These models are painfully thin and ugly. Nothing I like to look at. And .. IMHO .. ads should be pleasant to look at (IMHO!)
Jean Guittet 5 years ago
It's not surprizing, it's Zara... the shop where the male models are over 1m90 even in countries where the average size is 15cm smaller.
Robyn Denton 5 years ago
I would say this is a very clever ploy to ensure that customers can never demand a refund because 'the item they received doesn't match the picture'. The customer has no idea what the item actually looks like.
Jessica Stewart 5 years ago
I like Zara but it's gone in a weird direction. The girls are posed so strangely and why am I seeing reflections instead of the clothes? These models look like they were told "pretend you don't know how to take direction and we're doing interpretive dance...and go." I'm imagining there was no photographer and the models were doing selfies because this doesn't look at all professional. It reminds me of cheap pseudo porn American Apparel ads and it's off putting.
Truxxton 5 years ago (edited)
Low IQ, no talents, all they got and rely on are skinny genes from their parents. They get paid for “walking” and “posing” and this is the best they came up with? UGLY presentation with sole purpose of getting attention and sell products. Oh, not to mention they covered up most the products? (Oh, I am sorry, it’s the “try to pique your interest 2020” campaign from advertising department) They do anything because designer shoes and $500 half torn jeans are essential for zoom meetings during this pandemic. Don’t you want your company to pay you for walking from your bathroom to Kitchen, stands there, give you this “I am the most beautiful thing in the world but I am totally f*****g pissed because this is really really hard work and what?! NO merch?!?!!” Look? And don’t give me all the b******t about how hard they work, I have two words for you, FRONTLINE WORKERS. Those “models” definitely deserve to get $2 an hour hazardous pay, until end of June, of course.
Andy Warholla Jr. 5 years ago
Seeing as this is their attempt at doing "art" I now undertand why they feel the urge to steal other people's artwork. :D https://www.boredpanda.com/zara-stealing-designs-copying-independent-artists-tuesday-bassen/?utm_source=google&utm_medium=organic&utm_campaign=organic
Xandra, The Little Hufflepuff 5 years ago
this would be a good photo if not for the fact she is standing on a couch haha-5ec9b...99d938.jpg
Cathelijne van Weelden 5 years ago
I am a bit sad though that this seems more like an ad for Zara... Bit of one way reporting. Where are the other voices? About people who make their clothing are not paid a normal wage... Every item is only made once? That is not a pro but a con.. Check the fast fashion docu on Netflix. Yes, the modeling is crazy but the raving words in between 😢
Random Panda 5 years ago (edited)
I guess they're trying to hide how effin ugly and poorly made their clothes are?
TESSA ADKINS 5 years ago
these are all good insta photos but not a shops. Seriously why go through all that trouble to not even seem to show the acctual thing right.
frederic eeckman 5 years ago
They probably do that so it's more difficult for young creators to spot immediately that Zara stole their work.
Capermom 5 years ago
Yes, they are quite good. Don't believe the badmouthers. Check out their website and go to one of their stores; their clothes are made in Spain and/or Portugal, and they are of really decent quality at decent prices.
Load More Replies... Elaine Brennan 5 years ago
Its pretty funny and gets people talking about Zara so mission accomplished
Marie-Stephane Art 5 years ago
It is like modern art: doing thing different just for the sack of it, and the result is just awfull...
Becca Gizmo the Squirrel 5 years ago
Next their going to have a creepy old granny dressed in a nice dress in the ceiling corner like in a scary movie. Or bent over backwards crawling down the stairs all freaky like.
KandiePrine 5 years ago
Next thing you know they'll be using "photoshop" and "airbrush." What a world.
natie marie 5 years ago
what i still don't understand though is Zara clothes feel cheap, smell funny look frumpy on and cost quite a bit. guess the reason they have to wear them weirdly on the photos is because they don't look good on?
Evil Little Thing 5 years ago
I feel like most of those weird poses were meant to hide how ugly the clothes are, and the rest were because they didn't fit the models.
Aunt Messy 5 years ago
They're cheap and tacky and they LOOK cheap and tacky. There is a middle ground between designer and that cheap c**p. Still.....if you want to look like you dress in the dark, knock yourself out.
Load More Replies... BoredKid 5 years ago
Just because somebody is skinny doesn't mean they're anorexic. I, for example, am very skinny but i eat a c**p load of food each day. I do get your point, that they aren't very inclusive with their models sizing, but it's a struggle for us, and I've constantly been called anorexic which is honestly really hurtful and has become a big insecurity.
Load More Replies... You May Like 43 Horrifying Things People Have Woken Up To That Still Haunt Them We Highly Doubt You Can Beat The Average U.S. Student – Take The IQ Test & Prove Us Wrong
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