Article created by: Eligijus Sinkunas

You have likely noticed the 3% surcharge on the dinner you paid for the other night via credit card. Or, you’ve seen the minimum purchase requirements while you were online shopping for a friend’s birthday gift. 

Experts refer to this as “sneakflation,” and it’s happening right before your very eyes. And as regular consumers who don’t have deep pockets, we’re all left with no choice but to adapt, while stewing in a bit of frustration in the process. 

Here are some images that show how sneakflation manifests in our daily lives. While they are irksome, it is the reality we all have to live with.

#1

I Measured A 8 Inch Tortilla… Guess What I Found?

Hand measuring a tortilla with a tape measure on a white plate, illustrating sneakflation and portion shrinkage.

I don’t know why I even bothered taking out the tape measure, but here I was, craving some tacos and thinking I’d give the so-called “8-inch tortilla” the respect it deserves. Imagine my absolute rage when the tape stopped at 7 inches. SEVEN INCHES. Not even close. I didn’t think I needed to police tortilla sizes, but apparently, these companies are banking on us just blindly trusting their lies. And let’s be real, this isn’t just about tortillas—it’s everything. Shrinkflation is the most infuriatingly sneaky, insulting way these corporations try to pull one over on us. They’re not even pretending anymore. They’re lying. Straight-up liars slapping “8 inches” on a package when they know darn well it’s not true. It’s deceitful. It’s disrespectful. We’re all out here just trying to make our meals and get what we pay for, and these companies are like, “Haha, let’s cut an inch off everything and call it good.” Newsflash: IT’S NOT GOOD. I’m tired of being lied to and nickel-and-dimed in the most passive-aggressive ways possible. I can’t be the only one furious about this nonsense. Anyone else measuring their food now like it’s some kind of science project?

Hopeful-Bit6187 Report

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    #2

    A New Low From Colgate

    Colgate MaxWhite Sparkle Diamonds toothpaste tube and box showing packaging details and branding on a wooden surface.

    This tube came in this box! I feel done over.

    rdh_3000 Report

    #3

    New Bounty Paper Towel On The Left, Old Bounty On The Right. Both Packs Bought At Costco. Width Is Smaller & The Towel Itself Is Thinner

    Two paper towels side by side on a surface, illustrating sneakflation with smaller towel size comparison.

    skittleALY Report

    #4

    I Thought For Sure The Smaller Package Was Going To Be Shrinkflation. Way To Go Tnt Sparklers

    Boxes of sparklers stacked on a table illustrating sneakflation with reduced product quantity and packaging changes.

    mrsakilla Report

    #5

    First They Came For The Toblerone And I Said Nothing

    Two Pringles Texas BBQ Sauce cans side by side on a kitchen counter illustrating sneakflation portion reduction.

    jhrf Report

    #6

    Noticed This Jewel When Restocking My Shelves

    Two Ziploc quart freezer bag packages side by side showing size and quantity highlighting sneakflation impact.

    tortugavelozzzz Report

    #7

    Cat Food. Was $55 For 24, 5.8 Oz Cans. Now $62 For 24, 5.1 Oz Cans. That's .7 Oz. Less Per Can, And $7 More Per Case

    Multiple packs of Royal Canin cat food cans stacked, illustrating sneakflation with 30 slices reduced to 24.

    Sailing_Duck Report

    #8

    Dove Soap Shrinks Again!

    Soap packaging from 2019 to 2022 showing smaller sizes as an example of sneakflation affecting product quantities.

    rosedread0 Report

    #9

    Old Family Size 17.2 Oz / New Size Only 14.6 For The Same Price!

    Family size Keebler Chips Deluxe cookies with M&M's on a store shelf illustrating sneakflation packaging changes.

    Beetlemuse Report

    #10

    Watching My Favorite Condiment Shrink Before My Eyes

    Two bottles of Terry Ho's Yum Yum Sauce side by side, illustrating sneakflation with reduced product size.

    I regularly buy Terry Ho's Yum Yum sauce, and today I saw the bottle and immediately knew it was smaller. 16oz to 14oz, I would rather they raise the price a little bit.

    Wuddafucc Report

    #11

    Same Product, Same Price, Old vs. New Shipment

    Two Nescafe Classic coffee containers showing weight reduction and sneakflation with 250g to 220g packaging changes.

    Babetna Report

    #12

    Heinz Ketchup Shrinking By 30%!!

    Two Heinz tomato ketchup packets side by side showing difference in size illustrating sneakflation effects.

    I’m more often finding sachets of 7ml instead of 10ml. Means I need to use 2 packs instead of 1, crazy tbh. They look fairly similar in size as well, but the weight difference is noticeable.

    LoganRL Report

    #13

    30 Slices To 24

    Two packs of Our Family Colby Jack cheese, one with 24 slices and one with 30 slices, illustrating sneakflation effects.

    bowling_255 Report

    #14

    Looks Like Trader Joe's Has Joined The "Shrink-Flation" Trend With Their Toilet Paper (Left Is New)

    Two empty brown toilet paper rolls side by side illustrating sneakflation and reduced product quantity.

    smarmageddon Report

    #15

    Dollar Tree Has Started Covering Its $1.25 Prices, And Companies Shifting To Smaller Sizes

    Cans of Libby’s sliced pineapple and pineapple slices on a store shelf illustrating sneakflation price changes.

    MtnMaiden Report

    #16

    Gillette Now Sells 4 Packs Of Blades Instead Of 5 Packs. Still The Same Price And Even The Same Packaging

    Pack of four razor blade cartridges in plastic and cardboard packaging illustrating sneakflation with fewer items at same price.

    Misdirected_Colors Report

    #17

    10% Less For The Same Price. Did You Think We Wouldn’t Notice?

    Two Nescafe Azera Americano coffee containers side by side showing shrinkflation with smaller size for same price.

    AliBi40 Report

    #18

    Change Of Packaging So You Don't Notice 20g Has Disappeared

    Two Morrison's stonebaked margherita pizzas showing reduced slices illustrating sneakflation effects on portion sizes.

    Jess_7478 Report

    #19

    Shrinkflation: Bath & Body Works

    Two bottles of Bath & Body Works Sunshine & Lemons anti-bacterial hand spray showing size reduction, illustrating sneakflation effects.

    I purchased some hand sanitizer spray over the weekend from Bath & Body Works! When I received my purchase the sanitizer spray was 1/3 the original size for the same price (sale price $2)!! To say I’m shocked and frustrated is an understatement! To go from 3 oz to 1 oz is unacceptable! Shrinkflation/Greedflation is out of control!

    Inside_Dragonfly_242 Report

    #20

    Medium Cups Got Slightly Smaller Within The Last Few Days?

    Two Taco Bell cups, one empty and one filled with blue drink, alongside Taco Bell bags and boxes on a kitchen counter showing sneakflation effects.

    The cup on the left is the medium that came with my cravings box 2 days ago. The one on the right was today’s and I immediately knew something was off. Why the change? So they can save 1 oz of soda?

    SampleHeader Report

    #21

    Shrinkflation

    Two Reese’s peanut butter cups packages showing different snack sizes, highlighting sneakflation effects on product quantity.

    Apparently the snack size candy bar packs are going from 5 pack down to 4 pack but staying the same price. Shameful.

    B_crunk Report

    #22

    Shrinkflation Apparent On Recipes

    Taco seasoning mix package showing weight discrepancy, illustrating sneakflation and product size reduction examples.

    All taco seasonings, whether store brand or regular, are now 1oz. Had to buy two packets to properly season the beef.

    danstecz Report

    #23

    Well, I Guess I’m Not Going #2 Anymore…

    Stack of POM toilet paper rolls showing reduced sheet count as an example of sneakflation affecting product sizes.

    But seriously, this one hurts. This is something you can’t really go without. Guess I’ve got to learn how to use the 3 seashells.

    Plenty_Point5058 Report

    #24

    This Is Something Isn't It

    Bags of Santitas chips showing packaging price $2.99 and shelf price $3.99 illustrating sneakflation example.

    Inevitable-Ad-8597 Report

    #25

    Shrinkflation At It’s Finest

    Two images showing reduced portion sizes of yogurt with granola and fruit, illustrating sneakflation effects.

    I went to Panera for a parfait. This what $6 looks like. That did not look like this last year. I had a gift card was the only reason why I went. I understand raising prices but what I received was ridiculous. Did not see the actual size as it was hiding under napkins in the bag.

    Electrical_Impact_33 Report

    #26

    My Go-To Drink Just Shrank By 22% But They Charge The Same Price

    Two bottles of Bai antioxidant infusion drinks, watermelon and blueberry flavors, illustrating sneakflation portion shrinkage.

    sasquatcheater Report

    See Also on Bored Panda
    #27

    Breyers New Packaging Went From 1.66l Down To 1.41l But The Price Stayed The Same

    Breyers Creamery Style French Vanilla ice cream showing smaller container size reflecting sneakflation effects.

    fladgate40 Report

    #28

    A Picture Of Shrinkflation. Both Are The Same Price. Left Looks Bigger, Right Has More

    Two Tropicana orange juice bottles showing size reduction in a hand, illustrating sneakflation effects on product quantity.

    Lt_Lysol Report

    #29

    A Certain Laundry Capsule Manufacturer Decreased The Size Of Their Product While Obviously Keeping The Quantity And Price The Same

    Hand holding two laundry pods of different sizes illustrating sneakflation with 30 slices reduced to 24 in packaging.

    T-MAXGaming Report

    #30

    My New Milk Lip And Cheek Cream Blush vs. Old. I Knew The Product Got Smaller, But I Didn’t Expect Such A Drastic Difference! They Literally Made The Travel Size The New Full Size

    Two sizes of Milk Makeup products on a wooden surface showing size difference and sneakflation impact.

    mlesea Report

    #31

    Entire Carton Had The Equivalent Of About 3 Cherries

    Oregon Dark Cherry yogurt packaging next to scooped out container showing reduced product amount sneakflation example

    Used to have much more, even half and quarter cherries, now there are just tiny bits and fragments.

    tuotone75 Report

    #32

    They Think We Won't Notice

    Two Wrigley's Extra spearmint gum containers side by side illustrating sneakflation with reduced quantity packaging.

    14 less in the packaging and the caps are now easily removable which makes them more of a choking hazard as well.

    RapturesLost Report

    #33

    I Almost Didn't Notice This One

    Two Ziploc mega packs of freezer quart seal top bags highlighting packaging size, related to sneakflation examples.

    75 bags before vs 60 now. That's a 20% reduction if I'm doing my math right. Didn't even notice until I was home and putting the new box away next to the old one. Can't check the old price but it wouldn't surprise me if it costs the same.

    ParanoidDrone Report

    #34

    Just Discovered This Subreddit And It Irritates Me To No End

    Two boxes of Dolly Parton's yellow cake mix with chocolate frosting, illustrating sneakflation with reduced product size.

    I bought a new cake mix box, not realizing I already have one from a earlier in the year sitting in my pantry. And to my surprise I realized how much less was in a box but in all likelihood costing more than it did. Anyone who bakes, knows it’s like a science and that a few ounces make a big difference. America, are we great yet?

    Last-reddit-user- Report

    #35

    Hungry-Man Lopped Off An Entire Slice Of Turkey And 77 Grams Since The 2000s

    Hungry-Man frozen meal packaging showing reduced portion sizes as an example of sneakflation impact on food products.

    ParaClaw Report

    #36

    So We Got A Birthday Cake From Carvel

    Hand pressing down on a smaller ice cream cake with reduced slices, illustrating sneakflation effects.

    The size was literally unbelievable.
    I would have actually been mad but I found it more comical than anything, the Chocolate layer was virtually non existent which actually came out to be a good thing because I dislike chocolate to begin (the crunchies were there with vanilla & frosting) with but the size is truly what made me take my time to take a picture & post it here.

    Missingyoutoohard Report

    See Also on Bored Panda
    #37

    Red’s Organic Burritos

    Two burrito packages showing smaller size and fewer calories illustrating sneakflation examples.

    Red’s is named after the owner’s dog. I think Red would be disappointed in his owner’s actions. I didn’t need to check the weight, it was noticeable right away.

    UnderstandingOk4286 Report

    #38

    Find The Difference. Hint: They Were The Same Price But Purchased A Couple Of Weeks Apart

    Two boxes of Barilla rigatoni pasta on a kitchen counter illustrating sneakflation and product size reduction.

    Emander712 Report

    #39

    My Wife Clicked "Order Again" On Amazon For A Replacement Mug. Same Price, But On Sale! New Mug On The Left

    Two Star Wars mugs of different sizes placed on a dark cloth, illustrating sneakflation with reduced product size comparison.

    MetaJonez Report

    #40

    New Bottle (Left) vs. Old Bottle (Right) It’s Always So Sad When A Company Does This And Keeps The Price And Packaging The Same Hoping Nobody Will Notice A Whole Ounce Is Gone

    Two sizes of CeraVe PM Facial Moisturizing Lotion on a bathroom counter showing product size variation and packaging details.

    Phoenix7Fawkes Report

    #41

    You’ve Heard Of Shrinkflation, But Can We Talk About Sneakflation?

    Hand holding trimmed kale pieces illustrating sneakflation with reduced kale quantity and quality visible.

    SeismoSue Report

    #42

    Savannah Classics Twice Baked Potato Casserole

    Two sizes of Savannah Classics twice baked potato casserole packaging, illustrating sneakflation with reduced portions.

    From 2lbs down to 1.25lbs, price unchanged at 7.29, SKU is slightly different but they scan as the same item in my work database. Used to really love this brand as a thanksgiving helper.

    regulatedslime Report

    #43

    Bigger Bottle. Less Shampoo

    Two Head & Shoulders Classic Clean 2-in-1 shampoo bottles, illustrating sneakflation with size reduction.

    Murphington Report

    #44

    Shrinkflation Is Out Of Control. October vs. Yesterday

    Ziploc sandwich bags showing sneakflation with reduction from 100 to 90 bags per package in similar packaging.

    BearfangTheGamer Report

    #45

    Identical Sized Containers, But 500g On The Left And 450g On The Right

    Two containers of Rolo hot chocolate mix on a countertop illustrating sneakflation with reduced product size and packaging changes.

    jwalton78 Report

    #46

    Two Kellogg's Cereal Boxes, Different Sizes But The Same Price

    Kellogg’s Raisin Bran Crunch cereal boxes showing family size packaging with crunchy clusters and raisins on store shelves.

    enjoiracin Report

    See Also on Bored Panda
    #47

    Couldn’t Find Another 92oz Bottle Of Tide… Looks Like They Shrunk It To 84oz

    Two different sized Tide detergent bottles side by side illustrating sneakflation with product quantity reduction.

    heavy_rail_transit Report

    #49

    These Were 2.0 Oz Last Week... End Of An Era

    Bag of Harvest Snaps baked red lentil snacks with tomato basil flavor illustrating sneakflation with smaller portions.

    Didn't think we would notice? FU calbee!

    Danthewildbirdman Report