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50 Of The Worst Examples Of “Shrinkflation” Shared In This Online Group (New Pics)
Have you ever stopped and noticed the product you bought a while ago being smaller now than it was before? Well, perhaps you weren’t dreaming when you thought that. With recent inflation that has touched most countries all around the world, companies now more than ever are trying to hike up the prices for their products, and some of them are smaller than before, be it a roll of toilet paper or even a pack of gummy bears.
A popular subreddit called “Shrinkflation” has consumers posting and discussing all the ways the manufacturers are trying to trick our eyes into thinking that the product is still the same, whether it may be the size, formula, or even subtle changes in the packaging quality.
If you’d love to see more products that were “shrunken” in size, make sure to check out our previous post on Bored Panda by clicking here.
This post may include affiliate links.
#1
Hellofresh 10 Oz Meat Package
Nowadays, as inflation reached a 40-year high in a lot of countries across the globe, many are struggling to make ends meet. Meanwhile, companies are continuing to scam everyday people, making life more difficult while most of us are counting our pennies.
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#2
I Really Hate These Tactics To Deceive
#3
Dove Soap Shrinks Again!
a fruity dream of delusion 3 years ago
idk why, but since i was a kid i’ve always love the way these look.. when i was 7 i would beg my mom to just let have a soap to myself to stare at 😭😭
Shrinkflation is a strategy often used by businesses to subtly lower a product's size or weight in order to make savings without raising the overall price. There’s also an uncommon kind of shrinkflation when a business substitutes less expensive ingredients or increases the amount of water while reducing the amount of other ingredients in their products.
#4
The Big Mac Pickle Is Thicker Than The Big Mac Patty!
#5
Wtf, Crayola??? I Spent $9 On A Set Of Colored Pencils With A Good Variety Of Colors, Only To Find Out The Pencils Aren't Full Size. Nowhere Does The Packaging Indicate They're Colored Golf Pencils
With that being said, a lot of concerned people online tend to think that companies should be striving to become more clear about being transparent given their practices, especially price increases as well as explaining why they are happening in the first place.
#6
Gatorade Using Same Size Bottle With Bigger Indent
#7
I Noticed The Cans Were Shaped Differently — Taller But Narrower — Then Found Some Older Chunky Cans Hidden In The Back
Sexual Harassment Panda 3 years ago
Shouldn't the old cans be in the front? Ya know, rotate stock correctly?
Still, in some countries, like Brazil, companies cannot get away with reducing the product’s size or quantity without them having to state that on their labels for the next 6 months.
While some countries have laws to protect their consumer rights to a great extent, do you think other countries should be following that example in times like these as well?
#8
School Meals In 2022
Shyla Bouche 3 years ago
Well, there's that parenting thread where the kid wanted chicken with no meat.
#9
Where'd The Rest Of The Tube Go?
#10
They Are Coming For Our Shop Towels, Same Price As Before
Mihai Mara 3 years ago
This is like when you cut an avocado and the seed is as big as the moon, leaving you with a teaspoon of actual fruit.
#11
They're Starting To Get More Creative
#12
Thought This Group Was A Joke… I’m Sorry
#13
Chobani Raised Their Prices And Then Cut The Amount Of Toppings By 2/3rds On The Flips. Won't Be Buying These Anymore
#14
Yeah, Nobody Is Gonna Notice The One Missing Chocolate Bar. First Time Posting On Here, So Sorry If Something Similar Has Been Posted Before
Timmy Pillinger 3 years ago
This will cause fights. 12 is evenly divisible up to four children. 11 is prime...
#15
Jack In The Box Taco. 4 Tacos All Like This
Shyla Bouche 3 years ago
That's not a taco-- that's blueprints for a taco, complete with a sample of each ingredient.
#16
“500g Ain't 500g These Days“
Mihai Mara 3 years ago
I read somewhere that there is a +- allowed difference. Not sure if 5% or 10%. And some producers, to increase profit, use it to their advantage.
#17
20 Fewer Tabs And Also 20% Price Increase
#18
They Shrunk My Grilled Fish
#19
This Is False Advertising "The Original"
#20
Coke Machine vs. Product Dispensed
Rob Chapman 3 years ago
This is a case of the owner of the vending machine stocking it with the smaller bottle, not an issue of Coke actually shrinking the product. The 20 oz bottles are normally sold individually, while the 16.9 oz bottles are the ones usually sold in a 6 pack.
#21
Big Mac Has Now More Pickle Than Meat On The Top Bun
#22
Either The Dish Grew Or Dr. Oetker Is Shrinking Their Frozen Pizzas, They Used To Fit Perfectly
#23
Figured Out What "Improved" Means
Brenda Spagnola-Wilson 3 years ago
I make croutons when our bread gets stale. Cut into cubes, toss lightly with EVOO and any seasonings you like. Bake at 350 for 10 to 20 minutes stirring once or twice. Cool and store in air tight container or ziplock bags. You can even freeze them as long as they are completely dry first
#24
Haven’t Been To Chipotle In Awhile. What The Actual F*&# Happened To Their Burrito Sizes? They Used To Be Footballs
a fruity dream of delusion 3 years ago
now i want a burrito. but this is true, i remember their burritos being units.
#25
Hellofresh. Only Weighed Because I Saw Another Post A Few Days Ago Like This
#26
Old Stock (64oz) On Sale To Make Room For New Stock (48oz) - Both $7.99
a fruity dream of delusion 3 years ago
okay but can we talk about how good these are? sugar content be damned those are deliSh
#27
Some Trickery From Trader Joe's
#28
Colgate Total Same Price New Size
a fruity dream of delusion 3 years ago
i just brushed my teeth with like almost the exact same tube 💀
#29
The Bastards Got Me. 14 Oz Ice Cream In The Same 1 Pint Package. Yes That's An Air Gap To Try And Hide It
Headless Roach 3 years ago
Cut in half and then weigh to make sure it's even. That's how we split icecream with my husband, leaving nothing to chance. 🙃
#30
It's Real
#31
Oh You Were Hoping For 10? Sorry
Headless Roach 3 years ago
That's a bit ridiculous. Since they redesigned packaging anyway, could have made it into 3x3 rows instead.
#32
Aveeno: Oh Hey We Have A Brand New Look! Be Distracted By The Slightly Reformatted Bottle And Ooh New Oats! Yup That's It, Nothing Else To See Here!
#33
What Is This Bro
Couldnt_find_a_decent_name 3 years ago (edited)
😂 I can’t anymore. It looks like it got run over!
#34
Campbell's Soup New Taller (But Smaller) Cans
#35
More Dough For Less Bread. Thanks Aunt Millie
#36
Is It Just Me Or Are Digiorno Half The Size It Use To Be?
#37
I've Been Lied Too. I Payed $2 For A 20 Oz Water Bottle Not For A 16.9oz
#38
I’ve Been Using The Same Toothbrush For Over A Decade. Glad They Decided To Save Maybe A Fraction Of A Penny With The Design. Still Almost $7…
#39
A 12ct Box Of Ortega Taco Shells Are Now Almost An Ounce Lighter (About The Weight Of Two Shells) For The Same Price (I Paid $2.29). The New Shells Are Laughably Smaller. And Now A Single Serving Is 3 Shells Instead Of 2. Just Sell Me A 10ct Instead. They're Not Far Off From The Mini-Size Now
#40
Klondike Bar Chocolate Thinner? And A Plastic Wrapper Instead Of Foil
#41
On The Left, Purchased Last Month 11.3oz For $4.98. On The Right, Purchased Yesterday 9.6oz For $5.32. And The Lid Doesn’t Fit Properly On The New Can, It Won’t Stay On
#42
Glass Coke Bottles Shrunk
#43
I Want My 1.6oz Back
Gareth Ratcliffe 3 years ago
Never seen tea in a bottle before. Welcome to the end of the world.
#44
Well Now They’ve Gone Too Far. [keebler Rainbow Chips Deluxe - Should Have 3 M&m’s Per Cookie]
![Well Now They’ve Gone Too Far. [keebler Rainbow Chips Deluxe - Should Have 3 M&m’s Per Cookie]](https://www.boredpanda.com/blog/wp-content/uploads/2022/11/637dcc44c80b6_yk2wsff552u91__700.jpg "Well Now They’ve Gone Too Far. [keebler Rainbow Chips Deluxe - Should Have 3 M&m’s Per Cookie]")
Lakota Wolf 3 years ago
Are they somehow guaranteed to be three M&Ms per cookie? Does the packaging say so? I looked at screenshots of the packaging and I don't see any guarantees of three M&Ms per cookie. The photo of the cookie on the pack has three M&Ms, but product pics on packaging are usually Photoshopped anyway. I'm not trying to say that they're not a gyp, but I don't know where OP is getting "they're supposed to have three M&Ms per cookie" from.
#45
Not The Santitas Chips!!!
#46
The Gag Is, They Raise The Prices Anyway
#47
Almond Breeze Shorting The Weight. I Reported It To My Weight And Measures Agency
Mihai Mara 3 years ago
Volume is not measured like that. Use a volume meter, usually a recipient with volume markings on it.
#48
Ichiban Flavour Packs Have Gotten Smaller. Found An Old Pack In My Spice Drawer, Old Has Much More Spice Than New
Amused panda 3 years ago
Just because the little sachets are smaller doesn't automatically mean the product is less, they might have been able to fit the same amount of product in a smaller sachet by wasting less space. (I can't actually see anything on those little sachets to indicate the contents have been reduced.)
#49
Ordered A Bec. 7 Bucks. I Actually Laughed When I Opened It
#50
Ihop’s Full Stack Of Pancakes. Not Even Half The Plate Anymore
#51
Hot Pockets Used To Go Like An Inch Past The Sleeve On Each Side
#52
This Is What Used To Be Lidl’s Dark Chocolate. “New Taste” Must Be So Good That It Can’t Even Be Legally Called Chocolate Anymore
#53
Chick-Fil-A Only Offers Small Milkshakes Now For The Price Of What Large Use To Be ($5.00), Fair Deal?
#54
Not Only Did The Dollar Store Become The $1.25 Store, But This Is Happening A Lot Too
#55
Whitman: Less Chocolate, Same Price!
#56
Found One In The Wild! Same Price, 2 Cookies Less
#57
Thats Some Aggressive Shrinkflation
#58
Almost Like They Didn’t Even Try To Hide It. From 322 Feet To 318 Feet
#59
Same Packaging, 37.5% Less Pepperoni. 8 Oz Turns To 5 Oz
#60
See The Value Is They Give Me Less But Charge Me More…
#61
Subway Eat Less Instead Of Fresh
#62
4.2oz Smaller And 20¢ More Expensive Than Last Week
Joshua David 3 years ago
Them strawberries on the package though. Can we discuss marketing tactics quick...?
#63
From 887ml To 665ml
#64
Did Not Expect To See The Bottom Of This Box Of Egg Rolls So Quickly. I'm Furious
#65
My In Flight Snack. I Have Never Seen A Bag Of Chips This Small
#66
Little Tricky. Same Total Weight, But Less Of Everything. Looks Like They Replaced Some Expensive Ingredients With More Filler
#67
It Happened, They Came For “The Pint” Size. Now 14oz
#68
Milano Cookies - Fewer Ounces And Don’t Taste As Good
#69
What $25 Gets You In 2022 vs. 2021
#70
Kettle Chips: Now With 13% Less Chips For The Same Price
#71
Whey Protein Shrinkflation
#72
The Bastards Even Got To The Tofu - It’s Underweight By 50 Grams - Isn’t This Illegal?
#73
Dollar And A Quarter Tree Shrinkflation Yesterday
#74
When You Still Have A Stockpile Of Your Old Product That You're Selling Alongside The New Product
#75
Suave Naturals Conditioner. Left: Old Bottle, $1.99 For 30 Fl Oz. Right: New Bottle, $1.69 For 22.5 Fl Oz. Store Touts A “Price Drop!” Actually A 13% Price Increase
#76
Large Chips At Chipotle Now Uses Their Regular Bags, Regular Chips Are Small Bags Containing 7-8 Chips
#77
Old Family Size 17.2 Oz / New Size Only 14.6 For The Same Price!
crazy_stupid 3 years ago
This is why I keep buying "family" size and "share" packs and eat the lot myself, as they are individual portions!
#78
I Bought Two Sets Of Cutlery For The Office From Dollarama. When I Was Opening Them, I Saw The Old Ones Come In Packs Of 4 And The New Ones Come In Packs Of 3 Table Settings. Both Are $4
#79
Check Out Our ‘New Look’! Notice Anything?
Alexandra Davis 3 years ago
Like the other one, it'll be more concentrated and have less water so better for the environment
#80
This Is Really Starting To P**s Me Off, 50ml Shrinkage
Alexandra Davis 3 years ago
In the UK most spray deodorants have shrunk as they've learnt how to compress the same amount into smaller bottles so it's using less metal and better for the environment? Surely the same thing here? Some here have like halved in size but lots of independent tests showed they contained the same amount of spray
#81
New Bounty Paper Towel On The Left, Old Bounty On The Right. Both Packs Bought At Costco. Width Is Smaller & The Towel Itself Is Thinner
#82
Bagel Holes Are Getting Bigger
#83
Didn’t Think I’d Notice The Smaller Size With The Re-Design, Did You, Crest
Couldnt_find_a_decent_name 3 years ago
Oh but now it removes 90% of surface stains instead of 80%
#84
10% Smaller Yet Same Number Of Advertised Laundry Loads
#85
Not Monster Too!! Same Price, Different Can, Went From 16 Oz To 12 Oz
TomBeingPushed 3 years ago
Can be a thing with the OZ measurement. Where I live we have standard sizes of cans of 500ml and 333ml for all drinks.
#86
"Still 32 Ounces" Not!
#87
Shrinkflation At Amc Theatres - Again
#88
Thats It! I'm Done!
Add New Image
What do you think ?
JJ 3 years ago
The thing that makes me angry about this is not that there is less of the product or that it costs more in the end. It makes me really, really angry that the packaging is not shrinked or even bigger than before (to scam customers). That's such a waste of resources the planet and we cannot afford.
Truth Speakin' 3 years ago
Resources??? How about the fact that they charge MORE...for LESS... and while we pay much more for basic necessities...the companies are making millions, if not billions, in profit per quarter... hope s**t changes soon...and we all see the fuckery that's eating us alive
Load More Replies... 
DC 3 years ago (edited)
That's why they need regulations, period. If a totally free market would exist, rid of all regulation and liability, what would companies do then? What they did BEFORE stuff got regulated - poison rivers, trash their surrounding, rip off customers. A market within the boundaries we agree upon is totally fine, but unless regulation is sufficiently in place, ripping off people still is profitable and therefore, done. Shareholders don't care about that. We haven't understood yet that capitalism is what the name indicates, not like communism or socialism (where the real systems declared being such were neither good, nor what they were calling themselves), capitalism means the regentship of capital. And as ripping off customers by limiting choices and halfway disguised resizing stuff improves profit, even if peopel are pissed at it, it is one of their ways to squeeze out whatever they get their hands on. As alsway - companies collect the federal aides to reduce the impact of inflation, shift the cost to the customers and/or working people, and still never stop complaining how hard everything is and how they provide for everyone and take risks and stuff. Bollocks, am Arsch, you are ripping off anyone and your own Grandma, dear four major food companies left on this earth, and you should not get away with it.
Load More Replies...
JJ 3 years ago
The thing that makes me angry about this is not that there is less of the product or that it costs more in the end. It makes me really, really angry that the packaging is not shrinked or even bigger than before (to scam customers). That's such a waste of resources the planet and we cannot afford.
Truth Speakin' 3 years ago
Resources??? How about the fact that they charge MORE...for LESS... and while we pay much more for basic necessities...the companies are making millions, if not billions, in profit per quarter... hope s**t changes soon...and we all see the fuckery that's eating us alive
Load More Replies... DC 3 years ago (edited)
That's why they need regulations, period. If a totally free market would exist, rid of all regulation and liability, what would companies do then? What they did BEFORE stuff got regulated - poison rivers, trash their surrounding, rip off customers. A market within the boundaries we agree upon is totally fine, but unless regulation is sufficiently in place, ripping off people still is profitable and therefore, done. Shareholders don't care about that. We haven't understood yet that capitalism is what the name indicates, not like communism or socialism (where the real systems declared being such were neither good, nor what they were calling themselves), capitalism means the regentship of capital. And as ripping off customers by limiting choices and halfway disguised resizing stuff improves profit, even if peopel are pissed at it, it is one of their ways to squeeze out whatever they get their hands on. As alsway - companies collect the federal aides to reduce the impact of inflation, shift the cost to the customers and/or working people, and still never stop complaining how hard everything is and how they provide for everyone and take risks and stuff. Bollocks, am Arsch, you are ripping off anyone and your own Grandma, dear four major food companies left on this earth, and you should not get away with it.
Load More Replies...
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