This Modelling Agency Is Challenging Fashion Industry By Only Hiring Models Over 45, And They Look Unbelievable
In our young-and-sexy obsessed society, it has become all too easy to overlook the beauty and glamour of those who are aging gracefully.
So while Hollywood is busy air-brushing, botoxing and face-lifting in a vain attempt to hold back the inevitable march of time, this Russian modeling agency has decided instead to embrace the beauty of aging in a series of beautiful images.
Appropriately named Oldushka, the agency represents photo models from the age of 45 and above, going up to 85 in some cases. While the fashion industry finally seems to be getting to grips with diversity in model sizes and ethnicity, age is the next barrier to be broken down.
The agency was born from photographer Igor Gavar’s cool photo project, which captured the style of retirees for his blog, also called Oldushka. The vast majority of the beautiful models on their books are over 60, with only the male model, Sergey, coming in at a youthful 45. “I signed him because he is older than he looks,” Gavar told Vogue in an interview.
Oldushka’s older models are getting plenty of work in Russia, appearing in more mainstream catalogues and advertising campaigns, and bringing a whole new generation into the fashion industry. Will it inspire other countries to do likewise and embrace the glamorous side of aging? Let’s see, shall we.
Scroll down below to see the beautiful photos for yourself, and let us know what you think in the comments!
More info: Website | Instagram
(h/t: Bright Side)
This post may include affiliate links.
Tatjana Nekliudova, 61 Years Old
Tatjana Nekliudova, 61 Years Old
Irina Belisheva, 70 Years Old
Valentina Yasen, 62 Years Old
Sergey Arctica (45 Years Old) And Valentina Yasen (62 Years Old)
Oh come on... 45???? He's got me by 3.5 years and next to him in look like a Belieber.
Let's be honest, that guy looks like c**p for 45 other than the full head of hair.
No offense, but I didn't think your hair can get that gray at 45. o.o
Nice to see a man who enjoys a beautiful women and does not care about age
This guy is more like 75, not 45. My grandpa is almost 70 and his hair is still mostly black and he barely has any wrinkles (except his hair is not so full but that happened in his early 50's)
Tatjana Nekliudova, 61 Years Old
She looks like a sexy older version of Gwen Stefani. Goals here people.
Victor Sosnovtsev, 73 Years Old
Sergey Arctica, 45 Years Old
Tatjana Nekliudova, 61 Years Old
Valentina Yasen, 62 Years Old
Crazy STYLISH AND AWESOME Cat Lady. Even the cats are chic! (How many cats do you see here, folks? I see 3).
Tatjana Nekliudova, 61 Years Old
Olga Kondrasheva, 72 Years Old
Nina Ivanovna, 75 Years Old
Tatjana Nekliudova, 61 Years Old
Valentina Yasen, 62 Years Old
Tatjana Nekliudova, 61 Years Old
Valentina Yasen, 62 Years Old
Tatjana Nekliudova, 61 Years Old
Sergey Arctica, 45 Years Old
OK... He doesn't look quite 45 here but definitely younger than in the other photos.
Victor Sosnovtsev, 73 Years Old
Irina Belisheva, 70 Years Old
Tatjana Nekliudova, 61 Years Old
Olga Kondrasheva, 71 Years Old
I have curtains with this exact pattern. Who wears them better, my living room or Olga? Definitely Olga.
Olga Kondrasheva, 72 Years Old
Irina Belisheva, 70 Years Old
Olga Kondrasheva, 72 Years Old
Irina Denisova, 80 Years Old
Sergey Arctica, 45 Years Old
Valentina Yasen, 62 Years Old
Olga Kondrasheva, 71 Years Old
Valentina Yasen, 62 Years Old
Valeriya, 79 Years Old
Ivan Petkov, 53 Years Old
Valeriya, 79 Years Old
Missing her black cat, pointy hat, some specific jewelry, cigarette and crystal ball. (*nothing in a bad way*) :D
Valentina Yasen, 62 Years Old
Lubmila, 62 Years Old
Olga Kondrasheva, 72 Years Old
Olga Kondrasheva, 72 Years Old
Olga Kondrasheva, 72 Years Old
Irina Belisheva, 70 Years Old
Olga Kondrasheva, 72 Years Old
Irina Belisheva, 70 Years Old
Viktor, 73 Years Old
Irina Belisheva, 70 Years Old
Sergey Arctica And Valentina Yasen
Ivan Petkov, 53 Years Old
Irina Belisheva, 70 Years Old
Ivan Petkov, 53 Years Old
Galina, 69 Years Old
Ludmila Brazhkina, 63 Years Old
Olga Kondrasheva, 72 Years Old
It's interesting. Look how the contrast and placement of the real softens and compliments the hazel of her eyes and jacket. It's not make up. It's art.
Sergey Arctica, 45 Years Old
Ludmila Brazhkina, 63 Years Old
Lubmila, 62 Years Old
Ludmila Brazhkina, 63 Years Old
Everyone is commenting on how great they look and it is true but I am also amazed at how they rock their outfits! Admittedly, I thought some of the clothes would never be appropriate for older people but man was I wrong.
so, it's like 4 senior models and a middle age dude that looks old but is the only one hot enough to keep up with those 4 ladies?
Wow! I hope I age as well as they have. Gotta get that moisturizing routine down now. lol
Where are all the people of colour?!?!?! Are you telling me there aren't any people of other cultures, skin tones etc???? Until racialized this isn't revolutionary.
I am not impressed. They're all still stereotypes--all horridly skinny.
And very wrinkly too. I know many people of color who would represent and older, great looking person wayyy better. Where are the people of color here? Smh
Load More Replies...
awesome post, thanks, made my day, and because of this kind of content i love BP
I would never imagine this in the Soviet Union in the 80's. Happy that things have changed...
This makes me think of Advanced Style. I think it's a blog that a guy started where he began photographing older women who are stylish on the streets and it turned into a pretty successful website followed by a book. It's actually pretty uplifting.
I like the implication that us older folk are not relics we are still here and irrespective of our age or looks we still have much to give. Some in pics and some in a myriad of other ways. Growing older is not a negative thing it has many benefits which you can only know when you are on this path. We are fortunate to be around to enjoy it no matter what some media may want to portray us as.
Love this idea they're all beautiful in their own ways and have a lot of charming character to their beauty. The whole idea behind this is lovely makes me feel good about my future and how beauty will be seen.
Better than most of those young super-models nowadays. Love their attitude and the style.
Unbelievable! Today I know that age is really just a number. I came by it accidentally while searching for 32 GB memory cards, I don’t know how. Here is a link that I found helpful – https://dealnews.in/best-32gb-memory-cards-and-maintenance-tips/
MODELLING AGENCIES IN MUMBAI We have the similar video post : https://www.youtube.com/watch?v=ih4A49txoOM
This is why I started my fashion blog to include my mother, Charlotte, who just turned 80 last week, and my stepmom, Nancy who will be 70 this year!! I think it's great to show that our age doesn't mean we can't be stylish and a great example for the younger generations! Jodie www.jtouchofstyle.com
Now this is what I support in fashion industry,I rarely say that, aging with dignity, nowadays majority can't age without plastic surgery help, that is sad. Problem with fashion industry they always follow unhealthy trends, picking obese models,nothing wrong with naturally chubby or curvy, but they pick ones that are clearly saying being obese,having diabetes and your legs amputated is beautiful,that is wrong, so this is a great turn towards older models,showing that growing old is not that bad and should be done with dignity,that if you take care of yourself,eat healthy,exercise, don't smoke or drink,you will look like this.
diet and lifestyle always makes a difference,, however the striking anatomy that makes them someone to look out for
They are all beautiful and thank you for blessing us with the beauty of aging!
If I look half as good as any of these people when I reach their age, I will be happy. Gorgeous.
I appreciate that there appears to be no photoshopping or soft focus lenses. And since they're almost all old enough to have been children in the 1950s (like I am), I wonder if they too learned to hide under their desks in case of a nuclear exchange when our countries rattled their sabres at each other.
Thy are absolutely gorgeous!!!!! They look much younger than their age.
Damm straight !!! Nobody will comment, your question of colour makes Bored Panda awkward and I would be surprised if got a response
Load More Replies...
Good to know that old farts can pose as vapidly as young farts. Thanks?
Not impressed. That 45 year old guy looks way older than his age and most sixty plus women I know look way better than that.
That is so sad. Because everything here is posted with a great hope to impress you.
Load More Replies...
thats one off lool russian men in general are the least attractive in teh entire world lool))))
Load More Replies... Everyone is commenting on how great they look and it is true but I am also amazed at how they rock their outfits! Admittedly, I thought some of the clothes would never be appropriate for older people but man was I wrong.
so, it's like 4 senior models and a middle age dude that looks old but is the only one hot enough to keep up with those 4 ladies?
Wow! I hope I age as well as they have. Gotta get that moisturizing routine down now. lol
Where are all the people of colour?!?!?! Are you telling me there aren't any people of other cultures, skin tones etc???? Until racialized this isn't revolutionary.
I am not impressed. They're all still stereotypes--all horridly skinny.
And very wrinkly too. I know many people of color who would represent and older, great looking person wayyy better. Where are the people of color here? Smh
Load More Replies... awesome post, thanks, made my day, and because of this kind of content i love BP
I would never imagine this in the Soviet Union in the 80's. Happy that things have changed...
This makes me think of Advanced Style. I think it's a blog that a guy started where he began photographing older women who are stylish on the streets and it turned into a pretty successful website followed by a book. It's actually pretty uplifting.
I like the implication that us older folk are not relics we are still here and irrespective of our age or looks we still have much to give. Some in pics and some in a myriad of other ways. Growing older is not a negative thing it has many benefits which you can only know when you are on this path. We are fortunate to be around to enjoy it no matter what some media may want to portray us as.
Love this idea they're all beautiful in their own ways and have a lot of charming character to their beauty. The whole idea behind this is lovely makes me feel good about my future and how beauty will be seen.
Better than most of those young super-models nowadays. Love their attitude and the style.
Unbelievable! Today I know that age is really just a number. I came by it accidentally while searching for 32 GB memory cards, I don’t know how. Here is a link that I found helpful – https://dealnews.in/best-32gb-memory-cards-and-maintenance-tips/
MODELLING AGENCIES IN MUMBAI We have the similar video post : https://www.youtube.com/watch?v=ih4A49txoOM
This is why I started my fashion blog to include my mother, Charlotte, who just turned 80 last week, and my stepmom, Nancy who will be 70 this year!! I think it's great to show that our age doesn't mean we can't be stylish and a great example for the younger generations! Jodie www.jtouchofstyle.com
Now this is what I support in fashion industry,I rarely say that, aging with dignity, nowadays majority can't age without plastic surgery help, that is sad. Problem with fashion industry they always follow unhealthy trends, picking obese models,nothing wrong with naturally chubby or curvy, but they pick ones that are clearly saying being obese,having diabetes and your legs amputated is beautiful,that is wrong, so this is a great turn towards older models,showing that growing old is not that bad and should be done with dignity,that if you take care of yourself,eat healthy,exercise, don't smoke or drink,you will look like this.
diet and lifestyle always makes a difference,, however the striking anatomy that makes them someone to look out for
They are all beautiful and thank you for blessing us with the beauty of aging!
If I look half as good as any of these people when I reach their age, I will be happy. Gorgeous.
I appreciate that there appears to be no photoshopping or soft focus lenses. And since they're almost all old enough to have been children in the 1950s (like I am), I wonder if they too learned to hide under their desks in case of a nuclear exchange when our countries rattled their sabres at each other.
Thy are absolutely gorgeous!!!!! They look much younger than their age.
Damm straight !!! Nobody will comment, your question of colour makes Bored Panda awkward and I would be surprised if got a response
Load More Replies... Good to know that old farts can pose as vapidly as young farts. Thanks?
Not impressed. That 45 year old guy looks way older than his age and most sixty plus women I know look way better than that.
That is so sad. Because everything here is posted with a great hope to impress you.
Load More Replies... thats one off lool russian men in general are the least attractive in teh entire world lool))))
Load More Replies...