This Modelling Agency Is Challenging Fashion Industry By Only Hiring Models Over 45, And They Look Unbelievable
In our young-and-sexy obsessed society, it has become all too easy to overlook the beauty and glamour of those who are aging gracefully.
So while Hollywood is busy air-brushing, botoxing and face-lifting in a vain attempt to hold back the inevitable march of time, this Russian modeling agency has decided instead to embrace the beauty of aging in a series of beautiful images.
Appropriately named Oldushka, the agency represents photo models from the age of 45 and above, going up to 85 in some cases. While the fashion industry finally seems to be getting to grips with diversity in model sizes and ethnicity, age is the next barrier to be broken down.
The agency was born from photographer Igor Gavar’s cool photo project, which captured the style of retirees for his blog, also called Oldushka. The vast majority of the beautiful models on their books are over 60, with only the male model, Sergey, coming in at a youthful 45. “I signed him because he is older than he looks,” Gavar told Vogue in an interview.
Oldushka’s older models are getting plenty of work in Russia, appearing in more mainstream catalogues and advertising campaigns, and bringing a whole new generation into the fashion industry. Will it inspire other countries to do likewise and embrace the glamorous side of aging? Let’s see, shall we.
Scroll down below to see the beautiful photos for yourself, and let us know what you think in the comments!
More info: Website | Instagram
(h/t: Bright Side)
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Tatjana Nekliudova, 61 Years Old
Irina Belisheva, 70 Years Old
Valentina Yasen, 62 Years Old
Sergey Arctica (45 Years Old) And Valentina Yasen (62 Years Old)
Tatjana Nekliudova, 61 Years Old
She looks like a sexy older version of Gwen Stefani. Goals here people.
Victor Sosnovtsev, 73 Years Old
Valentina Yasen, 62 Years Old
Crazy STYLISH AND AWESOME Cat Lady. Even the cats are chic! (How many cats do you see here, folks? I see 3).
Tatjana Nekliudova, 61 Years Old
Tatjana Nekliudova, 61 Years Old
Valentina Yasen, 62 Years Old
Valentina Yasen, 62 Years Old
Sergey Arctica, 45 Years Old
OK... He doesn't look quite 45 here but definitely younger than in the other photos.
Olga Kondrasheva, 71 Years Old
I have curtains with this exact pattern. Who wears them better, my living room or Olga? Definitely Olga.
Olga Kondrasheva, 72 Years Old
Irina Belisheva, 70 Years Old
Olga Kondrasheva, 72 Years Old
Sergey Arctica, 45 Years Old
Olga Kondrasheva, 71 Years Old
Valentina Yasen, 62 Years Old
Valeriya, 79 Years Old
Ivan Petkov, 53 Years Old
Valeriya, 79 Years Old
Missing her black cat, pointy hat, some specific jewelry, cigarette and crystal ball. (*nothing in a bad way*) :D
Lubmila, 62 Years Old
Olga Kondrasheva, 72 Years Old
Olga Kondrasheva, 72 Years Old
Irina Belisheva, 70 Years Old
Ivan Petkov, 53 Years Old
Irina Belisheva, 70 Years Old
Ivan Petkov, 53 Years Old
Galina, 69 Years Old
Olga Kondrasheva, 72 Years Old
It's interesting. Look how the contrast and placement of the real softens and compliments the hazel of her eyes and jacket. It's not make up. It's art.