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A logo is a very important asset to any brand, but what sometimes really makes it stand out is a friendly mascot. Some of them are with the companies from the very initiation of the business and some come along over the years, creating that special touch in branding. The mascots change over the years, anything from slight touch-ups to completely successful revamps or occasionally spurring a ‘why tho’ reaction.

Bored Panda selected a few mascots from popular companies to compare the now-and-then looks of these now-iconic symbols. Some of them might take you down memory lane and a few new ones might make you look twice. Share in the comments whether you think the older or newer versions are better!

#1

Tony The Tiger

Tony The Tiger

Kellogg's Report

The mascots make their respective brands really easily recognizable and become a part of the product or service itself. The responsibilities that land on designers’ laps can be immense as, at the point of refreshing the recognizable icon and giving it a facelift, they can be facing quite a vast audience that sets the bar high. The expectations vs reality do not always balance out, but when the result exceeds it all, it can definitely be rewarding.

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    #2

    Ronald Mcdonald

    Ronald Mcdonald

    McDonald's Report

    Loki’s Lil Butter Knife
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    IT has got absolutely nothing on the cursed Ronald McDonald. I feel like the older mascot would lurk in the "ball pit" and lure unsuspecting children with soggy nuggets and lead them to their untimely doom.

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    #3

    Michelin Man

    Michelin Man

    The Michelin Group Report

    ZAX-A-DWEEB
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    ok the first one gonna give me night mares 0.o

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    #4

    Trix Rabbit

    Trix Rabbit

    General Mills Report

    Mintchinchilla
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    i like the old one, personaly.....its cuter

    OMEGA
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I agree. the new one looks like it's on drugs

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    glowworm2
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    The oldschool one also got to eat the Trix in the commercials.

    Zoe Vokes
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    New is visually fun for young kids. The old has a very cool retro vibe. He’s calm rather than manic.

    Saturn Argentavis
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Both boxes are old. Trix no longer have different shapes, just circles now

    JC Stiehl
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I had those kind of roller skates. Always felt bad for the bunny

    Laurie Ostergaard-Overbey
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    new one more accurately depicts the 'sugar content' and reaction

    Onie Ward
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    the old trix bunny was the best!!

    Sarah
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Ah, the Wabbit of my youth. Poor kids of today; all these creepy mascots.

    WiTchY_WoMaN
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    The old one had roller skates?! ...And what's with the new ones' eyebrows??

    Joeshar
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Old one is unique whereas new one is mediocre

    Suzan Bertrand
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I always felt sorry for this poor Rabbit. Did he ever get to eat any Trix or did those brats deny him the only thing he ever wanted?

    Boredzzz
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Old one is cute .. the new one looks like he's eaten nothing but sugar (+ maybe some amphetamines) for 7 weeks -scary

    J_C
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Why is the newer version labeled as "classic" Trix??

    Aurelia!
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    the old one is WAYYYY cuter

    Ivy Ruonakoski
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Trix are for kids! *sigh* I wish they sold Trix in my country.

    Xan A. Du
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Oh how things change.

    Maya Gladhart
    Community Member
    4 years ago

    This comment has been deleted.

    John Montgomery
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    It's also interesting how different the actual cereal is. When I had them as a kid they were already fruit shaped but not multicolored.

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    #5

    Colonel Sanders

    Colonel Sanders

    KFC Report

    NoodleBear
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I feel like I like the old one better

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    #6

    Toucan Sam

    Toucan Sam

    Kellogg's Report

    NoodleBear
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Aw, why’d they get rid of the old one??

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    #7

    Mr Clean

    Mr Clean

    Mr Clean Report

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    #9

    Kool-Aid Man

    Kool-Aid Man

    Kool-Aid Report

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    #10

    The Burger King

    The Burger King

    Burger King Report

    NoodleBear
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I don’t understand the reason for a plastic face when you could just hire an actor

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    #11

    Chester Cheetah

    Chester Cheetah

    Cheetos Report

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    #12

    Sun-Maid

    Sun-Maid

    Sun-Maid Report

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    #15

    Jolly Green Giant

    Jolly Green Giant

    Green Giant Report

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    #16

    Rich Uncle Pennybags

    Rich Uncle Pennybags

    Hasbro Report

    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Whoa there hang on..HE HAD A NAME?!?

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    #18

    Alfred E. Neuman

    Alfred E. Neuman

    Mad Magazine Report

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    #19

    Cap'n Cruch

    Cap'n Cruch

    Cap'n Crunch Report

    #20

    Cornelius Rooster

    Cornelius Rooster

    Kellogg's Report

    Avery S Alberico
    Community Member
    4 years ago (edited) Created by potrace 1.15, written by Peter Selinger 2001-2017

    their slogan was "breakfast is the most important meal of the day" so it isn't true, only marketing

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    #21

    Energizer Bunny

    Energizer Bunny

    Energizer Report

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    #22

    Dig'em Frog

    Dig'em Frog

    Kellogg's Report

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