A logo is a very important asset to any brand, but what sometimes really makes it stand out is a friendly mascot. Some of them are with the companies from the very initiation of the business and some come along over the years, creating that special touch in branding. The mascots change over the years, anything from slight touch-ups to completely successful revamps or occasionally spurring a ‘why tho’ reaction.

Bored Panda selected a few mascots from popular companies to compare the now-and-then looks of these now-iconic symbols. Some of them might take you down memory lane and a few new ones might make you look twice. Share in the comments whether you think the older or newer versions are better!

The mascots make their respective brands really easily recognizable and become a part of the product or service itself. The responsibilities that land on designers’ laps can be immense as, at the point of refreshing the recognizable icon and giving it a facelift, they can be facing quite a vast audience that sets the bar high. The expectations vs reality do not always balance out, but when the result exceeds it all, it can definitely be rewarding.

#2

Ronald Mcdonald

Ronald Mcdonald

McDonald's Report

Loki’s Lil Butter Knife
Community Member
2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

IT has got absolutely nothing on the cursed Ronald McDonald. I feel like the older mascot would lurk in the "ball pit" and lure unsuspecting children with soggy nuggets and lead them to their untimely doom.

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#3

Michelin Man

Michelin Man

The Michelin Group Report

#4

Trix Rabbit

Trix Rabbit

General Mills Report

#5

Colonel Sanders

Colonel Sanders

KFC Report

#6

Toucan Sam

Toucan Sam

Kellogg's Report

#9

Kool-Aid Man

Kool-Aid Man

Kool-Aid Report

#10

The Burger King

The Burger King

Burger King Report

NoodleBear
Community Member
2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

I don’t understand the reason for a plastic face when you could just hire an actor

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#11

Chester Cheetah

Chester Cheetah

Cheetos Report

#15

Jolly Green Giant

Jolly Green Giant

Green Giant Report

#16

Rich Uncle Pennybags

Rich Uncle Pennybags

Hasbro Report

Community Member
2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

Whoa there hang on..HE HAD A NAME?!?

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See Also on Bored Panda
#18

Alfred E. Neuman

Alfred E. Neuman

Mad Magazine Report

#20

Cornelius Rooster

Cornelius Rooster

Kellogg's Report

Avery S Alberico
Community Member
2 years ago (edited) Created by potrace 1.15, written by Peter Selinger 2001-2017

their slogan was "breakfast is the most important meal of the day" so it isn't true, only marketing

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#21

Energizer Bunny

Energizer Bunny

Energizer Report