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22 Popular Brand Mascots And Their Updated Looks
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A logo is a very important asset to any brand, but what sometimes really makes it stand out is a friendly mascot. Some of them are with the companies from the very initiation of the business and some come along over the years, creating that special touch in branding. The mascots change over the years, anything from slight touch-ups to completely successful revamps or occasionally spurring a ‘why tho’ reaction.
Bored Panda selected a few mascots from popular companies to compare the now-and-then looks of these now-iconic symbols. Some of them might take you down memory lane and a few new ones might make you look twice. Share in the comments whether you think the older or newer versions are better!
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The mascots make their respective brands really easily recognizable and become a part of the product or service itself. The responsibilities that land on designers’ laps can be immense as, at the point of refreshing the recognizable icon and giving it a facelift, they can be facing quite a vast audience that sets the bar high. The expectations vs reality do not always balance out, but when the result exceeds it all, it can definitely be rewarding.
Ronald Mcdonald
IT has got absolutely nothing on the cursed Ronald McDonald. I feel like the older mascot would lurk in the "ball pit" and lure unsuspecting children with soggy nuggets and lead them to their untimely doom.
The Burger King
I don’t understand the reason for a plastic face when you could just hire an actor
Quiky
Alfred E. Neuman
Cornelius Rooster
their slogan was "breakfast is the most important meal of the day" so it isn't true, only marketing
I didn't know half of these existed until now!
Most of these are downgrades
I agree but I think this because simpler “retro” designs are coming back after the over-the-top transition logos went through in the 80s/90s.
moral of the story: they looked better back then
With the exception of Mr. Peanut.
and i believe pringles
and ronald mcdonald
Except Ronald McDonald. He looks frightening in his old form.
And the kool aid guy. And Michelin.
I didn't know half of these existed until now!
Most of these are downgrades
I agree but I think this because simpler “retro” designs are coming back after the over-the-top transition logos went through in the 80s/90s.
moral of the story: they looked better back then
With the exception of Mr. Peanut.
and i believe pringles
and ronald mcdonald
Except Ronald McDonald. He looks frightening in his old form.
And the kool aid guy. And Michelin.