“Wig For Private Parts”: Kim Kardashian Mocked Over Line Of Intimate Hair Underwear For SKIMS

Kim Kardashian, the billionaire reality star and founder of SKIMS, has once again managed to leave fans speechless with what many are calling her most bizarre creation yet.

The 44-year-old unveiled a new underwear line decorated with a peculiar add-on: faux intimate hair. 

Priced at £34 per pair and advertised as the brand’s “most daring product yet,” the collection, available in twelve different shades, drew mostly negative reactions from netizens, ranging from mild confusion to outright disgust.

As one viewer put it, “This is why aliens won’t talk to us.”

Kim Kardashian unveiled the latest product to join her SKIMS brand: a controversial thong decorated with intimate hair

Close-up portrait of a woman with long dark hair and makeup, styled to highlight natural beauty and glamour.

Image credits: Instagram/kimkardashian

Coming in colors such as “Sienna Blonde,” “Clay Black,” and “Cocoa Ginger,” the underwear is described on the official website as “hand-made in a super sheer, stretch mesh featuring a mix of curly and straight faux hair.”

What presumably began as an attempt at viral marketing quickly backfired, turning SKIMS into a laughing stock.

Various styles of intimate hair underwear resembling wigs for private parts displayed on a dark surface by SKIMS.

Image credits: Instagram/kimkardashian

Across TikTok, X, and Instagram, female users mocked the design, branding it a “wig for private parts.”

“Nobody wants this, we can grow out on our own,” a viewer said. “Not only that, it looks itchy af.”

Screenshot of Facebook comment by Aaron Underwood humorously stating this is why aliens won't talk to us.

Three models wearing nude intimate hair underwear wigs for private parts, standing on circular platforms against a brown curtain backdrop.

Image credits: SKIMS

Viewers were confused, unable to understand whether the underwear was a misguided form of body-positivity, a gag, or some kind of fashion statement. In general, the prevalent sentiment among netizens was one of bewilderment.

“I pay for a wax pass for a reason, Kim,” one user wrote. 

“If you want a bush, just don’t shave. This is ridiculous,” another added.

SKIMS has thrived on selling products that are at the same time controversial, limited, and expensive

Wigs for private parts displayed in various colors and styles, representing intimate hair underwear for SKIMS.

Image credits: Instagram/kimkardashian

While the underwear caught many people off guard, those more familiar with SKIMS as a brand were far less surprised.

Earlier this year, Kardashian faced backlash for launching the Ultimate Pierced Push-Up Bra, a $74 lingerie piece that simulated the look of piercings without actually requiring any.

Comment on social media about wig for private parts, referencing intimate hair underwear and reactions to SKIMS product.

@monso.life Not me shaving this morning for Kim Kardashian to drop a fuzzy thong line 😩😭 #skims#kimkardashian#thong♬ original sound – monso

While some consumers praised it as a playful innovation for those unable to get real piercings, others criticized it as another stunt meant to provoke, and expressed dissatisfaction with the price. 

“It’s probably cheaper to get them pierced than to buy the bra,” one user joked.

Comment on social media mocking Kim Kardashian's wig for private parts underwear line by SKIMS.

Kim Kardashian wearing white revealing top, related to wig for private parts and intimate hair underwear trend.

Image credits: Instagram/kimkardashian

Despite the backlash, the bra sold out almost instantly, with over 250,000 people joining the waiting list.

And that, more than anything, proves the point: no matter how much criticism Kardashian’s controversial products attract, one thing is certain—it works.

The reality star has learned to use viral marketing to her advantage, ensuring that people talk about her products at all costs

Comment by Trinda Cooke saying You could just grow it back, ladies, in a social media post about wig for private parts.

Comment on social media mocking the concept of a wig for private parts, posted by user Keri Gibson.

Social media comment expressing discomfort and criticism related to a controversial wig for private parts concept.

Kardashian, and her ex-husband Kanye West for that matter, has mastered the art of turning outrage into currency, leveraging viral marketing to push items that, seemingly against all odds, sell out every single time.

Thong underwear with attached curly wig for private parts, designed as intimate hair lingerie accessory.

Image credits: SKIMS

The phenomenon is called Viral Marketing, which is a strategy that aims to install a product in the public discourse through word of mouth and social media networks. It depends on high-engagement triggers, such as shock and conflict, to push people to react and comment.

Model wearing intimate hair underwear, showcasing a wig for private parts in a fashion presentation setting.

Image credits: SKIMS

It doesn’t matter how much backlash a product gets, negative or positive, the goal is for people to talk about it.

@skimsWho said the carpet has to match the drapes? Our most shocking panty, ever, is available now.♬ original sound – SKIMS

According to a 2025 review of two decades of viral marketing research, there’s a clear link between viral marketing triggers and impulse purchases. At the same time, social media plays a big part, as customers are encouraged to acquire and then share their purchase online.

Thong underwear with faux hair patch designed as a wig for private parts, featuring thin beige straps and reddish fur.

Image credits: SKIMS

In other words, the product itself is valued not for its usefulness, but for its ability to create even more content, such as TikTok clips, or heated debates on X.

And in this sense, Kardashian’s “bushy thong” seemed to have achieved exactly what it set out to do.

“Creepy.” Netizens took to social media to mock SKIMS’ latest product

Screenshot of a social media comment reacting to wig for private parts in Kim Kardashian's intimate hair underwear line.

Alt text: Screenshot of a social media comment reacting to wig for private parts product with emojis expressing surprise and laughter.

Comment mocking Kim Kardashian's new line of intimate hair underwear described as a wig for private parts.

Social media comment expressing disbelief about the wig for private parts from Kim Kardashian's SKIMS collection.

Comment from Linda Lynn questioning the need for waxing and comparing intimate hair underwear to Silence of the Lambs.

User comment text on social media, expressing hope that a controversial wig for private parts product is an April Fool's joke.

Comment on social media questioning where the barf emoji is, highlighting reactions to the wig for private parts trend.

Comment from Lisa Marie Walter saying she is wearing the wig for private parts underwear right now, with laughing emoji reaction.

Screenshot of a social media comment mocking Kim Kardashian’s wig for private parts product from SKIMS.

Facebook comment by Julie Stevens Polk saying How classy with a woman facepalming emoji, discussing wig for private parts topic.

Comment discussing fear of aliens, posted by Mobi D, highlighting unusual content that scares them.

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