Car Brand Jaguar Rebrands, Completely Misses The Mark, Internet Goes Wild With 40 Memes

I hate the trend for minimalist logos and logo less brand names in san serif fonts. I think traditional logos don’t look tired but show heritage, and they look classy on some brands. Some logo plates were a real work of art. Cadillac used to have ducks! Where are the ducks? If Rolls Roys ever ets rid of the spirit of ecstasy and the RR logo we in trouble. Jaguar used to produce some of the most beautiful cars. They are still nice but less elegant and classic. Even the ford era cars were cool. The XJ sedan had a “look” from the 1968 series 1 to the end in 2009 with the introduction of the 351, which is nice but boring.

How many millions have been spent on an advertising flop

It's just weak looking

And who is their demographic?

So True!!!!

this is good. I know the graphic isn't new but it does capture the then/ now vibe pretty well

Dragons instead of jaguars? There's so many photos of fierce jaguars and goofy jaguars.

I have so many questions about this ad. Why do they look so serious? Don't they like the price of a jaguar? They look like my mom before breakfast. Why are they wearing those funny clothes? Why are there rocks and dirt? Is it a desert? Is it a road in the desert? Why is it pink? Is that rock a car, like Spongebob's mobile boulder? Why isn't there a car in the ad? Did they have an accident? Were they fined?...

Natarajan Chandrasekaran's daughter must have gotten kicked off project runway, so now he's trying to make her happy and take the write off at the same time.

Jaguwere

Should be much higher!

I know they're gorgeous and seductive, but in the luxury sports car category, they suck. They have always been considered unreliable, which makes maintenance/repairs all the more costly. There are so many luxury sports cars on the market that consistently rank higher, why waste your money on some vehicle they can't even pronounce properly. The American ja-gwaar is closer to the Belizean pronunciation.

I thought Benetton was back.

C'mon folks, they have a concept of a plan. Isn't that enough for you? /J

Whether or not Jaguar survives as a brand, this seems like the kind of move that is going to be discussed in college cl asses for marketing. Right up there with stuff like New Coke.

I don’t blame the design company for suggesting it. I blame the people in charge of Jaguar for approving it. They could have said no and asked for something more similar to the classic design.

things aren't expensive because companies hire advertising companies ya k**b, they've been spending fortunes on advertising since BEFORE the mad men era. Prices are high because it raises profits that go to the owners. For crying out loud, do y'all really not remember that bad ads have existed for more than the past five minutes?

Literally the ad makes it look like a fashion company

None of the models are attractive either! They all have this creepy "uncanny valley" look.

I just wish I had curly enough hair to get that haircut with a bite taken out of it.

United Colors of Benetton.

Repeat ahead. United Colors of Benetton.

🤣🤣🤣

This is why I stick by Japan cars 😂 tradition is honour and quality doesn’t need rebranding (I’m a Subaru fan 😝)

First time in my life I'm not a little sad that I don't own one. I dodged that horror show.

Jaguar vs Mosserati

Moss would turn it off but never on again

In the dictionary next to "debacle"

If Jaguar had a shred of commonsense, they would issue a statement telling us something was in the air vents that made them all crazy, but the problem has been corrected and they're going back to normal.

Woketard Gay or faux-liberal chick - one or the other produced and delivered this dreadfully ugly baby.

I have never wanted a Jag less in my life.

Do all those people in the ad have a jaguar? They look like they want to file a complaint.

Hahaha this is a good one

If this WAS HandM, I would think it was a reasonable ad.

The only thing that might top this was Coke changing their recipe

This is the New Coke version for cars!

Nissan' s failed Inifiniti introduction 1989-1990 was the worst advertising campaign in automotive history..... Jaguar: "Hold my Bud Light"

I think Ford used to own Jaguar, don't know who owns it now, Fisher Price maybe?