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How many times, looking, for example, at the logos of Nike, Adidas or Apple, have we asked ourselves just one question: “Well, couldn’t we have drawn such a simple logo ourselves?” If yes, then let's move on reading. If not, we still move on. How many times have we read the news that some famous design studio redesigned the next big corporate logo for a check with an obscene number of zeros, and in the end just made the font thinner or simply reduced the distance between some details?

And so, every time we read such news, we come across dozens, if not hundreds of comments that the designers simply scammed their clients for money, but actually nothing in the logo has changed. In fact, as is often the case, things are not so clear cut.

Firstly, the famous swoosh was most likely a manifestation of spontaneous genius insight (for which, however, they paid only 35 bucks), and the original version of the Apple logo was complex, artsy and as old-school as possible. Secondly, any change in the logo in a large company is preceded by a long and thorough marketing analysis. Yes, sometimes it turns out a complete fail, as was the case with the 2012 Summer Olympics logo, but more often than not, the idea of saving on logo design doesn't justify itself at all.

Do you want proof? Voila! As many as 47 examples collected by Bored Panda, when the designer just drew something, the marketing manager was either absent or did not think at all, and the boss approved the logo without looking. And the result is what we have - this incredible selection of logos from around the world, on the one hand, beautiful and stylish - but completely inappropriate, you just have to look at it from a different angle. So please feel free to think different, as Steve Jobs once urged us, scroll this selection to the very end, and just enjoy these absolute masterpieces of human short-sightedness.

#2

Now That's Just A Bad Logo. Period

Now That's Just A Bad Logo. Period

u/ZuesAndHisBeard Report

#3

The Logo For This Spicy Apple Jelly

The Logo For This Spicy Apple Jelly

u/KyleColby Report

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marcopinto2 avatar
Paulo Freitas
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Its a " double entendre " and its hilarious lol, you can see it as half an Apple lol, of a fire spitting a*s, thats actually Smart.

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#4

This Medical Centre’s Logo Is A Flat Line

This Medical Centre’s Logo Is A Flat Line

u/izyzacov Report

#5

Unfortunate Door/Logo Placement On This Plane

Unfortunate Door/Logo Placement On This Plane

u/nthensome Report

#6

My Son Who Just Started To Read, “Hell Baby. Hell Baby. Hell Baby!!!”

My Son Who Just Started To Read, “Hell Baby. Hell Baby. Hell Baby!!!”

u/Hopeful_Relative_494 Report

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msnol219 avatar
DP 2(DP The Magical Unicorn)
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Hello? Is this John Constantine? Yea. So I got a Hell Baby? We might need to perform an exorcism..

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#7

Girls' Water Polo Team Logo

Girls' Water Polo Team Logo

u/Bacicot Report

#8

Whoever Designed This Logo Made A Terrible Mistake

Whoever Designed This Logo Made A Terrible Mistake

u/j1002s Report

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#9

A "Cheerleading" Logo In A Town Close To Me

A "Cheerleading" Logo In A Town Close To Me

u/Pmray23 Report

#10

Designer: Can You Describe The Logo You'd Like? Client: It Should Have A Leaky Pipe. But Instead Of Fixing It, Our Plumber Just Puts His Finger In There. And Btw, It Should Still Leak After He Does That

Designer: Can You Describe The Logo You'd Like? Client: It Should Have A Leaky Pipe. But Instead Of Fixing It, Our Plumber Just Puts His Finger In There. And Btw, It Should Still Leak After He Does That

u/nickrosener Report

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#11

This Restaurant’s Logo That Looks Like A Health Grade

This Restaurant’s Logo That Looks Like A Health Grade

u/drobinow Report

#12

Design Of The Bottle And Logo Looks Way To Close To A Sunny D Like Drink. If A Kid Couldn't Read This Would Go Bad

Design Of The Bottle And Logo Looks Way To Close To A Sunny D Like Drink. If A Kid Couldn't Read This Would Go Bad

u/TheElegiast Report

#13

This Yogurt Using Biohazards Symbol As Its Logo

This Yogurt Using Biohazards Symbol As Its Logo

u/ShermanLiu Report

#15

This Company's Logo Looks Like Somebody Got Pulled Into A Lathe

This Company's Logo Looks Like Somebody Got Pulled Into A Lathe

u/Marc815 Report

#16

The Flip Zone Has A Rule Of "No Backflips" When There Is Literally A Guy Backflipping In The Logo

The Flip Zone Has A Rule Of "No Backflips" When There Is Literally A Guy Backflipping In The Logo

u/Xx_BaconPlays_xX Report

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leighm avatar
Dodo
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Maybe you're supposed to look at the logo the other way, so it's a front flip.

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#18

It Really Feels Like The Packers Logo Could Have Replaced A Different Letter Here…

It Really Feels Like The Packers Logo Could Have Replaced A Different Letter Here…

u/J_Mart29 Report

#19

A Clothing Tag With Unfortunate Logo Design

A Clothing Tag With Unfortunate Logo Design

u/Samheim Report

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eugeneg avatar
Eugene G
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

When you need the "I" to look like an "a". The Jizz Addicts should learn from this.

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#20

Prizes On Offer At The Clinic

Prizes On Offer At The Clinic

u/BaronVonStretchmark Report

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#22

We’re Going To Contact Them With A New Logo Hopefully

We’re Going To Contact Them With A New Logo Hopefully

u/lefuturtle Report

#23

This Logo Of A Company In My City

This Logo Of A Company In My City

u/Fulla_good_stuff Report

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cassilyris avatar
Cassi Lyris
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Come on now, he can't help that he has a vestigial limb. 🤣

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#24

Ride On Spac Eship

Ride On Spac Eship

u/pruaga Report

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msnol219 avatar
DP 2(DP The Magical Unicorn)
Community Member
1 year ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

🎶 We’re going on a trip in our favorite Spac Eship! Zooming through the sky! Lil Einsteins!

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#25

This Sign In The Office Building Where I'm Attending Training

This Sign In The Office Building Where I'm Attending Training

u/Autiosaaren_lautturi Report

#26

Just Another Restaraunt Logo That Was Edgy And Cool In Someone's Head. Spotted Near My Gym, Midtown Manhattan

Just Another Restaraunt Logo That Was Edgy And Cool In Someone's Head. Spotted Near My Gym, Midtown Manhattan

u/m13131313 Report

#28

Welcome To Devil’s… Alvoole? Elvccle? (Advocate). I Like The Idea, But The Execution Is Not The Best

Welcome To Devil’s… Alvoole? Elvccle? (Advocate). I Like The Idea, But The Execution Is Not The Best

u/mantiseses Report

#29

This Pub Is Supposed To Be Called “Bunch Of Grapes” And I Saw This Unreadable Logo And Asked My Mate “How Far Is The Pub Then?”

This Pub Is Supposed To Be Called “Bunch Of Grapes” And I Saw This Unreadable Logo And Asked My Mate “How Far Is The Pub Then?”

u/isaac-jones Report

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#34

The Actual Logo Of A School Near Me

The Actual Logo Of A School Near Me

u/MagL33To Report

#35

The Second Line Of This Logo Did Not Age Well

The Second Line Of This Logo Did Not Age Well

u/HellaGayAli Report

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rs_adahl1971 avatar
rs_adahl1971
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

My brain didn't even go to anything racist until everyone started making a fuss about it. I know and you know that was not this places intentions.

aaron_b8787 avatar
Aaron Baker
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Of course we know it's not their intention, but it still doesn't sound right if you separate that second part from the first. It's well known, in English, what the phrase "N word" refers to, so putting it on a separate line like that makes it hard to miss (if you say the whole name at once, it sounds fine of course.)

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hannah-squirrel-04 avatar
Hannah M
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I used to work for NumberWorks’nWords. It always annoyed me because it's short for 'and' so it really should have two apostrophes 'n' but it only has one, which is really bad given half of their thing is English tutoring. But they also have an ad that says something about getting your child on the right track, but it literally has the outline of a child standing on a track with a train coming up behind......

corneliousclemonts avatar
Do i have to?
Community Member
1 year ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Maybe they were advertising to the people who don't like their children?

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cassandramctaggart avatar
Cassandra McTaggart
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

To be fair, there are multiple n words that are inoffensive. Ninja, Noodle, Noun, Name....

sofierufinoeditor avatar
intj-dmg avatar
dmg-113
Community Member
1 year ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

It's probably missing because , and besides, . Wait! Is 'n a word? I think not.

censorshipsucks12 avatar
v_r_tayloryahoo_com avatar
v
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

It aged perfectly fine unless the person reading it is the type of person that reads racism into every possible opportunity.

darianstarfrog avatar
Darian Starfrog
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Nwords? Nickel, Nana, Nonsense, Negro, Nice, Noodle.. it goes on.. so... that it? What they mean?

wildworldpark avatar
Ahni Alger
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I actual thought the second line they were talking about was "Tuition Confidence Results" and I couldn't figure out why that didn't age well. Then, I looked at the comments and got a clue.

2127808 avatar
emmakilcup avatar
Emma Kilcup
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I definitely think it was an accident. I usually have a good eye for these things and I didn't notice it. I'm sure the designers didn't notice it either.

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tessshellenbarger avatar
Tess Shellenbarger
Community Member
3 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

It's all about your perception. If you saw negative or bad then you need to address your issues.

carriebeck avatar
Carrie Beck
Community Member
7 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Wow! I am truly mystified by this post. It took me a long time to actually see what everyone is raving about. The utter pettiness expressed in these comments is shockingly shameful. This ad has no hidden agenda for racism and it’s completely laughable to consider. No intelligent person would distort the interpretation of this ads intent. Granted, this “typo” should have been eliminated during the editing process. However, this is definitely ( as the saying goes) making a mountain out of a molehill!

tvaldez577 avatar
Not PC
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

My personal (not asked for) opinion is that these should be things someone would easily see/comprehend. A bit of a stretch here.

johnpalacio avatar
John Palacio
Community Member
1 year ago

This comment has been deleted.

grace-noyes49 avatar
Grace Noyes
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I get what the main problem is, but I'm also puzzling over how "tuition" fits in with "confidence" and "results."

carlos-palomino0428 avatar
Carlos
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

It took me a while to get this one. the apostrophe saves it though

christiangonzalez avatar
emmakilcup avatar
Emma Kilcup
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

You don't need to "try to cover a racist comment", if it's downvoted, it hides itself and you are otherwise giving yourself undeserved upvotes.

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#36

Found At The Austin Airport - It's Texas Like!

Found At The Austin Airport - It's Texas Like!

u/Sophie_e_m Report

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janetbest avatar
Jake B
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Don’t worry. They probably stole this from Portland OR too. Remember when they stole keep Portland weird?

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#40

Saw This At My Local Heb. It's Supposed To Say "Frescura" (Freshness)

Saw This At My Local Heb. It's Supposed To Say "Frescura" (Freshness)

u/setfna Report

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#41

Ole Let Y, No Matter How I Read This I Will Always Have Questions

Ole Let Y, No Matter How I Read This I Will Always Have Questions

u/Tall_Technician_6834 Report

Note: this post originally had 44 images. It’s been shortened to the top 41 images based on user votes.