B&G Milkyway is an ice cream shop chain in Sioux Falls, South Dakota. It has 8 locations and they're locally owned by people active in the community. But thanks to one guy, the whole world knows about it now.

Reddit user SoDakZak builds homes in the area. And whenever he drives by B&G Milkyway, it always has a sign to make his day. "I loved reading their funny quips or puns or shower thoughts and decided to start taking pictures of them when I stopped there for a walking taco for my lunch breaks or when my wife and I decide to grab our favorite Avalanche for an evening date!" SoDakZak told Bored Panda.

Eventually, SoDakZak started sharing the pictures on Reddit, and people on the platform absolutely loved them, upvoting his posts tens of thousands of times. After doing some digging online, we unearthed some pictures from other folks too.

#1

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Kat
Community Member
1 month ago

Just saw a documentary about Chernobyl. It's the same in real life.

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#2

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WholesomeArmyweeb
Community Member
1 month ago

True dogs and pets do support major therapy and consoling, regardless. So yes! :))

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SoDakZak said the idea to share these amusing pictures on Reddit came from his love for the platform. "It definitely gave me a little more sense of community in subs like r/SiouxFalls, r/funny, and r/PictureGame during the pandemic."

"When I started posting [these pictures] to r/funny, the first one immediately took off. I've had a few dozen posts go viral before but it was fun to see something local," the Redditor explained. "At the time, I enjoyed the comments and was surprised at the number of people who had been to a B&G Milkyway before!"

#3

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Sum Guy
Community Member
1 month ago

Sounds about right

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#4

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Evgeniya Khon
Community Member
1 month ago

Good question

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#5

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Deal _Anneal
Community Member
1 month ago

Wow beautiful sky o(*°▽°*)o

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A few days later, something else surprised the guy. He got a text from a friend who lives near the B&G Milkyway. It said: "Hey Zak, is your username SoDakZak on Reddit?" He gave a positive reply. The friend's next message was: "I think you should swing by B&G quickly..."

"I hopped in my truck and drove over there," SoDakZak said. "They shouted me out!"

Somehow the ice cream shop must've learned about their new fame online, and they put up a sign to personally thank SoDakZak. "That had to be the most wholesome exciting thing to happen to me during the pandemic, and from there I told myself that I would try to continue supporting the business at minimum once per sign change," he said. "I kept posting and people on Reddit continued to enjoy their jokes and puns. I don't really have a plan on stopping, it's really not an inconvenience to me since I work across the street for the foreseeable future, building homes for people in our family business."

#6

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Zena Marsh
Community Member
1 month ago

I don't drink coffee, I guess it's the same for tea.

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#7

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Ryan Deschanel
Community Member
1 month ago

Absolutely everyone on earth finds it relatable.

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mcborge1
Community Member
1 month ago

Lol.

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The construction worker from South Dakota said the owners of B&G Milkyway (who he connected with through Facebook) are a young couple. He doesn't know that much about them but from what he knows, the couple took a risk in opening this particular shop after they just had a newborn, and SoDakZak couldn't be happier for them with the success they've seen.

"There's a line around the corner every night and every lunchtime. And it's not even baseball season yet (the shop is next to a huge park of ball fields where people frequently walk over in droves between or after games)!"

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Ryan Deschanel
Community Member
1 month ago (edited)

One day in English class : "What do you call a thing that is more good than another one? -Gooder!"

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#10

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mcborge1
Community Member
1 month ago

lol.

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"2020 and 2021 may have had their downer moments but for me and this local ice cream shop, the connection and viral moments added just a little bit of sweetness to our days," SoDakZak added. "Well, even sweeter than their Mint Bon Bon avalanche."

According to the history books, the Milkyway first opened in 1954. It's an old-fashioned drive-in and the original restaurant is actually still in operation today. Even though it has expanded and become a chain, it's obvious B&G Milkyway hasn't lost its magic.

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Sum Guy
Community Member
1 month ago

Hahaha... I know how to parallel park, but I never do it because I'm scared of getting it wrong in front of people

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#12

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Eva the Egg
Community Member
1 month ago

....yet!!

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#13

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Angelica Schuyler
Community Member
1 month ago

I cannot tell you how much I relate.

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#14

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Dahungryfella
Community Member
1 month ago

And pizza!

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#15

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WholesomeArmyweeb
Community Member
1 month ago

“April” 😂

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#16

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Maiun
Community Member
1 month ago

We Do know how to say it, it is : the town is pronounced Wooster and the county is Woostersheer we just ignore all the extra letters

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#17

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Kat
Community Member
1 month ago

Most of the days...

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#18

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Eva the Egg
Community Member
1 month ago

Same sign... same

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#19

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Nicky
Community Member
1 month ago

An average-looking guy would show up to a dance club with a 2 lb bag of M&Ms and get mobbed by women, getting more attention than the guy with the porsche. Gentlemen, take note!

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Zena Marsh
Community Member
1 month ago

Ouch!

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#21

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Eva the Egg
Community Member
1 month ago

Maybe not a day, maybe a year?

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