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30 Of The Most Spot-On Burns Wendy’s Delivered To People And Companies On Their National Roast Day This Year
When the beloved burger chain Wendy’s announces its made-up “#NationalRoastDay” holiday, you know the annual roastmaster has begun on Twitter. Its merciless flame will scold anyone who wants it, but beware what you wish for, because the brave ones standing are turned into charcoal.
When most companies try to look edgy and use social media to be funny, it often looks embarrassing. But Wendy’s seems in no mood for playing games. The rules are simple: you drop “roast me” below Wendy’s tweet, and feel your room temp rising to an inferno. Then, Wendy's responds and you may as well regret asking for it.
Below we collected some of the most hilarious and painful hits Twitter users took and oh boy, Wendy’s is nailing it so badly, I suspect Ricky Gervais is in charge of the account for a day. Psst! More funny roasts from Wendy’s previous Roast Days can be found here, here and here.
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It’s not the first time that Wendy’s has made headlines for its brutal burns here on Twitter. Wendy’s notorious reputation started back in January 2017 when the fast-food chain hilariously clapped back at a Twitter user who, as Wendy's playfully accused, "had forgotten refrigerators existed." The brand made a bold and unapologetic statement, but people seemed to love this super sassy persona. The appeal only grew as it was a far cry from the cutest little redhead mascot. I mean, how dare she?!
Today, Wendy’s Twitter has a whopping 3.8M followers to compare with only 1.9M followers of its competitor Burger King. What’s more, the fast food giant is credited with setting the tone for how brands interact with followers on social media. And this is not something you’d read in marketing books, on the contrary. According to Vulture, brands had already ditched the promotions and started speaking directly to their clients, but it was Wendy's who made this approach an art form—and a viral one at that—with its specific kind of comedy.
Exactly. A pair of cheap thumbtacks in your eyes will get the same result.
Meanwhile, Wendy's Chief Concept and Marketing Officer Kurt Kane told the press that with their Twitter tone, they’re indeed working the fine line: "We want to be likable and sassy. We don't want to be seen as sarcastic and rude. But we walk a fine line."
The truth is, direct marketing on social media that is all about brands posting ads, promo offers and anything in between doesn't get customers engaged. On the contrary, it repels them as something forced, outdated and tacky. But Wendy’s direct communication has an appeal unlike any other. Roasting just adds spice to it and pushes their Twitter into a whole new level of entertainment.
I've been in USA and lots of beer was like that... As a person who doesn't like getting drung fast, I kinda like it...
While it's true that most mass-produced US beer is fairly weak, the roast is referring to the horrendous taste of Busch Light. It's more like beer-flavored water than actual beer.
Load More Replies...As I read once: "American beer is like making love in a canoe: fúcking close to water"
Ugh-every beer I've tasted is nasty to me, & I tried many kinds; all of it stinks, too.
As someone's who lives in St Louis, I don't know anyone that would enjoy a Busch beer. Of course their descendants do have a good run on coke & hookers.
I swear it must be Ryan Reynolds doing the roasting on behalf of Wendy's.
I dont know Wendy's, Hot Topic gives them some stiff competition in that area!
0-0 ain't wrong though, I have a Garfield one and a Timon one, and Timon scares me
I mean, Wendy's is clearly interested in it. But my question is, will it be 10,000 words, or... 100,00 words? Are they going so far as to say it'll be so bad that it won't have any real words? I am intrigued by this one, very much so.
Wendy's is one of the few companies that knows how to use social media.
To bad they don't know how to pay living wages to be able to keep up with eating and a humane standard of existence. Their wit is definitely unmatched, I just wish their heart was a match with those good people working there.
Load More Replies...I don't know how much Wendy's pays the person who runs their social media, but unlike most big brands it's actually worth it.
If it is a single person, they're quite the wit. I'm guessing it's more than one person, maybe even a whole staff...
Load More Replies...I think I'm in love with whoever runs the Wendy's Twitter account
I can't help but wonder if they get Ryan Reynolds to do the annual roast. Seems right up his alley...and they did roast his gin company...
I would had roasted Wendy's instead of them roasting me. Start with, "I don't know which is worse, your breakfast or your choice of slogans: Hot-N-Juicy - 1977-1980 Parts is Parts - 1983-1984 Do what tastes right - 2004-2007 Are just a few of theirs.
I would really like to know if these companies a/ hardly know what their social media managers are up to b/ let their social media managers have free rein in what to post or c/ follow this strategy devised by a clever marketing team. I hope a or b but fear c.
This is a clever marketing scheme, to the point where it’s become a national day (on Twitter, at least). You can tell the ones that are A and B because they normally go off-script and use company accounts to tweet rude replies to people, or to like Tweets or post Tweets which ends up with the company having to apologise for an “oversight” and clarify what was done was not in line with their company vision.
Load More Replies...January 12th was roast day? No wonder I felt like the laughing joke of the universe.
I don't know, might be only me, but I fail to see the humour in insulting others - even if they ask for it. What is funny in being harsh and unfriendly?
I learned about this 25 minutes ago. How have I been missing so much great roasting?!
Wendy's is one of the few companies that knows how to use social media.
To bad they don't know how to pay living wages to be able to keep up with eating and a humane standard of existence. Their wit is definitely unmatched, I just wish their heart was a match with those good people working there.
Load More Replies...I don't know how much Wendy's pays the person who runs their social media, but unlike most big brands it's actually worth it.
If it is a single person, they're quite the wit. I'm guessing it's more than one person, maybe even a whole staff...
Load More Replies...I think I'm in love with whoever runs the Wendy's Twitter account
I can't help but wonder if they get Ryan Reynolds to do the annual roast. Seems right up his alley...and they did roast his gin company...
I would had roasted Wendy's instead of them roasting me. Start with, "I don't know which is worse, your breakfast or your choice of slogans: Hot-N-Juicy - 1977-1980 Parts is Parts - 1983-1984 Do what tastes right - 2004-2007 Are just a few of theirs.
I would really like to know if these companies a/ hardly know what their social media managers are up to b/ let their social media managers have free rein in what to post or c/ follow this strategy devised by a clever marketing team. I hope a or b but fear c.
This is a clever marketing scheme, to the point where it’s become a national day (on Twitter, at least). You can tell the ones that are A and B because they normally go off-script and use company accounts to tweet rude replies to people, or to like Tweets or post Tweets which ends up with the company having to apologise for an “oversight” and clarify what was done was not in line with their company vision.
Load More Replies...January 12th was roast day? No wonder I felt like the laughing joke of the universe.
I don't know, might be only me, but I fail to see the humour in insulting others - even if they ask for it. What is funny in being harsh and unfriendly?
I learned about this 25 minutes ago. How have I been missing so much great roasting?!