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30 Of The Most Spot-On Burns Wendy’s Delivered To People And Companies On Their National Roast Day This Year
When the beloved burger chain Wendy’s announces its made-up “#NationalRoastDay” holiday, you know the annual roastmaster has begun on Twitter. Its merciless flame will scold anyone who wants it, but beware of what you wish for because the brave ones standing are turned into charcoal.
When most companies try to look edgy and use social media to be funny, it often looks embarrassing. But Wendy’s seems in no mood for playing games. The rules are simple: you drop “roast me” below Wendy’s tweet and feel your room temp rising to an inferno. Then, Wendy responds, and you may regret asking for it.
Below, we collected some good roasts from X (Twitter), and oh boy, Wendy’s is nailing it so badly, I suspect Ricky Gervais is in charge of the account for a day. Psst! More funny roasts from Wendy’s previous Roast Days can be found here, here and here.
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#1
WilvanderHeijden 4 years ago (edited)
History Channel. With the award winning documentaries "Did videogames destroy the Mayan culture?" and "Gods have built Machu Picchu but than said Fück it and left the planet."
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It’s not the first time that Wendy’s has made headlines for its brutal burns here on Twitter. Wendy’s notorious reputation started back in January 2017 when the fast-food chain hilariously clapped back at a Twitter user who, as Wendy's playfully accused, "had forgotten refrigerators existed." The brand made a bold and unapologetic statement, but people seemed to love this super sassy persona. The appeal only grew as it was a far cry from the cutest little redhead mascot. I mean, how dare she?!
Today, Wendy’s Twitter has a whopping 3.8M followers to compare with only 1.9M followers of its competitor Burger King. What’s more, the fast food giant is credited with setting the tone for how brands interact with followers on social media. And this is not something you’d read in marketing books, on the contrary. According to Vulture, brands had already ditched the promotions and started speaking directly to their clients, but it was Wendy's who made this approach an art form—and a viral one at that—with its specific kind of comedy.
#6
WilvanderHeijden 4 years ago
Exactly. A pair of cheap thumbtacks in your eyes will get the same result.
Meanwhile, Wendy's Chief Concept and Marketing Officer Kurt Kane told the press that with their Twitter tone, they’re indeed working the fine line: "We want to be likable and sassy. We don't want to be seen as sarcastic and rude. But we walk a fine line."
The truth is, direct marketing on social media that is all about brands posting ads, promo offers and anything in between doesn't get customers engaged. On the contrary, it repels them as something forced, outdated and tacky. But Wendy’s direct communication has an appeal unlike any other. Roasting just adds spice to it and pushes their Twitter into a whole new level of entertainment.
#8
#14
Tolga ÜSTÜN 4 years ago
I've been in USA and lots of beer was like that... As a person who doesn't like getting drung fast, I kinda like it...
#23
#25
#26
#29
Magpie Magoo 4 years ago
I swear it must be Ryan Reynolds doing the roasting on behalf of Wendy's.
#30
#35
Aria Whitaker 4 years ago
I dont know Wendy's, Hot Topic gives them some stiff competition in that area!
#40
Ghost Host 4 years ago
0-0 ain't wrong though, I have a Garfield one and a Timon one, and Timon scares me
#58
Cassidy ChillRose 4 years ago
I mean, Wendy's is clearly interested in it. But my question is, will it be 10,000 words, or... 100,00 words? Are they going so far as to say it'll be so bad that it won't have any real words? I am intrigued by this one, very much so.
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What do you think ?
Craig Silberman 4 years ago
Wendy's is one of the few companies that knows how to use social media.
Stephanie Keith 4 years ago
To bad they don't know how to pay living wages to be able to keep up with eating and a humane standard of existence. Their wit is definitely unmatched, I just wish their heart was a match with those good people working there.
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Joe Reaves 4 years ago
I don't know how much Wendy's pays the person who runs their social media, but unlike most big brands it's actually worth it.
Ben Steinberg 4 years ago
If it is a single person, they're quite the wit. I'm guessing it's more than one person, maybe even a whole staff...
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Craig Silberman 4 years ago
Wendy's is one of the few companies that knows how to use social media.
Stephanie Keith 4 years ago
To bad they don't know how to pay living wages to be able to keep up with eating and a humane standard of existence. Their wit is definitely unmatched, I just wish their heart was a match with those good people working there.
Load More Replies... Joe Reaves 4 years ago
I don't know how much Wendy's pays the person who runs their social media, but unlike most big brands it's actually worth it.
Ben Steinberg 4 years ago
If it is a single person, they're quite the wit. I'm guessing it's more than one person, maybe even a whole staff...
Load More Replies...
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