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30 Of The Most Spot-On Burns Wendy’s Delivered To People And Companies On Their National Roast Day This Year
278Kviews
When the beloved burger chain Wendy’s announces its made-up “#NationalRoastDay” holiday, you know the annual roastmaster has begun on Twitter. Its merciless flame will scold anyone who wants it, but beware what you wish for, because the brave ones standing are turned into charcoal.
When most companies try to look edgy and use social media to be funny, it often looks embarrassing. But Wendy’s seems in no mood for playing games. The rules are simple: you drop “roast me” below Wendy’s tweet, and feel your room temp rising to an inferno. Then, Wendy's responds and you may as well regret asking for it.
Below we collected some of the most hilarious and painful hits Twitter users took and oh boy, Wendy’s is nailing it so badly, I suspect Ricky Gervais is in charge of the account for a day. Psst! More funny roasts from Wendy’s previous Roast Days can be found here, here and here.
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It’s not the first time that Wendy’s has made headlines for its brutal burns here on Twitter. Wendy’s notorious reputation started back in January 2017 when the fast-food chain hilariously clapped back at a Twitter user who, as Wendy's playfully accused, "had forgotten refrigerators existed." The brand made a bold and unapologetic statement, but people seemed to love this super sassy persona. The appeal only grew as it was a far cry from the cutest little redhead mascot. I mean, how dare she?!
Today, Wendy’s Twitter has a whopping 3.8M followers to compare with only 1.9M followers of its competitor Burger King. What’s more, the fast food giant is credited with setting the tone for how brands interact with followers on social media. And this is not something you’d read in marketing books, on the contrary. According to Vulture, brands had already ditched the promotions and started speaking directly to their clients, but it was Wendy's who made this approach an art form—and a viral one at that—with its specific kind of comedy.
Exactly. A pair of cheap thumbtacks in your eyes will get the same result.
Meanwhile, Wendy's Chief Concept and Marketing Officer Kurt Kane told the press that with their Twitter tone, they’re indeed working the fine line: "We want to be likable and sassy. We don't want to be seen as sarcastic and rude. But we walk a fine line."
The truth is, direct marketing on social media that is all about brands posting ads, promo offers and anything in between doesn't get customers engaged. On the contrary, it repels them as something forced, outdated and tacky. But Wendy’s direct communication has an appeal unlike any other. Roasting just adds spice to it and pushes their Twitter into a whole new level of entertainment.
I've been in USA and lots of beer was like that... As a person who doesn't like getting drung fast, I kinda like it...
I swear it must be Ryan Reynolds doing the roasting on behalf of Wendy's.
Note: this post originally had 67 images. It’s been shortened to the top 30 images based on user votes.
!["Karen Complains To HR About My Body, I Uno-Reverse Her Complaint, [And Now] Everyone Hates Her"](https://www.boredpanda.com/blog/wp-content/uploads/2022/12/coworker-complains-to-hr-about-womans-body-revenge-latest.jpg "\"Karen Complains To HR About My Body, I Uno-Reverse Her Complaint, [And Now] Everyone Hates Her\"")
Wendy's is one of the few companies that knows how to use social media.
To bad they don't know how to pay living wages to be able to keep up with eating and a humane standard of existence. Their wit is definitely unmatched, I just wish their heart was a match with those good people working there.
I completely agree with you Stephanie but... You totally s**t on a rare happy vibe
When you're willing to pay $25 for a value meal, they can pay a livable wage
Briana, so human beings aren't supposed to be able to eat and literally take care of themselves day-to-day? That is what you're saying. That these jobs are not supposed to be able to afford people existing. We have to eat and have a roof over our head to literally stay alive and rest to even go to work. So you think people shouldn't have the things they need to exist? Got it! Anyone of any age should have enough food to eat enough a house to rest and a car to go to work. That's the bare minimum not even talking about luxury. It takes money to eat and everyone should be able to at the very least keep up with their needs. You're so wrong it hurts my heart.
A 16 year old or any human has to take care of themselves to even be able to get up and go to work.
This comment is hidden. Click here to view.
Yup. It completely takes away from the humour for me because I know the company is using it to distract people’s attention away from the company’s BS.
This comment is hidden. Click here to view.
Your not supposed ro make living wage in a fast food job. Its like. Entry level. Below highschool diplomas? Like yes. Wages have been stagnate WAY. TOO. LONG. but an entry level job mainly posessed by 14 year olds, Shouldnt pay a living wage. (Unless your a long time worker, or someone who deserves a higher pay due to skill set or being older) Its entry level for a reason. Again. Not taking away from your point there. Just saying. Hope the person running the social is getting paid appropriately. If everyone made a living wage no one would want to get important jobs like doctors, construction, IT, Science, teaching, the schooling just wouldnt be worth the effort (even tho its already not worth the money it costs. But thats anothee issue -_-) Im not trying to fight so please have a wonderful night love u guys! Thank you for coming to my Ted talk. Its just that I personally feel, like the issue is not fully thought through before everyone speaks ab it (on entry. Ik your being general)
You clearly have no clue what you're talking about.
Since the managers only work with teenagers, then sends the roasts they give to customers, online
And they really know how to roast. Geez!
Julie, exactly! It's evil to think that some people want other people to starve, be homeless, and not healthy. It takes money to do that. Yet even Briana thinks a human being doesn't deserve that because they are young or it's an entry level job. As if those humans don't have to live and eat like a doctor or lawyer. Smh. People are so blind to what's happening. Justifying why people should be denied actual food and housing. They refuse to see it takes money to have those things. But nope, people don't deserve to have what they need. That mindset is so evil and inhumane. People out here working 60 hours a week doing exactly what they are supposed to and being told they shouldn't make enough to maintain themselves. It's wrong.
There's a big difference between denying food and housing and not paying enough money for them to afford it.
I don't know how much Wendy's pays the person who runs their social media, but unlike most big brands it's actually worth it.
I want to meet the person who runs their account
If it is a single person, they're quite the wit. I'm guessing it's more than one person, maybe even a whole staff...
Amy Brown
Wendy's is one of the few companies that knows how to use social media.
To bad they don't know how to pay living wages to be able to keep up with eating and a humane standard of existence. Their wit is definitely unmatched, I just wish their heart was a match with those good people working there.
I completely agree with you Stephanie but... You totally s**t on a rare happy vibe
When you're willing to pay $25 for a value meal, they can pay a livable wage
Briana, so human beings aren't supposed to be able to eat and literally take care of themselves day-to-day? That is what you're saying. That these jobs are not supposed to be able to afford people existing. We have to eat and have a roof over our head to literally stay alive and rest to even go to work. So you think people shouldn't have the things they need to exist? Got it! Anyone of any age should have enough food to eat enough a house to rest and a car to go to work. That's the bare minimum not even talking about luxury. It takes money to eat and everyone should be able to at the very least keep up with their needs. You're so wrong it hurts my heart.
A 16 year old or any human has to take care of themselves to even be able to get up and go to work.
This comment is hidden. Click here to view.
Yup. It completely takes away from the humour for me because I know the company is using it to distract people’s attention away from the company’s BS.
This comment is hidden. Click here to view.
Your not supposed ro make living wage in a fast food job. Its like. Entry level. Below highschool diplomas? Like yes. Wages have been stagnate WAY. TOO. LONG. but an entry level job mainly posessed by 14 year olds, Shouldnt pay a living wage. (Unless your a long time worker, or someone who deserves a higher pay due to skill set or being older) Its entry level for a reason. Again. Not taking away from your point there. Just saying. Hope the person running the social is getting paid appropriately. If everyone made a living wage no one would want to get important jobs like doctors, construction, IT, Science, teaching, the schooling just wouldnt be worth the effort (even tho its already not worth the money it costs. But thats anothee issue -_-) Im not trying to fight so please have a wonderful night love u guys! Thank you for coming to my Ted talk. Its just that I personally feel, like the issue is not fully thought through before everyone speaks ab it (on entry. Ik your being general)
You clearly have no clue what you're talking about.
Since the managers only work with teenagers, then sends the roasts they give to customers, online
And they really know how to roast. Geez!
Julie, exactly! It's evil to think that some people want other people to starve, be homeless, and not healthy. It takes money to do that. Yet even Briana thinks a human being doesn't deserve that because they are young or it's an entry level job. As if those humans don't have to live and eat like a doctor or lawyer. Smh. People are so blind to what's happening. Justifying why people should be denied actual food and housing. They refuse to see it takes money to have those things. But nope, people don't deserve to have what they need. That mindset is so evil and inhumane. People out here working 60 hours a week doing exactly what they are supposed to and being told they shouldn't make enough to maintain themselves. It's wrong.
There's a big difference between denying food and housing and not paying enough money for them to afford it.
I don't know how much Wendy's pays the person who runs their social media, but unlike most big brands it's actually worth it.
I want to meet the person who runs their account
If it is a single person, they're quite the wit. I'm guessing it's more than one person, maybe even a whole staff...
Amy Brown