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The world of sales can be very mentally demanding and draining for salespeople. You have to be expressive, enthusiastic and charming, yet resilient and loyal. It's no surprise those who work in sales want to vent on some kind of support group once in a while.

The Instagram page Overheard In Sales is what many salespeople would find relatable, I believe. Sometimes they post quotes that could probably be easily overheard in many conference rooms. Other times, it’s sales memes catering to all sales positions: account executives, business development representatives and sales representatives alike. And if you're not a person who works in the glorious field of sales, you can still use this as educational material to acquaint yourself with the profession.

Bored Panda reached out to the author of the page. They were kind enough to tell us more about what it's like to run this funny page about sales. Check out our conversation below!

More info: Overheard In Sales

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Surenu
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3 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

That's pretty smooth but I still wouldn't buy things over the phone, with the exception of pizza.

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The Overheard In Sales Instagram page has quite a following – a whopping 125k followers. The page posts daily memes or quotes relating to any profession in the sales world. So it's understandable that the person behind it is a seasoned professional who has been working in the field.

"I'm a sales professional selling SaaS software and have been selling since about 2016 or so," the Overheard In Sales owner tells us. This digital creator has four accounts on Instagram in total. Besides their everyday job and Overheard In Sales, they also curate the Sales Bant Er, Selling Advice, and Techicorn Startup pages on Instagram.

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HTakeover
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3 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

And the VP retorts: "Keeping Salesforce updated IS part of your job. Are you telling me you're not doing part of your job?"

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The creator tells Bored Panda more about the accounts. "Sales Bant Er is another sales meme page, Selling Advice is a page dedicated to crowdsourcing sales advice for people, and Techicorn Startup is a meme page broader than just sales, but about life [and] working in tech at large."

Overheard In Sales is quite interactive as well. For example, there's a recurring series “Expense It”, where the curator of the page posts submissions from his followers about what they have expensed through work. The creator also does polls about various sales-related things: schmoozing, travel tales and what they find the hardest to sell.

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Jrog
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3 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

the most common answer would be likely "needed money for cocaine"

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The person behind Overheard In Sales tells us that this wasn't their first Instagram account. It was one of the aforementioned four. "The page actually started with a different page called Penny Watcher, which is now Techicorn Startup," the digital creator says.

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Victoria Gerencser
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3 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

This is actually crazy, I had a job offer for that the other day. It was lowkey shady, the lady refused to answer questions until I asked multiple times. Definitely glad I dodged that bullet.

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Ruivo
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3 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

People ask me the same a lot. However, to my chagrin I DO know a lot about computers and prove them right for completely wrong reasons...

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I heart Boo-BI-es
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3 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Application Programming Interface, literally just did some research on it last night. I happened to come across API on a website that sells and buys back textbooks. I had no clue what it actually meant until some hours ago.

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"I used to trade penny stocks on my commute to work, and I would track the companies I was watching on that page," the creator goes on. "One day I made a meme, and it did better than any of my other content, so I kept making more." They then found the "finmeme" community, including pages like Trust Fund Terry and Litquidity.

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Jackson
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3 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

In the landline days, when a former co-worker's daughter turned 13, she started answering calls. If it was a telemarketer, her voice changed from a cheerful 13 year old to someone who sounded 113. Her game was to see how long she could keep them on the line. She misunderstood what they were saying, and she tended to shift conversations to what was happening in the world. She was very worried about her Harry. He was over there fighting that Kaiser fellow.

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The page didn't see much success, which the creator attributes to them not working in the fintech sector. "I ran that page for a while," they say, "but ultimately I didn't work in finance so the content was lacking."

"So I decided to start Overheard In Sales and, because I actually know sales, the page grew way faster than Penny Watcher, so I decided to dedicate more time to it."

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Garritt VS
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3 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Because HEAVEN FORBID he actually do a little research and educate himself.

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Erin Geiger
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3 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Haha! So true! When stimulus checks were sent out in 2020 most of the people in my office were talking about what they were going to do with it. Someone asked how I was going to spend mine and when I said we didn't get it, I got hit with 'must be nice'. Yes, yes it is. It's called job security

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The other two pages have grown organically from the success of Overheard In Sales. "Sales Bant Er spun up about a year after, Selling Advice about a year after that. And then about 2 years ago, I rebranded the original Penny Watcher page into Techicorn Startup."

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HTakeover
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3 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Or out at a "client" lunch meeting, downing multiple drinks.

We already mentioned that the page's content includes memes and funny quotes alike. One starts to wonder if these come from the page's audience or does the creator of the page come up with the content. They tell us it's a mix of both. "Content is generally a mix of user submissions and things I have personally experienced, seen, or heard from working in tech sales."

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Ruivo
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3 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

"I'll warn him not to pick it up, thanks". Never anger someone in a secretarial position.

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The creator of Overheard In Sales says that the best part about running the page is the community. "Through the page, I've been able to connect people with job opportunities, help people hit their sales quotas, etc. Selling Advice is especially huge for this. I'm always amazed how many people will comment to help/support people looking for advice."

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Me. Just Me.
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3 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

That depends on how their paycheck is set up. If they have to be working on an implementation to get paid, yes, you will be priority #1. If they are getting paid regardless, binging every season of The Office will be priority #1.

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The creator has used their platform to help small businesses as well. "For a period of time during COVID, I ran something called 'small biz Sundays,'" they tell Bored Panda. "I would shout-out small businesses to help them get attention during the shutdown. It's really pretty incredible what you can do with an audience of folks who also know the hardships and successes of sales," the creator adds.

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While it's nice to see the impact of your work, that doesn't mean there aren't occasional bumps on the road. "I'm not going to say it's 'hard' to run these pages because it's a ton of fun and I love doing it, but with social media, you sort of always have to be 'on,'" the page's owner tells us.

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Kate Jones
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3 months ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Hahaha I'm a banker and we don't make bonuses that are worth what we have to put up with trust me. Our bonus was a $100 amazon gift card. Don't get me wrong I'm grateful for any kind of bonus as it's a nice extra. But people think bankers are all rich or something and we aren't. It's just like every job; the 2 people sitting up top make the most, then the investors, and the rest of us are standing in the bread line.

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Note: this post originally had 60 images. It’s been shortened to the top 30 images based on user votes.

"The hardest part is probably the consistency," they admit. "If I take a vacation from my 9 to 5 [job], I feel like I still have to come up with content, still answer messages, etc. But staying consistent is also my best advice for growing a page like this, so while it's the hardest part, it's also very necessary," the creator emphasizes.