In a world where it feels like we're constantly being bombarded with ads, it’s rare to see one that really stands out and captures the attention of consumers. But if you’re a connoisseur of great ads or are interested in getting some inspiration for how your own company can spread the word about your services, you’ve come to the right place, pandas.
Below, you’ll find photos of some of the most brilliant campaigns that have been shared on two subreddits dedicated to high quality advertisements and mind-blowing marketing. Enjoy scrolling through these pics, and be sure to upvote the campaigns you find most clever!
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“What If We Cared About Those Living In Poverty As Much As We Care About Celebrities?”
I think, we all go through this right now, as the world loses their s**t over 5 rich guys in a sub but (especially here in Europe) doesn't care or even cheers when 500 refugees from war zones drown in the Mediterranean Sea.
thank you. i´ve been thinking that. 5 billionaires that voluntarily did the dive vs. hundreds of poor refugees, fleeing and being abused by the smugglers, left to die in the sea. priorities?
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Simple: Celebrity worship keeps people hypnotized into believing that they too can and will be rich and/or famous someday INSTEAD of realizing that we all can have nice comfortable lives IF we taxed all the billionaires and millionaires out of existence! Call it whatever you want, but I don't care. I'm done seeing my fellow humans SUFFER while the Musks and Bezos of the world get richer and richer!
Perhaps I'm the odd one out but I just never could wrap my head around celebrity worship. Yes, I have celebrities whose work I thoroughly enjoy, however, I just never understood the need to follow a celebrity's every move in the media. "Stanning" and obsessing over celebrities always felt really creepy to me.
Same. Growing up my grandma always had the latest issues of celebrity magazines and I would flip through them being completely baffled as to why anyone cared about the things Jennifer Aniston was buying at the supermarket.
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Me neither. does that absolve us from caring about Marlene or makes us worst for not even caring about the Kardashians??
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If this were real, and all over the media, I think it would really help. Too often, we don't do what we can because we close our eyes to it. We don't see the suffering people as individual people, and don't really acknowledge the problems. Putting a few people out there like this, I think we can relate better. Clara, who can't feed her child Daniel, is much more real than a bunch of statistics without faces.
There are stories like this on certain websites that have to be searched out, but people do not search them out. Algorithms determine top news stories by the volume of people clicking on the story. Sports stories and Entertainment stories top serious human interest stories. The people want to be ignorant, we feed our personal echo chamber.
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Sadly, we've become numb to refugees/ poor people dying. Its beome just another statistic.
Poverty keeps people busy and away from questioning the government, so why would they want to change it?
Correction: Poverty keeps people busy and away from questioning how CAPITALISM corrupts OUR government, so why would the CAPITALISTS want to change it?
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Yeah! Why do you think I give a f**k about Kim kardashian’s 15th husband
who cares about cerlebrities we should be thinking about poverty more
Can't help noticing these are all women. Definitely worse for women, but coming for everyone.
We are all equal, but the rich ones are a little more equal.
As if that will ever happen. I don't understand why people think celebrities are so damn important
"bEcauSE obVioUslY peOpLE wITH mOneY aRE beTTeR"
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I'm a recovering celebrity worshiper. I think it a combination of the question of "why should so & so get away with something when regular people can't" and then the rise of people like Paris Hilton and the whole reality genre (although I liked seeing some of the Ozzy Osborne stuff, "Dancing with the Stars" and the "Voice") that got me to turn away from watching celebrities as much. I still like to hear about some of my favorites like the whole Brendan Fraser resurgence, Jim Carrey and some of the younger ones like Adele, Lizzo, JoJo Siwa, Greta Thunberg, AOC- people who are trying to make a difference or who are phenomenally talented and also fairly nice people.
More common than we care to see. And yes, as it will always be celebrities get the attention it is their 'job too, plus the dollars and most do not live 'simply'.Some I will not name, a disgrace, yet clever puppets, made extra rich by trend-setting pointless pursuits ..humans can be so frivolous and like lemmings follow to their own potential downfall. We all need amusement but.....life is a balance you win or lose or somewhere in between
Too many people see the homeless as an embarrassment, assuming their situation was self-made and hold no compassion for them.
We are losing our country to fascist who are only concerned with telling everyone else how to live. Vote em out.
To be fair that is the kind of emotional headline most media /news would print this days, they squeeze likes from them, It's just not going to be in the tabloids since those are reserved for celebrities.
The problem with the "they're all human" thing is that billionaires don't see US as human, or it means very little to them. I don't celebrate any deaths, but billionaires actively harm millions or even billions of people's lives. They hoard wealth because they think they deserve it. No one deserves more money than you can spend in a lifetime when children die missing $2 mosquito nets. It's warped and morally vile, despite their humanity. They suppress laws meant to improve inequality, they exploit labor, they ignore regulations, they focus on the short term, they believe they are smarter than everyone...the actual smartest ever humans know they're wrong sometimes, or even often. Being okay with wealth building doesn't mean all wealth building is okay. 500 people should never have massive influence on the rest of the f*****g world.
Omg this is a great idea, instead of spoilt a******s we have a mag about people in poverty that we can donate to!
Wow gloating over 5 people loosing their lives. It doesn't matter if you are poor or rich death is always traumatic for all involved. The refugees, people being killed by shooters, Children being killed in schools, these are all tragedies and shouldn't be defined by wealth. Compassion to the families of all people killed in accidents or purposely killed.
Happily cheering on the deaths of 5 rich a******s. They deserve their turn. The poor bastards drowning in the Mediterranean did not.
One Child Is Holding Something That's Been Banned In America To Protect Them
Highlight The Remarkable - Remarkable Women And Their Stories By Stabilo Boss
While we all know the importance of great advertising, it seems to be one of those things that is easier said than done. Many billboards are simply passed by without being noticed at all, and plenty of ads on YouTube are skipped as soon as possible. But when an ad does stand out, you might want to snap a photo and share it online with fellow ad-enthusiasts. This subreddit, dedicated to “high quality images of advertisements,” has amassed an impressive 465k members over the last 12 years through sharing simply static images of brilliant ads.
We’ve also taken a trip to this subreddit, which is a bit smaller but shares a similar goal. “Only the most creative and mind-blowing marketing ideas and concepts belong here,” the group’s About Community states. And as it turns out, anything can be marketed in a fabulous way, from McDonald’s burgers to job opportunities to luxury cars. So whether you need an IKEA pillow or a reminder not to smoke cigarettes, you’re sure to find something on this list that will catch your eye.
Ford's Advertising After Women In Saudi Arabia Are Allowed To Drive
The Beetles
Choose Who Will Drive You Home // Reykjavík Metropolitan Police
While advertising may seem simple to those of us who have only ever come across ads, rather than created them ourselves, it can actually be quite complex. According to Indeed, there are three main types of advertising: above the line, below the line and through the line. Above the line ads are not specifically targeted towards any group of people, but rather large, wide audiences. These include TV, radio and magazine ads which are sure to reach a wide variety of people.
Below the line ads have a target audience. These can include mailing lists, in-store ads and commercials created for specific programs where they’ll know their audience. And finally, through the line advertisements use a combination of both above and below the line techniques, often for brand-building campaigns. These are typically widely distributed and use cookies or digital data to give customers a personalized experience.
Burger King Tells People To Order From Mcd's
Jorge Gamboa, "The Tip Of The Iceberg" (Environmental Advert)
Forensic Science Ad
Call me crazy, but I love the English language, warts and all.
Indeed notes that it’s important for companies to focus on creating great advertising because it increases sales, informs customers, helps introduce new products, informs advertisers about their own competition, retains customers, increases employee morale, differentiates brands, increases customer trust, can help reach target customers, and explains company values. As crucial as it is to provide excellent service and products as well, advertising cannot be overlooked. And to keep your company from being overlooked, ads must be geared to attracting customers’ attention. It can be helpful to use “bright colors, jingles, sketches or clever taglines,” Indeed recommends, but anything out of the ordinary might be a great choice.
I Guess The Most Simple Yet Powerful Promotional Message
Donation Ad And Drop Off For USB Sticks To Send To North Korea
Nice idea, but I don't want to think of the consequences for anyone caught with one.
Please Don't Text And Drive
A great ad not only captivates audiences but also advocates for a product. It can be helpful to detail why exactly this brand is superior to competitors and what the advantages are of supporting this company. Advertisers should also focus on their target audience, and establish a consistent image. “Identify your target audience by reviewing sales history or demographic information about your customers or by distributing customer surveys,” Indeed explains. “Then design advertising that appeals to them using research and focus groups.” Consistent colors, fonts, logos, etc. can also help your brand become instantly recognizable by your customers.
One Click Can Change Your Future
City Of Los Angeles Facebook Job Posting
1963 Bronx Zoo, NYC “The Most Dangerous Animal In The World”
While it’s important for companies to pump energy and resources into great, creative ads, advertising is so powerful that it can have positive or negative effects. So companies must be wary of running any ads that will hurt their businesses. According to Amped, bad advertising can alienate your customer base, ruin your brand image and sometimes even lead to lawsuits. In fact, one third of Americans say they refuse to purchase from brands who have previously released bad advertisements, even if the ads were later changed or removed.
Nikon Facedetect
Idm Ad-Smart Ideas For Smarter Cities
Bold Campaign By Unicef
I think that the antivaxxers would hurry and quickly do a facebook-like just to prevent the kids from getting vaxxes... ie they'd take this literally
One example of bad advertising that companies must steer clear of is false advertising. “This is when a business uses baseless, misleading, or dishonest content to market or promote products/services,” Amped explains. “No marketing team is perfect and mistakes can occur, but when paired with deliberate ignorance and possible intent to appear clever in the eyes of the public, the result is false advertising. Some advertisements miss the point by misleading their audience and in turn leaving a sour taste in the mouths of consumers. Over time, negative ads can lead to biases about brands by everyday people.”
A Picture Is Worth 1000 Words; No Tag Line Necessary
A Pixel For Every Remaining Animal Of That Species
Fill In Carefully: An Ingenious Ad For A Tattoo Parlour
According to Inkbot Design, some of the best advertising campaigns of all time include Nike’s “Just Do It,” Coca-Cola’s “Share a Coke,” and Dos Equis’ “The Most Interesting Man In The World.” It’s likely you can already picture these taglines or ads in your mind, as they were, and maybe still are, seemingly everywhere. They were simple, catchy, clever and encouraged people to quote them to keep the conversation going. They’re feel good ads that make customers want to support these companies, and they’ve been massively successful.
Barilla Noodles Ad For New Year!
An Idea So Stupid
Durex Roasts Facebook Data Leak
Funny enough, Durex did have problems with their condoms leaking around 2014/2015 in the UK due to production errors
Another one of the most popular advertisements the world has ever seen was Old Spice launching “The Man Your Man Could Smell Like,” which starred Isaiah Mustafa and quickly became a viral hit with over 51 million views. “Old Spice’s social media campaign included personalized video responses from Mustafa to comments from fans on various social media platforms, including Facebook and Twitter,” Inkbot Design explained. “In just two days, the company produced 186 funny, personalized videos viewed almost 11 million times. The campaign also helped Old Spice gain over 29,000 new Facebook fans and 58,000 new Twitter followers.”
An Advertisement For Keloptic.com - A French Website That Sells Glasses
Hot Shingles In Your Area
This Ad By Eskom
Have you been inspired to create the next brilliant ad campaign for your own companies, pandas? As with anything else in life, there are no limits to advertising! We hope you’re enjoying these clever pics and feel free to share any more brilliant ads you’ve stumbled across in the comments section. Then, if you’re interested in checking out even more amazing ads that we’ve featured on Bored Panda before, we recommend checking out another list right here!
Wwf - Horrifying / More Horrifying
I’m not sure if they mean “now there are no sharks” or “now it could be anywhere”. Since it’s the WWF I’m guessing the former, but…
The Police Throwing Paper Airplanes Through Open Windows To Warn People About Burglars
About Autism
So true, we were lucky the health visitor picked up on the fact our son didn't meet some milestones. It lead to him being diagnosed as autistic 2 years later just before he started primary school. Having that diagnosis made all the difference as he has an EHCP and the school really look after him.
Few Psas Catch People's Attention Like This Campaign Does. Client: Russoplysningen (Norway) Creative Agency: Alkemist
We as Americans really need to take some notes and make some changes..
What Goes Around Comes Around. Keep The Sea Clean
This Coffee Ad
Standout Point-Of-Sale Merchandising From Pasta Brand
Well, You Know What He Will Use For
Denver Water Billboard
KFC Ad In London
Cigarette Packaging Done Right
Bloom Supermarkets - Charlotte, North Carolina
Sebo Museu Do Livro : A Big Part Of The Story Is Lost When It Becomes A Movie
Blood Donation "You Can Be Someone's Hero!"
I really don't think someone who gained his powers from radioactive blood poisoning should be giving blood.
Great Advertising If You Really Are Confident About Your Pizzas
Simple, Yet Effective
Pepsi "Light" Ad
Erdal Shoe Polish
IKEA Reminding Us The Importance Of Sleep
Daihatsu Hijet Ad From 1996
Thailand Psa Ad Against Driving While Sleepy
Some Finalists From Pornhub's User Generated Ad Completion
I really liked the idea behind their "Beesexual" adverts to rise awareness to the importance of bees for the ecosystem
Brad Pitt Is Single Ad By Norwegian Airlines
Note: this post originally had 136 images. It’s been shortened to the top 50 images based on user votes.
Didn't BP quite literally just make an article identical to this one?
Years ago they used to show the Clio award winners to the public in San Francisco. At first it was limited to people who worked in advertising. But there was such a demand for those people's friends that they figured out there was a big market for it and opened it to the public, running them for (eventually) two whole weeks. They included print, video, and radio ads and the audience responded vocally, especially to evil companies. But then some Hollywood types bought the broadcast rights and started showing them on TV. But of course they only showed the 'nice' video ones, none of the others that gave the whole thing substance. It lasted 2-3 seasons before they pulled the plug and it was never presented again.
Didn't BP quite literally just make an article identical to this one?
Years ago they used to show the Clio award winners to the public in San Francisco. At first it was limited to people who worked in advertising. But there was such a demand for those people's friends that they figured out there was a big market for it and opened it to the public, running them for (eventually) two whole weeks. They included print, video, and radio ads and the audience responded vocally, especially to evil companies. But then some Hollywood types bought the broadcast rights and started showing them on TV. But of course they only showed the 'nice' video ones, none of the others that gave the whole thing substance. It lasted 2-3 seasons before they pulled the plug and it was never presented again.
