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30 Brutally Honest People Turn Their Exes Into Brands In Viral Thread
Interview With Expert
Breaking up with someone isn't easy, even if you believe it's for the best. Worse yet, it takes ages to explain what happens when we want to pour our hearts out to a trusted confidant, with certain aspects of the story often requiring a plot of their own. Seriously, just think of the number of memes our friends could scroll through instead of listening to our yapping.
However, we live in an age in which the internet finds a way to reduce everything to the smallest digestible portion, and this is no exception — a trend has emerged on social media that invites people to describe their exes by comparing them to brands. So, we took a look at the most popular platforms and hand-picked the funniest entries we could find. Continue scrolling to check them out, and don't miss the conversation we had with psychotherapist and executive coach Moshe Ratson!
This post may include affiliate links.
"The key to a civil breakup is rooted in two core principles: personal responsibility (avoiding blame or victimization) and compassionate respect," Moshe Ratson, MBA, MFT, a psychotherapist and executive coach from NYC, told Bored Panda.
Ratson specializes in personal and professional development, anger management, emotional intelligence, infidelity issues, and couples and marriage therapy, and said that when people are getting ready to end things, they should approach the conversation with honesty, empathy, and clarity.
"[This] allows both partners to express feelings openly and respectfully. By acknowledging the relationship's value and accepting that pain is natural—but suffering optional—you foster emotional maturity, reduce resentment, and create space for genuine closure."
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#2
IKEA... because every time I'd just go home and do it myself
#3
Twitter because he is now my X
However, we sometimes end our relationships in ways that make the experience messier than it could be. Ratson, author of the book Anger Is Your Compass: Harness the Wisdom of Anger and Transform Your Life, said, "A breakup becomes more difficult than necessary when couples engage in blame, defensiveness, or avoid taking personal responsibility for their own feelings and choices.
"Additional complications arise from poor communication, unresolved resentments, denial of emotions, or attempts to avoid discomfort. When partners lack empathy, self-awareness, and emotional maturity, they prolong suffering, complicate closure, and deepen pain beyond what is inevitable," the psychotherapist added.
#4
Tommy Hilfiger cause Hilfiger out a way to lie about anything
#6
Ross, cause I settled for less
Of course, we all process our emotions differently. But for many, the healing also includes a lot of cleaning—physical and, even more so, digital.
A YouGov survey found that immediately after a breakup, people change the account passwords that their ex might have access to (45%), return the ex's possessions (44%), unfollow their ex on social media (25%), delete all photos from social media that include them with their ex (25%), and update their relationship status on social media (25%).
#8
Banana Republic... Because his banana was really public
44% of respondents said they are not friends with any of their exes, 37% said they are friends with some, and 17% said they are friends with all of them.
However, we need to be careful or at least stay mindful of our feelings even when we think all we want is just one more night for old times' sake.
"While there's no one-size-fits-all answer, hooking up with an ex after a breakup typically complicates emotional boundaries and delays healing," Ratson explained. "Though it may offer short-term comfort, it often reignites unresolved feelings, creates confusion, and prolongs emotional attachment.
"For it to be constructive, both individuals must genuinely agree on clear boundaries and expectations, free from hidden motives. Ultimately, I advise my clients to carefully consider whether their actions align with their long-term well-being and relationship goals," he said.
Maybe sometimes sharing a silly joke on the internet is all you need.
#10
Temu. Looks okay on the surface, but cheap and easily broken
#11
Apple: always updated but somehow never changed
#13
McDonald's "Cheap, greasy, and always open for the next customer."
Serial pacifist 8 months ago
I thought it was gonna go in the direction of billions and billions served.
#16
Duracell "Kept going… and going… and going… with my best friend."
#17
Make A Wish because I was doing charity work
#18
CVS cuz I have hella receipts
Pittsburgh rare 8 months ago
Hahahaha, so do l. I started collecting them when I realised he was a pathological liar.
#20
Victoria Secret cause Victoria is his secret
#22
Dollar general because he didn't have a dollar in general
#24
Build a bear. I built that man
#25
Wi-fi always searching for other networks
#26
Airbnb, promises warmth and a place to stay, but you always feel like a temporary guest.
#28
Taco Bell. Delicious regret
tom (bat/man) 8 months ago
Sorry, but went on holiday to a country that has taco bell from a country that doesn't have taco bell...disappointed to say the least
#29
Nike
Just do it with anyone. Literally.
#30
Bluetooth because connected to any device which are on
#34
McDonald’s…because Big Mac had a little nugget
#35
Balenciaga – Overhyped, expensive, and makes everything about itself, even when it’s absurd
#39
Brand? Just a "made in China"
#42
Red Bull – Gave you wings… then crashed you into a wall.
#43
Guess, because i had to guess his sexuality
#46
7/11 - open 24 hours
#47
Nike, cause when he broke up with me he didn’t give any explanation, he just did it
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What do you think ?
Wolf Wolf 8 months ago
I got one for one of my exes! Facebook: Stayed connected with me and mutual friends, had access to certain information, which promoted privacy concerns, and then from it ensued misinformation that affected my mental health. Ended up removing my account. What a relief that was. True story.
Sarah Belt 8 months ago
Bank of America, because he'll find a way to take your money and scr3w you... and not in a good way.
Wolf Wolf 8 months ago
I got one for one of my exes! Facebook: Stayed connected with me and mutual friends, had access to certain information, which promoted privacy concerns, and then from it ensued misinformation that affected my mental health. Ended up removing my account. What a relief that was. True story.
Sarah Belt 8 months ago
Bank of America, because he'll find a way to take your money and scr3w you... and not in a good way.
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