Running a company is a delicate beast. No matter how big you become, there's always plenty of opportunities to mess up.
To show that no organization is exempt from making mistakes, TikToker Hannah Baked has been creating videos about the biggest brand fails and disasters that have made headlines. I'm certain that entire PR departments were tasked with covering them up, but even they couldn't hide all the loose ends.
Have you heard that Pringles (accidentally) put laxatives in one of their flavors? Or that Lipton launched a promotion campaign with a loophole that gave people an infinite supply of tea?
Continue scrolling to check out all the gems Hannah has unearthed so far and if you want more business hiccups, fire up our publication on the subreddit 'Corporate Facepalm.'
More info: TikTok
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In 2017, a passenger was dragged across the aisle of a United Airlines flight. The cause of this was the flight was overbooked and when no one voluntarily chose to leave, they randomly selected someone to give up their seat. The passenger refused to leave and security was called. They forcefully grabbed the passenger and dragged them off the plane. This left the remaining passengers disgusted and they tweeted about the incident which led to United Airlines having to make a public apology and compensate the passenger.
I believe the passenger was a doctor who was flying home to open a free clinic for veterans, and also had patients to see the next day.
It shouldn't have mattered if he was a homeless dude who spent his last dollar to pay for that flight...he paid for it and should have been on that plane.
Load More Replies...That poor man! His facial expression just makes me so sad. This MUST break some law or right or SOMETHING?!
Not security, but Chicago PD. EDIT TO CORRECT: No, I was wrong! CPD got involved in trying to cover up the beating for some reason, but it was in fact airport security. The two primary actors got fired.
So united asked the airport security somehow to forcibly remove a passenger ? The two companies must have had a long case in court to share responsibilities
Load More Replies...The passenger (Doctor David Dao) settled with United Airlines for an undisclosed amount. But it was definitely in the millions of dollars. He used the money to pay his own medical expenses, to provide free healthcare for US military veterans, to provide housing and other necessities for persons displaced by Hurricane Harvey, and to install solar electric systems in villages in Vietnam and Cambodia.
Wow.... Thankzillion for sharing this positive light.
Load More Replies...If I was a passenger that witnessed this, I would have slapped those people in the face. I'm sorry. But stuff like this is unhuman
No slapping. Break things and threaten death. They injured the man for no reason other than money, and bragged about their invincibility. Read my earlier comment. This behavior by low level employees who imagine they're "Federal agents" is very common. If many were hospitalized, perhaps they'd quit taking these jobs.
Load More Replies...He was actually removed because they needed a seat for a United Airlines employee.
I have to say that I would react the same way to being ''volunteered" There would have to be a hell of a compensation package. And it was for an airline employee!? Tase me now.
Probably had to get the employee to a different airport to work a flight. Still no excuse.
Load More Replies...They always over book with a margin of some people not showing, their fault, they should have found a solution on their end. And they picked an Asian American, wow.
This happened a few months before I was going to catch a flight to UK. I had already bought my ticket. It was my first international flight and already on edge with the horror stories of airport security and how people are treated in economy. I avoided United and continue to do so. They made Air Canada look like a saint.
If it was overbooked, why didn't they just not let on the last people in line??
United Airlines is the worst company I've ever flown with. But this was a new low.
I will seriously retire on the civil suit sum i am going to sue the airline for if it happened to me
They knew they were overbooked before anyone even got on the plane. It should have been worked then.
Yes I heard about this. He was doctor who was expected to see patients the next day at his destination . S**t like this is f*****g sick and cruel
Apparently he was a doctor who had an emergency surgery the following morning. He explained that but no one cared (Apparently). Why did no one offer up their seat? Or the security guys ask someone to? This is the States so probably 2/3rds of the other travelers were most likely headed to a business (probably sales) meetings… and as we have all learned this past couple of years most of those are perfectly effective over zoom. Probably did t help him that he wasn’t white either.
I have never been more happy or quick to downvote a comment. That I can remember. Screen-Sho...84-png.jpg
The disgusting troll has made 5 comments in all and has -19 points. They're just here to be hated so they have something to wank to.
Load More Replies...Wait, I don't get it. If he was already sat in a seat, what was the problem? If the flight was overbooked then surely just refuse the people that hadn't yet sat down - presumably because there were no seats left. No?
He was actually removed because they needed a seat for a United Airlines employee.
Load More Replies...I hate to be the one to break this to you, but people are forced to do things, or forbidden from doing things, every minute of every day.
Load More Replies...This is truly out of a dystopic nightmare. I had never heard this story before...and that is evidence of the manipulative power of the media, and what they choose to cover and Not cover.
Is that even allowed.. Over booking is the airlines fault. Went would anyone have to take the brunt of it. Doesn't make any logical sense.. feels completely illegal and calls for a very hefty fine. Should be in millions to ensure such thing don't happen again
And they're still in business after that? Note to self: Never fly with United Airlines.
The security agents who beat up Dr. Dao were fired. United's CEO at the time has since retired so it's literally under different management. You can get your a*s kicked on ANY airline if you refuse to debark. The airline calls security, which is under airport jurisdiction.
Load More Replies...What I never understood about this story is if they overbooked the plane, why was it not the surplus people who didn't get to fly? Why remove someone who was already seated? Of course, the way they went about it - and the person they picked - only made matters worse.
He needs to sue them. There is no apology or random compensation that makes this okay. This man's bodily autonomy was violated. They are not police and even if they were, this man did nothing wrong. And if they do this to him, they can do it to anyone. Who do these people think they are???
WHen an Over Booking is done, It should be the Last one booked should be offloaded.
As a disabled veteran with combat experience, had their rentapigs put their hands on me for this, the ugliness and bloodshed would have grounded the plane for decontamination. If I paid for a seat, my @$$ is in that seat for the duration. Airline sneakyf***k overbooks? Not. My. Problem. Highschool dropout security wannabe BillyBadasses put their hands on me? Huge problem. And corporate legal gave me the greenlight to refuse "mandatory" seat/flight reassignment. That training and those injuries for the people give me a bit more leeway than that poor guy- but I'd have given my seat if I could have had a few minutes with their"security" off plane. Yeah, yeah federal felony blah blah blah. Outside the air facility, they'd been hurt. Badly. No time for wannabe "think we have authority" derps. No time at all.
And everyone stopped flying United Airlines because of this, right? Right?
He was in a seat. If they overbooked wouldn't the person who wasn't in a seat be the one left at the gate. Did they take someone off to put someone on?
So a passenger who paid for his seat had to be dragged out of the plain to make room for a passenger who paid for a seat?
I've never worked for an airliner, but it doesn't seem very difficult to avoid overbooking a flight. For example there's 100 seats available so let's not book any more than that. Again, never worked for an airline, I don't know how it works, but this seems fairly simple.
He was a doctor who had an emergency surgery the next morning. He explained that he needed to be there for the patient. Why did NO ONE offer up their seat for him? This is the States so probably 2/3rds of the people on that plane were business travelers. But I guess their business meeting was more important (as we have all recently learned, almost ALL of them are perfectly effective over zoom). Also notice he was not white.
Don't overbook. Problem solved. Why should anyone with a bought and paid for seat, already in their seat, have to give it up?!? This is disgusting.
I'm still at a loss as to how you can overbook a flight in this age. I fly rather frequently, when buying tickets, most airlines give you the option to choose your seat and it shows what is available. I haven't actually used American Airlines since I don't go to the states that often but a major airline must have a similar feature. And if there is overbooking, how do you decide who is getting kicked out? Do they get reimbursed? Put on the next flight? What makes this person less important than another? This whole incident was just stupid.
How can they overbook the flight? They know how many seats is there, or not?
Well This post is completely missing the rest of the Vital information!!
The story was not confirmed. He has never disclosed the amount. It is known that he used some of the money that he got for his own medical care and then spent millions to help people in the US and in some other countries.
Load More Replies...Lipton tea created a buy one, get one free deal. The problem with this deal is that every box had a free coupon which created a loophole where customers could get an endless supply of tea.
P&G received a lot of backlash after their Mother's Day ad that incorporated a woman cleaning and the slogan stating "This Mother's Day, get back to the job that really matters.”
Bacardi received a lot of backlash for their slogan stating: "Want to look better this summer? Get your hands on the hotness-boosting accessory now: An ugly girlfriend!"
The mortgage company better.com organized a Zoom meeting with 900 of their employees. The CEO announced that those 900 employees were all being terminated, stating that if you're on this call, you're part of the unlucky group that has been laid off. The footage of the meeting was posted online which showed employees crying and being shocked by the announcement. The CEO received so much backlash that he had to take time off to reflect.
Oh poor guy, had to take time off to reflect... My god this is so bad.
In 2019, Burberry found themselves facing controversy after their fashion show featured a hoodie with a noose attached to the hood. A model that walked in the show called out the brand on social media stating that "[taking your own life] is not fashion". After receiving a lot of criticism online, they responded by writing a public apology stating that the item was insensitive.
A, yes, let's give children nooses, how could this EVER be a bad idea?
Dolce and Gabbana found themselves receiving a lot of backlash after creating a shoe that stated 'thin is gorgeous’. This angered a lot of fans who tweeted that it wasn't a responsible message and it didn't support inclusivity of all body types. The brand showed no remorse by responding: "Next time, we'll write 'love to be fat and full of cholesterol.'”
Well… If that’s what they said back, they kinda deserve it.
In 2021, Burger King decided to tweet out "Women belong in the kitchen." This happened to be on International Women's Day. They received a lot of backlash from Twitter users pointing out that the tweet was sexist. They then replied to the backlash by stating that ‘they wanted to encourage women to take up a culinary career.'
A fat-free version of Pringles was produced and was successful until customers reported stomach cramps. This was because the ingredient used as a fat substitute actually had a laxative effect.
I mean, I like pringles better than laxatives... so if I ever need to make myself go I'll have a tasty way to do it.
Domino's faced backlash after their employees filmed and uploaded a series of videos with them shoving cheese up their nose and wiping their body with cloth meant for cleaning. After it went up on YouTube, millions of people watched it which resulted in the CEO seeing it as well. The employees ended up getting fired and charged with felonies for food contamination.
The fashion company Oh Polly set up a competition for NHS workers where the winner would receive a care package and clothing for a virtual party. When the winner couldn't attend the event because they were working a 12-hour shift, Oh Polly retracted the prize. The winner was obviously upset and tweeted about it which created outrage among Twitter users. This resulted in Oh Polly having to apologize and give the winner their prize.
TRESemme received backlash after creating a campaign that featured different hair types with titles at the bottom labeled 'frizzy and dull' and 'dry and damaged' where the two photos of the blonde hair are labeled 'normal hair' and 'find them flat.' The advertisement ended up getting cut as many people were outraged and labeled TRESemme racist and extremely insensitive.
In 2016, Samsung had to stop all sales of the Galaxy Note 7 after customers reported that their phones were overheating and catching on fire. Samsung reacted by sending out multi-layered fireproof boxes with packing instructions.
I still remember this and the note 2/s3 incident… im scared of using samsungs after seeing the s22 explode…
McDonald's created a Twitter campaign encouraging followers to use the hashtag #McDStories to share an experience they've had with the company. The problem with the campaign was that it left Twitter users posting their McDonald's horror stories, with some of their stories consisting of fingernails and hospitalization.
In 2020, Singapore Airlines launched a campaign called Flight To Nowhere. They planned to do three-hour-long flights where passengers could enjoy a meal in the sky with a view. This received a lot of backlash from environmentalists as the flights had no purpose for travel. Singapore Airlines responded by changing the campaign to dining in a plane parked on the tarmac.
Did somebody tell them that people fly for the expierience of airline food eaten with plastic cutlery in a cramped seat? Plus the whole airport b******t? I can't belive they've managed to take all of the negatives about flying, remove the one positive of being transported somewhere else quickly, and (presumably) sell it to someone. It's like diamonds of 2020.
Victoria's Secret uploaded a photo on their Instagram where their model was missing an arm. When their followers started calling them out on their Photoshop, they quickly deleted the post.
If they want to show diverse models, why not just hire an actual disabled model? It just makes more sense!
In 2013, EHRs conducted a random food test on IKEA Swedish meatballs and found traces of horsemeat. This was reported back to IKEA and they reacted by doing a mass recall. The horsemeat scandal had massive repercussions as a lot of customers were hesitant to eat at IKEA after that.
US Airways found themselves in controversy after tweeting a p**nographic image to a complaining customer by accident. The photo was up for an hour before they removed it. They ended up having to make a public apology and stated that they would investigate the issue.
Dolce and Gabbana launched three short videos on social media to promote a runway show they were having in Shanghai. The video incorporated a Chinese woman trying to eat Italian dishes with chopsticks while a voiceover tried to teach her how to eat. This received a lot of backlash for being racist, and the video ended up getting taken down within 24 hours. The drama wasn't over yet though, as Stefano Gabbana got exposed for calling China a country of ‘five poo emojis’. Gabbana claims that his account was hacked and they both ended up having to make a public apology.
Burger King produced a meatless burger in 2019 called the Impossible Whopper. They marketed the burger to be an alternative option for vegans and vegetarians. The problem with the burger was that it was cooked on the same grill as the meat patties which removed the option for vegetarians and vegans to even eat the burger. But some customers did eat them without knowing, which resulted in Burger King being sued for misleading their customers.
That's not strictly true. A lot of people choose vegetarian options for environmental reasons these days and they don't mind the contamination. Those people were eating the burgers. Though in general I agree that the idea was stupid and misleading people about what they're about to eat is a shitty thing to do.
Domino's advertised a campaign stating "Calling all nice Karen's". This campaign allowed women named Karen to receive a free pizza if they were a pleasant customer. The problem with this campaign was that it received a lot of complaints and ended up getting pulled.
In an ad for the margarine brand Flora, a photo of a heart and a statement "Uh, dad, I'm gay" was used. This received a lot of criticism for being homophobic.
Margarine is marketed as Heart Healthy, that's why there's a heart in the image. It's homophobic because it states your child being gay would "break your heart".
In 2017, Kendall and Kylie Jenner tried to sell T-shirts featuring deceased rappers and Ozzy Osbourne. They were called out on Twitter for being disrespectful and trying to profit off of using the icons. The T-shirts ended up getting pulled and Kendall Jenner responded by stating that the designs were not well thought out and apologized.
ColourPop received backlash after the release of their sculpting sticks. The cause of the backlash was the names given to the three darkest shades. The names were titled "Yikes", "Typo" and "Doom". This offended a lot of ColourPop's customers and they deemed ColourPop to be racist. ColourPop reacted by apologizing and changing all of the names.
hold up, but the light shade is "re friend?" seriously? So THAT'S ok, but the rest aren't? and those are literally eye shadows not friggin foundation. God people are ridiculous.
Safety Warehouse advertised a PR event where they promised to do a cash drop of $100,000. More than 1,000 people went to the event expecting to collect the money, but instead collected retail vouchers that looked like $5 notes. This left people outraged as they reported being trampled on and spending a lot of money to even get to the event.
This was in Auckland, New Zealand. Tickets were limited to 1,000 so in theory each person would get around $100. Some people reported travelling hundreds of kilometres and spending hundreds of dollars to participate, not sure how much they thought they would get? The companies version was they threw out $100,000 in cash mixed with fake discount vouchers but when reported in the news no one they interviewed got any cash, and of course the media is always unbiased and doesn't report only the news they want you to hear
Gucci found themselves in controversy after designing a jumper that got criticized for resembling blackface. The piece retailed for $890 and was part of their autumn/winter collection. Gucci responded by removing the piece from their collection and apologizing stating that 'they are committed to increasing diversity.'
In 2013, Burger King's Twitter account got hacked. A hacker decided to change the Burger King logo to the McDonald's logo. They also tweeted out racial slurs and lies about the company. One of the tweets stated that Burger King had been sold to McDonald's. Another tweet stated "If I catch you at Wendy's, we're fighting!" Burger King responded by asking Twitter to suspend their account and making a public apology on their Facebook page.
In 2016, KFC found themselves receiving a lot of backlash after publishing this image that stated "Something hot and spicy is coming soon.” Clearly, they posted the image to get people talking, which it did because the post went viral. The post was only up for an hour before they removed it as the comments stated that the image was inappropriate and misogynistic.
It's neither inappropriate, nor misogynistic. It's a blurred out bucket of chicken, people are making assumptions on their own and then getting upset for what they assume. The fact that you're offended for the sake of being offended is a you problem.
Frito-Lay produced a lip balm in 2005 that was entirely Cheetos scented. The problem with this lip balm was that barely anyone bought it.
Jensen Karp, a comedian, claimed that he found sugar-coated shrimp tails in his box of Cinnamon Toast Crunch. The tweet ended up going viral and a spokesperson for the company stated that they would start investigating the issue. After the investigation, they claimed that the shrimp tails were actually cinnamon and sugar clumped together. Jensen Karp ended up tweeting that he felt gaslighted by their investigation. The company then offered to send out an envelope to return the alleged shrimp tails for forensic investigation. He then went on to tweet that the cereal box had already been opened and it was taped down the bottom which led Cinnamon Toast Crunch to conclude that the box had been tampered with.
In 2014, to celebrate Sephora's first Australian store, they started a hashtag called #countdowntobeauty. The problem with their tweet was that it had a typo and misspelled the word 'count’. The tweet left Twitter users accusing Sephora of intentionally leaving out the 'o' for publicity.
I would think this would increase sales in Australia. Or at the very least cause more giggles than offense.
Tropicana released an advertisement encouraging parents stressed out by the pandemic to solve their problems by making Mimosas. They received a lot of backlash for endorsing a dangerous message that people should drink their way through the pandemic. They ended up having to remove the ad for promoting alcoholism.
I honestly don't see a problem with this as long as the "mimosas" are drunken in moderation but wdIk?
Vodafone found themselves in controversy after a customer service employee tweeted a homophobic message on the company's Twitter account. He tweeted, 'Vodafone UK is fed up of dirty homos and is going after beaver.' The employee ended up getting suspended and Vodafone had to make a public apology.
Kraft launched a marketing campaign on National Noodle Day to promote mac and cheese. They encouraged their followers to send 'noodes' to their loved ones during the pandemic to make them smile. They ended up getting a little backlash from Twitter users stating that the campaign was highly inappropriate. Kraft ended up having to take down their tweets.
This brand fail was caused by bad timing. Airbnb launched a campaign named ‘Floating World’. This was around the time that Hurricane Harvey hit Houston.
Pretty Little Thing found themselves in controversy after tweeting their support for Black Lives Matter. They tweeted, "We understand we have a duty of care to talk about topics other than just fashion and lifestyle news." The problem wasn't with the tweet, but the image that depicted a jet black hand. The tweet received a lot of comments asking Pretty Little Thing to take down the image and fire the people responsible.
I dunno, this tweet isn't that bad. I mean, the symbol for #BLM is a jet black fist, after all.
What about the Pepsi commercial where Kendall Jenner ends police racism with a can of pepsi?
And the Pepsi Dolly Parton commercial with the “friendly” civil war.
Load More Replies...The sales of ionized bracelets saw a sudden drop in 1990 in The Netherlands, when Dutch folk singer Nico Haak suddenly died of a heart attack. He was the main face for the “BioRegulator” brand, with his statement “It makes me feel great, I will never take it off again”.
Cheeto flavoured lip balm. "When I want that cheesy flavour all day long" said like 6 people who everyone else laughed at.
I’m pretty sure any kid under 6 would happily wear it just to *eat* it, but past that I don’t see much market population either!
Load More Replies...How on earth has P&O's treatment of its workers (sacking of 800 staff with no notice, which their CEO even admitted he knew was illegal) not even make it on to this list?!?!
Its illegal to do mass layoffs with no notice? Since when?
Load More Replies...No mention of the Gillette ad painting all men as sadistic a-holes? Featuring a bunch of bearded a-holes who obviously don't use the razors watching two kids beating the hell out of each other while they grill?
I think the morale of this story today folks is... move to Australia
KFC recently did a promotion in Germany celebrating Kristallnacht https://www.bbc.com/news/world-europe-63499057
I make deez nuts come online. It’s enough to comfortably replace my old job's income, especially considering I only work about 11 to 12 hours a week from home. I was amazed how easy it was after I tried it… 🙂 AND GOOD LUCK.:) HERE====)
Load More Replies...What about the Pepsi commercial where Kendall Jenner ends police racism with a can of pepsi?
And the Pepsi Dolly Parton commercial with the “friendly” civil war.
Load More Replies...The sales of ionized bracelets saw a sudden drop in 1990 in The Netherlands, when Dutch folk singer Nico Haak suddenly died of a heart attack. He was the main face for the “BioRegulator” brand, with his statement “It makes me feel great, I will never take it off again”.
Cheeto flavoured lip balm. "When I want that cheesy flavour all day long" said like 6 people who everyone else laughed at.
I’m pretty sure any kid under 6 would happily wear it just to *eat* it, but past that I don’t see much market population either!
Load More Replies...How on earth has P&O's treatment of its workers (sacking of 800 staff with no notice, which their CEO even admitted he knew was illegal) not even make it on to this list?!?!
Its illegal to do mass layoffs with no notice? Since when?
Load More Replies...No mention of the Gillette ad painting all men as sadistic a-holes? Featuring a bunch of bearded a-holes who obviously don't use the razors watching two kids beating the hell out of each other while they grill?
I think the morale of this story today folks is... move to Australia
KFC recently did a promotion in Germany celebrating Kristallnacht https://www.bbc.com/news/world-europe-63499057
I make deez nuts come online. It’s enough to comfortably replace my old job's income, especially considering I only work about 11 to 12 hours a week from home. I was amazed how easy it was after I tried it… 🙂 AND GOOD LUCK.:) HERE====)
Load More Replies...